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Brand Identity Guidelines

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Page 1: Brand Identity Guidelines

brand identity guidelines

Page 2: Brand Identity Guidelines

the graphic identity

These guidelines demonstrate how the graphic identity can be used and sets out rules to ensure that it is applied consistently.

The graphic identity is the visual interpretation of our brand. It projects Meesha Group’s energy and optimism, reflecting its warm and welcoming nature. The t-shirt colour wheel is a bold statement, putting Meesha Group firmly on the map as a screenprintingcompany. When used in conjunction with a tagline ‘Meesha Group’ it becomes a call to action that it has more to offer than simply a screenprinting service.The different colours in the wheel represent our diverseuse of t-shirts and inks.

02Meesha

GroupGuidelines

Page 3: Brand Identity Guidelines

the logo

03Meesha

GroupGuidelines

When using the Meesha Group logo there is only one format in which it should be used: Do not move the text

‘Meesha Group’ above the colour wheel logo.

Do not stretch ordistort the logoin any way.

Do not rotatethe logo.

Page 4: Brand Identity Guidelines

typography

04Meesha

GroupGuidelines

A typeface for ‘Meesha Group’ has been created to accompany the new identity. ‘Meesha Group’ must only be used for taglines and short headings, not for setting text. When using ‘Meesha Group’ please pay particular attention to the kerning ensuring spacing is consistent. For setting text, use the primary typeface AvantGarde. There are four weights available to give flexibility and impact.

Primary Typeface

AvantGarde Bk Bt BookABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890

AvantGarde Bk Bt Book ObliqueABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

AvantGarde Bk Bt DemiABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

AvantGarde Bk Bt Demi ObliqueABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

‘Meesha’ TypefaceAvantGarde Bk Bt Demi

ABCDEFGHIJKLMNOPQRSTUVWXYZ ‘Group’ TypefacePolitica XT Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Page 5: Brand Identity Guidelines

colour

05Meesha

GroupGuidelines

A palette of 10 colours exists for the identity. The logo and tagline should always remain these colours.

YellowPantone 604C10 M5 Y95 K0 R236 G222 B41#ecde29

OrangePantone 1665C6 M86 Y100 K1 R226 G73 B18#e24912

FushciaPantone 213C2 M98 Y24 K1 R232 G30 B117#e81e75

PurplePantone 526C74 M99 Y9 K1 R104 G46 B134#682e86

BluePantone 660C84 M57 Y0 K0R42 G110 B187#2a6ebb

Lime GreenPantone 368C64 M0 Y100 K0R102 G188 B41#66bc29

Light Blue Pantone 298C66 M8 Y3 K0R52 G182 B228#34b6e4

AquaPantone 7473C81 M17 Y53 K1R13 G155 B140#0d9b8c

WhitePantoneC0 M0 Y0 K0R255 G255 B255#ffffff

Black - WhiteGradient


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