brand thunder overview
DESCRIPTION
Overview of Brand Thunder, a company focused on engaging your customers and fans via the browser.TRANSCRIPT
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Branded Browser ThemesImmersing web users into your brand even
after they leave your website
brand thunder
Patrick Murphy © 2007 Brand Thunder, LLC
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Brand Thunder is a company that makes theme based web “browser takeovers”
The average computer user spends 5 hours per day on the web, but only 60 seconds on a page. When a web user leaves your website, you no longer have a direct line of communication with them. Brand Thunder changes this by integrating your brand into the computer’s most frequently used tool.. the web browser.
brand thunder
Patrick Murphy © 2007 Brand Thunder, LLC
Who is Brand Thunder? 2
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After installing a Brand Thunder browser theme, the user’s generic web browser is transformed into an interactive branded & customized environment
Nearly every aspect of the browser can be customized:
• colors• navigation icons• functionality • buttons• RSS Feeds
How does it work? 3
brand thunder
Patrick Murphy © 2007 Brand Thunder, LLC
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A customized browser theme allows...
• Fans to show their dedication while keeping them informed about your properties
• Users to personalize their web experience
• You to keep a persistent channel of communication open with your users
• You to maintain the attention of consumers, even when they navigate away from your web site (including competitors)
Why customized browser themes? 4
brand thunder
Patrick Murphy © 2007 Brand Thunder, LLC
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• Browser themes can extend your brand in a fresh, unobtrusive and innovative way
• Themes offer passionate users another avenue to display their affinity while facilitating more frequent and focused communication to consumers
• Browser themes can provide permanent buttons to features like schedules, tickets, contests, merchandise, advertisers, etc.
Browser theme advantages 5
• In addition to driving traffic back to your websites, browser themes can include real-time RSS tickers so users can stay on top your latest news, offers and information
brand thunder
Patrick Murphy © 2007 Brand Thunder, LLC
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brand thunder
Patrick Murphy © 2007 Brand Thunder, LLC
Traffic drivers 6
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A custom theme drives traffic to your site by providing users multiple touch-points back to your web properties... the NHL’s Capitals saw a 10% increase in traffic within the first 2 weeks of launching their theme
• Realtime feeds and alerts• News, scores, tips, RSS (local/national), merchandise and ticket sales
• Fixed Buttons• Default set of buttons to key areas of your site are embedded
• Bookmarks and Tabs
• Site bookmarks and a tab can be loaded upon installation
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• Themes not only leverage and complement campaigns, but you can track activity by users who have installed your themes
• Brand Thunder clients have seen frequency, duration and click metrics exceed other forms of online advertising
• A ROI study of user interaction with browser themes showed frequency, duration and click metrics exceed when compared to traditional web banner based advertising
• Impressive improvements in click-thrus to your site and exposure of your brand over traditional web banner advertising
• Measurable results from your theme users could enable you to learn from user behavior and improve future promotional campaigns
Measuring traffic 7
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Patrick Murphy © 2007 Brand Thunder, LLC
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• You can sell sponsorships in your themes and prominently place logos directly in the web browser interface. Besides promoting your properties, themes can become a new revenue stream for your company
• Customized buttons can be used as revenue generating and promotional tools that drive users back to your e-commerce sites
• Brand Thunder themes can be automatically updated. This allows you to rotate advertisers or updated graphics in case of re-branding or other changes
Monetizing browser themes 8
brand thunder
Patrick Murphy © 2007 Brand Thunder, LLC
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Your website will be the primary point of distribution however the Mozilla download site has proven to be valuable as well (200,000+ downloads of Capital’s theme). Distribution points include...
ONLINE• Your site and/or partner sites
• Mozilla download site
• Facebook (utilizing Rock Your Firefox application)• Blogs / forums
OFFLINE• Promotional opportunities
• CDs / USB keychains (preloaded)
• Media Kits
brand thunder
Patrick Murphy © 2007 Brand Thunder, LLC
Distribution 9
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*NEW* Facebook distribution tool 10
Firefox and Facebook recently collaborated on a new Facebook application which enables Facebook users to list their favorite Firefox themes and share with friends right from their Facebook page...
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Patrick Murphy © 2007 Brand Thunder, LLC
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Case Study: NHL Washington Capitals 11
brand thunder
Patrick Murphy © 2007 Brand Thunder, LLC
• Brand Thunder’s Washington Capitals hockey team theme got over 148,500 downloads within two months of launching (with no promotion)
• The theme was launched after the team had been eliminated from NHL playoffs.
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Other Samples 12
Patrick Murphy © 2007 Brand Thunder, LLCImages are property of their respective owners
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Other Samples 13
Patrick Murphy © 2007 Brand Thunder, LLCImages are property of their respective owners
![Page 14: Brand Thunder Overview](https://reader034.vdocuments.net/reader034/viewer/2022051817/5478541f5806b5fc188b4750/html5/thumbnails/14.jpg)
Other Samples 14
Patrick Murphy © 2007 Brand Thunder, LLCImages are property of their respective owners
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Other Samples 15
Patrick Murphy © 2007 Brand Thunder, LLCImages are property of their respective owners
![Page 16: Brand Thunder Overview](https://reader034.vdocuments.net/reader034/viewer/2022051817/5478541f5806b5fc188b4750/html5/thumbnails/16.jpg)
Brand Thunder is unique because our customized takeovers utilize both browser themes and extensions at the same time. This allows you to “re-skin” the browser interface but also provide additional functionality such as embedding an RSS feed ticker directly into the web browser navigation toolbar.
We also offer:
• Proprietary loading system for optimal customer experience
• Custom functionality development:• Built specifically for your site and user needs• Integration with your back-end systems for feeds and realtime information• Library of tools developed
• Ad-serving platform (Patent pending)
brand thunder
Patrick Murphy © 2007 Brand Thunder, LLC
What makes Brand Thunder unique? 16
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Brand Thunder, LLCPatrick Murphy, Founder and Principal
O: 614-408-8202
M: 614-316-3436
W: www.brandthunder.com
brand thunder
Patrick Murphy © 2007 Brand Thunder, LLC
Contact information 17
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