brand overview - aremedia.com.au
TRANSCRIPT
BRAND OVERVIEW
Each issue of Belle is a global style and design journey featuring a stunning line-up of Australian and international homes, the
latest trends in interior design, art, and architecture, and provides a uniquely
Australian perspective for readers with an appreciation of everyday luxury.
“Belle, Australia’s leading premium interiors magazine, has been delivering the best in design from Australia and around the world for over 40 years.
Each issue of Belle is a global style journey with a stunning line-up of local and international homes, our edit of the best design trends and furniture, desirable art,
decadent events, creatives who are making their mark and travel and design hot spots.
Belle takes readers inside the world’s most beautiful and dynamic interiors and presents cutting-edge looks and covetable objects for the home through outstanding photography and original design. At Belle we are lucky to work
with a creative and inspiring team who live and breathe interior design ensuring this amazing brand’s success well into the future.”
A N O T E F R O M T H E E D I T O R
TANYA BUCHANAN EDITOR-IN-CHIEF
E D I T OR I A L P I L L A R S
ART A round-up of collectable art, up and coming
artists, art galleries and exhibitions.
HOMES The most beautiful and inspiring collection of
homes and gardens from across the globe featuring the world’s leading architects and interior designers.
INTERIORS The best and latest in textiles, soft furnishings,
upholstery and decorative finishes.
ARCHITECTURE Profiles of leading architects and their recent
projects plus the latest cutting edge Australian and international developments.
PEOPLE Profiles of inspirational creative people in the art, design
and culture industries at home or in their workspace.
FOOD & TRAVEL Design destinations, establishments and events.
Guest editor Sibella Court offers her personal guide to exotic locales through her Chic Nomad series.
S I G N AT U R E P R O P E R T I E S
THE BELLE I NT ERIOR
DE S IG N AWA R D SBelle’s annual flagship event
attracts entries from the pinnacle of the Australian design industry and is a highly coveted award for architects and interior designers
alike. Belle’s Interior Design Awards is a premium design networking
event with true brand integration and partnership opportunities.
SM A R T S PAC E SAs the 21st century progresses
Australia’s appetite for new and off-the-plan apartments
shows no sign of waning. Smart Spaces is at the forefront of
covering the premium apartment trend and showcases apartment living in high style. Smart Spaces
covers Australia’s best smart space architects, designer
furnishings, smart technology, art collections and finance.
ARTSTAR TArtstart encourages emerging artists to enter their works with
three prize grants on offer and the chance to have their works sold
and displayed in Belle. Belle’s Artstart is a premium networking event for art philanthropists - the
chance to discover the next generation of artists, with true brand integration and ongoing
opportunities with our partners.
LU X E F I L E SLuxe Files is an exclusive event series with Australia’s leading
interior design names. Hosted by Belle editor and a panel of design experts, guests have the unique
opportunity to experience a luxurious lunch with well known designers and
a foray into design, creativity and future trends. Each Luxe Files event
is covered in our On The Town section and social platforms,
creating a memorable event for guests and beautiful content to
share with brand partners.
BELLE CUSTOM & COLLABORATIONS
EXTE
NSI
ON
S
SPEC
IALS
Belle takes readers inside the world’s most beautiful and dynamic interiors, transports them to breathtaking destinations and presents cutting-edge looks and covetable objects that transform any house into a stylish home.
SMART SPACESLUXE COASTAL ISSUE
KITCHEN & BATHROOM SPECIAL
BEAUTIFUL AUSTRALIAN HOMES
MILAN REPORT
BELLE INTERIOR DESIGN AWARDS
READERSHIP
122,000
FREQUENCY
8 ISSUES PER YEARSource: Roy Morgan March 2021
HOMESTOLOVE.COM.AU PAGE VIEWS
5,993,242UNIQUE AUDIENCE
452,384Source: Roy Morgan: Apr 2021
NEWSLETTER SUBSCRIBERS
7,200
BELLE E-MAG
Available through the App Store
SOLUS SUBSCRIBERS
9,000
197,732
73,092
Are Media as at May, 2021
BELLE ART START
Subscribers updated 27 May 2021
21 AUSTRALIAN ARCHITECTS
CROSS-PLATFORM READERSHIP COMBINED SOCIAL FOLLOWING
276,909
657,000
C A L E N D A R 2 0 2 1
Kitchens & Bathrooms IDA's Finalists Announcement &
Readers' Choice Voting
P R I N T
D I G I T A L
Smart Spaces:Beautiful Apartments and
Terraces
Smart Spaces Issue
Smart Spaces Special
Luxe Country Homes
Luxe Coastal Homes IDA's Winners Revealed
Luxe Coastal Special Interior Design
Awards Winners Revealed
Milan Design Week Report
Design Special
Luxe Christmas Decorating & Gift Guide
Luxe Christmas
Smart Spaces:Beautiful Apartments and Terraces
Kitchen & Bathroom Special
FEB/MAR
Kitchens & Bathrooms Interior Design
Awards 2021 Launches
APR MAY JUN/JUL AUG/SEP OCT
Kitchen & Bathroom Special
NOV DEC/JAN
Luxe Country Homes Special
A U D I E N C ETHE BELLE AUDIENCE IS PREMIUM
• 27% in the AB Quintile (ix 136)
• 59% have a diploma or degree
• Median Household Income $143k, more than 21% higher than the average household
• Average savings and investments of $242k
• They are 19% more likely to intend to invest in property in the next 12M
• 47% are Big Spenders (ix 142)
THE BELLE AUDIENCE SPENDS THEIR DISCRETIONARY INCOME ON LUXURY ITEMS
• 53% have purchased something recommended by Belle
• 46% of Belle readers buy Luxuries
• They have spent more than $5 million in the last 4W on homewares, soft furnishings and décor
• They are 3.7x more likely to have bought luxury cosmetics in the last 6M than the average household
• They are 3x more likely to keep up with the latest fashions
• They are 3.5x more likely to drive a luxury car and 7.7x more likely to intend to buy a NEW luxury car in the next 4Y compared to the general population
• 71% intend to take a holiday in the next 12M
Source: Roy Morgan Single Source Australia, Mar 21 – Print readership, AP 14+
C O N TA C T S
N A M E P O S I T I O N P H O N E N U M B E R
Andrew Cook National Director of Sales +61 (02) 9282 8676
E M A I L
Karen Holmes NSW Sales Director +61 (02) 9282 8733 [email protected]
Jaclyn Clements Victoria, SA and WA sales director +61 (03) 9823 6341 [email protected]
Judy Taylor QLD Head of Sales +61 (07) 3101 6636 [email protected]
Samantha Lowe NSW Head of Direct Sales +61 (02) 8114 9442 [email protected]
Will Jamison VIC Head of Direct Sales +61 (03) 9823 6301 [email protected]
Rhyl Heavener Homes Commercial Manager +61 (02) 9282 9420 [email protected]