Artificial Intelligence (AI) Powered Go-to-Market AgencyIf you’re not “relevant to your customer in every context,” you risk diluting your brand or losing them entirely

Who we areArtificial Intelligence (AI) Powered Go-to-

Market Agency. We take traditional Product-

to-Market practices and innovative them

thru the use of Artificial Intelligence to

develop a strategic action plan that clarifies

how to reach your target customers and

better compete in your marketplace“There’s a way to do it better – find it” – Thomas

Edison

Age of the CustomerWe are in the age of the customer - With

digital media, empowering customers to

choose how they consume and share

information, communicating with consistent

messaging across all mediums is essential.

The average consumer goes through at

least six channels before making the

decision to purchase a product or service.

Brands Using AI Intelligence: You've already experienced AI

LinkedIn LinkedIn is a business and employment-oriented social networking service that operates via websites. It is mainly used for professional networking, including employers posting jobs and job seekers posting their CVs. Which leverages NN technology for social graphing and recommendations.

Facebook Facebook is an American for-profit corporation and online social media and social networking service. After registering to use the site, users can create a user profile indicating their name, occupation, schools attended and so on. Leverages NN technology for social graph, friend recommendations

SoundCloud SoundCloud is an online audio distribution platform based in Berlin, Germany, that enables NN for song matching, song streaming.

Target "We let the AI pull [up] the product that the shoppers want, and if we do that it is a level of personalization we have not seen for a very long time.“Skechers

At Skechers.com, for instance, shoppers can click on a product they like, and AI-powered engines by Sentient will analyse the catalogue in real time to identify and serve up similar styles. “This helps to make the shopping experience more enjoyable and stress-free

The North Face Online clothing & accessories shopping - "working with a tool called the Fluid Expert Personal Shopper powered by IBM’s Watson cognitive computing technology, which enables users to have more intuitive search experiences thanks to its natural language capability

Personalization: Age of the CustomerWhether you're in-store or online Customers now expect businesses to understand their needs and provide relevant and desirable information, products, services at the right time:

of people say the customer experience is more important than price in their choice of brand.

of online consumers get frustrated with websites when content is not personalized/related to their interests.

uplift in sales by organizations who are personalizing their web experiences

This power pushes firms to put themselves in customers’ mindsets by appealing to their true intents—whether those are driven by a specific item, price point, or level of convenience

6

Step 6Step 5Step 4Step 3Step 2Step 1Consolidate Customer

Data

Market Segmentatio

n

Optimize Product &

PriceAnalyze

FrequencyReal time Creation

Deliver

Identify product price patterns for

each customer from data

using clustering (market

segmentation) algorithms

Determine the optimal

products and price ranges for each customer based on the initial market segmentation

analysis

Use neural networks (AI solutions) to

determine/predict purchasing

frequencies for each customer - so that we don't

oversell or undersell and

have maximum conversions and

ROI

Generate the right quantity

of topic-optimized and price-targeted marketing ads

for each customer in real time.

Deliver offer – based on product prediction, price

analysis, purchasing

frequency AND deliver to ALL

integrated channels in the omni channel

ecosystem

Identify existing capability and

build transformation

roadmap to support people, process, tech &

data management

Cust

omer

Da

ta

Central Custome

r Databas

eLow concentrationHigh concentration

How AI Extends The Brand & Customer ExperienceCustomer journey optimization across multiple touchpoints influences the end-to-end experience

Increase in base profit

Lower sales expenditure

Higher profit margin

Enhanced Brand Image

Optimized Product Portfolio

• Identify customer and market behavior patterns

• Determine the best communication for each customer

• Reduce Revenue Per Dollar of Sales Expense

• Repeatable Sales Process Model, Field Enablement, Opportunity Qualification

• Use predictive AI to surface Product Preference Insight

• More sale per customer(e.g. new products, services, cross sell/upsell)()

• Increase customer retention/ loyalty()

• Reducing marketing budget()

• Reduces time to map Customer-Product()

• Increase in customer retention value()

Increase in transaction efficiency

Lower acquisition cost

Sales Effectiveness

Financial Gain

• Reduces time to analyze large set of historical data()

• Reduce customer acquisition cost)()

• Lower marketing cost() Customer

Lifetime Value

Maximize Marketing ROI • Increase in sale per customer()

• Increase business user self-service() and reduce time to analyze information ()

• Influence a brand’s positioning and unique value proposition

• Customer Preference & Need• Create competitive advantages for

your product offering in each market• Real time analysis• Product Bundling

Cross sell/Up sell opportunity

• Increase shopping cart conversion()

Business Value Business Impact Insights Capabilities Business Metrics

Our ServicesArtificial Intelligence (AI) Strategy & Customer Intelligence Consultancy. We provide Advisory Business Services to leading CMOs on how to leverage Artificial Intelligence and Marketing Automation to influence 1:1, End to End personalized customer and Brand experiences.

Marketing Strategy & Technology Capability Alignment

Vendor Evaluation & Selection

Implementation & Internal Capabilities Enablement Leadership

Gap-to-Fit Internal Readiness

Business Case Development

Identify product and price patterns for each customer from data using clustering (market segmentation) algorithms

Determine the optimal products and price ranges for each customer based on the initial market segmentation analysis

Use neural networks to

determine/predict purchasing frequencies for each customer

- maximum conversions

and ROI

Identify competitive influence on market and

predict impact on product performance

Our AI Customer Intelligence Analytics Services:Our Scope of Advisory Services:

Thank You