Collateral Shipped

from sign shop to

stores

Badge Tags

Please distribute at

Saturday meeting

Door Clings

12/6 - 12/13

6) 22 x 28 Posters

High Traffic

Locations

EMAIL Blast

December 5

SPANX WEEK

Newspaper Ad Banner

running with divisional ads

Special SPANX Week

Media Reel with

SPANX week

Graphics Inserted

Advertising and IN Store Promotion

1. Complete Participation -

from the top down. Store Man-

agement should also give En-

try Forms when asked!

2. In store promotion -

SPANX WEEK announcements must

be made frequently during the

day - create the demand for

the register to win forms!

3. Goal Setting and Track-

ing. Ask your associates on

Saturday to commit to a num-

ber of People they will talk

to, over the next week about

SPANX.

** Check with them through

the week to see if they are

meeting or exceeding their

goals.

**Please track number of

Entry Forms daily by

associate id and post results

at the time clock so that

everyone can monitor their

Performance on a daily basis.

3 Keys to A Successful Event

Official Employee Rules

1. Anyone who receives a paycheck from Dillard’s

can participate in the Gift Card incentive!

2. Associates can only give enter to win forms to

customers. They cannot take the completed forms to

the entry locations. The purpose of this incentive

it so show customers our SPANX in both intimate ap-

parel and hosiery.

So... The customer must take their completed entry

form to either hosiery or intimate apparel and

actually put it into the red register to win box.

3. any employee seen placing an entry into a red box

will be disqualified from the incentive.

4. Only one entry per customer / Household will

count towards associate’s weekly total regardless of

the number of times the customer or members of the

same household have entered that day or week.

5. The employee with the most entry forms will be

entered into a drawing for 2 round trip tickets to

anywhere in the continental united states and a $500

SPANX Wardrobe. (store mgr, please email top entry

form winner’s name to Jeffrey Reed by Dec 17 - Draw-

ing on Dec 18 - ticket winner’s store MGR will be

notified on Dec 18.)

Have questions??

Thursday, Dec 4th at 3:00pm Central Time

Dial (877)287-0283 then

Enter 6 4 2 2 8 3

THE PRIZES

for the number of completed entry

forms with an associate’s id

25–35 $25 Dillard’s Gift Card

36–50 $50 Dillard’s Gift Card

51–65 $100 Dillard’s Gift Card

66–75 $150 Dillard’s Gift Card

76–85 $200 Dillard’s Gift Card

86–99 $250 Dillard’s Gift Card

100–150 $350 Dillard’s Gift Card

150–250 $500 Dillard’s Gift Card

One Grande PRIZE

Winner will Receive

$5oo SPANX Wardrobe

2 Airline Tickets to

anywhere in the

continental

united states!

1 White Envelope

Containing...

2 SPANX Week media

reel dvds

1 store meeting

dvd

8 Register to Win

box Decals

14 Style The

Season

Bag Decals

TEMPLATE

For producing SPANX WEEK

register to win forms on copier

COPY and CUT — 30 per assoc

for initial amount .

Also available in Docushare - MG 2XX

Spanx Week

Inside the SPANX Week Kit

CHECK that all 3 DVD’s play properly

and completely. Call Jeffrey Reed

214-663-9284 ASAP if there is a

problem.

Note that media reels are for spanx Week only,

calling out the chance to win $250 SPANX wardrobe

give a way.

These must play during the week only, then be

discarded.

Inside the SPANX Week Kit

box...

Tissue Paper

16 sheets Turquoise

16 sheets Fiesta Blue

Shopping Bag Signs

A grand total of 15 red mini shopping bags will be used as

signs supporting SPANX week. 1 bag with decal attached for

an example and 14 needing decals are in this kit. After

sticking decals in the center of each bag (one side only),

pull the inside strings of the handles to draw them up next

to the bag. Add one piece of Fiesta Blue and One Piece of

Turquoise tissue paper to each and place at busiest cash

wrap stands throughout the store.

15

Small Shopping Bags,

stuffed with tissue to

Call out SPANX Week

At busy registers

throughout the

store.

Make TWO Register to Win Boxes

1) Hosiery

1) Intimate Apparel

8 x 8 x 8 Dillard’s White Gift Boxes

**WRAP with**

Red Croc Gift Wrap Paper

**attach one decal on each of the 4

sides**

Tissue Paper

1 Sheet of Fiesta Blue

(cut in half)

1 Sheet of Turquoise

(cut in half)

Hint— wrap box upside down so you can

easily open the bottom to remove daily

entries.

Hosiery Intimate Apparel

Get with store operator and / or

record repeater announcements

using the 11 announcement scripts

provided.

Ask Operator to Answer All Calls

with something about SPANX WEEK:

“It’s SPANX WEEK at DILLARD’s

How May I direct your call?”

Also available in Docushare - MG 2XX

Spanx Week

Bill Creegan - Cell # (407) 977-3010

203 204 205 206 208 218 224 229 230 233 235 238 243 252 253

Patrick Carter: Cell # (404) 539-6438

260 265 266 268 271 275 302 351 355 362 364 367 371 373 374 376

378 387 401 421 422 425 427 428 430 433 444 445 448 457 460 463

464 466 468 469 471 474

Melanie Turner: Cell # (225) 241-7165

239 241 242 247 249 760 761 762 765 766 767 768

931 934 939 942 944 949 960 961

Andrew James: Cell # (405) 708-8962

403 405 406 408 409 410 411 412 419 432 484 492 493 495

904 907 909 910 912 914 915

Linda Hendrix: Cell # (972) 804-4496

704 708 710 711 712 714 715 740 743 745 746 748 749

Morgan Miles: Cell # (210) 213-8246

722 723 726 727 729 735 736 738 924 926

Tracy Freeman: Cell # (713) 447-2018

730 770 771 777 778 779 780 786

Rick Dunn: Cell # (913) 991-7390

306 314 323 324 336 340 343 344 391 395 920 921 922

SPANX WEEK SUPPORT CENTER!

This is your chance to increase

future FOOT Traffic -

introducing a replenishable,

hotter than hot, commodity to

every woman in this store

between Dec 6 and Dec 13 is the

way to make that happen.

If you use this incentive to your

advantage YOU will build a clien-

tele for SPANX. this customer

is loyal, she buys, and she buys

often!

All Employees are the key to

SPANX Week! They will be the

keepers of the REGISTER to WIN

Forms. Customers must ask for or

be offered one of these forms to

register and win a $250 SPANX

wardrobe from your store’s

inventory.

Badge tags will help start a

lot of conversations, but a sim-

ple, “hey, have you ever heard of

SPANX?” will work as well. This

Saturday’s ALL Store Meeting

should be

SPANX-LICIOUS!

Focus solely on SPANX and kick

off the week in a big way. The

SPANX week store meeting dvd ex-

plains the logistics of this in-

centive and provides an enter-

taining overview of SPANX it runs

about 20 minutes.

Upon entry verifications by ASM/Store Management, Dillard’s Gift card awards will be charged to D971.

$250 SPANX Wardrobe will be removed from Store’s purchase journal after customer makes selections.

Please email Jeffrey Reed with your store’s gift card awards — need associate name, number of entry

blanks, amount of gift card in order to clear your 971 account (actual entry blanks must be kept for

further verification if necessary). It is the responsibility of Store Managers to enter these gift

card winnings into the payroll system. Format for purchase journal removal – email dept/ mic /style #

or SKU / UPC / Current Retail to Alissa James.

Final Thought…..