brandnewgame on mobile future @marcom 2012
DESCRIPTION
This is the presentation I held during the Marcom 2012 event in Amsterdam about the future of mobile.TRANSCRIPT
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Mobile: The FutureBart Hufen - BrandNewGame
vrijdag 15 juni 12
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My Past BartHufen
Present @BartHufen
Book: www.brandnewplayground.com Blog : www.gamingandbranding.com Bizz : www.brandnewgame.nl
vrijdag 15 juni 12
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1974 - 1999: Playing Around 1999 - 2002: Atari Benelux 2002 - 2007: Diesel Benelux 2007 - 2009: Crossmarks 2009 - Now: BrandNewGame
Projects 2009 - 2012
ABN Amro Haven Amsterdam Schiphol Airport Unilever Holland Casino Ziggo Novamedia (o.a. Postcode Loterij)
vrijdag 15 juni 12
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1974 - 1999: Playing Around 1999 - 2002: Atari Benelux 2002 - 2007: Diesel Benelux 2007 - 2009: Crossmarks 2009 - Now: BrandNewGame
Projects 2009 - 2012
ABN Amro Haven Amsterdam Schiphol Airport Unilever Holland Casino Ziggo Novamedia (o.a. Postcode Loterij)
vrijdag 15 juni 12
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Content
Define ‘Mobile’ for me please...
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Content
1. The Past
2. The Present
3.The Future
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1/3 The Past
What’s happened...?
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2/3 The Present
What’s happening...?
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1/3 The Past
What’s happened...?
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2/3 The Present
What’s happening...?
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1/3 The Past
What’s happened...?
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2/3 The Present
What’s happening...?
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1/3 The Past
What’s happened...?
(1997)
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2/3 The Present
What’s happening...?
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2/3 The Present
1. Data Driven Design 2. Connected Communities, Convergence & Cloud Computing 3. Experience Economy
What’s happening...?
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Google’s Mission: to organize the world's information and make it universally accessible and useful.
1/3 Data Driven Design
2/3 The Present
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1/3 Data Driven Design
2/3 The Present
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1/3 Data Driven Design
2/3 The Present
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2/3 The Present
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2/3 The Present
Define ‘Mobile’ for me please...
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2/3 The Present
Define ‘Mobile’ for me please...
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2/3 The Present
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2/3 The Present
1/3 Data Driven Design: Gamification
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2/3 Connected Communities, Convergence & Cloud
2/3 The Present
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2/3 Connected Communities
Data Driven Dialogues
2/3 The Present
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Content Conversations
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2/3 Convergence
2/3 The Present
Define ‘Mobile’ for me please...
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2/3 Cloud Computing
Shift from posession to acces through subscriptions
2/3 The Present
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1/3 Digital, Innovation, Trends
2/5 Cloud Computing
Shift from posession to acces through subscriptions
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3/3 Experience EconomyJoseph Pine II:
“Experiences are the most valuable concepts in life. We continuously seek the thrill of a good experience and love to balance a bad one.”
2/3 The Present
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3/3 Experience Economy
Remarkable & Relevant Experiences are Shared
2/3 The Present
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2/3 Future Trends
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3/3 The Future
1. Be Real (authentic) 2. Behave Righteously 3. Remain Remarkable 4. Remain Relevant 5. Reward Relationships
Be Real & Righteous
Remain Remarkable
Remain Relevant
Reward Relationships
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3/3 The Future
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Looking through the eyes of Google
3/3 The Future
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3/3 The Future
The world looks like a Matrix of data
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Go(o/g)gle
http://www.brandnewgame.nl/2012/04/project-glass-one-day/
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3/3 The Future
The Mobile future is playful as well...
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3/3 The Future
The Mobile future is playful as well...
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3/3 The Future
http://www.brandnewgame.nl/2011/06/wii-u-new-nintendo-controller-official-2011/
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Develop your own!
Objective Target Group Brand Essence
Concept
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Develop your own!
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Thanks for Having Me!
On SlideShare check:
BrandNewGame Digital Interactive Branding
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My Past BartHufen
Present @BartHufen
Book: www.brandnewplayground.com Blog : www.gamingandbranding.com Bizz : www.brandnewgame.nl
vrijdag 15 juni 12