brands and blogs - blogworld new york
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Brands and BlogTRANSCRIPT
Brands & Blogs
Jason Falls
The No B.S. Guide To Advertising & Public Relations for Bloggers
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You Blog?!
Image: Fonzales on Shutterstock.com !
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The Conflict
Image: SXCH.hu!
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The Marketing World
Soliciting money is advertising sales • You sell ads to a company's:
• Media buyer
• Media Agency
• Marketing Manager
• Online media
• Advertorial
Public relations is earned media • PR pitches you stories
• You're interested or your not • PR also serves as a resource
• Bloggers have no obligation to PR
• PR doesn’t buy ads (or they shouldn’t)
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The Horror Stories
Photo: Mike Flippo on Shutterstock!
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Photo: David M. Schrader on Shutterstock!
The Problems
Photo: David M. Schrader on Shutterstock!
Some Issues To Consider
� � � � �
Your audience trusts you less if you’re paid for it (bias)
RESPECT
Advertisers won’t want to work with you if you’re a dick
REALITY
You really aren’t all that, yo!
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The Reality Check
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The Reality Check
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The Reality Check
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The Reality Check
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The Reality Check
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The Reality Check
The Rules Are Changing
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Things To Ponder
• Ethics of pay for play
• Bloggers as journalists
• The effect on your audience
• There’s no right way, only a right
way for you
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Opportunities for Blogs
• Make PR be helpful
• Ask for the media buyer
• Make a compelling argument
... with facts!
• Partner with other blogs
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Opportunities for Brands
• Understand the power of the
niche
• Make all outreach relevant
• Know/respect bloggers have
differences
• Have a plan for advertising
asks
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Thank You!
Jason Falls@JasonFalls
502.509.4763
socialmediaexplorer.com
STRAIGHT ANSWERS, REAL HELP
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