Ford @ BlogWorld Expo 2010

Fiesta Movement

6.2 million views

750,000 views

40 million impressions

132,000

handraisers

83%new to

Ford

30%under 25

20

11

Explo

rer

Reveal

• Total impressions – 99MM• #1 Trending Topic on Twitter; #2 in Google

Trends for the day • 500,000-plus 2011 Explorer site visits versus

daily average of 7,000 for 2010 Explorer • Hit 50,000 Facebook "likes" of the Ford

Explorer by end of day July 26 - added over 10,000 likes in a single day

Explorer Reveal Stats

Brian McClaryDigital Marketing

Ford Motor Company

Promoted Trends/Tweets

• August 13 to promote Mustang Boss 302

• Live for 12 hours– Almost 40MM impressions – 21k qualified impressions – 6,400 clicks on Promoted Tweet– 390 RTs– 32.69% Engagement Rate

2012Ford Focus

The Focus Global Test Drive

• 100 participants

• $10,000 per team for a charitable cause

• Apply via Facebook

Jeff EggenBrand & Content Alliances

Ford Motor Company

Focus Rally: America How It Works

Six teams rally across America in the new Focus over the

course of 5 weeks

At the end of each

stage a challenge will

await them

#2) FollowBecome fans &

followers of Rally teams & comment

on activities

#3) ParticipateActively play-

along in challenges,

supporting your favorite team

Content is shared through the web and broadcast

#1) WatchView on Hulu, TV integrations &

syndicated channels

Consumers engage with

content in 3 ways

Using the Focus and its features, teams complete each stage of the rally for time and

accumulated points

TV ProgrammingMobileSocial/UGCInteractive TVContent Sites

Distributed Engagement Channel – Content Aggregation SharedContent Platform across all distribution channels

Focus Rally: America

Focus Rally: America Content Distribution