social media marketing for small buiness blogworld '09
TRANSCRIPT
SocialMediaforSmallBusinesses
NellyYusupovaTwi9er:@DigitalWomanEmail:[email protected]:h2p://www.webgrrls.com
Theindividualisatthecentreofthesocialmediarevolu@on
Listening
Tenor
Protocols
WhoisWho
ListeningTools• GoogleAlerts• Addictomatic • GoogleReader• TweetDeck or Seesmic • Socialmention.com
Engaging&
Par@cipa@ng
AddValue
ShowYouCare
BuildCredibility
DealwithIssues
BuildReputa@on
RegisterSocialMediaName
http://namechk.com
1.DefineyourGoals
Getting Started in Social Media to ensure Success
2.DefineyourStrategy
Getting Started in Social Media to ensure Success
SocialMediafromabusinessperspec@veis
outreach
Getting Started in Social Media to ensure Success
SocialMedia=“PreSell”
WebsiteCalltoAc@onSignup for Product Trial Signed up for Event/Webinar Filled out form to receive free whitepaper
Clients or Perspective Clients
Getting Started in Social Media to ensure Success
visitor
prospect
1.DefineyourGoals
Getting Started in Social Media to ensure Success
2.DefineyourStrategy
3.MeasureSuccess
WhattoMeasureGoal:RaisingBrandAwareness• FrequencyofmenCons• PosiCveornegaCve• ThecontextofthemenCons
Getting Started in Social Media to ensure Success
WhattoMeasureGoal:DrivingTraffic• Numberoflinksopened• Clickthroughs• ClickthroughraCo• Wheretrafficcomesfrom
Getting Started in Social Media to ensure Success
WhattoMeasureOtherthingsyoucanmeasure….• Conversionrate• Subscribers• Fans• Pageviews• Inboundlinks&bookmarks
Getting Started in Social Media to ensure Success
Idon’thave@meforthis!Getting Started in Social Media to ensure Success
TimeManagementTips• Start Slow • GoNiche• Link your accounts • Schedule “Social Networking” time • Use AtomKeep • HireSomeone
Getting Started in Social Media to ensure Success
Summary• Individual is the center of the social media revolution • Have clear & articulated goals• Listen to what your community is saying • Have specific call to action on your site • Track Success • ManageyourCme
Getting Started in Social Media to ensure Success
Q&ANellyYusupovaTwi9er:@DigitalWomanEmail:[email protected]:h2p://www.webgrrls.com