brandvertisor demo day - founder institute
TRANSCRIPT
1
Brandvertisor is a marketplace helping users to place ads on specific websites.
The Problem
How to place ads on a specific website?
2
ArbitrageMark up 50 %
Ad Network
Agency
Domain.com
The Solution
2
Marketplace with detailed publisher profiles.
Fixed 10 % commission
Filters Sorting ProfilesDomain.com
5
Product Demo
Search & Filters
5
Product Demo
Publishers list
5
Product Demo
Browse Profile
5
Product Demo
Premium Ads
8
Competitive Advantages
PremiumPublishers
MatchingFilters
ProfileStatistics
AdvertisingPage
RTBSynchronization
Fixed 10 %Commission
Advertisers
Publishers
Market Opportunity
US Display Traffic
24 % per year growth
Trends: Programmatic, Native Ads
$37.5B - 2017
$27B - 2015
3
Market Validation
2,7 mm SMBs
3
Spend $300/month: online ads
BrightLocal.com
76 % MarketersUsed paid advertising in
2015MarketingLand.com
11
Landscape
B2B
Publishing
Advertising
B2C
6
Business Model
MarketplaceCommission 10 % White LabelReselling
Commission based: Fixed 10 %.
Breakeven: 80 paying users per month.
Growth Strategy
Customer Acquisition Channels:
Direct SalesSEO & Marketing B2B Partnerships
May-14
Jun-14
Jul-14
Aug-14
Sep-14
Oct-14
Nov-14
Dec-14
Jan-15
Feb-1
5
Mar-15
Apr-15
May-15
Jun-15
Jul-15
Aug-15
Sep-1
50
20
40
60
Traction
780 Subscribers
MVP Clickable Demo
$350 Direct Sales Access to 5000
Premium Publishers
Funding Needs
Seeking: € 75k for 7 % equity
Integrate Ad Network
Develop Marketplace
Marketing & Sales Traction
Our Team
Nedko NedkovCEOCo-founder in PPC NetworkSEO & Marketing
Petar TelbiyskiCTOFront-endSenior Developer
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Advisory board
Radoy StoyanovMarketing ManagerSociete Generale Bulgaria
Eran EyalCEO at SpringleapTechstars, TEDx
11
Thank You
Founder Institute
Springleap
IBM Global Entrepreneur