Open-Xchange-as-a-ServiceAccelerate to Profitability

Todd D. BenjaminVP Hosted Services, Hostway

Introduction

The worldwide market for cloud services is expected to reach USD 96B in 3 years, representing a 22% CAGR

- Mobility and social media are increasingly pervasive

- Users want applications that are OPEN, and work well with one another

3

OX App Suite is a Game Changer

- Service providers want DIFFERENTIATION, and the opportunity to create a unique user experience

*Parallels Global SMB Cloud Insights™ 2013

Particularly at scale and in an integrated environment, the challenges of internal development are non-trivial:

• Capital and Resource Intensive

• Requires Specialized Technical Expertise

• Rarely on Time or on Budget

• Delays Market Learnings & Experience

• Impedes Iterative Evolution of Services

• It’s NEVER DONE! You must perpetually support & update

Reality CheckStanding up Software & New Products is HARD

Low CapEX, reduced expertise, fast time to market, all contribute to faster PROFITABILITY and MINIMIZE RISK

A SERVICE can be a Business AcceleratorBypass the Start-up Challenges Through Syndication

Elements of the OX ServiceMuch More Than Just a Hosted Application…

OX App Suite Hosted 

Application

Back‐End Mail Platform

Mail Security (AV/AS/Filter)

White Listing & Abuse 

Management

SLA and Reporting / 

Service Assurance

OSS / BSS platform support

Operations Communications

Tier 2 / 3 Reactive Support

Go To Market and Sales Support

Delivery ModelsFlexible Options Based on Channel Capabilities

Direct• Retail customers and small resellers

Via API (bonding)• Service providers, VARs, Agents

Syndicated• Through third party marketplaces

Public APIs and Connectors• Integration to popular platforms facilitate interoperability

- Packaging is driven by the reseller business model.

- Pricing, feature packages, promotions, etc. should be flexible to enable the reseller to execute his business strategy

Packaging FlexibilitySpecific Packaging for Individual Channels or Resellers

SMB Wire

less Responsive 

UIDevice SyncMobile PortalOffice Apps K‐12

 Edu

catio

n Student & Admin RolesContent FilteringProject Collaboration

Consum

er Single InboxDevice SyncSocial Media IntegrationFamily Group

It’s not a “one size fits all” world (market)

- Basic & extended branding adjusts logos, colors, and look & feel

- Some resellers, SIs for example, may want to add custom start page widgets, and integrate into their offers & applications

- For highly custom deployments, a dedicated instance of App Suite can provide a high degree of flexibility

Reseller Branding & CustomizationMake it Your Own

Hostway and OX-as-a-ServiceRetail & Wholesale Launches Planned Q4 2013

SiteMail Xchange (SMX) for retail brands• Replace legacy webmail product• Mobility and collaboration upsells to introduce new revenue from existing & new customers

OXaaS for resellers• Turn‐key hosted service for multiple channels• Flexible delivery options and competitive pricing

OX is an entry point for more value added services

“If you do what you’vealways done, you’ll getwhat you’ve alwaysgotten.”

- Tony Robbins

ConclusionDon’t be Afraid to Seize the Opportunity

11 | OX Summit 2013: ((speaker co. name; presentation title

Thank you for your time

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