Breathe Deep WilmingtonLUNGevity 5k

November 12, 2011Greenfield Lake Park

Lung Cancer FactsLung cancer is the number-one cancer killer

in the U.S., accounting for about 28% of all cancer deaths

Less than 4% of federal dollars spent on cancer research are spent on lung cancer research

Lung cancer claims approx. 160,000 lives per year. It is a devastating disease that can afflict anyone, regardless of gender, ethnicity, or smoking history

Lung cancer impacts 1 in 14 Americans65% of newly diagnosed patients never

smoked or have already quit

Lung Cancer FactsLung cancer kills almost twice as many

women as breast cancer and more than twice as many men as prostate cancer

Lung cancer currently has no effective, widely used early detection test, yet if found early, lung cancer can be treated

The five-year survival rate for lung cancer is currently under 15%

Rates among non-smoking women are on the rise

Who is LUNGevity?LUNGevity is the largest private funder of lung

cancer research, and will grant up to $2 million in 2011 to lung cancer researchers focused in two areas, early detection and targeted therapies

LUNGevity’s Lung Cancer Support Community is the largest online lung cancer network, providing user with an extensive message board, the latest lung cancer information, 24-hour support, a telephone buddy program, a card circle program, and notice of lung cancer event and advocacy opportunities

Who is LUNGevity?LUNGevity supports the largest national lung

cancer grassroots events programsOther LUNGevity services to the lung cancer

community include: LUNGevity Link UP, online advocacy training, and LUNGevity-GRACE’s Ask the Experts, an online Q&A forum and educational services to help interpret complex medical information and terminology

Who is LUNGevity?LUNGevity held 25 grassroots events in 2010Will be holding those 25 in 2011 plus 9 new

events (ours is one of them!)

SubcommitteesEvent Coordinator – April MoreyEvent Logistics – Sponsorship – April Morey, Kristen Stovall, Jessica GloverParticipant Recruitment – Marketing / Public Relations – Lara LandgrafAccounting Registration – Online - Entertainment – April MoreyFood & Beverage – Kristen StovallGoody Bags – Kelly VinsonSilent Auction – John QueryRace / Run -

Some BasicsEvent date: November 12, 2011 10am

(registration begins at 9am)Location: Greenfield Lake ParkCost: $25 Adult / $20 LC survivor / $15 age

60+ / $15 Student / $10 youth (under 13)Prizes will be awarded to top three

fundraisers & top three fundraising teams

My Elevator Speech“Hi, my name is April Morey and I am one of the

volunteer coordinators for the LUNGevity Breathe Deep 5k, benefiting Lung cancer. This is our first event in Wilmington and we are holding this walk because in October of last year I lost my sister to LC at the age of 37. LC is by far the least funded cancer, yet it kills twice as many people as breast cancer and more than twice as many men with prostate cancer. The five year survival rate is under 15%! I am working hard to honor my sister and others affected by LC in our community and I need your help. Would you consider being a sponsor / volunteer / walker?”

Event Logistics Needs:

Tents, tables, chairs, logistics for music Medical personnel Detailed map of 5k Help with set up and break down Manages event-day volunteers Coordinate event parking Prepare map of event day site, including parking Packet pickup night before? Make sure registration forms are available day of Water & snacks at rest stops along path Find location to store supplies until day of Keep all walkers in order at registration table Make sure all people who registered day of get a t shirt (others get

one if there are enough) Stress legibility on forms

Sponsorship“Influence people to make the decision you think they should make”

What we have:List of companies to begin soliciting in kind donations fromSample sponsorship formLinkedin / Social Media

What we need:Final sponsorship levels & correlating perksCreate sponsorship packetsSolicit sponsorsMaintain record of sponsorsEnsure that sponsors fill out paperwork and submit paymentProvide sponsorship information to April (LUNGevity) so thank

you letters can be sentEnsure sponsors are recognized event-dayHow to handle in-kind donations?

Sponsorship$250 event day booth table rental

We provide table & tent onlyThey get lowest level sponsorship rightsNO SELLING AT EVENT

Participant Recruitment / FundraisingTasks:

Ensure everyone has a common goal in mind – to raise funds for lung cancer research

Pre-event, event-day and post-event fundraisingActivate fundraisers!Recognize & congratulate participants & fundraisers

(pizza night for top fundraisers?) – don’t just talk to people when you want them to give money!

Show financial need (LUNGevity) “In 2011, LUNGevity raised enough money to fund up to

$2 million in new research – but more than $12 million was requested!

Participant Recruitment / FundraisingFundraising revenue:

71% Participant fundraising17% Registration fees12% Sponsorships

Most participants raise nothingOver half of fundraisers raise $100 or lessThe top 1% of participants generate 36% of

donation revenue

Marketing / Public RelationsWhat we have:

Sample Press Release & Media Advisory

Needs: Local radio station to provide event

promotion Continual listing in Craiglist, zevents,

facebook, twitter, magazines, radio, etc.PR’s sent outDistribute mailings, e-mail blasts, posters &

brochures (from LUNGevity)

Marketing / PR Con’tSome basics…THANK EVERYONE!Media Advisory:

Invitation to the eventWho, what, where, when, whyLists spokespersonFast facts

Press Release:Tells the complete storyQuotesCompelling, creative headline

Account RegistrationManages day of event collection & tabulation

of money raisedEnsures monies are forwarded to April Morey

immediately following the eventManages day of event registration of on site

participantsManages day of event check in for pre-

registered participants

OnlineOverseas online registration and fundraising

of teams & individual participantsHelp with web contentReports online statistics to all committee

members

EntertainmentContacts and books speakers (LC survivor,

local celebrity, etc.Organize table with LC informationManage tribute programArranges for music, children’s area,

massages, manicurist, balloon artist, craft area, etc.

Food and BeverageSolicits food and beverage donationsArranges for appropriate serving wareManages all food and beverage presentation

and clean up at event

Goody Bags???

Silent AuctionSolicit items for silent auctionsKeeps list for thank you cardsDevelop silent auction sheets for event dayOversees event day

Race / Run???

Getting more VolunteersHigh school key clubs – need service hours?

Almost Finished…Next meeting dateFind me!

April Morey 910-233-4945 aprilmorey@gmail.com Facebook & Twitter (me and Breathe Deep

Wilmington / Breathedeep_ilm)

Questions?THANK YOU FOR BEING AN ADVOCATE!