brief history of social media
DESCRIPTION
Define social media History and pre-history The Big Four Mobile Hazards Blogging What’s NewTRANSCRIPT
A Brief History of Social Media
@JohnSharpLinkedIn.com/in/JohnSharp
ObjectivesDefine social
media
History and pre-history
The Big Four
Mobile
Hazards
Blogging
What’s New
There are two kinds of people in the world…
Those who think there are two kinds of people and those who don’t
There are two kinds of people in the world…
People who tell computers what to do, and people who are told by computers
what to do.
There are two kinds of people in the world…
People who know social media and those who don’t.
Social Media Definedthe means of interactions among people in
which they create, share, and/or exchange information and ideas in virtual communities and networks
Based on Web 2.0 technologies
User generated content, personal profile, tagging, connect to others
Social Media Explained Twitter – I’m eating a #donut
Facebook – I like donuts
Foursqure – this is where I eat donuts
Instagram – here is a vintage photo of my donut
YouTube – here I am eating a donut
LinkedIn – my skills include eating a donut
Pinterest – Here’s a donut recipe
Spotify – listening to “Donuts”
G+ - I am a Google employee who eats donuts
Pre-HistoryBefore Social Media
Message boards, bulletin boards, discussion groups
Early in the Internet age – early 1990s
AOL chat rooms
Patients already looking for help online ACOR – Association of Cancer Online
ResourcesMedHelp – questions answered by physicians
Framework of Social MediaIdentity
Conversations
Sharing
Presence
Relationships
Reputation
Groups
Evolution of the Big Four
Social Media Timeline
Friendster 2002
MySpace 2003
LinkedIn 2003
Facebook 2004Twitter 2006
Facebook’s Road to World Dominance
By June 2004, 30 campuses, 150,000 users
How it overwhelmed MySpace, passed it in 2009, kept growing
2011 – hosting over 100 billion photos
2012 – purchases Instagram
Reaching 1 billion users
http://socialmediatoday.com/daniel-zeevi/1251026/ultimate-history-facebook-infographic
Why are cat videos so popular?
YouTube History
2006 - YouTube was one of the fastest growing sites on the Web
October 2006 – purchased by Google
2007 - 2009 – hosted content for an increasing number of news and movie studios and government
2012 – 800 million users per month
Their Tweeting Behind Your BackHow Twitter became a social phenomenon
2007 Became its own company, introduced at SXSW – 60,000 tweets per day
2010 – 100 million tweets per day
Celebrities popularize, sporting events
2012 - 200 million monthly active users
Companies create accounts, customers question poor service and generate “churn”
Let me give you my business card
LinkedIn transforms business relationships – online rolodex, resume, job history, job search
Launched 2003 as a trusted way to connect professionals
2006 – public profiles, recommendations, people you may know
2008 - goes global
2010 – 90 million members
Now – 225 million – mobile, more extensive profiles, groups
Blogging Platforms
Socially MobileHow smart phones exploded Social MediaSocial and mobile
– Facebook check-ins
Photos of where I am posted instantly - Instagram
Location - FourSquare
Don’t be a fool or be fooled
Social Media Privacy Settings
Can be a moving target
Twitter – most open, public
Facebook – can limit photos and postings to Friends only
Don’t have to accept linking to others
YouTube videos – can keep private and share selectively
Clicking on a posting does not raise money or create social change
Cyber bullying and Other hazards of social media
Reputation threats – circulating photos, revenge websites, negative reviews
The photo you can’t remove from social media
Protecting an organization’s reputation
Deleting negative comments
Taking the offensive –building a positive reputation
What’s New in Social Media?
SlideShare
What’s New in Social Media
Create boardsPost graphics
What’s new
What’s New
What’s New
What’s New
6 second videos for sharing
Social Media is here to stay
But that doesn’t mean some won’t fail
Effective platforms for communication if understood and used effectively
Crowdsourcing defined
Practice of obtaining needed - services, - ideas, or - content by soliciting contributions from an online community
CrowdfundingType of crowdsourcing to raise funds
Popular platform – Kickstarter
Now in healthcare – MedStartr
Usually a limited amount of time to raise the funds
Integrates other social media like Twitter to raise awareness
ObjectivesDefine social
media
History and pre-history
The Big Four
Mobile
Hazards
Blogging
What’s New
It’s a wrap