brochure: ean overview

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Let’s create the future of online travel

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Page 1: Brochure: EAN Overview

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Page 2: Brochure: EAN Overview

The opportunity: Growing your online travel businessYour customers are looking for hotels. In fact, your customers know precisely what kinds of hotel they want, and where.

If you’ve got the right properties in the right places at the right prices, you’ll earn the sales (and delight your customers). But if you get it wrong, you’ll frustrate users, disappoint travelers and hurt your brand.

You need a great partner with the inventory, the expertise and the technology platform to help you maximize hotel revenues and deliver great service to your customers.

That’s what we do.

We’re Expedia Affiliate Network (EAN for short), the private label business that’s part of Expedia Inc., the world’s leading online travel company.

It’s about you (really)EAN is a private label service. It’s all about your brand, your customers and your business. Customers never see our brand, so they always come back to you.

As a separate business in the Expedia group, everything we do is designed to help you make money – with more traffic, better conversion rates, more competitive commissions and higher order values. We call it Total Partner Return and it’s changing the way our partners retail hotels online.

Who we do it forEAN partners with some of the world’s most successful online travel businesses, including:

Airlines focused on growing their ancillary sales by offering hotels in the flight purchase path, as a standalone product or in a package.

Online travel agencies looking for the broadest and deepest supply of hotels in a rich, flexible API.

Search marketers who want to turn traffic into revenue.

And the good news?We’ve already worked with more than 10,000 companies across all these segments.

Ahead of the gameThe technology powering travel is changing at an incredible rate. More and more, travelers want access to your content on any device, at any time and anywhere. But don’t worry. With EAN, you’re choosing a partner at the center of the online travel revolution.

Our technology not only powers websites but also mobile, smartphone and tablet applications.

If you’ve got the customers, the traffic and the brand, we’ll help you grow your revenues even further.

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Page 3: Brochure: EAN Overview

Five reasons to partner with EANThe value we addSuccessful online travel businesses choose EAN – and stay with us – for five major reasons (and because we’re nice people):

Best Inventory

Expedia’s supply team delivers the world’s best inventory of quality hotels in great locations worldwide. And we’re negotiating daily to deliver the best prices, unique offers and special deals for our partners. Boutique luxury hotel in Rome? Beachfront resort with infinity pool in South Beach? We’ve got them at unbeaten prices, and more of our hotels are available all the way up to the day of travel.

Millions of room deals in 144,000 hotels worldwide with rich content, reviews & ratings Great, central locations with the highest quality ratings The best price up to 88% of the time in some destinations, coupled with daily deals and packages

Superior Economics

EAN writes the biggest checks in the travel business for our partners. Instead of focusing on intermediate metrics, we maximize Total Partner Return: getting more of your site’s visitors to book higher-margin hotels for longer stays, while keeping support costs and cancellations to a minimum. We also take bookings by phone, earning revenue from the people who don’t want to book online (as many as 20% in some markets).

Quality inventory means higher booking valuePre-pay = fewer cancellationsOffline sales in addition to online sales supportFlexible commission schemes & billing$137 million paid in commission checks in 2010 alone

Optimized Technology

We’ve spent over a decade perfecting a technology platform that makes it incredibly easy for your customers to find and book the perfect hotel for each journey. And we’re making it even better every day. Our plug & play template, Chameleon, makes it easy to merchandise around specific locations or events. And our API is one of the industry’s most flexible and robust hotel pipes.

Full private label platformEasy to use template solutionOpen, rich API (traffic reporting, 35 languages and 20 currencies)Resilient platform (99.75% uptime) Processing power (20 million price and inventory changes made daily)Self service tools and easy access

Retailing Insight

We process 70 million room nights a year, and our supply team shops the market daily. No one knows more about online hotel retailing. And we make all of this data, experience and insight available to you, wrapped up in eCommerce best practice. Helping you to achieve a great return that keeps getting better.

15 years of online travel retail experienceMerchandising, SEO, Site Conversion and UX AdviceeCommerce best practiceInsights into hotel trends

Partner Support

EAN works closely with you to make sure your hotel business is a success. That also extends to one of the industry’s largest networks of call centers to support your travelers. From initial booking to itinerary support you get access to over 3,600 agents around the world. We also offer dedicated technical integration and account management for our biggest partners, further ensuring business success.

Traveler support by Expedia’s 3,600 agents for all partners Integration assistance and dedicated account managers for key accounts

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Page 4: Brochure: EAN Overview

Let’s get startedPut our expertise to workEAN is the partner of choice for thousands of the world’s most successful travel businesses – from major airlines to online travel agencies and travel-focused search marketing specialists.

They choose us because we make them more money and make it easy to maximize hotel revenues while delighting customers and building customer loyalty.

Getting started with EAN is incredibly easyChoose from a plug & play template or our totally open, rich API. Customize your website in a few steps or design an entirely new online travel experience yourself with the support of our technical integration team. There’s no capital outlay or up-front investment – just open your doors and start earning commission.

Talk to one of our account managers about how we’ll maximize your Total Partner Return.

About EANExpedia Affiliate Network (EAN) is part of Expedia Inc., the world’s leading online travel company. EAN creates the tools and technology that help millions of travelers find the perfect hotels for their next trips. As the world’s fastest-growing private label travel affiliate network, EAN works with over 10,000 partners in 33 countries to turn their web traffic into hotel bookings and happy customers. For more information on EAN visit www.ean.com

6A few of our partners:

Page 5: Brochure: EAN Overview

EAN Headquarters / EAN Europe & Middle East407 St. John Street London United Kingdom EC1V 4EX

Business development:[email protected]

EAN Americas10440 N. Central Expressway Suite 400 Dallas, TX 75231 USA

333 108th Avenue NE Bellevue, WA 98004 USA

Business development:[email protected]

EAN Asia Pacific5/F Dina House 11 Duddell Street Central Hong Kong

Business development:[email protected]

© Expedia, Inc. All rights reserved. Expedia is either a registered trademark or trademark of Expedia, Inc. in the U.S. and/or other countries. Other logos or product and company names mentioned herein may be the property of their respective owners.

For more information, please visit our website at www.ean.com or contact us at the addresses below: