BROOKSIDE PRESENTATION

NAIROBI, FEBRUARY 25, 2014

Table of

CONTENTS

01 About UsDetail about our company

02 Event Specifications Fashion Chill Out

03 Executive Summary

04 ObjectivesWhat we aim to achieve

06 Partnership Benefits & CostsWhy work with us

07Long term goals & Evaluation Forward looking

08 Conclusion

09 Thank youWe look forward to working with you

05 ProposalWorking together for success

Event outlook Recap

About UsTogether Everyone Achieves More.

African Elite Model Ltd was established in early 2010 bringing together a young creative and competent team with a

common vision: excellence in service delivery

SCOPE:

Event Management and coordination

Marketing and Promotional activities

Fashion & Models management

OUR MISSION

To be the leading events, marketing and modelling solutions company in East Africa offering original and tailor made

creative concepts and events with the highest level of professionalism

OUR GOAL

To have strong and positive lasting relationship with all our clients, partner organizations and associates

Our Brand

Ambassadors

EVENT SPECIFICATIONS

Event: FASHION CHILL OUT

Tag line: Dress up and Show up

Date: August 2, 2014

Venue: Butterfly Pavilion, Mombasa

Main Acts: Fashion Show and Designer Show

Case

Supporting Acts: Dance crews and shopping

experience

Performing Artists: Selected Nairobi and

coastal musicians

Event organizers: African Elite Model Ltd

Executive SummaryThe middle class in Kenya today is a force to reckon with considering they command 44.9 % of Kenyan population according

to a research by the African Development Bank (2011).

According to KNBS, Kenya’s middle class includes anybody spending between Sh23,670 and Sh199,999 per month. This

shows that middle class is a major target group for most products in the Kenyan market today. This realization brought out the

creation of our event “Fashion chill out” an event targeting the Kenyan middle class aimed at bringing them together on a

picnic set up where they can enjoy good food, music, fashion and even shop. For companies it will be a good platform to

showcase their products for the middle class, increase brand awareness and create a unique product positioning as being the

ideal product for the middle class.

This event will be running throughout the year on quarterly basis in various parts of the country (Mombasa, Nairobi and

Kisumu) with the first one this year starting in Mombasa the 2nd quarter on August 2nd 2014 at the Butterfly Pavilion

OBJECTIVES

.

AUDIENCE PROFILE

.

Objectives & Audience Profile1 2The objectives of the Fashion Chill Out are:

•Bring together brands and target consumers in one platform

•Promote arts and fashion by creating a platform for artists & designers

to share their skills in a relaxed and receptive atmosphere

•Unifying different communities from all over Kenya through working

together with designers, models and performing artists from diverse

ethnic backgrounds

•Social Standing: LSM 7 and above

•The psychographic profile: Trend setting,

opinion forming, independent thinking and

trendy

•A class with a thorough bend of traditional

and new generation style of fashion and life

in general.

ProposalAfrican Elite Model Ltd would like to invite you to be a strong partner of the Fashion Chill Out

We believe that your company with its colossal strength in the Kenyan industry and your reputation would be a great partner to help

provide this platform

The following are the benefits:-

•An opportunity to reinforce the public’s awareness of you as a company with a high level of social responsibility not only

internationally but now also in the Kenyan market too.

•An opportunity to penetrate and establish a strong relationship with a unique and potentially massive target audience/market

•Banners: YOUR logos/names will be distinctively displayed on the banners at the event area, photo/interview area. These banners will

be viewed by all the guests coming in the venue. These banners are also likely to appear in the event video, photographs and the local

and international media post event features in their newspapers, magazines and TV.

•Will get an opportunity to showcase YOUR products and services through advertising, merchandising and other creative avenues

which the event will provide at the exhibition stand given (Stand value of Kshs 30,000 for the corporate exhibitors)

Working together for success.•Logo promotion:- YOUR logos will be distinctively displayed on the event crew & ushers t-shirts(viewed by more than 500 people

attending the event), event website (viewed by more than 1000 people worldwide per week), posters and flyers (viewed by more than

1000 people in Nairobi & Mombasa per day),newspaper ads(viewed by more than quarter a million people per day).event

program(viewed by more than the 500 present guests and as they carry them home get to be viewed by 4 times the number

•Generate revenue from sales of some of your high end product to the elite clientele at the event by your sales team at the event

exhibition stand

•Being part of such a high and prestigious event plus putting into consideration the targeted guests your brand gets a high chance of

being noticed and remembered for a long time as some will get chances to visit your stand

•Acknowledgement throughout the event by the MC

•Enhancement of YOUR image

•An opportunity for you to have major brand awareness in the Coastal town of Mombasa

•A unique opportunity to support this unique event

•Post production accreditation in the post event video footage that will then be played by our Media partners

PLATINUM x 1

Partnership Benefits and Costs

Please read below for the cost and benefits of the sponsorship. All level of sponsorships are affordable. We are looking at forming partnerships that would be mutually beneficial for this event and future regattas

•Ten (10) complimentary tickets for any of your top clients

•Exclusive branding on the drive way to the event area

•Priority branding in the car park

•Platinum 6 x tear drop banners at the event

•2 x pull up banners at registration

•2 x pull up banners next to your exhibition area

•Sponsor representative addresses entire audience from main

stage. Can talk about a product or service

•12M x 10.5M stretch tent to serve as exhibition area and lounge

where your clients can sit to enjoy the event

•Full page placement of company logo and short bio &

Address in the event program booklet & a large logo on

the back of the booklet

•Logo placements on the event posters, flyers,

radio/newspaper ads & crew t-shirt

•Acknowledgement as Platinum partner through out the

event

•Have prominent logo placement of your

company/product on the event backdrop on stage (With

emphasis of the levels)

KSHS 2M

GOLD x 2

Partnership Benefits and Costs

•Eight (8) complimentary tickets for any of your top clients

•Priority branding in the car park

•4 x tear drop banners at the event

•3 x pull up banners at the event

•Sponsor representative addresses entire audience from main

stage. Can talk about a product or service

•11ft x 11ft Labelled & lit exhibition space

•3/4 page placement of company logo and short bio & Address in

the event program booklet & a large logo on the back of the

booklet

•Logo placements on the event posters, flyers,

radio/newspaper ads & crew t-shirt

•Acknowledgement as a Gold partner through out the

event

•Have Moderate logo placement of your company/product

on the event backdrop on stage (With emphasis of the

levels)

KSHS 1M

SILVER x 2

Partnership Benefits and Costs

•Five (5) complimentary tickets for any of your top clients

•3 x tear drop banners at the event

•2 x pull up banners at the event

•11ft x 11ft Labelled & lit exhibition space

•1/2 page placement of company logo and short bio & Address in

the event program booklet & a large logo on the back of the

booklet

•Logo placements on the event posters, flyers, newspaper

ad & crew t-shirt

•Acknowledgement as Silver partner through out the

event

•Have 2 logo placement of your company/product on the

event perimeter (With emphasis of the levels)

KSHS 500,000

Bronze x 2

Partnership Benefits and Costs

•Three(3) complimentary tickets for any of your top clients

•2 x tear drop banners at the event

•2 x pull up banners at the event

•11ft x 11ft Labelled & lit exhibition space

•1/4 page placement of company logo and short bio & Address in

the event program booklet & a large logo on the back of the

booklet

•Logo placements on the event posters, flyers, newspaper

ad & crew t-shirt

•Acknowledgement as Bronze partner through out the

event

•Have 1 logo placement of your company/product on the

event perimeter (With emphasis of the levels)

KSHS 250,000

We ask to join us as a platinum sponsor and reap all the benefits as we partner in producing this event

Long Term Goals

Our Needs

In our events calendar we have 3 events that will be running every year. One for Mombasa, Kisumu & and a major

African event in Nairobi. With your undying support we hope to partner again for the coming events and see a strong

bond and growth of our two companies

Evaluation

New leads to your business and your Brand’s Publicity throughout the media coverage in the newspapers, magazines, TV

shows and even by word of mouth will be the evaluation of the Event after completion.

Conclusion African Elite Model Ltd feels that the art and fashion industries are potentially significant contributors to the growth of the

Kenyan economy since it involves many young talented and energetic men and women. These industries would thrive if the

corporate and independent companies invested and supported them. These industries hold a big part of our county’s culture and

since fashion communicates through universal language, it has the distinctive ability to break through the constraints of cultural

boundaries

As a Kenyan based events’ company with strong African links with designers from all over, we would like to see these

industries become more diversified and more global. African Elite Model Ltd has assumed this moral obligation, but it is only

by working together with stakeholders in the country, that we will realize effective growth and success of these industries

starting with delivering the fashion chill out event. We therefore urge to join us and make it happen

OFFICE

+254 20 2086737

ADDRESS

3rd Riverside Drive SDA Building – 2nd FloorNAIROBI

Thank YouThank you in advance for your cooperation

www.africanelitemodel.com

To participate in this event as a sponsor please

email: lucia@africanelitemodel.com or call

+254 721 616745