build your social recruiting strategy: make the most of linkedin

LinkedIn Japan

©2015LinkedIn Corporation. All Rights Reserved.

Build Your Social Recruiting StrategyLinkedIn Direct Sourcing Seminar

Agenda

2

1. What is Direct Sourcing？

2. LinkedIn Direct Sourcing Solutions

3. Business Case

4. Direct Sourcing Demo

5. Reference Plan

©2015 LinkedIn Corporation. All Rights Reserved.

© 2016 LinkedIn Corporation. All Rights Reserved. |

LinkedIn: A global pool of talent

6M+ INDONESIA

3M+ PHILIPPINES

2.5M MALAYSIA

1.5M SINGAPORE

2M+ SAUDI ARABIA

25M+ BRAZIL

133M+ UNITED STATES OF AMERICA

12M+ CANADA

35M+ INDIA

7M+ AUSTRALIA

1M+ NEW ZEALAND

4M+ SOUTH AFRICA

2M+ UNITED ARAB EMIRATES

20M+ UNITED KINGDOM

11M+ FRANCE

9M+ ITALY

2M+ BELGIUM

1M+ DENMARK

5M+ TURKEY

6M+ NETHERLANDS

2M+ SWEDEN

8M+ SPAIN

26M+ CHINA

467M+ Members

worldwide +2 New members per second

3

1.5M JAPAN

1M+ SOUTH KOREA


STAY INFORMED through professional news and knowledge

CONNECT with the

professional world

GET HIRED and build your

career

LinkedIn empowers members to connect to opportunity

© 2016 LinkedIn Corporation. All Rights Reserved. | 4

Agenda

5



3. Business Case


5. Reference Plan


6

Current Situation for Japan Hiring MarketMatching Difficulties for Employee and Employer

Candidateʼs Market

EconomyRecover

IT & Digitalization

Diversity Advancement

Aging and declining

population

Foreigners Inclusion

Work/Life balance change

⼥性の活躍推進

Baby Boomers Retirement

Change in Industry Standard

Globalization


7

Main Recruitment Methods

Application Quality Level Cost Motivation to Join

Company Career Page All ● ●

Job Media ● Junior ● ●

Data Base ● All

Agency ● ● ~Middle

Executive Search ● Senior

Referral ● All ● ●


Waiting for Application

8

Challenges of Hiring in Japan

1.  Candidate Quality (Opportunity and Cultural Match)

2.  Hiring Costs3.  Long Hiring Process4.  Employer Branding


Merits of Direct Sourcing

Expansion of Search（Active＋Passive）

Reduction of Hiring Costs

Increase in Hiring Speed

Strengthening of Employer Branding

Approach candidates actively without a third party

1

2

3

4


Agenda

10



3. Business Case


5. Reference Plan



80% of professionals today are passive candidates

Active Candidates Work on their job search -  Search job boards -  Seek out many opportunities

Passive Candidates Work on doing their jobs better -  Develop networks -  Only listen to the right opportunities

20% Active

80% Passive

450M+ Members worldwide

11


Strategic Sourcing and Pipelining

Metrics and Analytics

Personalized Job Targeting

Talent Brand Development

LinkedIn 3 Core Solutions

§  LinkedIn Jobs

§  LinkedIn Recruiter with Talent Pipeline

§  LinkedIn Career Page

12

Ｄａｔａ　


LinkedIn Talent Solutions allow you to connect with top talent strategically and automatically

Source Talent

Post Jobs

Build your Talent Brand

Find and hire active and passive

candidates

Target just the right candidate

for any job

Showcase your company’s unique

culture attract talent

•  Recruiter •  Job Slots •  Company Page •  Career Pages

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l  Addition of rich media content ü  Company introduction content, movies and internal

pictures ü  Open Position Segment ü  Spotlight employee introduction ü  Custom modules for targeted audience

ü  Employee story introduction　

l  Reach more of the right talent: New page navigation

& inclusion of Recruitment Ads drive increased

discoverability and visitor traffic

l  Tell an authentic story: Dedicated ‘Life’ tab with easy

new tools to tell rich stories about your company

(including new features such as Featured Company

Leaders, Employee Photos & more)

l  Drive quality applicants: Dedicated ‘Jobs’ tab with

deeper personalization & job insights to empower

candidates to self-assess fit before they apply

l  Measure impact: Expanded in-product analytics

dashboard with real-time data & key recruiting metrics

Company PageCareer Page（Charged）Ad-on toCompany Page

●  Company introduction Summary

●  Publish company updates

●  Increase followers organically by interaction of followers and employees

<Career Page Example>

Company and Career Page

LinkedIn Jobs Network

Display job to profile of most relevance

Approach passive candidates automatically with job description and profile matching function

Account Executive

Juniper Networks

LiveOpsSales Manager

Senior Manager

Desktop Mobile

©2015LinkedInCorpora3on.AllRightsReserved.

●  Promote your job to millions of passive candidates on LinkedIn ●  Jobs become more personal on LinkedIn by spotlighting who in your network is a fit for each posting ●  Each job on LinkedIn is viewed by over 1000 members

●  Search and view all LinkedIn members profile

●  InMails Send up to 150 direct messages per month. Messages replied are credited.

●  Create Search Folder Create Folder for open positions and manage the candidates in one central location

●  Search Filters Use over 40 search filters to search for the right candidate efficiently. （Keyword, name, location, title, company, industry, position, years of experience)

●  Search Match AlertsAutomatic alert of new matching members to your saved search.

Direct Approach to Passive Candidates

LinkedIn Recruiter

©2015LinkedInCorpora3on.AllRightsReserved.


Strategic Sourcing and Pipelining

Metrics and Analytics

Personalized Job Targeting

Talent Brand Development

Effect of LinkedIn Core Solutions Synergy

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Companiesthatusethisstrategycomparedtoindividualsolu3onsare

morellikelytobesuccessfulinhiring75%

Candidatesconnectedtoemployeesare46%morelikelytorespondtotherecruiter

Candidatesthathadinterac3onwithemployerbrandare2(mesmorelikelytorespondtorecruiter

Agenda

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3. Business Case (Please contact LinkedIn rep for details)


5. Reference Plan


Agenda

19



3. Business Case


5. Reference Plan



5 basic steps to succeed in hiring on LinkedIn

➀ Complete profile of recruiter and interviewer

➁ Create company page and post company updates

➂ Use “LinkedIn Recruiter” to search and approach candidates

④ Design original communication plan

⑤ Create and manage mid-long term talent pool


Scout mail from who?

What type of company?

What positions are available?

Who do I know?

You（Recruiter）are the first face of employer branding

Recruiter Profile

Company, Career Page

Jobs Network

Company pageWork with us ads



➀ Complete profile of recruiter and interviewer

1.  Input information of most viewed parts•  Face Picture•  Headline•  Career Summary and

Experience

2.  Use rich media content efficiently

3.  Crete profile in multiple languages



➁ Create company page and post company updates

Company Page Career Page



➂ Use “LinkedIn Recruiter” to search and approach candidates

●  Search and view all LinkedIn members profile

●  InMails Send Direct Message to candidates

●  Search Matching AlertAutomatic alert of new matching members to your saved search.

●  Analyze talent flow and create a target list



④ Design original communication plan

⑤ Create and manage mid-long term talent pool

•  Timing/Frequency/template to send messages•  Template to match memberʼs situation•  Consistent process for direct communication

•  Manage folder according to response•  Create environment to send regular updates•  Mark A ranked candidates for when profile is

updated


LinkedIn Japan Members Hiring Results

➀ Consulting Sales to HR and Recruitment Dept. ◎ Overseas Graduate/IT Industry/Corporate Sales

Experience

➁ Global Client Insights Analyst◎ Consulting Firm/Overseas Project Experience

➂ Training Consultant for Existing Clients◎ Foreign Capital Company/Client Training Manager

Agenda

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3. Business Case


5. Reference Plan (Please contact LinkedIn rep for details)


build your social recruiting strategy: make the most of linkedin

Recruiting & HR