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BuildingBetterEmails
ContentsBuildingBetterEmails..................................................................................................................................1
EmailMarketingBasics.............................................................................................................................2
HowtoOptimizeHTMLEmails.................................................................................................................2
UsingOnContacttoSendEmailCampaignsratherthanyourregularemailaddressoranotherexternalservice......................................................................................................................................................3
AvoidCreatingSpam................................................................................................................................4
CreatingaSuccessfulEmailCampaign.........................................................................................................5
IdentifyTargets........................................................................................................................................5
CreateaStrategy......................................................................................................................................5
Thefunpart–designingyouremails!......................................................................................................6
OptimizeforMobile.................................................................................................................................7
TestYourEmails.......................................................................................................................................7
AnalyzeYourResults................................................................................................................................8
EmailDesigner..............................................................................................................................................9
MyCompanySettings...............................................................................................................................9
DynamicContent......................................................................................................................................9
CreatingandEditingEmailTemplates....................................................................................................10
ContentBlocks.......................................................................................................................................10
CommonlyUsedContentBlocks............................................................................................................10
FormattingTab-Text.............................................................................................................................14
DesignTab-BordersandWidth.............................................................................................................14
BeforeYouSend.....................................................................................................................................14
TestingyourEmail..................................................................................................................................15
SendingYourEmail.................................................................................................................................16
TrackingandAnalytics............................................................................................................................16
AssignTargets.....................................................................................................................................16
EmailBounce-BackProcessing...........................................................................................................16
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EmailMarketingBasics
HTMLEmail PlainTextEmail
• Formattedtext(ie.Bold,italic)
• Colors
• Images
• DifferentLayoutOptions
• Textonly
• MoredeliverablethanHTML
Emailscanbesentinseveralformats.Themostcommon:HTMLandPlain-Text.HTMLemailsareencodedtohandlethingslike:
• Formattedtext(ie.bold,italic)• Images• Differenttextandbackgroundcolors• Differentlayoutoptions
Plain-textemails:…well…justplainol’text.AlittlemoreboringthanHTML,buttheyhavetheirownbenefits:
• MoredeliverablethanHTMLemails• Spamfilterspreferplaintext• Someemailclientsjustcan’tsupportHTML
- Why?• ThereisnouniversalwayforemailclientstorenderHTML• ThismeanstheexactsameemailcanlookonewayinOutlook,andlook
completelydifferentinGmail.Becauseofthis,HTMLemailshavetobedesignedinawaythatmakesthemworkwithasmanyemailclientsaspossible
HowtoOptimizeHTMLEmails“Optimizing”youremailmeansmakingthemasdeliverableaspossible.Thesearesometipsformakingsureyouremailgetsdeliveredtoasmanyclientsaspossible:
• Designforthemostcommonemailclients.AsofFebruaryof2016,thesewere:- Gmail- Outlook- Yahoo!- WindowsLiveMail
• Includealinkinyouremailtoviewonline
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• AlwaysincludeAltTextwithyourimages,becausemanyemailclientsblockimagesbydefault.AltTextistextthatgetsdisplayediftheimagesinyouremailgetdisabledbyanemailclient.Thisway,evenifpeoplecan’tseeyourimages,theywillstillbeabletounderstandwhatyouremailisabout
- Don’tusebackgroundimageswithTextontop.WhiletechnicallyOKundersome
circumstances,ingeneralit’sbestistosimplyavoidthemastheycanmakereadingthecontentdifficult.Backgroundcolorsareusuallyok,andshowupjustfineinmostemailclients
- AlsoOKtousesmallerImages/Thumbnails- DONOTuseanimageasthebackgroundforwholeemail,orforthebackgroundofa
contentblockinsideofanemail-
UsingOnContacttoSendEmailCampaignsratherthanyourregularemailaddressoranotherexternalserviceMostmarketersusesoftwareliketheEmailDesignerinOnContactbecausetheyhelpsimplify/automateputtingtogetheranemailcampaign.OnContactdoesthis,andprovidesadditionalbenefits,like:Savingmoney.TheEmailDesignerisalreadyincludedinOnContactatnoadditionalcost.So,thereisnoneedtointegratewithanotherapplicationorpayforanyadditionalsoftwareAvoidingspamfilters…Avoidingspamfiltershelpsyouavoidfinesandreachmoreofyoursubscribers
• OnContact:o Automaticallysendsemailsoutinsmall“batches”toavoidhavingyourIP
addressblacklisted.o Hastasksthatrunregularlyinthebackgroundtocheckthevalidityofanyemail
addressesinyourdatabase.o Won’temailcontactswhohaveunsubscribed,whichmakesiteasiertomanage
bouncebacksandoptoutsYoucanhostandmanageyourcontactlistsfromoneplace.EmailDesignerpullscontactinformationrightfromyourCRMdatabase,soyourContactlistswillalwaysbemoreaccurateanduptodate.There’snoneedtohostgraphicsonyourownserver.Whenyousendemailswithimages,thoseimageshavetobe“pulled”fromasourcesomewhere.WithoutatoolliketheEmailDesigner,youhavetostoretheimagesonyourownserver.Theemaildesignercomeswithanimagelibrarywhereyoucanstoreyourimages
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It’seasytodesignemailswithOnContact.YoucandesignemailswithoutknowingHTMLusingcustomizabledraganddroptemplatesinstead.Also:OnContactautomaticallyconvertsemailstoanolderversionofHTMLtomakesuretheydisplayproperlyinvariousemailclientsYoucanpersonalizecontentforyoursubscribers,evenifyouhaveareallybigcontactlistYouhavelikelyreceivedemailsthataddressyoubyyourfirstname,right?Youcandothesamethingusingwhat’scalledDynamicContent.DynamicContentautomatestheprocessofpersonalizingemailswithnames,titles,contactinformationandsoonbyautomaticallypullingitfromyourdatabase.Trackandanalyzeyourcampaignresults.Thisletsyouseerightawayhowsuccessfulyouremailcampaignwas.AvoidCreatingSpamIn2004,alawwassignedintoeffectcalledtheCAN-SPAMAct:
• Thislawheavilypenalizesanyonewhosendsspam• Violatorscanbefinedupto$11,000peremailaddress
It’ssafetosaynoonereallyenjoysgettingspam…andyouareprobablynottryingtodoso.Butdidyouknowyoucanspampeoplewithoutevenmeaningto?!It’strue.Herearesometipstohelpyouavoidspammingpeoplebyaccident:Don’tuseanymisleadingheaders,replytoaddresses,subjectlinesetc.Basically:playfair,don’ttrytotrickanyoneintoopeningyouremail.ThegoalisalwaystogetyoursubscriberstoWANTtoopenyouremailAlwaysincludeanunsubscribelinkYes,evenifyoudon’tWANTthemtounsubscribe,includealinkforthemtooptout.Thisisusuallylocatedatthefooterofyouremail.Makesureit’seasyforreaderstofind.IfyouusethefooterblocksinOnContact,thisisalreadybuiltin.AlwaysincludeyourphysicaladdressUsuallyatthefooterofyouremail.Again,thisisalreadybuiltintothefooterblocksinOnContact.Onlysendemailsthatcontaininformationthatisrelevant,exclusive,interesting,orimportanttoyoursubscribers.Forexample:AnexclusiveofferthatisonlyavailabletoyoursubscribersDon’toverloadyoursubscriberswithemails.
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Ifyoucan,trytosendemailsoutonceaweekorless.Thevastmajorityofpeopleprefertoreceiveemailsweeklyorless.Veryfewpeoplewantdailyemails,sodefinitelyavoidthatIt’susuallyprettyhelpfultojustthinkaboutyourownemailhabits.Payattentiontowhatkindsofemailsyouareopening.Andwhenyouopenanemail,whatlinksareyouclickingon?Trytotakenoteforacoupleweeksandseeifyounoticeanypatterns.
CreatingaSuccessfulEmailCampaignIdentifyTargetsObviously,thefirstthingyouneedtodoismakesureyouactuallyhavesomeonetosendyouremailto.Focusonbuildingyourowncontactlistsforemailsvs.purchasingorrentingone.You’llseemuchbetterresults.Youshouldonlysendemailstopeoplewhohavesubscribedtoreceiveemailsfromyou.Ifyouneedtobuildupyourlistofsubscribers,herearesomeideas:Addanemailsign-uplinkonimportantpagesofyourwebsite.LeadscanbecollectedautomaticallyfromyourwebsiteformusingOnContact.Offervisitorstoyourwebsiteacouponinexchangefortheiremail.Usesocialmedia.Encouragesubscriberstosharecontentoremailswithfriendsonsocialmedia.Youcanalsopromoteanonlinecontestwhichuserscanenterwiththeiremails.Givepeopleoptionswhentheysubscribe.Maybetheyonlywanttoreceiveanemailfromyouonceamonth,ormaybetheyonlywanttoreceiveyournewsletter,butnotyoursalesoffers.Peoplewillbemuchmorelikelytotrustyouwiththeiremailiftheyknowtheycansignupforexactlywhatthey’reinterestedinandnothingmore.They’llbemuchmorewillingtotrustyouwiththeiremail.CreateaStrategyLikeanyothertypeofmarketing,emailmarketingworksbestwhenyouplanahead.Creatingastrategyisprettyeasy.Thesearesomegoodquestionsaskyourselftohelpfigureoutwhatyourstrategyshouldbe:• Whatisthegoalofyouremailcampaign?
Ifyoudon’thaveaspecificanswertothisquestion,werecommendNOTsendingtheemail.YoushouldalwaysknowWHYyou’resendinganemailandwhatyouhopetogainfromit.Forexample:generatemoresales,orincreaseemailsignupsforanevent,ortoreactivateformercustomers
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• Whoisyouraudience?
Onceyoudecideyourgoal,decidewhichtypesofcontactsarebestsuitedtofulfillthatgoal.Segmentthisgroupintotheirowncontactlist(s).Goodemailmarketingreliesonorganizingcontactsintomultiplelistsaccordingtowhatkindofinformationtheywanttoreceive.Thisway,youwillonlysendemailsthatareactuallyrelevanttothepeoplereceivingthem.YoucaneasilydothisusingtheListorInterestfieldinOnContact.
• Whatshouldyourcontentbe?Thinkaboutwhythisgroupofpeoplesignedupforyouremailsinthefirstplace.Then,focusondeliveringthattothem.Remember:Emailswithcompelling,usefulcontentaremuchmorelikelytokeepyourcontactsinterestedinwhatyouhavetosay.
• Whenshouldyouscheduleyouremail?
Agoodruleofthumbistoschedulethemmidmorningduringtheworkweek.Butifpossible,useinformationaboutyouraudiencetofigureoutthebesttimeforyouremailtogetnoticed.InOnContact,youcanscheduleemailsusingCommunicationLists.
Thefunpart–designingyouremails!Afewthingstokeepinmind:
• Havinggoodcontentismoreimportantthanhavingacoolgraphicsandlayout.Thisisthe#1mostimportantthingforanyemailcampaign!
• Yourmessageshouldbeclearandeffective,evenifyoudon’tuseanyimagesatall.• Designemailsinawaythatkeepsthemgettingflaggedasspam.• Neveruseanymisleadinginformation(thisincludesheaders,replytoaddresses,and
subjectlines).• Remembertoincludeanunsubscribelink• Alwaysincludeyourcompany’sphysicaladdress(usuallyinthefooterofemails)• Keepyouremailwidthunder600px.Thisisbecausemanyemailclientshaveavery
narrowpreviewwindow,andthishelpsensuretheycanseethewholeemailrightaway• Trytokeepyourdesignassimpleandstraightforwardaspossible.Singlecolumnlayouts
usuallyworkbest–theyarethemostversatile,andtheyareeasiertoviewonmobiledevices.
• Don’tusetoomanyfonts.Ingeneral,werecommendonlyusingonefontforheadlines,andonefontforbodycopy.That’sallyouneed.
• Usesystemfonts,notwebfonts.Thisisbecausewebfontswon’tshowup.Youprobablywon’thavetoworryaboutthisonethough,becausetheemaildesigneralreadycomeswithweb-safefontsbuiltin
• StayawayfromCSSandothermoderncodingtechniques.Instead,usetablesandcolumnstoadjustyourlayout.OnContactautomaticallyconvertsyouremailsintoaverycompatibleformofHTML,soyouprobablywon’tneedtoworryaboutthisoneeither
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• Trynottousetoomanyimages,becauseimagestendtoslowdownhowquicklyyouremailcanload.
OptimizeforMobileThisisactuallyanoptionalstep,butit’sstillprettyimportanttoknowabout.Mostpeopleaccessemailsfromtheirphonesatleastsomeofthetime.Ifyouwanttomakesurepeoplecanstillopenyouremailontheirmobiledevices,youwanttomakesurethat:
• Youremails’widthisnobiggerthan320px• Thatisthewidthofaphonescreeninportraitorientation• Makesureyourfontsizesarebigenoughtoreadonasmartphone• Irecommendafontsizeofatleast16points• Makesureyourbuttonsarebigenoughtoeasilyselect• Forthis,Irecommendasizeofatleast46x46pixels• Don’tgroupyourlinkstooclosetogether.• Thismakesclickingonspecificlinksmuchharderifyou’reusingasmartphone
Note:MobileoptimizedemailisnotthesamethingasResponsiveEmail.Responsiveemailsadjusttheirlayoutandfontsizesbasedonwhatdevicethey’redisplayedon.TestYourEmailsBeforeyousendyouremail,makesureyoutestitfirsttomakesureeverythingdisplayscorrectly,andtomakesureyouremailisviewableinmultipleemailclients.Onewaytodothis:
• Sendtestemailstoacouplefriendsandcolleagues• Thisworksreallywelliftheyhappentouseafewdifferentemailclients• Youcanalsosetupemailaccountsspecificallyfortesting• Manypopularemailclientswillletyousignupforfree• Otherwise,youcanuseaservicelikeLitmus• Thatwillallowyoutoseehowyouremailswilllookinavarietyofemailclientsand
devicesIfyouwanttobereallythorough,youcanperformanABTest.AnABTestiswhenyousendthesameemailtotwodifferentgroupstocomparetheirresponsestospecificcriteria,likediffering…
• Subjectlines• deliverytimes• headline• calltoaction
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Yourresultswillhelpyoudeterminewhichcriteriaperformbest.Werecommendtestingtheheadlineorcalltoactionfirst.ForthefirstABtest,yourgoalmightjustbetogetmorepeopletoopenyouremail.Ifso,youwouldlookatyourhistoricalopenrateandthendecidehowmuchimprovementyouwanttosee.Ifyoudon’tseeimprovementafterthefirstsetofABTests,runanothertestwithtwomoreversions.Repeatthisprocessuntilyoufigureoutwhatgetsthebestresults. HereareafewbestpracticesforrunninganemailA/Btest:
• Onlytestonevariableatatime• Usethebiggesttestsampleasyoucan.Thelargeryourtestsampleis,themoreaccurate
yourresultsaregoingtobe.• Remembertosplityourlistrandomlytoavoidskewingyourresults.• Alwaystestsimultaneously.Thatmeans,alwayssendtoListAandListBatthesame
time.That’sgoingtoreducethechancethatyourresultswillbeskewedbyanytime-basedfactors.
AnalyzeYourResultsThelaststepinanyemailcampaignisanalyzingyourresults.Thisiswhenyougettofindouthowsuccessfulyourcampaignwas.Someimportantresultstopayattentionare…
• Youropenrate• YourClickthroughresults• YourUnsubscriberate• AndanyEmailbouncebacks
Thisdataisgoingtohelpyouseewhatworksandwhatdoesn’t.Anditwillhelpyoufigureouthowyoucanimproveyourcampaignnexttime.
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EmailDesignerSofirst,alittlebitabouttheEmailDesigner…itusesacombinationofLayoutsandContentBlockstosimplifytheprocessofcreatingandsendingemailcampaigns.Thatmeansyoudon’tneedtouseHTMLtobuildanemailfromscratch.Instead,youcandraganddropcontentintoanemaillayout,andthencustomizeitwithyourownimagesandtext!YoucanevenautomaticallypersonalizecontentforyoursubscribersusingDynamicContent.YoucanalsotrackdatainyourcampaignsandanalyzetheresultslaterinOnContact.MyCompanySettingsFirst,oneoftheeasiestthingsyoucandotosaveyourselfsometimeistosetyourCompanyDefaults.YoucansetcompanyinformationinOnContact,like…
•CompanyName•Logo•Website•Mailingaddress•Socialmediaaccounts
Onceyou’vesetthoseup,theinformationisautomaticallypopulatedintoyouremails.Thatway,youwon’tneedtofillinthisinformationeachtimeyoucreateanewemail.ThesesettingscanbefoundinSetup-System-MyCompanySettings. DynamicContentAnothereasytowaytosavetimeisbyaddingDynamicContenttoyouremails.Youhavelikelyreceivedemailsthataddressyoubyyourfirstname,right?YoucandothesamethingusingDynamicContent.
•Usuallyusedinthebodyofyouremail•Automatestheprocessofpersonalizingemailswithinformationsuchasnames,titles,contactinformationbyautomaticallypullingitfromyourdatabase.Thatmeansyoudon’thavetomanuallydothesamething.Thismakesitmucheasiertopersonalizecontentforyoursubscribers,evenifyouhaveareallylargecontactlist.
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CreatingandEditingEmailTemplates
InOnContact,youcaneither…•Createabrandnewemailfromscratch•Createanewemailusingapre-madeemaillayoutthatyoucaneditwithyourowntextandimages•EditanexistingemailtosendagainWhenpreppingacampaign,assigntargetstoyourcampaignforthebesttracking.Youhavetheoptiontosendemailswithoutcreatingacampaign–butifyoudo,youcan’tseeanalytics(likeclick-throughs,bouncesetc.)afterwards.ContentBlocksYoucanthinkofContentBlocksasbeingkindoflikepuzzlepiecesthatyouputtogethertoformacompleteemail.YoudragandDropanyblockintoyourEmailTemplate.Then,customizewithyourownimagesandtext.YoucanaddContentBlocksto…
• Addcolumnstoyourlayout• AddSpacersanddividersin
betweensections• InsertCouponsandButtons
You’llprobablyalsousetheImageBlockalot…
• Thisishowyouaddimagestoyourtemplate• ImagesaresavedtotheImageLibrary• Whenyousendyouremail,imagesarepulledfromtheImageLibrarysoyour
subscriberscanseethem• Alsonicebecausethiswayyoudon’thavetohostimagesonyourownserver
CommonlyUsedContentBlocksHeaderBlocks
• locatedatthetopoftheemail• Usuallycontainsalogow/alinktoyourwebsite
FooterBlocks
Creating and Editing Email Templates• NewEmailTemplate• NewEmailusinganEmailTemplate• EditanexistingEmailTemplate
Content Blocks
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• Locatedatthebottomofyouremail• IncludeslinktoUnsubscribe• Mailingaddress• CompanyContactInfo
Header / Footer Blocks
HeaderBlocksLogoandcompanyinformation.Editblocktoapplyyourownbranding.
FooterBlocksCompanycontactinformationandan
unsubscribelink.
SocialMediaBlock• Containlinkstoyoursocialmediaprofile• CanbelinkedtoyourMyCompanySettingsdata.
Social Media Block
SocialMediaBlockLinkstoyourcompany’ssocialmediaaccounts,suchasFacebook,Twitter,LinkedIn,Pinterest,andmore.
TabBlock•Createhyperlinkedmenusinyouremails•Greatifyouhavelotsofrelatedlinksthatyouwantsubscriberstofollow•Puttheminamenu-likeformat,whichlooksmuchcleanerandnicer
Tab Block
TabBlockEasilycreatealinkedmenuinyouremail.
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Click to View Online Block
ClicktoViewOnlineBlockEasilycreatealinkedmenuinyouremail.
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YoucanalsoeditexistingContentBlockshoweveryoulike:• Saveschangestothe“MasterVersion”ofwhateverblockyou’recustomizing• SothelayoutofthatblockstaysthesameeachtimeyouuseitModify / Create Content Blocks
YoucanevencreateyourowncustomContentBlocks!
IfyouwanttobeabletoviewtheAnalyticsforyouremailafteryou’vesentit,youneedtoaddTracking
• Thistracksaspecificpartofyouremail,likeanimageorahyperlink• Onceanimageisdownloadedbyanemailclient,thestatsareupdatedinCRM
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Tracking – Open Rate
• MustaddTrackingtoviewyourAnalyticslater• Tracksspecificpartofyouremail• ViewstatsinCRM
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Trackingallowsyoutoknowthingslikehowmanypeopleopenedyouremailorwhoclickedonalink. FormattingTab-TextYoucaneditparagraphsandtextintheEmailDesignerjustlikeyoucaninsomethinglikeWord.OntheFormattingtabyoucanadjust:
• Fontsize• Fontcolor• Fontstyle• Paragraphformat• Paragraphalignment• Bullets• Highlights
DesignTab-BordersandWidthYoucanedittheappearanceofContentBlocksbyaddingthingslikeBordersorBackgroundcolors.Youcanalsochangethewidthofyouremail.YoumaywanttochangethisifyouwanttoOptimizeyourEmailforMobile.
BeforeYouSendBeforeyousendoutyouremailcampaign,makesureyouremembertoincludetheseitems:
q Linktoviewonlineq Alt-Text:addtoallimages
Formatting Tab
•Fontsize,color,style•Paragraphformat,alignment•BulletedLists•Highlighting
Design Tab
• Addbordersandborderstylestocontentblocks
• Addbackgroundcolorstocontentblocks
• Addbackgroundimagestocontentblocks• Note:backgroundimagesonlyworkinafewemailclients.
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q Unsubscribelinkq Physicaladdressq Emailwidth:between350–600pxq UpdateOpenRatebox:checkforlinkedimagesq Includeanyclick-throughworkflowsq MakesurelinkshaveAbsolutePaths
q AbsoluteLink:http://www.site.com/pageq RelativeLink:/page
DoNOTincludethefollowing:
q Nomisleadingheaders,names,replytoaddresses,orsubjectlines.q NoCSS.Instead,usetablesandcolumns(1-2columns)q Coolitwiththefonts.Agoodgeneralruleistouseonefontforheadlinesandanother
forbodycopy.q Nowebfonts–theywon’tshowup.Usesystemfonts.
q Someweb-safefonts:Arial,Helvetica,Tahoma,TimesRoman,Georgia
q Minimizeyouruseofimages.Imagesmakeemailsloadmoreslowly,andyoucanbeflaggedforspamifyouusetoomanyimages/reallybigimages.
TestingyourEmailAlwaystestyouremailbeforeyousendittoyoursubscribers.Youmaywanttomakesureyouremailisvisibleindifferentemailclients.Todothis,youcansetupemailaccountswithmultipleclientsandsendtestemailstoeachone.OryoucanuseaservicelikeLitmustoseehowyouremailwilllookinvariousemailclientsallatonce.UseTestMergetosendatestemail:
• SelecttheToolsoptionintheupperrighthandcorner.
• Entertheemailyouwanttosendyourtestto.• ClickOk.
Testing Your Email• Alwaystestyouremailbeforesendingitout– inOnContact,thisiscalledaTestMerge• Makesureemailisvisibleindifferentemailclients• Setupemailaccountswithmultipleclientsandsendteststoeach• UseaservicelikeLitmus toseehowyouremailwilllookinvariousemailclientsatonetime
• TestMerge:• SelectToolsintheupperrighthandcorner• Entertheemailyouwanttosendyourtestto• ClickOk
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SendingYourEmailWhenyou’rereadytosendyouremail:
• Searchforthecontactsyouwanttosendyourmailingto-selectthem,andclickEmail.• Selecttheemailtemplateyouwanttosend.• ClickNext• EnteraSubjectLineforyouremail,andthenameyouwantdisplayedinthe'emailfrom'• ClickNexttosendyourmailing
TrackingandAnalyticsAssignTargetsThereareafewdifferentwaystoAssignTargets:
• FromtheMarketingiconatthetopofthescreen,usetheTargetstab,clicknewandsearchfortheCompanyyouwanttoadd.
• FromtheWorkspaceiconatthetopofthescreen,searchforasetofCompaniesorContactsusingtheCompanyorContactSearch.Onceyouhaveasetofsearchresultsdisplayed,clicktoSelectAll(lower-rightcorner).ThenclicktheWorkflowbuttonandchooseAssignCampaign.
• AfterimportingContactsorCompanies,youcanopenalistpagetodisplaythenewlyimportedrecords,thenclicktoSelectAll(lower-rightcorner).ThenclicktheWorkflowbuttonandchooseAssignCampaign.
EmailBounce-BackProcessingEmailbounce-backprocessinghelpstocleanoutinvalidemailaddressesfromyourCRMdatabase.InvalidemailsareanyfailedemailssentthroughAmazon’sSimpleEmailService(SES).Examplesofeventsforemailfailuresincludenonexistentemailaddressandafullmailbox.
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ACRMtaskroutinelyreviewsemailsthathavebeenreturned.
InvalidEmailaddressesaremadeinactiveandupdatedwithacodetoindicatewhyitwasinvalid.Activitiescreatedtotrackthesendingofemailsarealsoclosedwitharesultcodethatindicatesthattheemailfailedtobedelivered,alongwitharelatedeventthatincludesfurtherdetailsofwhyitfailed.Bydeactivatinginvalidemailaddresses,futureemailstotheseaccountswillnolongerbeprocessed.
Email Bounce-Back Processing• Helpscleanoutinvalidemail
addressesfromyourCRMdatabase
• InvalidemailsareanyfailedemailssentthroughAmazon’sSimpleEmailService(SES)
• CRMautomaticallyreviewsemailsthathavebeenreturned
• Invalidemailsaremadeinactiveandcodedtoindicatewhyitwasinvalid