Building Community With Social Media

Bob Bertsch - @ndbobNDSU Ag Communication

• Post your answers to Twitter with hashtags #smrisks and #fargotechcamp

• Go to todaysmeet.com/fargotechcamp. Enter your name and answer with hashtag #smrisks

What are the risks of using social media

professionally?

• Post your answers to Twitter with hashtags #smbennies and #fargotechcamp

• Go to todaysmeet.com/fargotechcamp. Enter your name and answer with hashtag #smbennies

What are the benefits of using social media

professionally?

• Post your answers to Twitter with hashtags #nosmrisks and #fargotechcamp

• Go to todaysmeet.com/fargotechcamp. Enter your name and answer with hashtag #nosmrisks

What are the risks of NOT using social

media professionally?

Risk of not using social media:Obsolescence

Risk of not using social media:Ignorance

Risk of not using social media:Extinction

This is not mass media

Real impact comes from connecting people with each other.

1 to many (mass comm) > Silence

1 to 1 (personal comm) > 1 to many

Many to many (social) > 1 to 1

#TMSHawkChat

#TMSHawkChat

#TMSHawkChat

#PTChat

#PTChat

#PTChat

#PTChat

Social Capital

Social Capital Deposits

Social Capital Withdrawals

Keepin

g a

Positiv

e

Bala

nce

Avoid Walled Gardens

Open Worlds = Anything is Possible

Establish the Norms

Do

Don’t

Listen!

Don’t Feed the Trolls

Share Your Story

Questions/Work TimeTwitter.com/ndbob

Facebook.com/bobbertsch

Linkedin.com/in/BobBertsch

Pinterest.com/ndbob

Google+: gplus.to/ndbob

Photo CreditsSlide 1: “Lego People” by Jakob, https://www.flickr.com/photos/scoobay/Slide 2: “Lego Dad” by Aidan BertschSlide 6: “Obsolete” by Matt Shiffler, https://www.flickr.com/photos/mshiffphotography/Slide 7: “I can’t see you” by Peter, https://www.flickr.com/photos/12023825@N04/Slide 8: “Abraham Lincoln on a Velociraptor” by Andrew Becraft, https://www.flickr.com/photos/dunechaser/Slide 9: “Lego Faces” by Sunny Ripert, https://www.flickr.com/photos/sunfox/Slide 10: “Rainbow Legos” by Sonny Abesamis, https://www.flickr.com/photos/enerva/Slide 11: “#161/366” by Robert McGoldrick, https://www.flickr.com/photos/bobsfever/Slide 12: “#123/366” by Robert McGoldrick, https://www.flickr.com/photos/bobsfever/Slide 13: “Drum Party” by the great 8, https://www.flickr.com/photos/great8/Slide 21: “Uncorrected Proof – Not For Sale” by Tara Hunt, https://www.flickr.com/photos/missrogue/Slide 22: “int1a” by cimddwc, https://www.flickr.com/photos/cimddwc/Slide 23: “Piggy Bank” by Pascal, https://www.flickr.com/photos/pasukaru76/Slide 24: “Charles Darwin, Meet Charles Darwin” by Alan, https://www.flickr.com/photos/kaptainkobold/

Photo CreditsSlide 25: “LEGO Greenhouse” by Cristiano Maia, https://www.flickr.com/photos/criscmaia/Slide 26: “Re-tooled Heroes” by Iain Heath, https://www.flickr.com/photos/ochre_jelly/Slide 27: “Fitter Happier” by hatalmas, https://www.flickr.com/photos/hatalmas/Slide 27: “Lego Opera Singer – not happy” by Ted Drake, https://www.flickr.com/photos/draket/Slide 28: “Soundtrack” by Pascal, https://www.flickr.com/photos/pasukaru76/Slide 29: “Just one damned picture” by Kenny Louie, https://www.flickr.com/photos/kwl/Slide 30: “Lego People” by Peter Dutton, https://www.flickr.com/photos/joeshlabotnik/