building community with social media
TRANSCRIPT
![Page 1: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/1.jpg)
BUILDING COMMUNITY WITH SOCIAL MEDIANick Westergaard | July 2011
![Page 2: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/2.jpg)
COMMUNITY
![Page 3: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/3.jpg)
BRAND DRIVEN
![Page 4: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/4.jpg)
1,500
![Page 5: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/5.jpg)
500 billion
![Page 6: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/6.jpg)
BRAND DRIVEN COMMUNITIES
![Page 7: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/7.jpg)
![Page 8: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/8.jpg)
![Page 9: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/9.jpg)
![Page 10: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/10.jpg)
photo via Fran Simo / Flickr
![Page 11: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/11.jpg)
photo via philiphubs / Flickr
![Page 12: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/12.jpg)
![Page 13: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/13.jpg)
photo via feastoffun.com / Flickr
![Page 14: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/14.jpg)
photo via Thomas Hawk / Flickr
![Page 15: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/15.jpg)
![Page 16: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/16.jpg)
$500MILLION raised online from 3 million donors — most less than $100
![Page 17: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/17.jpg)
35K online groups formed
![Page 18: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/18.jpg)
400K blogs posted
![Page 19: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/19.jpg)
1,800 videos posted to YouTube with over 50 million views
![Page 20: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/20.jpg)
6 million Facebook supporters – most popular FB page
![Page 21: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/21.jpg)
6 TRAITS
![Page 22: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/22.jpg)
MOTIVATED BY MASLOW
photo via jeffeaton / Flickr
![Page 23: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/23.jpg)
photo via Kilgub / Flickr
![Page 24: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/24.jpg)
SOCIAL
![Page 25: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/25.jpg)
GATHEROFFLINE
photo via Wajimacallit / Flickr
![Page 26: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/26.jpg)
HELP EACH OTHER
photo via Jonathan Cohen / Flickr
![Page 27: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/27.jpg)
photo via C! / Flickr
![Page 28: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/28.jpg)
![Page 29: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/29.jpg)
TOP BRANDS BY NUMBER OF FACEBOOK FANS
Source: Advertising Age
![Page 30: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/30.jpg)
AWARENESS
![Page 31: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/31.jpg)
DONATIONS
![Page 32: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/32.jpg)
BRAND
MESSAGE
HOW?
ISSUE
BRANDDRIVENCOMMUNITY
SOCIAL MEDIA
TRADITIONAL MEDIA
![Page 33: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/33.jpg)
TODAY- Brand — Who You Are?- Message — What You Say?- Social Media 101 (BDC)- Putting It All Together – People- QA
![Page 34: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/34.jpg)
![Page 35: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/35.jpg)
NickWestergaard.com
![Page 36: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/36.jpg)
BRAND
![Page 37: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/37.jpg)
...is that if your brand does not have a belief, if it does not have a soul and does not correctly architect its messages everywhere it touches consumers ...
... it can become irrelevant. It can be ignored, or even
become a focal point for online contempt.”
– Lee Clow
“THE REALITY OF THE NEW MEDIA WORLD ...
![Page 38: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/38.jpg)
- Who you are - What you say- What you stand for
BRAND DNA
![Page 39: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/39.jpg)
![Page 40: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/40.jpg)
CASE STUDY
![Page 41: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/41.jpg)
CREATION STORY
![Page 42: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/42.jpg)
CREED
![Page 43: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/43.jpg)
ICONS
![Page 44: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/44.jpg)
RITUALS
![Page 45: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/45.jpg)
PAGANS
![Page 46: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/46.jpg)
SACRED WORDS
![Page 47: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/47.jpg)
LEADER
![Page 48: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/48.jpg)
NEED THESE ELEMENTS PACKAGED UP
![Page 49: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/49.jpg)
MESSAGE
![Page 50: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/50.jpg)
A I D AAttention | Interest | Desire | Action
![Page 51: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/51.jpg)
A I S AAttention | Issue | Solution | Advocacy
![Page 52: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/52.jpg)
ATTENTION
![Page 53: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/53.jpg)
ATTENTION = STORIES
![Page 54: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/54.jpg)
ISSUE
DIAGNOSETHE PAIN
![Page 55: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/55.jpg)
![Page 56: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/56.jpg)
SOLUTION = DEMONSTRATE GAIN
![Page 57: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/57.jpg)
It is less costly to intervene earlier rather than laterThe average cost to incarcerate someone in Iowa is $31,517 per year where as the average cost of mentoring someone in the Children of Promise programs is just $1,133 per year. Prevention can reduce our tax burden.
![Page 58: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/58.jpg)
ADVOCACY =
![Page 59: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/59.jpg)
WRITE A LETTERDONATE NOWGET INVOLVED
VOLUNTEER TODAYATTEND AN EVENT
ACTION!
![Page 60: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/60.jpg)
HOW WE DELIVER THE MESSAGE?
![Page 61: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/61.jpg)
SOCIALMEDIA
![Page 62: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/62.jpg)
![Page 63: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/63.jpg)
![Page 64: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/64.jpg)
COMMUNITY BUILDING CONTEXT
photo via Pat Scullion / Flickr
![Page 65: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/65.jpg)
YOUR WEBSITE
photo via JimmyWayne / Flickr
![Page 66: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/66.jpg)
![Page 67: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/67.jpg)
TIP!ADD A BLOG TO YOUR WEBSITE
![Page 68: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/68.jpg)
POLICY LEADERSHIP
![Page 69: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/69.jpg)
Helps with search
![Page 70: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/70.jpg)
EASY TO UPDATE
![Page 71: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/71.jpg)
NEXT STEPS
- Build a hub
- Add a blog
- Publish often
- Share across social networks
![Page 72: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/72.jpg)
750+ MILLION USERS Fastest growing demographic is women over 55
![Page 73: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/73.jpg)
photo via xcode / Flickr
![Page 74: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/74.jpg)
![Page 75: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/75.jpg)
![Page 76: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/76.jpg)
photo via furiousgeorge81 / Flickr
SHARE
![Page 77: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/77.jpg)
photo via andercismo / Flickr
FIND relevant content
![Page 78: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/78.jpg)
![Page 79: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/79.jpg)
![Page 80: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/80.jpg)
![Page 81: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/81.jpg)
![Page 82: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/82.jpg)
FUN WITH AVATARS
![Page 83: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/83.jpg)
FUN WITH AVATARS
![Page 84: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/84.jpg)
NEXT STEPS
- Create a Page
- Like stuff
- Share stuff
- Converse/repeat
- Drive traffic to web
![Page 85: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/85.jpg)
200 MILLION USERS... and growing!
![Page 86: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/86.jpg)
AUDIENCE POLL
![Page 87: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/87.jpg)
WHAT ARE PEOPLE TWEETING?
4%4%6%
9%
38%
40%
Pointless BabbleConversationalPass-Along ValueSelf-PromotionNewsSpam
Source: Pear Analytics
![Page 88: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/88.jpg)
photo via wili_hybrid / Flickr
![Page 89: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/89.jpg)
![Page 90: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/90.jpg)
![Page 91: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/91.jpg)
RT @ghennigan: 21-only forum focuses on safety http://is.gd/fdsaq // Great summary Gregg!
21makessense @bergus Yeah. @KCRG @press-citizen @gazetteonline
Councilor Susan Mims is asking what solutions Mondo's group actually has ... Limiting keg sales he says (Mims: I'm not sure you can do that)
Mondo closing statement: "21 is an easy fix." OK. Good. Let's keep it in place.
Someone in audience just asked, "If bar owners care - are any others here?" No one responded. Actions speak louder than words.
@bergus @ghennigan We need to make sure we are noting qualitative comments vs quantitative data. We can't let anecdotal info cloud facts.
@meghannkay Thanks for your support!
Just saw a @21MakesSense ad on CNN! Awesome! 7 days!
![Page 92: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/92.jpg)
DON’T BROADCAST
![Page 93: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/93.jpg)
12:1
photo via bengrey / Flickr
![Page 94: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/94.jpg)
NEXT STEPS
- Create a Twitter account
- Follow a lot of people & orgs
- Tweet & share often (12:1)
- Think of it as PR
- Drive traffic to web
![Page 95: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/95.jpg)
2 BILLION+ VIDEOS/DAYSecond most popular search engine in the world!
![Page 96: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/96.jpg)
photo via lumierefl / Flickr
![Page 97: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/97.jpg)
PERSONAL TOUCH
![Page 98: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/98.jpg)
![Page 99: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/99.jpg)
GO VIRAL
OVER A MILLION
VIEWS
![Page 100: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/100.jpg)
![Page 101: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/101.jpg)
NEXT STEPS
- Create a YouTube channel
- Create video content
- Make your brand personal
- Embed content on website
![Page 102: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/102.jpg)
WHAT ABOUT YOU?
![Page 103: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/103.jpg)
100 million users
![Page 104: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/104.jpg)
![Page 105: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/105.jpg)
![Page 106: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/106.jpg)
![Page 107: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/107.jpg)
Groups
![Page 108: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/108.jpg)
SHARE!photo via nan palmero / Flickr
![Page 109: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/109.jpg)
photo via nan The Suss-Man (Mike) / Flickr
![Page 110: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/110.jpg)
RECAP
![Page 111: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/111.jpg)
WEBSITE / BLOG
![Page 112: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/112.jpg)
photo via Chiot’s Run / Flickr
![Page 113: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/113.jpg)
CLOSING
![Page 114: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/114.jpg)
BRAND
MESSAGE
ISSUE
BRANDDRIVENCOMMUNITY
SOCIAL MEDIA
TRADITIONAL MEDIA
![Page 115: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/115.jpg)
EVERYONE’S A MARKETER
photo via Wayne Large / Flickr
![Page 116: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/116.jpg)
SALESphoto via Sunfron1 / Flickr
![Page 117: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/117.jpg)
CUSTOMER SERVICE
![Page 118: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/118.jpg)
CONTENT CREATORSphoto via tamburix / Flickr
![Page 119: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/119.jpg)
BRAND BUILDERS
![Page 120: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/120.jpg)
EARLY ADOPTERS
LAGGARDS
INNOVATORS
MAJORITY(early & late)
Rogers Innovation Adoption Curve
KNOW TECHNOLOGY
![Page 121: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/121.jpg)
SOCIAL SKILLS
photo via Ricky Justus / Flickr
![Page 122: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/122.jpg)
photo via vistamommy / Flickr
![Page 123: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/123.jpg)
photo via alexanderdrachman / Flickr
NickWestergaard.com@NickWestergaard
![Page 124: Building Community with Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110318/55d51471bb61eb616b8b45aa/html5/thumbnails/124.jpg)
NickWestergaard.com
Brand-Driven Insights at
@NickWestergaard