MILTON AND CROSS

CONSULTINGSuite J179, Ikota Shopping Complex, Adjacent Victoria Garden City, Lekki, Lagos

Tel: +2348036258312; Email: miltoncrosslexng@gmail.com

web: www.miltoncrosslexng.com

BUILDING

HIGH TRUST

BUSINESS RELATIONSHIPS

I want the

biggest

piece of the

cake

Can you Compete????

THE ROLE OF TRUST IN BUSINESS

Build High Trust

Relationship

Receive Repeat

Business

Acquire New

Referrals

Increase High Value Client base

I’m looking for my usual Customer!!!

OBJECTIVES OF A HIGH TRUST RELATIONSHIP

• Alignment of products with customers present and future needs

• Differentiating our products from our competitors offerings.

• Create value for Customers

• Generating sustainable growth.

KEY DRIVERS OF A HIGH TRUST BUSINESS RELATIONSHIP?

INTEGRITY

Does your product or service meet the need it was set it out to solve? Honesty is the best policy in high trust strategic marketing.

Be truthfulTake

ResponsibilityBe loyal

• Maintain the quality of your product and services.

• How often do you meet up with the expectation of your client?

• Has the value of your product/services ever depreciated?

CONSISTENCY

RELIABILITY

•Make a mental list of your customers that have said that they can always count on you.

•Recall your business attitude towards those clients.

• If none has ever made that compliment, ask yourself the following questions:

•Do I do what I say?

•Do I always postpone delivery of services?

•Do I always follow through?

•Does my product and services measure up to the brand promise?

DURABILITY

• Do you follow through with your words many times over an extended period?

• Rate the durability of your product and services.

Availability

• Am I there when they need me?

• How accessible is my product and services?

PUT YOUR CUSTOMER

FIRST!!!!

TAKE HOME POINTS

• List five consistent clients.

• Make a list of the five clients with whom you recently had a good selling experience.

• Develop a strategy to foster deeper relationships with them.

IN SUMMARY….

• Create a good first impression.• Emphasize what sets you apart from your competitors. • Primarily invest your resources in retaining high trust and

support of your best clients.• Your actions will eventually tip your business scale in your

favour for good. • The common mistake in high trust strategic marketing is

trying to meet the needs of everyone while failing to secure the loyalty of anyone.

• Add value. • There are no shortcuts to building the most lucrative, long-

lasting relationships. This takes some time.