Learning Outcome

At the end of the course, participants should be able to:

Understand the purpose and practical applications various online social media platforms and tools including Video, Webinar, Live Streaming Facebook Groups, Twitter, Instagram, and Pinterest

Develop strategies and develop content to effectively communicate and engage stakeholders

Understand the technique of crowdfunding and how it fits into an integrated fundraising campaign, alongside with other fundraising methods

Plan and execute a Crowdfunding campaign taking into account of the steps required before, during and after the event to ensure success

Course Content

Understanding trust and how to build trust through social media

Utilizing experiential space to enhance content strategy and to build trust through media analytics

Pre-launch, launch, and post-launch of a social media campaign

Getting to know your campaign types and campaign videos

Methodology Classroom lectures, Individual and group exercises, video-clips, case studies of successful / unsuccessful practices, seminar training manual

Certification Participants who attended and completed 75% of the course will receive a Certificate of Attendance.

For Whom

Board Members

Executive Heads

Management Staff

For registration and more enquiries, please call 62561983 | Email: registration@rlis.sg

Building Social Trust and Crowdfunding Methodologies for Non-Profit Organisations

Course Code: CF-1007

Date: As per Registration Form Time: 9.00am to 5.30pm (7 hours) Venue: Rotary Learning Institute (Singapore), Foundation of Rotary Club (S) Ltd, 111, North Bridge Road, Peninsula Pla-za, #06-33 Singapore 179098

Overview Some NPOs experience a serve disconnect with their target audience and the difficulty in raising funds. Crowdfunding uses the internet, specifically, social media, as a platform to raise money for projects, addressing the issues. The application of social media is imperative in the tech-driven society as it will exponentially increase outreach bring about invaluable opportunities to your business or non-profit operations.

In this digital age, social media is equipped with algorithms tailoring ‘ads’ and even ‘clickbait’ based on an individual’s regular searches. Through short clips or even a picture depicting the cause your NPO is advocating, it will allow you to convey your message in a deeply resonated manner to your target audience. Clear goals and a compelling message appealing to the emotions of your supporters, brings them to a greater level of impetus to donate. Some NPOs tend to shy away from digital campaigns, opting for print materials and in turn limiting the outreach. This calls for a solid social media strategy, which will allow NPOs to achieve their full potential for societal and business benefits.

Fee Remarks The course has been pre-approved at 80% VCF funding for Singapore Citizens and Permanent Residents staff or volunteers of charities / IPCs. Terms and conditions apply.

60% VCF funding is available for Work Permit (WP) / Employment Pass (EP) holders who are staff or volunteers of charities / IPCs. Terms and conditions apply.

To qualify for the funding, participants must achieve at least 75% attendance.

Course Facilitator

Wheeki Goh Facilitator Rotary Learning Institute (Singapore)

Ms Wheeki Goh holds a Master in Mass Communications & Journalism from University of Iowa, USA. She lectures in Polytechnics and University in Singapore, teaching Business Communications & Marketing, Public Relations & Social Media, Marketing Communications and Branding & Communications. Her experience allowed her to enhance various course contents to tailor to her student’s needs. Over the years, some of her students were coached to be young entrepreneurs who jump-started small businesses. Interaction with the forward-thinking young millennials have also led her to realise that there is no one-size-fits-all method when it comes to marketing especially on the topic of social media. Marketing has undoubtedly evolved alongside with digitalisation. With her global outlook and insight gained from being educated overseas and coupled with her thirst for lifelong learning led her to venture into business. She is a serial entrepreneur that started new business start-ups; Create-Your-Own label that sells one of its kind heat/water-safe labels, and Silver Warehouse which carried hand-made authentic timeless silver jewellery. Wheeki is fully equipped with the skills to assimilate those who are new to social media to develop social media strategies and thereafter making full use of these platforms.

Rotary Learning Institute (Singapore) A division of the Foundation of Rotary Clubs (Singapore) Ltd 111, North Bridge Road, Peninsula Plaza, #06-33 Singapore 179098

Website: www.rlis.sg

For registration and more enquiries, please call 62561983 | Email: registration@rlis.sg

Categories of Course Fees

Fee (Exclude

GST)

Fee (Include

GST)

Course Fee

(Before Funding) $350.00 $374.50

Net Fee

(After VCF funding)

For Singaporean & PR

$70.00 $74.90

Net Fee

(After VCF funding)

For Work Permit (WP) /

Employment Pass (EP)

holders

$140.00 $149.80