building your business: relationships and other critical "soft" skills (mozcon)

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#MozCon BRITTAN BRIGHT Building Your Business: Relationship and Other Critical "Soft" Skills

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Page 1: Building Your Business: Relationships and Other Critical "Soft" Skills (MozCon)

#MozCon

BRITTAN BRIGHT

Building Your Business: Relationship and Other Critical "Soft" Skills

Page 2: Building Your Business: Relationships and Other Critical "Soft" Skills (MozCon)

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@

@BrittanBright

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DIRECTOR OF CLIENT STRATEGY

@brittanbright

Page 4: Building Your Business: Relationships and Other Critical "Soft" Skills (MozCon)

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@brittanbrightsuccessThe goal is

@brittanbright

Page 5: Building Your Business: Relationships and Other Critical "Soft" Skills (MozCon)

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@brittanbrightchallenging

Success is often

@brittanbright

Page 6: Building Your Business: Relationships and Other Critical "Soft" Skills (MozCon)

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Seemingly unrelatedexperiences taught me a

Chit chat

N’

bull S#!t

Page 7: Building Your Business: Relationships and Other Critical "Soft" Skills (MozCon)

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@brittanbrightCommunicate

The key is to learn how to

@brittanbright

Page 8: Building Your Business: Relationships and Other Critical "Soft" Skills (MozCon)

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PEOPLE...are unavoidable

@brittanbright

because

Page 9: Building Your Business: Relationships and Other Critical "Soft" Skills (MozCon)

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People everywhere

ARE

They determine whether

Your work succeeds or fails

Page 10: Building Your Business: Relationships and Other Critical "Soft" Skills (MozCon)

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sd

There areManyHardcorerequired

ToolsFor successIn business

@brittanbright

Page 11: Building Your Business: Relationships and Other Critical "Soft" Skills (MozCon)

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House...

Hardcore tools can build a

@brittanbright

Page 12: Building Your Business: Relationships and Other Critical "Soft" Skills (MozCon)

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HOMEBut it takes a softer touch to make a

@brittanbright

Page 13: Building Your Business: Relationships and Other Critical "Soft" Skills (MozCon)

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@brittanbrightFrameworkA more personal set of skills to transform

@brittanbright

Page 14: Building Your Business: Relationships and Other Critical "Soft" Skills (MozCon)

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@brittanbrightwelcoming

Into someplace warm and

@brittanbright

Page 15: Building Your Business: Relationships and Other Critical "Soft" Skills (MozCon)

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COMMUNICATION SKILLSEMPATHYEMOTIONAL AND SOCIAL INTELLIGENCESELF-AWARENESSCONFIDENCE

@brittanbright

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One of the most important skills to have in business is the ability to translate complex concepts into plain English.

-Myra Drucker

@brittanbright

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To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others.

-Tony Robbins

@brittanbright

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Scenario 1:Delivering bad news

Scenario 3:Dealing with bullies

Scenario 2:Asking for money

Scenario 4:Overcoming internal obstacles

Dealing with bullies Overcoming internal obstacles

Delivering Bad news Asking for money

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Page 20: Building Your Business: Relationships and Other Critical "Soft" Skills (MozCon)

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Scenario 1:Delivering bad news

Scenario 3:Dealing with bullies

Scenario 2:Asking for money

Scenario 4:Overcoming internal obstacles

Colleagues vendors

Client Your boss

Page 21: Building Your Business: Relationships and Other Critical "Soft" Skills (MozCon)
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@brittanbright

Page 23: Building Your Business: Relationships and Other Critical "Soft" Skills (MozCon)

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Don’t limit yourself. Many people limit themselves to what they think they can do. You can go as far as your mind lets you. What you believe, remember, you can achieve.

-Mary kay ash, Founder of mary kay cosmetics

@brittanbright

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Technique 1:

Empathy.Using visualization techniques can help inspire

@brittanbright

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@brittanbright

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@brittanbright

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@brittanbright

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@brittanbright

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@brittanbright

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The most important thing in communication is hearing what isn't said.

-Peter Drucker

@brittanbright

Page 31: Building Your Business: Relationships and Other Critical "Soft" Skills (MozCon)

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eCOMMUNICATION.

Experiment with different forms of

@brittanbright

Page 32: Building Your Business: Relationships and Other Critical "Soft" Skills (MozCon)

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Electric communication will never be a substitute for the face of someone who with their soul encourages another person to be brave and true.

-charles dickens

@brittanbright

Page 33: Building Your Business: Relationships and Other Critical "Soft" Skills (MozCon)

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Intelligencecomes in many colors, not just your favorite.

Page 34: Building Your Business: Relationships and Other Critical "Soft" Skills (MozCon)

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The single biggest problem in communication is the illusion that it has taken place.

-George Bernard Shaw

@brittanbright

Page 35: Building Your Business: Relationships and Other Critical "Soft" Skills (MozCon)

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Know thyself

@brittanbright

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The greatest thing you fear most has no power. Your fear of it is what has power. Facing the truth really will set you free.

-Oprah

The greatest thing you fear most has no power. Your fear of it is what has power. Facing the truth really will set you free.

-Oprah

@brittanbright

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eConfidence.

Preparation increases

@brittanbright

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I have never worked a day in my life without selling. If I believe in something, I sell it, and I sell it hard.

-Estee Lauder

I have never worked a day in my life without selling. If I believe in something, I sell it, and I sell it hard.

-Estee Lauder

@brittanbright

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@brittanbrightHold the keysyou

Page 40: Building Your Business: Relationships and Other Critical "Soft" Skills (MozCon)

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COMMUNICATION SKILLSEMPATHYEMOTIONAL AND SOCIAL INTELLIGENCESELF-AWARENESSCONFIDENCE

@brittanbright

Page 41: Building Your Business: Relationships and Other Critical "Soft" Skills (MozCon)

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@brittanbright

touch

Success in business

Effective collaboration is critical for

@brittanbright

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Mike King

Jordan Garner

Devin Asaro

Jenn Sager

iAcquire

Peter Menchaca

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@jennsager

@copydev

@petermenchaca

@jordanroseg

@ipullrank

Shout outs!

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ThankYou

Q&A@brittanbright

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#MozCon