Menu and Event Planning Project: Burke County High School

Menu and Recipe, Promotional Activities, and Marketing Efforts, Schedule and Labor, and Comprehensive Event Budget

Stephanie Marz, Alexis Roberts, Charles Kara, and Elizabeth Garver

Georgia Southern University Dietetic Internship: School Nutrition

September 19, 2014

Theme Menu

Expanded Recipe

Recipe Name: Kale Chips Yield: 100 servings

Per serving: .5 cups (volume) ; .392 oz (weight) AP:EP ratio 1 lb:.73lbs

Ingredient Volume EP Weight AP Weight Preparation Instructions

Raw Kale 48.448 cups 27.343 oz 37.456oz Wash hands with soap and warm

water for at least 20 secon. Then put on gloves, Preheat

oven to 275. Thoroughly wash kale then cut kale

into 1 1/2-inch pieces.

Olive oil 24.224 tablespoons (1.514cups)

11.535oz 11.535 oz Toss kale in a bowl with olive oil and salt. Lay on a baking sheet. Bake about 20 minutes, until crisp, turning the leaves halfway

through.

Salt 1.514 teaspoons (0.032 cups)

.320 oz .320 oz

Recipe Totals

49.994 cups 39.198 oz

Standardized Recipe

Recipe Name: Kale Chips

Yield: 8.256 servings Per serving: .5 cup (volume) ; .711oz (weight)

Ingredient Volume EP Weight

AP Weight Preparation Instructions

Kale 4 cups 1.867 2.557oz Preheat oven to 275. Cut kale into 1 1/2-

inch pieces.

Olive oil 2 tablespoons

.952 oz. .952oz Toss in a bowl with olive oil and salt. Lay

on a baking sheet. Bake until crisp, about

20 minutes, turning the leaves halfway

through.

Salt ⅛ teaspoon (.003 cups)

.026 oz .026 oz

Recipe Totals 4.128 cups 2.845oz

Promotional Activity #1 Trivia

Instructions: Students will come up to the board, and will then be asked a question. Questions will be related to Georgia-grown crops and basic macronutrient and food safety questions. If they get the answer right, or very close, they will be allowed to pick from the choice of seeds as a prize. If they don’t get the answer right, they will have the choice to be asked another question for a second chance at winning a prize. Length of time: The Trivia game will be set up throughout all lunches, lasting approximately 1.5 hours. However, when students come up, answering a question will only take a minute or two. Supplies needed: For this activity, only the Trivia board and seeds (to be given away as prizes) will be needed. Questions (Answers) for the board:

1. Water is _____% water. (roughly 92%) 2. How many varieties of peaches does GA produce? (over 40) 3. When is blueberry season in GA? (late April - end of July) 4. Sweet potatoes are a great source of what vitamin? (vitamin A and C) 5. Name on crop that GA ranks within #1-3 of US production for. (pecans, peanuts, onions,

bell peppers, peaches, blueberries, cantaloupe, snap peas, or sweet corn) 6. Approx. how many 50 lb bags of Vidalia onions are produced per acre? (300) 7. When using a cutting board to prepare raw meat, can you use the same board to cut fresh

vegetables? (No. Use a different cutting board or sanitize the board first) 8. Why do we cook raw meat to specific temperatures? (to prevent foodborne illness and

kill bacteria) 9. What are the primary nutrients found in milk? (calcium and vitamin D)

10. Name 2 of the top 8 food allergies. (dairy, peanuts, shellfish, tree nuts, eggs, fish, soy, and wheat)

11. Why are calcium and vitamin D important in the diet? (help build strong bones) 12. Why is protein important in the diet? (proteins function as building blocks for muscles,

bones, cartilage, skin and blood) 13. Why are carbohydrates important in the diet? (they provide energy) 14. About how many peanuts does it take to make a 12oz jar of peanut butter? (roughly 540) 15. Approx. how many tiny seeds are in each strawberry? (roughly 200) 16. Georgia produces about ____% of the peanuts in the US. (50%)

Promotional Activity #1

Trivia

The completed Trivia board game.

Seed prizes: spinach, lettuce, squash, kale, cauliflower, broccoli, carrots, beets, and cabbage.

Promotional Activity #2 Hot Pepper Eating Competition

Instructions: Acquire three types of peppers of varying degrees of spiciness (banana, jalapeno, and serrano peppers). Wash, seed, and slice into bite size pieces. Place toothpicks into the bite size pepper pieces so they students can easily handle them without getting the pepper oils on their hands. Place the pepper pieces on trays with labels. The student who can eat the hottest pepper or the most amount of them without drinking water will win a water bottle as a prize. This activity is scheduled for Monday September 29, 2014. Length of time: The promotional activity will be conducted at each of three lunch periods consisting of 25 minutes each. Supplies needed: Plates or trays, toothpicks, table to present challenge, and a water bottle as the prize. Two pounds of banana, jalapeno, and serrano peppers.

Promotional Activity Cost

Promotional Activity #1 Promotional Activity #2

Method Harvest Trivia Board Hot Pepper Eating Contest Per Item Cost

Board $5.00 Fabric $3.00 Paper $2.00 Seeds $ 15.84

Peppers: $26.91 Water Bottles: $25.66

Total Item Cost $25.84 $52.57 Per Promotional

Activity $25.84 $52.57

Total Cost of Both Promotional Activities: $78.41

Marketing: Event Bulletin Board

This bulletin board will be on display in Burke County High School for the Farm to School week.

Marketing Method #1 Take-Home Flyer

Audience: This flyer is targeted to Burke County High School students, families, and school personnel. Instructions: The newsletter entitled “Farm to School” will be handed out to every student in Burke County High School on Monday, September 29th. The newsletter will be distributed during homeroom at the beginning of the day to kick off Farm to school week. Length of time for setup and implementation: Approximately 1.5 hours will be needed to print off all the flyers and divide them up per classroom. Teachers will then take a few minutes to pass them out in the classroom. Supplies needed: The supplies needed for the flyer are paper and a printer.

Marketing Method #2 PA Announcement

Audience: This PA announcement is targeted to Burke County High School students, families, and school personnel. Instructions: For the announcement, have the principle come on the intercom during the morning announcements and read the script from the paper. Length of time for setup and implementation: The PA announcement will take only a one to two minutes to announce during the morning announcements. Supplies needed: The supplies needed for the PA announcement are the document with the script and the intercom system.

Overhead PA Announcement (Monday September 29, 2014)

Good Morning Burke County High School Students. Dietetic Interns from Georgia Southern University will be presenting nutrition information about Farm to School during the week/day of September 29th. On Monday, September 29th, during your lunch periods we have a hot pepper eating contest and a harvest trivia game, so stop by and see them! Check out their informational bulletin board about the importance of farm to school. They want to thank you for the opportunity to visit with you and teach you all about the importance of farm to school. Please take home the flyers they made and tell your family and friends to check out the Facebook page that will provided them more information about farm to school.

Marketing Method #3

Website Blurb Audience: This Facebook page is meant to target the students and families of Burke County High School. Instructions: This Facebook will be included in the Burke County High School Facebook page. The entry will provide information about the events taking place at Burke County High School. The information will be entered on the facebook page as a post about the events pertaining to our nutrition presentation. The information will be entered on the Facebook page to be shared with all the members who are friends of the page. Length of time for setup and implementation: The information will be entered on the Facebook page. It should not take more than 5 minutes to complete the entry of the information on the Facebook page. Supplies needed: Paper copy of information on blog to be entered to person in charge of Facebook. (Photo on following page)

Marketing Method #3: This flyer will be posted to the website to target the Burke County Community.

Marketing Costs

School Bulletin Board

Marketing Method #1

Marketing Method #2

Marketing Method #3

Method Promotion Flyer PA Announcement

Website Blurb

Per Item Cost

Board $8.00 Cutouts $3.99

$0. 01 black and white $.06 color

(0.01 x 1100=$11.00) (0.06 x 20= $1.20)

$0.00 $0.00

Total Item Cost

$11.99 $12.20 $0.00 $0.00

Per Marketing

Method

$11.99 $12.20 $0.00 $0.00

Total marketing cost: $24.19

Scheduling and Labor Time Table

Time Name Name

September 18th 9:00am

Alexis, Beth, Charles, and Stephanie arrive at Burke County High school and standardize kale chip recipe

Brianna meets group at Burke County High School

10:30am-12:30pm

Alexis, Beth, Charles, and Stephanie conduct taste test on students, and ask around for reception

Time Name Name

September 29th 9:00am

Alexis, Beth, Charles, and Stephanie arrive at Burke County High School

9:10am

The Alexis and Charles hang up the banner

Beth and Stephanie begin to set up for hot eating pepper competition and Trivia

10:30am -12:30pm

The group starts hot eating pepper competition , and gives away seeds as prizes

Scheduling and Labor Time Table

Time Name Name Name

October 1st 9:00am

The group arrives at Burke County High School to implement kale chips in menu

9:15 Alexis goes and gathers 1 case of kale

9:20

Beth and Alexis begin washing kale

Charles and Stephanie begin gathering olive oil, salt, bowls, and baking pans. Preheat Oven to 275

9:30 Charles and Stephanie tear kale of stems

9:40

Stephanie begin to measure out olive oil and salt

Alexis help tear kale off from stems.

9:45

Stephanie begin to mix kale with olive oil and salt

Charles pan kale after has been mixed with olive oil and salt. Then put kale on rack

Alexis continue to tear kale and Beth join if all kale is washed

10:10

Charles and Beth put kale in oven check every three minutes

Alexis help Stephanie prep Kale

10:20-11:50

Charles and Beth continue baking pans of kale chips

Alexis and Stephanie place kale into bowl and place on line

Group begin clean up if all kale has been baked and put on line.

Labor Costing

Input Amount

Employees -Alexis -Charles -Beth -Stephanie -Brianna

5

Wages $7.25 / hr

Hours 3.2

Total Cost

(7.25 x 3.2 x 5)

$116.00

Comprehensive Event Budget

Promotional Activities

Marketing Efforts Labor

Cost of each project component

$78.41 $24.19 $116.00

Total cost: $218.60