Data was collected by StatSocial in September and October 2013 based on the followers of the top Twitter account from each of the Fortune Global 100 companies. The Fortune Global 100 companies were broken down by industries, and Burson-Marsteller focused data analysis on seven industries of the Fortune Global 100: automobile, energy, financial, healthcare, retail, technology and telecommunication.

THE GLOBAL CORPORATE

Gender and Age of Technology Followers

8% followers of technology copmanies are older than 55

27%of followers are FEMALE

1.4xmore likely than the average user to be MALE

Followers are

Only

Location, Work and Interests of Followers of Technology Companies

.7xless likely than the average user to be from the UNITED STATES

SOFTWARE

HOSPITALITY

TELECOMMUNICATIONS

LONDON TORONTOSAN FRANCISCONEW YORK

LOS ANGELES

1.9x

TOP FIVE CITIES followers are from FOLLOWERS OF TECHNOLOGY

COMPANIES ARE MORE LIKELY THAN THE AVERAGE USER TO WORK IN

MOVIESART EDUCATIONMUSICSPORTS SCIENCE

FOLLOWERS ARE MORE LIKELY THAN THE AVERAGE USER TO BE INTERESTED IN

more likely to be from LONDONthan the average user

Followers are Followers are

Followers of Technology Companies

2xNETWORK SIZE

300AVERAGE TWITTER USER

815 FOLLOWERS OFTECHNOLOGY COMPANIESvs.

.7xLESS LIKELY THAN THE AVERAGE USER TO BE INTERESTED IN HEALTH / FITNESS

FOLLOWERS ARE

1,364xSTRONGER THAN AVERAGE TWITTER USERS

THEY HAVE A SOCIAL PULL

TechnologyCompanies

Twitter Influence StudyWho is following large global companies on Twitter?

The average Twitter user has approximately 300 connections across all social media platforms, while the average follower of technology companies has approximately 815 connections across all social media platforms.

Followers of technology companies have an average network size 2 times larger than the average user

Social pull measures how well followers are connected across social media.