business 2.0 with wordpress
DESCRIPTION
Business 2.0 with WordPress reveals the secrets of making a profit with WordPress. It's target auditory is: entrepreneurs, small business owners, designers and developers. Different approaches for business based on the platform circles - quick, cheap and powerful WP-based website setup or consulting and products for designers and developers.TRANSCRIPT
Business 2.0 /w WordPress
Mario PeshevDevriX CTO
http://devrix.com
Agenda
• About me• What is Business 2.0?• Target group• Why WordPress?• Themes• Plugins• Freelance
Mario Peshev
• DevriX CTO• Trainer and consultant• Java, PHP, Python
• Trainings in VMware, CERN, Saudi Aramco…• WordPress theme and plugin development
and consulting
Business 2.0?
Business 2.0
• Business built on Web 2.0• Services and products using the advantages of
the modern web
Web 2.0 in a glance
Samples of Web 2.0
• Blogs• Social networks• Video portals• Image galleries• http://web2magazine.blogspot.com/2007/01/
thanks-for-web-2.html
Web 1.0 Web 2.0
DoubleClick Google AdSense
Ofoto Flickr
Akamai BitTorrent
mp3.com Napster
Britannica Online Wikipedia
personal websites blogging
evite upcoming.org and EVDB
domain name speculation search engine optimization
page views cost per click
screen scraping web services
publishing participation
content management systems wikis
directories (taxonomy) tagging ("folksonomy")
stickiness syndication
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The Mozilla Blog
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PlayStation Blog
Target group
Target group
• Who is this presentation designed for?– Small business owners– Entrepreneurs– Developers– Designers
• Bloggers are by default
Small business owners
• Running own business• Generating some profit• Trying to increase the
number of clients and orders and popularize the business without serious PR and advertising budget
Entrepreneurs
• Willing to create a genius Startup idea
• Demands Web 2.0 functionality for the business plan in no time
• Saving time and money for the creative application plan instead of spending on software implementation
Developers
• Technical people that need somewhere ‘to start from’
• Variety of themes that could be extended with no need to be proficient in design
Designers
• Graphical spiritual masters with little to no technical background
• Independency from the functional overhead
Why WordPress?
WordCamp San Francisco
WordPress
• …is a powerful and flexible platform• …is created in 2003• …is Open Source• …has Automattic crew on its side• …provides thousands of plugins and themes• …offers great SEO optimization
Standard features
• Some of the standard WordPress features:
Standard featuresPosts SettingsPages CommentsCategories UsersLinks MenusMedia manager Sidebars
Design advantages
• UI and friendliness pros:
Design advantagesGreat administrative paneljQuery effects integratedPredefined themes for extensionUI flexibility of some functional detailsPerfect usabilityLots of tutorials and videos
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CNN Business 360
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hMAG Lifestyle Magazine
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Tom Jones
Themes
Design auditory
• WordPress could be extended design wise in an infinite way
• Theme frameworks, startup themes and thousands of tutorials on building WordPress content
• Draw the frontend on the top of the powerful backend features
Free themes
• WordPress.org repository
• 1400+ themes• You can reuse or
submit your own theme too!
ThemeForest
MOJO Themes
Themes business
• Average premium theme price – $30-40 per sale (50-70% net profit)
• Average number of sales – 500-600• Great portfolio item• Clients want custom features or new themes
ThemeForest sales
Themes and Frameworks
• Offer super premium functionality– Awesome sliders– Shortcodes for pricing, team members, styled lists,
sliders, maps, toggles, contact forms– Skins or skin builders– Portfolio elements– Customizable page/blog/portfolio layouts
Progressio
Progressio demo
Plugins
Plugins
• WordPress extensions, providing extra features to the platform:– eCommerce– Sliders– Galleries– SEO– Social networks integration
Free plugins
• WordPress.org repository
• 17000+ plugins• You can reuse or
submit new plugins too!
Code canyon
Useful plugins
• WordPress could be way different than the standard blogging platform when built with the right theme and subset of plugins
• You can save time and money purchasing top notch plugins (or extending them) instead of developing on your own
BuddyPress
eCommerce
Commerce plugin features
• Integrate into different themes• Drag’n’drop categories and product
management• Orders and invoicing with export• Shipping methods, weight• Tens of payment gateways• Coupons and vouchers
Gravity Forms
Gravity features
• Powerful forms and wizards with drag’n’drop editor
• Conditional logic• Schedule forms• Advanced fields• User registration modules• Newsletter synchronization
Gravity Forms Example
WishList Member
WishList features
• Custom member types• Custom registration forms• Gallery support• Protected areas for different roles
WishList Colombian Network
Digital Access Pass
Digital Access Pass
• Content delivery platform• Free/Paid access to different areas – pages,
video, audio, PDF and more• Membership levels• Payment methods• Limited access
WP-Answers
WP-Answers features
• Q&A System• Points and rewards• Profile pages• Automatic content from Yahoo! Answers• Social networks integration
Groupon Clone
Groupon Clone Options
• Adding deals and configuring option• Highly configurable listing and timers• Social networks integration• Google Maps & PayPal integration
MailChimp
MailChimp
• Email campaigns and newsletters• Templates and auto responders• Socials and Google integration• SPAM inspectors• APIs for mobile and other services
WP Email Ticket Support
WP Email Ticket Support
• Read POP3 emails and convert to tickets• Import attachments• Clients can keep track on the queue• Pending tickets widget• Compatibility with WordPress users
Freelance Networks
Freelance networks
• WordPress jobs for:– Design– Development– SEO– Marketing– Content writing/translation– Project management
oDesk
vWorker
WordPress Jobs
Summary
• WordPress could be used to start your business online or work remotely with the platform
• There are thousands of themes and plugins that could setup a site in minutes
• DRY (Don’t Repeat Yourself) principle
Showcase
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Thank you!
http://www.linkedin.com/in/mpeshevhttp://twitter.com/mpeshev