BusinessCreativity

por Rik Pennartz

How did we learn?

1988 12001566 13991492 1945

x= (y2+y3-y4)The

bonesof our

skeleton..

Peter Docter

"Imagination is more important

than knowledge.“

Albert Einstein

Creative thinking

George De Mestral1948

VELCRO

Mind mapping

Leonardo Da Vinci

QUALITIES OF A TRUE GENIUS

• Curiosity• Playfulness• Imagination (day

dreaming)• Creativity• Wonder• Wisdom• Inventiveness

• Vitality• Sensitivity• Flexibility• Humor• Joy

The creativity of Leonardo Da Vinci

Mona Lisa

Chinese proverb

I listen: I forgetI see: I rememberI do: I understand

Live: Experiences that help developing creativity

• Traveling• Be in contact with creative people:

Children!• Games and puzzles• Hobbies: Painting, writing, photography,

chess• Reading, reading, reading!• And always questioning everything!

Do:

• Visualize

• Produce

• Combine

• Relate

• Think in opposites

• Think metaphorically

• Fail

Brain storm session

1) Criticizing is not allowed!2) Any idea is welcome, no matter

how silly, stupid etc.3) As many ideas as possible4) Use the ideas from others to

expand

Lateral thinking

This “telephone” has too many disadvantages to be considered a serious way of communication. This invention does not have any value to us.

- Internal memo of Western Union, 1876

Analogies

1) Describe the problem

2) Step aside and find analogies

3) Apply the analogy to the problem

Beach flip flops

Riddle:

The man and the

elevator

Developing your personal creativity

• Believe that you can be creative• Expand your interests• Prepare to create• Make connections• Break habits• Provide an adequate environment• Take your time to create• Don't give up• Maximize your senses• Forget what you know

“We don't like the sound and guitar music is not popular anymore

-Decca Recording Co. Rejecting the Beatles, 1962

“To drill the soil to look for oil? You must be out of your mind!!”

-Workers who L. Drake wanted to hire for his oil exploration project in 1859

Forced new ideas

New serviceor product

Irrelevant objector image

+

New idea

“There is no reason why anyone would like to have a computer at home….”

Ken Olson, president and founder of Digital Equipment Corp., 1977

Mars Exploration rover - Airbags

Mars Exploration rover - at 100 meters

Mars Exploration rover - at 10 meters

The design procesAnalyze customer

needsDefine design

problem

Generate ideasSelect design

criteria

Implementprototypes

Evaluateprototypes

Product development

Powerbar

Cirque-du-Soleil

Ideart