business intelligence - the rationale for business objects xi

8/14/2019 Business Intelligence - The Rationale for Business Objects XI

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2005 Peter Louis. All Rights Reserved

Business Intelligence

The Rationale for Business Objects XI

By Peter Louis

July 2005


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Agenda Introduction

Rational for BI

Business Objects enables BI

The bottom line Safeguarding your investment

Conclusions Questions


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Introduction


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Introduction 4


What is BI IT department view

The set of technologies, tools &

processes that allow the storage, processing

and delivery of business information tobusiness customers


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Introduction 5


Key technologies, tools &

processes

Data Marts

Security

ScaleabilityBI Tools


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Introduction 6


What is BI end user view Ability to monitor KPIs for decision-making

Real-time information on product sales

Software that helps to detect fraud

Capability to service compliance reportingrequirements


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Introduction 7


BI components

0

50

100

150

200

250

(millions$)

Ironhole

s

Dumb

ills

Shornlo

cks

Shopins

Shortcu

rls

Product

2005 Regional Product Sales, as of 21 July

Eastern

Central MidEast

Central MidWest

Northwest

Western

Southern

Central

12-Month Churn Rates, as at 30 June 2005

0.0

2.0

4.0

6.0

8.0

10.0

12.0

14.0

Jul-04

Aug-04

Sep-04

Oct-04

Nov-04

Dec-04

Jan-05

Feb-05

Mar-05

Apr-05

May

-05

Jun-05

PercentagePar

tial&Forced

Chu

rn

26.5

27.0

27.5

28.0

28.5

29.0

29.5

30.0

30.5

31.0

PercentageT

otalChurn

Partial

Force

Total

9851,000877

Total Liabilities and Net

Worth

454449372Net Worth

531551505Total Liabilities

100100120Term Loan

431451385Current Liabilities

677545Accrued expenses

364376340Accounts Payable

1,2431,249895Total Assets

1,2431,249895Current assets

607587432Inventory

583606411Accounts receivable, net

$53$56$52Cash

200620052004

1st Quarter

Balance Sheets at March 31, 2004-2006, '000s

Tuftys Minvielle Sales Company


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Rational for BI


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Rational for BI 9


Drivers behind BI adoption Compliance with legislation and international

agreements (e.g., Basel II Capital Accord, IAS)

Need to improve intelligence, security and frauddetection (e.g., anti-terrorism, network fraud prevention)

Drive to increase public sector value (e.g., e-Govinitiatives)

Enterprise integration initiatives (e.g., 360o customer

views & closed loop marketing, ERM, SRM)

Trend towards the agile enterprise to respond to real-time business events (e.g., steep oil price rises)


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10


BusinessObjects XI enables BI


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BusinessObjects XI enables BI 11


through an integrated BI platformthat facilitates the two

complementary views of BI


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BusinessObjects XI

Data Integration


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BusinessObjects XI

Data Integration

Business Intelligence PlatformBI Portal Broadcasting Collaboration Analytic Engines Metadata Security Developer Services


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BusinessObjects XI

Data Integration


Reporting

Enterprise Reporting

Embedded Reporting


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BusinessObjects XI

Data Integration


Reporting


Embedded Reporting

Query and Analytics

Interactive Query

Ad Hoc Query


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BusinessObjects XI

Data Integration


Reporting


Embedded Reporting

Query and Analytics

Interactive Query

Ad Hoc Query

Performance ManagementDashboard Scorecards Performance Management Applications


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Crystal Reports XI


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OLAP Intelligence


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Dashboard Manager


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The bottom line


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The bottom line 21


Business benefits IT department Integrates into existing infrastructure, embedding secure

components into virtually any application (e.g. MS Word)

Leverages disparate enterprise solutions to extract latentbusiness value (e.g., SAP, legacy systems)

Provides best platform to standardize on BI needs (e.g.,adaptive, service-oriented architecture, end-to-endmetadata, web-based administration)

Provides a flexible architecture that scales as yourbusiness grows (e.g., web-based reporting)


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The bottom line 22


Business benefits end user Easy & instant access to information ensures a fast return on

investment (e.g., corrective measures can be implemented sooner)

Can measure and monitor individual & operational goals and metrics(e.g., ARPU, churn, sales/profit per employee, till throughput)

Empowers users, increasing business agility and intelligence (e.g.,

sales per employee cost can be monitored)

Better business visibility of the organisation for middle and topmanagement (e.g., enables better planning and decision making)

Facilitates corporate compliance reporting (e.g., Sarbanes Oxley Actof 2002)


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Safeguarding your investment


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Safeguarding your investment 24


Case study:Synopsis

Regional port company in New Zealand

wanted to provide customers with a

scalable, fully customizable, web-based

infrastructure for real-time information

delivery. Did not have the time nor expertiseto create such a system from scratch


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Case study:Result

Chose Business Objects brand for its capability to

provided a real-time, self-service cargo tracking

system.

Easy-to-use, customizable Web-based solution

Supported future growth without high up-front

infrastructure costs Facilitated high service levels, as the business

grows, without increasing staffing levels


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Case study:Synopsis

A top three international retailer with around

2,000 stores in 13 countries across Europe and

Asia. Wanted to replicate UK-developed retailing

excellence with standard retail KPIs across

international operations irrespective of size ormaturity of each operation


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Case study:Result

Chose Business Objects to work with its Teradata data warehouses to

provide a centralised MIS that delivers sophisticated business insight to

Tesco international operations.

Web-based infrastructure enabled deployment of MIS to all

international operations

Enabled faster & better understanding of new international

operations Provided reporting benefits unavailable to a locally deployed MIS

Minimised local overheads and ensured low cost of ownership


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Case study:Synopsis

World leader in medical technology providing lifelong

solutions to over 5 million people. With a presence in over

120 countries, their 32,000 employees and customers are

scattered worldwide. Wanted to move to a standard and

scalable solution that global sales & finance staff could

easily use. Moreover, the solution had to work seamlessly

with their Oracle databases and SAP & CRM systems


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Case study:Result

Chose Business Objects for its quick deployment capability. Initialdeployment occurred with the sales team. Subsequently, rolled out to

supply chain management, inventory, shipping, finance, administration,

marketing and operations departments.

Web-based reporting capability enabled better decision makingacross the company

About 5,130 employees use Business Objects, 2,100 design theirown reports, 20 distribute reports through Web Intelligence

Embedded security ensures that, for example, only the financeteam can access financial reports

Provided better visibility of historical data to measure, forexample, marketing campaign success or product sales


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Conclusions


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Conclusions 31


BusinessObjects XI provides an integrated

BI platform that leverages pastinfrastructural investments whilst providing

the architecture to enable enterprise-wide

Web-based deployments that scale withyour business whilst satisfying varied

deployment timescales


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Questions?


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Disclaimer 33


Disclaimer

The information presented has been prepared

using sources believed by the author to be reliable

and accurate. However, the author makes no

warranty or assumes any legal liability or

responsibility for the accuracy or completeness of

any information presented. Moreover, the author

accepts no responsibility for the decisions made by

readers.


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Business Intelligence

The Rationale for Business Objects XI

By Peter Louis

July 2005


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References[1] Port of Napier, Customer Spotlight,

www.businessobjects.com

[2] Tesco, Customer Spotlight, www.businessobjects.com

[3] BusinessObjects XI, Redefining How Information

Empowers Users, www.businessobjects.com

[4] Business Intelligence Now More Than Ever,www.businessobjects.com

[5] Business Objects XI Product Tour,www.businessobjects.com

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