business of meetings: the strategic impact of digital events on meetings monday, october 8, 2012...
TRANSCRIPT
Business of Meetings:The Strategic Impact of
Digital Events on Meetings
Monday, October 8, 20121:30 – 3:00 pm
Getting to Know You
• Audience attendees?– Meeting planners, instructional designers, senior
executives, consultants , industry partners, other? • Who has delivered a hybrid
extension of your annual meeting? Live or on-demand?
• Who is planning to add/extend a digital experience?
Marie Bass, MS, CAE
Director of Education
Healthcare Financial Mgt. Association
Chris BrownEVP, Conventions and Business Ops.
National Association of Broadcasters
Michael Doyle
Executive Director
Virtual Edge Institute
Tony Lorenz
Founder
BXB Online
Panel
ModeratorTammy Blosil
VP, Online LearningASAE
Virtual Conference and Trade Show Market Forecast
“The virtual conference and trade show market has more than doubled in a year from 2009 to 2011 and we
expect a compound annual growth rate of 56% through
2018.”Market Research Media
What Does the Next Decade Hold for the Global Meetings Industry?
“A decade from now, the most important roles for live events will be the event designer, learning architect and digital strategist.”
At the event design level there is a clear focus on the need to innovate on the adult learning experience and increase the level of personalization.
86% of respondents agreed:
IMEX Power of 10 StudyDigital Events Strategist Certification
Context: Engagement, Design and Content
“28% of smart phone users use their phones as their primary way to access the Internet and the tablet community is quickly growing.”
Brandon Hall Research Understand your Business Goals Know Your Audience Build the Right Content “Hot Top” Keynote Presentations High-Quality Graphics and Rich Media Live and Pre-recorded Sessions (live Q & A) Short Bites Video is Key Presentation Styles Evolving Moderators and Hosts Experiment
The Costs: When to Charge or not to Charge
Monetization Strategies & Revenue Models– Advertising, Sponsorship, Exhibitors, etc.
• How to package, price, promote and sell virtual events? And, without taking away from something else?
• Does virtual become an add-on or can you monetize it in addition to the F2F?
• Should digital events be separate/integrated?
• How do you monetize the tradeshow? And, beyond the 2 to 3 days for the association and exhibitor?
• What are ways to manage costs for first-time and future events?
Consider the Costs
1. Internet (dedicated and wifi/mifi)2. Content Capture (equipment and labor)3. Environment (player and platforms)4. Engagement (content and functionality)5. Production (internal and external)6. Business Allocations / Marketing and Branding
What You Should Know– The Spectrum Policy
Spectrum Policy – Usage is substantially growing with the adoption of smartphones and tablets which means additional demand for the broadband that has to come from somewhere causing a reallocation or grabbing some of the broadcast spectrum which has already been reduced through the DTV transition.
Success Factors & Road Blocks
1. Elicit leadership support2. Provide an internal
support team3. Understand your
business case for virtual meetings
4. Listen to feedback from internal clients
5. Create snappy content
1. Poor user adoption2. Undefined strategy
owner3. Technology limitations
at remote sites4. Negative technology
experiences5. High volatility of the
virtual technology market.
Keys to Success Caution for Roadblocks
MPI Foundation: The Strategic Value of Virtual Meetings and Events
Resources
• Brandon Hall Research• Digital Events Strategist Certification by the Virtual Edge Institute• IMEX Power of 10 Study - What Does the Next Decade Hold for the global Meeting
s Industry?
• Kahn Academy - Free world-class education for anyone anywhere.• MPI Foundation: The Strategic Value of Virtual Meetings and Events• Pew Research Study, The future impact of the Internet on higher education The Pew Research Center released a 43 page study of the future impact of the
Internet on higher education. 60% surveyed agreed that by 2020, there will be a transition to "hybrid" classes that combine online learning components with less-frequent in-person class meetings.
• Virtual Conference & Trade Show Market Forecast 2013-2018 by the Market Research Media
• Virtual Events Study by IAEE, $295
Marie Bass, MS, CAE
Director of Education
Healthcare Financial Mgt. Association
(708) 492-3336
Tammy BlosilVP, Online LearningASAE(202) [email protected]
Chris BrownEVP, Conventions and Business Ops.
National Association of Broadcasters(202) [email protected]
Tell Me Something I Don’t Know
Michael Doyle
Executive Director
Virtual Edge Institute
(925) 600-1001
Tony Lorenz
Founder
BXB Online
(312) 235-1223
