business plan presentation
DESCRIPTION
Taylor's University FNBE Sem 2 Business Project 1TRANSCRIPT
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SCHOOL OF ARCHITECTURE, BUILDING & DESIGN
FOUNDATION IN NATURAL AND BUILT ENVIRONMENT (FNBE)
INTRODUCTION TO BUSINESS (BUSF 0103)
JANUARY 2013
ASSIGNMENT 1- BUSINESS PLAN (20%)
LECTURER
MR. CHANG JAU HO
GROUP MEMBER
YAP ZHI JUN ( 0310738 )TOH CHEE CHENG ( 0311122)YAP ZHONG LIN ( 0310557 )KRISTINE YONG ( 0311297 )
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BUSINESS BACKGROUND
OCEANA ADVENTURE REASONS:- give the opportunity for
everyone to enjoy the beauty of marine life
- Create a special and interesting environment for customers to have their dinner
- Create a relaxing place for customers to have fun, enjoy their life
- Take the chance to earn profit
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MARKET ANALYSIS
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What is market analysis means?
Marketing research that yields the information about the marketplace.
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Targeted people
Higher level income peopleTouristsFamilyCouplesWedding & annual dinner
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Competitors
• 7 most incredible underwater restaurant
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Competitors
• Strength- Cheap meals- Good service- Polite waiter and waitress• Weaknesses- Don’t have a natural & fascinating atmosphere- Not provide for marriage & annual dinner
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Market Segmentation
Tourists- Would like to have a try
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Family- Help children to develop the love of nature- Improve the relationship between one another- More communication
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Couples- Improve their relationships- Privacy for couple- Romantic atmosphere
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Marriage dinner & Annual dinner- Big space- Able to discuss- The environment is suitable
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Target market segment strategy
- We target people between age 25-55- Those who willing to spend on food- Live nearby, passerby, tourists
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MARKETING STRATEGIES
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SERVICE’S BENEFITS
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SALES STRATEGIESHow we sell our product?
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SALES STRATEGIES
How the customers obtain product from us?
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PRICING
Steaks RM 40 – RM 70
Seafood RM 20 – RM 70
Desserts RM 10 – RM 20
Drinks RM 5 – RM 30
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ADVERTISING
1. Poster
2. Television
3. Internet
4. Radio
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PROMOTIONAL ACTIVITIES
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MANAGEMENT STRATEGIES
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• To be an international restaurant.
Goal
• To be an international restaurant.
Strategies• Come out with
powerful advertisement
• Promote restaurant by popular artist.
Tactics
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Partnership Legal Strcuture
Oceana Adventure is a partnership bussiness.
Toh Chee Cheng Kristine Yong
Yap Zhong Lin Yap Zhi Jun
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Reasons for establishing a partnership business
• Have 4 partners.• Easier to get capital.
• Easier to form, manage and run.• Partners share responsibility.
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Role of Each Member
• Toh Chee Cheng – Restaurant Manager• Kristine Yong – Human Resource Manager• Yap Zhi Jun – Marketing Manager• Yap Zhong Lin – Financial Manager
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Oceana Adventure
Restaurant Manager
Human Resource Manager
Marketing Manager
Financial Manager
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Job Description for Each of The Position
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Restaurant Manager
•Solve Problems.•Motivate employees.
• Review and monitor expenses.•Ensure high quality services.
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Human Resource Manager
• Conduct training program.• Resolve conflicts between workers.
• Assist in hiring workers.
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Marketing Manager
• Conduct market research.• Analyzing customer research.• Develop marketing plan.• Report the market activity.
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Financial Manager
• Prepare budgets.• Take part in making decision regarding
financial.• Financial planning – cash flow.
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Role of Mid – level Employees
Positions Job scopes Chefs Cook.
Cashiers Calculate total payment and answer customer’s question.
Stuff Manager Assist restaurant manager in managing the restaurant.
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Role of Low – level Employees
Positions Job scopes
Busboys Clean up the restaurant
Dishwashers Wash the dishes.
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FINANCIAL PLAN
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CostsInstallation RM 3,000,000Professional Chef RM 35,000Kitchen Tools RM 15,000Dining Tables & Chairs RM 23,000Seafood RM 22,500Safety RM 26,000Decorations RM 25,000Insurance RM 30,000Total RM 3,176,500
*Individual Budget: RM 3,176,500 / 4 = RM 794,125
BUDGET
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Expenses Employee salaries RM 116,000Credit card charges RM 6,000Marketing fees RM 600,000Management fees RM 590,000Advertising RM 70,000Taxes RM 10,000Paper and Cleaning RM 3,000Bill payments RM 2,500Total RM 797,500
Sales Tax received RM 2,500Cost of goods sold RM 8,000,000Total RM 8,002,500
*Estimated Profits: RM 8,002,500 – RM 797,500 = RM 7,205,000*Individual Profits: RM 7,205,000 / 4 = RM 1,802,150
Estimated Annual Profit:
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Year 1 Year 2 Year 3 Year 40
1
2
3
4
5
6
LossProfits
GRAPH OF LOSS AND PROFITS IN 4 YEARS
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• http://www.network-marketing-business-school.com/images/Moneyfalling.jpg• http://2.bp.blogspot.com/-Q2sC4SwLiE4/USWNL1kifvI/AAAAAAAAAus/ttVZDwxi0vw/s1600/Tour
ist-camera-map.jpg• http://www.premierlife.ca/wp-content/uploads/2012/11/couple2.jpg• http://planningelegance.com/wp-content/uploads/2009/03/beach-weddings.jpg • http://www.hkesa.com.hk/image/Photos/L_Annual-Dinner_1.jpg• http://www.laidtrades.com/wp-content/uploads/2010/04/Ithaa-Restaurant.jpg• http://entertainmentdesigner.com/news/restaurant-design-news/7-most-incredible-underwater-
restaurants-and-hotels/• http://yourfoodreview.com/wp-content/uploads//2012/10/669b4ef93a05dc4b4124d6a849d65e
ff.jpg• http://www.southpointefamilyresourcecenter.com/images/family-on-stomachs-smile.jpg• http://pmofva.com/yahoo_site_admin/assets/images/relationship_improve.1115625_std.jpg • http://i283.photobucket.com/albums/kk289/parkchick40/SeaWorld%20San%20Antonio/sea-lion
-interaction-program.jpg• http://ak8.picdn.net/shutterstock/videos/1047208/preview/stock-footage-young-couple-dining-
exclusively-in-a-romantic-atmosphere-on-a-tropical-island.jpg• http://www.brides.com/images/2011_bridescom/Index_Pages/dynamic-pages/Wedding-Style/b
each-wedding/beach-wedding-ideas-1-390.jpg
REFERENCES