business project 1 slides
TRANSCRIPT
Founder s : Adele Lu Darren Leong Kenneth Tan Ng Sheng Zhe Shum Li Sze
OUR BURGERS
BUSINESS BACKGROUD
OUR LOGO
MOTTO
Eat smartStudy smart
MISSION
To sell food in a fast, friendly environment that appeals to pride conscious, health minded consumers
REASONS WE STARTED
• More affordable• Takes less time to wait and eat • Healthier food
LOCATION
• Syopz Mall• Beside Famous Amos
MARKET ANALYSIS
• Taylor University students• Taylor University lecturers• Taylor University staffs• Nearby community
CLIENTS AND CUSTOMERS
• “Food Budget” from allowance• Adjusting spending• Fast service • Affordable
PREFERENCES OF OUR CUSTOMER
COMPETITORS
• Subway• Pizza Cottage• Pizza Hut• Snowy• Star Teh Tarik
STRENGHT S AND WEAKNESSES OF COMPETITORS
• Long waiting time• Location • Branding
• Reasonable prices• Variety of food items• Clean
MARKETING STRATEGIES
- Low waiting time- No waiting period
Save time
PRODUCTS AND SERVICES BENEFITS
Cheese Burger
Fish Burger
Chicken Burger Beef Burger
VARIETY OF BURGER CHOICES
Artificial ingredients
& preservativ
es
Minimally processed,
handled food
CLEAN FOOD
Healthier Lifestyle Vitamin B
Calories CountCarbohydrates
ORGANIC AND CALORIES COUNT
Delivery Services Free Internet Access
SALES STRATEGY
Cost price of productsRM 2 – RM 4
Selling price of productsRM 6 – RM 9
Cheap and affordable price
PRICE OF OUR PRODUCT
MENU OF OUR PRODUCT
Social Media Sites
ADVERTISING AND PROMOTIONAL ACTIVITY
#ourburgers #eatsmartstudysmart
Personal Website
ADVERTISING AND PROMOTIONAL ACTIVITY
www.ourburgersaresmart.com
MANAGEMENT STRATEGIES
Partnership-Legal paperwork is simple and low cost-Easier to get capital due to more owners
BUSINESS LEGAL STUCTURE
1) General manager Oversees general restaurant
operationsHires & manages staffWorking on marketing
initiatives
Requirements (Adele)- Excellent interpersonal communication skills- Have leadership skills- Understanding of food safety, equipment safety & sanitation regulations
ROLES
2) Shift managerOversees restaurant operations
during certain shiftsResponsible for monitoring
cash handlingDirects kitchen workers & take
orders
Requirements ( Li Sze ) - Knowledge of all employee roles in a given shift- Team-leading skills- Physical requirements including standing, bending, lifting
3) CashierResponsible for taking cash
and debit/credit cardsMake change for customersWorking with manager to
handle, record & store all cash correctly
Requirements ( Sheng Zhe )- Excellent math skills- Attention to detail- Friendly & clear communication skills
4) Waiter Take orders from
customersServe food for customers
Requirements ( Kenneth )- Polite to customers- Understanding of time management- Friendly & clear communication skills
5) Delivery guy Deliver food to the
location of customers
Requirements ( Darren )- Good in time management- Able to deliver food to customers in minutes- Have high stamina & be sporty
FINANCIAL PLAN
CAPITAL
Adele : RM 35,000Darren : RM 20,000Ng Sheng Zhe : RM 15,000Kenneth : RM 15,000Li Sze : RM 15,000
Total : RM 100,000
Bank loan from Citibank : RM 10,700
Invested byowners
Loan from lenders
TOTAL CAPITALRM 110,700
Renovation & permit =
RM55,000Monthly expenses ( rental + labour wages + Insurance + raw materials )
= RM 16,700Furnitures & Utilities=
RM39,000
MONEY NEEDED TO START THE BUSINESSStart up expenses Amount (RM)Graphic logo & outdoor sign 4,000Permit 1,000Renovation 50,000 Furniture 10,000Food processor & machines 10,000Kitchenware 2,000Receipt printer 500Sink 1000Fire extinguishers 500Refrigerator 10,000Electrical appliances 5,000 Rental (monthly) 5,000Labour wages ( 1,000 x 5) (monthly)
5,000
Insurance (monthly) 6,000Raw materials 700Total start-up costs 110,700
YEAR 1
YEAR 2
YEAR 3
R = RM 146,000
L = RM 30,000
R = RM438,000
P = RM85,350
R = RM 876,000
P = 299,100
FORECAST PROFIT AND SALES OVER THE NEXT 3 YEARSR =
REVENUEP = PROFITL = LOSSES
TARGET SALESFor one year
91,250burgers36,500 delivery services
DISTRIBUTION OFPROFITS AND LOSSES
Adele : 35%Darren : 20% Ng Sheng Zhe : 15%Kenneth :15%Li Sze : 15%
SALARY
RMAdele : 3000Darren : 1500Ng Sheng Zhe : 2000Kenneth : 1700Li Sze : 2500
ACTION PLAN
Earn a net profit of RM 24,000
Sell our own merchandise with an affordable price
Expand the popularity
More promotion and advertising to the nearby community
Marketing team
Within 24 months
Within 12 months
Within 18 months
Within 6 months
Earn a net profit of RM 58,000
Earn a net profit of RM 80,000
Marketing team
Product efficient workers
Invite brand ambassador
Manager
Manager
-What Are the Benefits of Fast Foods? (2015, April 22). Retrieved October 24, 2015.
-Advantages and Disadvantages of Fast Food - Fast Food Menu Prices. (2013, July 11). Retrieved October
24, 2015.
REFERENCES
- Fast Food Restaurant Roles and Job Descriptions(2013, December 29). Retrieved October 21, 2015.
- Fast Food Company Hierarchy(2013, November 25). Retrieved October 21, 2015.
- 6 Reasons You Need a Financial Plan(2011, May 17). Retrieved October 22, 2015.