business & social media : what are the benefits ?
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How can social media increase your business success?TRANSCRIPT
Author: Jean-Francois MESSIER
How can social media increase
your business success?
This document is part of the “Social Media and Business” series by JF MESSIER
can your co. do with social media?
makes social media work?
are the tools?
Things you can
do with social
media
Things you can do with social media
Supporting Create a platform to help customers and let customers help themselves and others
Things you can do with social media
Supporting
Create a place to integrate customer feedback and input in your product cycles, and show them the result.
Meshing
Things you can do with social media
Supporting
Doing web care to know what is said about your products and allowing customers to share their thoughts.
Meshing
Listening
Things you can do with social media
Supporting
Give customers a home base with fascinating tools so they can promote you / your products
Meshing
Listening
Evangelizing
Things you can do with Social Media
Supporting Communicate to improve the personality of your brand that is identified by your customers, influencing psychological aspect like thoughts, feelings, perceptions, images, experiences, beliefs, attitudes…
Meshing
Listening
Evangelizing
Branding
Things you can do with social media
Supporting
Communicate thoughts, feelings, perceptions, images, experiences, beliefs, attitudes… to improve the personality of your brand that is identified by your customers.
Meshing
Listening
Evangelizing
Branding
Customer retention
Things you can do with social media
Supporting
Create opportunities to increase your sales revenue
Meshing
Listening
Evangelizing
Branding
Customer retention
eCommerce
Things you can do with social media
Supporting
Create a multi-platform communication campaign and pull effect to identify new potential customers
Meshing
Listening
Evangelizing
Branding
Customer retention
e-commerce
Lead generation
“You are what you share.” Charles Leadbeater
“You are what you share.” Charles Leadbeater
YOU AUDIENCE
YOU AUDIENCE
SHARING
VALUE
YOU AUDIENCE
SHARING
VALUE
YOU AUDIENCE
SHARING
VALUE
YOU AUDIENCE
SHARING
VALUE
AUDIENCE AUDIENCE
The key is to produce
something that both pulls
people together and gives
them added-value.
“Create more value than
you capture.”
Tim O’Reilly
It’s about synergy in your audience.
It means data you provide...
… makes sense since it addresses
a problem for your audience.
DATA IS THE BANK
Intent can drive
data + meaning
We are seeing this change in business now,
from who has the most data, to who can
derive the most meaning.
Just to name a
few…
3 per topic,
Just to name a
few…
3 per topic,
of the
hundreds per
topic that
exist.
There are
many!
There are
many!
There are
many!
There are
many!
There are
many!
There are
many!
Synthesis .
Social media can supply many benefits to your business.
- Customer support
- Lead generation
- Meshing
- Listening to your customers
- Evangelizing
- Customer retention
- eCommerce
- Branding
The key is to produce added-value. Create more value than you
capture.
We are seeing this change in business now, from who has the
most data, to who can derive the most meaning, creating the
greater value.
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If you were interested in this presentation,
you may be interested in this one as well…
Author: Jean-François MESSIER Global New Technologies Director at Mercuri International Email: [email protected]
Photo Credit All photos in this presentation were purchased on iStockPhoto.com. All logos or brand references are the copyright of their respective owners. Slides from this document may not be repurposed without express written consent. Send permission requests to [email protected]