If It’s Important To You, It Should Be In-View.TM

Business StrategyFor

The Beauty Emporium

March 2008

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In-View SystemsWelcome

Welcome to the In-View Systems Innovation Center:

Our mission is to provide the strategies and solutions your business requires to develop and realize continued revenue growth, while minimizing the cost. It is our desire to see you very successful in your business. We are prepared to equip businesses for excellent growth through enhanced visibility from web-base (internet) and other innovative promotional solutions.

Valarie Wallace, In-View Systems

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In-View Systems Introductions - Participants

In-View Systems

•Valarie Johnon, Principle

•Mike Taylor, Senior Manager

•Larry Brooks, Technical Advisor

•Anthony Johnson, Property Advisor

Pure Glory – Beauty Emporium

•Jerome Washington

•Patricia Ford

•Belinda Oliver

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Agenda

Our Understanding

Our Approach

Scope & Timing

Why In-View Systems?

Professional Arrangements

Questions and Answers

If It’s Important To You, It Should Be In-View.TM

Our Understanding

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In-View SystemsOur Understanding - The Objectives

The Business – Beauty EmporiumSalonClothing BoutiqueBeauty ProductsHealth & Wellness CenterCafe

The Location Considerations Facility / Size / CapacityConfiguration Parking / etc.

The Processes & SystemsInformation SystemsInventory SystemsClient / Customer Registration SystemsAppointment Scheduling Systems

The Business Strategies

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In-View SystemsOur Understanding - Considerations

Serving Capacity Per Day

Avg. Customer

Spend

Total Spend Per

Day

Total Spend Per Month 5 day week

Total Spend Per Year

100 $ 50 $ 5,000 $ 20,000 $ 240,000 200 $ 50 $ 10,000 $ 40,000 $ 480,000 300 $ 50 $ 15,000 $ 60,000 $ 720,000 400 $ 50 $ 20,000 $ 80,000 $ 960,000 500 $ 50 $ 25,000 $ 100,000 $ 1,200,000 500 $ 100 $ 50,000 $ 200,000 $ 2,400,000

What is our capacity to serve?

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1) Attracting and Retaining Staff

2) Managing Inventory

3) Business Growth Planning

4) Effective Business Promotions

5) Strategies for Retailing

6) Policy Guides

In-View Systems Our Understanding – Key Business Challenges

Operations Based Solutions

1) Communications with clients

2) Knowledge of client preferences

3) Knowledge of client satisfaction / feedback

Client Based Solutions

If It’s Important To You, It Should Be In-View.TM

Our Approach

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People

Process

Systems

Strategy

Technology

Infrastructure

In-View Systems Our Approach

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In-View Systems Value Proposition – The Power of 3 C’s

Community

Commerce Content

1) Community a. Creating Awareness

b. Generating Interest

c. Promoting Action

2) Contenta. Biz. Information

b. Special salon events

3) Commercea. Product Catalog

b. Service Listings

c. On-line Sales

In-View SystemsSalonview.com

In-View SystemsSalonview.com

BeautyEmporium

BeautyEmporium

If It’s Important To You, It Should Be In-View.TM

Scope & Timing

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Sample Scope - 1 of 2

No.Lead Work

Area Activities Deliverables

1

Program Management Office (PMO)

Project Definition, Scope & Timing of Program / Projects

Document and Report with Options considering Return On Investment (ROI)

2 PMODetermine Business and Projects Branding

Document and Report with Options considering ROI

3 PMODevelop / Refine High-Level Business Plan

Document and Report with Options. Register Brands

4 PMODevelop / Refine/ Program - Detail Project Plan

Document Work Breakdown for Emporium Programs and Projects

5 PMOIdentify Business Physical Site Requirements Report with Options

6 FacilityIdentify Possible Beauty Emporium Location(s) Report with Options

7 FacilityDetermine any Location Build Out / Configuration requirements Establish Team / Design / Build Out Plans

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Sample Scope - 2 of 2

No.Lead Work

Area Activities Deliverables

8 Marketing

Define Marketing StrategyIdentify Demographics, Pricing,etc. Go To Market Strategy

9 Marketing Develop Marketing Materials Marketing Materketing Collateral Designs

10 Web Dev.Establish Emporium Web-Site Marketing Presence

Web-Site Design / Development / Deployment

11 Web Dev. Establish Emporium On-line Store On-line Store Design / Development / Deployment

12Operations / Technology

On-going Program / Project Management

Provide On-going Management of the Emporium Program / Project Roll-Out

13Operations / Technology

Establish Program / Project Management System

Establish Web-Based AceView Project Management System

14Operations / Technology

Identify, Procure and Estabish Business Information Systems Information Systems Report

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Project Kick-OffEstablish BIZ RequirementsBIZ Plan High-Level

Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug 08

On-Going

Select and Prepare FacilityPrepare Marketing StrategyInitial Web Solutions SetupBiz Plan Detail Level

Establish Business ProcessesEstablish Business SystemsDevelop Marketing Content

Systems Quality Assurance

Marketing Campaign Roll Out

Communications & Reporting

Sample Time Line

Phase 1 Phase 2 Go-LivePhase 0

If It’s Important To You, It Should Be In-View.TM

Questions and Answers

If It’s Important To You, It Should Be In-View.TM

Why In-View Systems?

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In-View SystemsWhy In-View Systems

Executive SummaryThe In-View Systems Team has both Domestic and International experience in providing Go-To-Market Strategies and Web-Based Business Solutions.

The In-View Systems Team has over 25 years of experience in the design,development and deployment of Information systems, Business and Project Management Solutions.

• Management Tracking Solutions• Go-To-Market Strategies• Innovative Solutions Provider

• Management Tracking Solutions• Go-To-Market Strategies• Innovative Solutions Provider

Customer Care Culture – Our proposal is targeted to meet Southwest’s requirements for this project, describes our approach for this key initiative and defines in detail our methodologies and anticipated results. We are looking forward to further discussing our approach with you in person. Our recent experience and success with Mr. Washington provides a unique opportunity for In-View Systems to provide value to your enterprise by partnering with you for this significant project.

If It’s Important To You, It Should Be In-View.TM

Professional Arrangements

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The In-View Systems proposed solution represents a blending of the services provided by skilled In-View Systems professionals with effective technology. As previously described, In-View Systems proposes to manage this effort in two separate phases.

Phase 1 encompasses all program activities through salon media plan. This includes Marketing Strategy, Location/Operations, Management, Financial Plan, Employee Manual, Operations Manual and Media Presence.

Professional ArrangementsPhase 1 and Phase 2 Fees

Phase 2 encompasses on-going project management, salon equipment selection , salon media plan sample. The marketing strategy includes building and signage, sales strategy, customer service, advertising and promotion, media plan, publicity strategy and community relations.

Work Area Phase 1Build Marketing Strategy $25,000Evaluate Facilty Options $9,500

Facility Design / Configuration Plan $15,000Techology / Web. Systems Setup $25,000

Total $74,500

Work Area Phase 2Establish Processes & Systems $18,000

Develop Marketing Materials $14,000Maintain Business Reporting $7,500

Establish Marketing & Promotional Sys. $15,000Total $54,500

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Thank you!For your time and attention!For providing us this opportunity topresent our capabilities!

For the opportunity to “Earn Your Business!”