business strategy of planet m

7/31/2019 Business Strategy of Planet M

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HOW THEY DO THEIR BUSINESS At FORUM MART Bhubaneswar

PRESENTED BY

Sujit Kumar(15)Sushant Shekhar (16)


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Business Operation of Pizza Hut & Planet M

PRESENTED BY

Sujit Kumar(15)

Sushant Shekhar (16)

Presentation

At FORUM MART Bhubaneswar


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Planet M, the entertainment and lifestyle chain of Videocon, isfocusing on mobiles and IT products to garner higherrevenues, after Videocon took over the chain from mediahouse Bennett, Coleman & Co late last year.

The chain is expecting to get nearly 70 per cent of its revenuesfrom mobile phones and IT products in a couple of years froma meager 30 percent now.

Interestingly, as a category, while mobile phones offer a grossmargin of mere 6-8 per cent, for music it is a whopping 30 percent. But the differentiating factor is the sheer size of both thesegments and growth rates.


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It made the store a convenient store:-

Around 500 sq ft.

Various products are at easy accessible points.Different price range products (musicals as well asmobiles) at different places.


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Business approach:-

Diversified to-T shirts

- caps-wrist watches

-body spray

( showing music belongingness)


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Promotional campaign:-

Sponsorship for various music shows.

Print & Electronic media.

Telemarketing .


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Pizza Hut is one of the flagship brands of Yum! Brands, Inc.,which also has KFC, Taco Bell, A&W and Long John Silvers under its umbrella. Pizza Hut is the worlds largest pizza chainwith over 12,500 restaurants across 91 countries.

Pizza Hut entered India in 1996, and opened its first restaurantin Bangalore. Since then it has captured a dominant andsignificant share of the pizza market and has maintained animpressive growth rate of over 40 per cent per annum. PizzaHut now has 95 outlets across 24 cities in India; and employednearly 4,000 people by end of 2007. Yum! has invested aboutUS$ 25 million in India so far; this is over and aboveinvestments made by franchisees.
http://www.pizzahut.com/Default.aspx


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Its convenience: -> 1000 sq ft.Layout fragmented ..

Places for family,Vegetarian,

Non veg.


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Develop the local supply chain

The local supply chain for Pizza Hut was developed

by Yum! and currently 95 per cent of the ingredients

they use are locally produced. They now import very

few specialty items like pepperoni.


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Business approach:

Menu & National based promotional activities are

decided by parent company.

Pizza hut works under one chain.

Staffing is based on payroll.

Good service sales person are co operative &

communicable.


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Focused on providing good customer service.

Create customer loyalty.

Good quality of food products.

Economic priced products from competitors.

Cool & Exotic interior.


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Promotional activities:Corporate/ Institutional tie-ups .

Discount offers on various occasions .Media advertisement.

Electronic & Print.

Co-sponsorship in events.

Schools, Colleges.


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Thank You

business strategy of planet m

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