by: mike nicholas. table of contents market 4 opportunity 5 service 6 revenue 7 market strategy 8...
TRANSCRIPT
By: Mike Nicholas
Mother’s Touch Hospice Where medical care and care come together.
Table of Contents
Market 4
Opportunity 5
Service 6
Revenue 7
Market Strategy 8
Management 9
Financials 10
Competition 11
Investment 12
Target Market: Denver Colorado Area
Jeffer
son,
75%
Increa
se
Arapa
hoe,
88%
Incr
ease
Denve
r,
52%
Increa
se
Adam
s,
95
% In
crea
se0
20,00040,00060,00080,000
100,000120,000140,000160,000
88,021 77,690 78,659
49,243
154,019 145,911
119,191
96,204
2015
2030
Age 65+ 2015 population in Denver is expected to grow from 293,613 to 515,325 by 2030.
(Co. Dept. of Local Affairs as of 03/31/2015)
Counties Targeted: Adams, Arapahoe, Denver, & Jefferson
Denver is No. 6 of Forbes’ annual ranking of the 20 fastest growing cities in the nation [2014]”.
The Opportunity
Hospice utilization in the Denver area was 52% in
2013 which was below an estimated max 70%
potential utilization. (Hospice Analytics)
Industry data for Denver indicate an opportunity for
a high-quality, efficient hospice to capture a
profitable share of the market.
Denver’s population is large, increasing, and expected to do so into the foreseeable future. Of course we all know that the
huge “baby boomer” population is a part of that
current and projected population.
Increasing need in Denver requires additional hospice care providers. However,
obtaining Medicare certification makes it
difficult. Mother’s Touch management has that
experience
Denver
The Service
Provide Care Wherever
Patient Considers
Home
Hospice Considered
the Model For Compassionate Quality Care
Focus is on Comfort not
Curing
Hospice is “Supplemental
” Care, but Available 24 x
7.
Interdisciplinary Team
Provides Care
Revenue
Medicare has traditionally funded over 98% of our operations.
As long as the Federal Government funds Medicare and hospice is a part of Medicare, Mother’s Touch revenue is “recession proof”.
Medicare payments hit company bank accounts about two weeks after the related billing is entered.
Revenue projections are based upon growing patient census of two patients per month on average. This assumes capturing less than 2% of the market (2013).
Market Strategy
Website with
Continuously Relevant
Content
Website to be an “Elder Care
Portal”
Hire/Consult Those With Deep Roots
in the Referral
Community
Use of Latest Search Engine
Optimization and Social
Media Techniques
Hire Only Most Skilled, Caring, and Experienced Staff With
Strong Connections
to Our Referral Sources
Management Systems to
Insure Quality Service Delivery
Top Quality
Collaterals
Community
Engagement
Management Start-up
Mike and Patty Nicholas Mike Nicholas has a BS in Accounting from Missouri State University and is a licensed RN.
Patty Nicholas has over 30 years of experience in the medical field.
They started National Hospice, Inc. (d.b.a. Promises Kept hospice) in May 2007 which sold in April 2011 as an asset sale to Rivercross Hospice. They followed that with the start of Promises Kept, Inc. (also called Promises Kept hospice) in 2012. It was sold to Phoenix Home Health Care May 30, 2014.
Financials
Year 1 Year 2 Year 3 3 Year Total RatiosRevenue $826,681 $2,286,108 $3,000,096 $6,112,885 100%Total Labor 368,150 803,380 1,004,761 2,176,291 33.6%Gross Margin 368,150 1,482,728 1,995,335 3,936,595 35.6%Operational 291,294 717,231 917,416 1,925,930 31.5%Fixed Expenses 35,000 35,000 35,000 105,000 1.7%Total Expenses 694,434 1,555,611 1,957,176 4,207,221 68.8%Net Income $132,247 $730,498 $1,042,921 $1,905,665 31.2%
Competition
There were 24 Denver hospices in 2013. The
Denver Hospice had about 28% of admissions. Only 6
hospices had over 6% each, and half of the hospices had
less than 2% each of admissions.
Competition is fragmented.
The Denver Hospice and Gentiva/Harden have large
asset bases. However, these two are NOT highly
profitable. The Denver Hospice had a net loss in 2013 - - - compensation
expense was 68.9%. Some others have cash flow issues.
3
8
7
6
Number of Hospices With Average Daily Census Sizes
>100 51 to 100 26 to 50 1 to 25
Other hospices founded/operated by
management of Mother’s Touch have historically spent a larger percentage of their revenue on laboratory fees
and other indicators of patient care than were spent
by 90% of the Denver Hospices (2013).
I.E. Mother’s Touch will not sacrifice patient care for
profits.
Thank You!