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STE
VEN
PIN
KER
The
Sen
se o
f S
tyle
The
Thin
king
Per
son’
s G
uide
to
Wri
ting
in t
he 2
1st
Cen
tury
The
lingu
ist a
nd c
ogni
tive
scie
ntist
cre
ates
a u
sage
gui
de fo
r th
e 21
st c
entu
ry, a
pply
ing
the
scie
nces
of l
angu
age
and
min
d to
the
chal
leng
e of
cra
fting
cle
ar, s
tylis
h pr
ose.
In
this
shor
t, pr
actic
al b
ook,
Pin
ker s
how
s how
writ
ing
depe
nds o
n im
agin
atio
n, e
mpa
thy,
gram
mat
ical
kno
who
w, a
nd a
n ab
ility
to re
vers
e en
gine
er g
ood
pros
e. U
sing
exam
ples
of
effe
ctiv
e an
d in
effec
tive
writ
ing,
Pin
ker r
epla
ces d
ogm
a ab
out u
sage
with
reas
on a
nd
evid
ence
, enc
oura
ging
stud
ents
to ap
ply
guid
elin
es ju
dici
ously
rath
er th
an ro
botic
ally.
“M
ore
cont
empo
rary
and
com
preh
ensiv
e th
an Th
e El
emen
ts of
Sty
le, il
lust
rate
d w
ith
com
ic st
rips a
nd c
arto
ons a
nd lo
ts o
f exa
mpl
es o
f com
ical
ly b
ad w
ritin
g....
You
can
eas-
ily se
e w
hy [P
inke
r is]
one
of H
arva
rd’s
mos
t pop
ular
lect
urer
s.”—
The N
ew Y
ork
Tim
esP
engu
in P
aper
back
• 3
68
pag
es •
97
8-0
-14
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27
79
-6 •
$1
7.0
0
AN
DR
EW P
ETTE
GR
EEB
rand
Lut
her:
How
an
Unh
eral
ded
Mon
k Tu
rned
His
S
mal
l Tow
n in
to a
Cen
ter
of P
ublis
hing
, M
ade
Him
self
the
Mos
t Fa
mou
s M
an in
Eur
ope—
and
Sta
rted
the
Pro
test
ant
Ref
orm
atio
nIn
this
revo
lutio
nary
look
at M
artin
Lut
her a
nd th
e bi
rth
of p
ublis
hing
, hist
oria
n Pe
tte-
gree
rev
eals
the
Refo
rmat
ion
as a
sto
ry a
bout
the
spr
ead
of id
eas
by m
ass-
prod
uced
bo
oks a
nd L
uthe
r as t
he w
orld
’s fir
st m
ass-
med
ia fi
gure
—its
firs
t bra
nd.
“Hig
hlig
hts t
he fr
uitfu
l int
erw
eavi
ng o
f [Lu
ther
’s] sk
ills a
s a p
reac
her,
writ
er, a
nd p
ublic
ist
and
the
burg
eoni
ng p
rintin
g in
dust
ry. P
ette
gree
’s lu
cid
and
pers
uasiv
e ac
coun
t offe
rs...
insig
ht in
to th
is ou
tsta
ndin
g ea
rly m
oder
n ex
ampl
e of
effe
ctiv
e us
e of
com
mun
icat
ion
tech
niqu
es th
at a
llow
ed L
uthe
r’s m
essa
ge to
take
hol
d.”—
Kar
in M
aag,
Cal
vin
Col
lege
P
engu
in P
ress
Har
dcov
er •
40
0 p
ages
• 9
78
-1-5
94
20
-49
6-8
• $
29
.95
A.
O.
SC
OTT
Bet
ter
Livi
ng T
hrou
gh C
riti
cism
How
to
Thin
k ab
out
Art
, P
leas
ure,
Bea
uty,
and
Tru
thD
raw
ing
on h
is ow
n w
ork
as w
ell a
s th
e lo
ng tr
aditi
on o
f crit
icism
from
Aris
totle
to
Susa
n So
ntag
, the
New
Yor
k Ti
mes
film
criti
c sho
ws h
ow cr
itica
l thi
nkin
g in
form
s art
istic
cr
eatio
n, ci
vil a
ctio
n, a
nd in
terp
erso
nal l
ife.
“An
inte
llige
nt, i
nfor
med
...ac
coun
t of w
hy w
e ca
n’t l
ive
com
fort
ably
with
crit
icism
(in
an
y of
the
wor
d’s m
eani
ngs)
, and
can
’t liv
e w
ithou
t it,
eith
er.”—
The N
ew Y
ork
Tim
esP
engu
in P
ress
Har
dcov
er •
28
8 p
ages
• 9
78
-1-5
94
20
-48
3-8
• $
28
.00
DA
NIE
L S
HA
PIR
ON
egot
iati
ng t
he N
onne
goti
able
How
to
Res
olve
You
r M
ost
Em
otio
nally
Cha
rged
Con
flict
sTh
e H
arva
rd n
egot
iatio
n ex
pert
pre
sent
s a p
ract
ical
met
hod
for r
econ
cilin
g co
nten
tious
re
latio
nshi
ps b
etw
een
spou
ses,
pare
nts a
nd ch
ildre
n, b
osse
s and
empl
oyee
s, or
even
riva
l co
mm
uniti
es o
r nat
ions
. Neg
otia
ting
the
Non
nego
tiabl
e dr
aws o
n Sh
apiro
’s re
sear
ch a
nd
glob
al fi
eldw
ork
in co
nsul
ting
to p
rovi
de a
step
-by-
step
gui
de fo
r ove
rcom
ing
the “
Trib
e Eff
ect”
—th
e di
visiv
e m
ind-
set t
hat a
rises
whe
n co
nflic
ts th
reat
en se
lf-id
entit
y. “O
ffers
val
uabl
e in
sight
s fo
r re
imag
inin
g ou
r ap
proa
ch to
con
flict
res
olut
ion
at e
very
le
vel—
from
the i
nter
pers
onal
to th
e glo
bal.
Gro
unde
d in
dec
ades
of fi
eldw
ork
and
first
-ha
nd e
xper
ienc
e....Th
ough
tful.”
—Ja
ck D
eGio
ia, G
eorg
etow
n U
nive
rsity
Viki
ng H
ardc
over
• 3
36
pag
es •
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SH
ERR
Y T
UR
KLE
Rec
laim
ing
Con
vers
atio
n: T
he P
ower
of
Talk
in a
Dig
ital
Age
Dra
win
g on
five
yea
rs o
f res
earc
h an
d in
terv
iew
s in
hom
es, s
choo
ls, a
nd th
e w
orkp
lace
, re
now
ned
med
ia sc
hola
r Tur
kle i
nves
tigat
es h
ow a
flig
ht fr
om fa
ce-t
o-fa
ce co
nver
satio
n in
the
digi
tal a
ge u
nder
min
es o
ur r
elat
ions
hips
, cre
ativ
ity, a
nd p
rodu
ctiv
ity—
and
why
re
clai
min
g fa
ce-t
o-fa
ce co
nver
satio
n ca
n he
lp u
s reg
ain
lost
gro
und.
“B
rillia
nt a
nd i
ncisi
ve…
.Tur
kle
expl
ains
the
pow
er o
f co
nver
satio
n, i
ts f
ragi
lity
at
pres
ent,
the
cons
eque
nces
of i
ts lo
ss, a
nd h
ow it
can
be
pres
erve
d an
d re
invi
gora
ted.”
—
How
ard
Gar
dner
, Har
vard
Uni
vers
ity
Pen
guin
Pre
ss H
ardc
over
• 4
48
pag
es •
97
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0-5
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$2
7.9
5
JON
RO
NS
ON
So
You’
ve B
een
Pub
licly
Sha
med
The a
utho
r of Th
e Psy
chop
ath
Test
deliv
ers a
n in
cisiv
e crit
ique
of m
oder
n-da
y sha
min
g as
a
form
of s
ocia
l con
trol
and
as a
war
on
hum
an n
atur
e an
d its
flaw
s. “A
wor
k of
orig
inal
, ins
pire
d jo
urna
lism
, it c
onsid
ers
the
com
plex
dyn
amic
s be
twee
n th
ose
who
sha
me
and
thos
e w
ho a
re s
ham
ed, b
oth
of w
hom
can
bec
ome
the
focu
s of
so
cial
med
ia’s g
rote
sque
, disp
ropo
rtio
nate
judg
men
ts.”—
Fina
ncia
l Tim
es“[
Rons
on] h
as ta
ken
on tr
uly c
onse
quen
tial m
ater
ial a
nd ri
sen
to th
e cha
lleng
e. H
is ov
er-
all p
oint
is so
met
hing
we
alre
ady
unde
rsta
nd: P
ublic
sham
ing
in th
e ag
e of
soci
al m
edia
ha
s the
kin
d of
pow
er th
at n
o fo
rm o
f sha
min
g ev
er h
ad b
efor
e.”—
The N
ew Y
ork
Tim
esR
iver
head
Pap
erba
ck •
33
6 p
ages
• 9
78
-1-5
94
63
-40
1-7
• $
16
.00
DO
UG
LAS
RU
SH
KO
FFTh
row
ing
Roc
ks a
t th
e G
oogl
e B
usH
ow G
row
th B
ecam
e th
e E
nem
y of
Pro
sper
ity
Alth
ough
dig
ital t
echn
olog
y w
as su
ppos
ed to
ush
er in
a n
ew a
ge o
f dist
ribut
ed p
rosp
er-
ity, i
t has
furt
her
empo
wer
ed in
dust
rial c
apita
lism
. Ins
tead
of r
espo
ndin
g to
lops
ided
re
turn
s by
thr
owin
g ro
cks
at e
mpl
oyee
shu
ttle
buse
s, Ru
shko
ff ar
gues
, we
shou
ld d
o so
met
hing
pro
duct
ive:
opt
imiz
e eve
ry as
pect
of t
he ec
onom
y, fr
om ce
ntra
l cur
renc
y an
d de
bt to
corp
orat
ions
and
labo
r, to
crea
te p
rosp
erity
for b
usin
esse
s and
peo
ple
alik
e.“W
e’ve
optim
ized
for
grow
th. B
ut h
ave
we
lost
our
way
? A
s an
eco
nom
y? A
s a
com
-m
unity
? A
s a
soci
ety
with
a v
alue
pro
posit
ion
that
doe
sn’t
mak
e se
nse
on a
hum
an o
r ec
onom
ic le
vel?
Rush
koff
asks
que
stio
ns th
at m
atte
r. A
chal
leng
ing
and
nece
ssar
y re
ad.”
—Sh
erry
Tur
kle,
Mas
sach
uset
ts In
stitu
te o
f Tec
hnol
ogy
Por
tfol
io H
ardc
over
• 2
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pag
es •
97
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3-0
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-2 •
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8.0
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STE
PH
EN W
ITT
How
Mus
ic G
ot F
ree:
A S
tory
of
Obs
essi
on a
nd I
nven
tion
Jour
nalis
t Ste
phen
Witt
trac
es th
e hi
stor
y of
dig
ital m
usic
pira
cy—
from
Ger
man
eng
i-ne
ers w
ho in
vent
ed th
e MP3
, to
a CD
-man
ufac
turin
g pla
nt w
here
a w
orke
r lea
ked
near
ly
2,00
0 al
bum
s, to
Man
hatta
n hi
gh-r
ises w
here
a m
usic
exec
utiv
e cor
nere
d th
e rap
mar
ket,
and,
fina
lly, t
o th
e da
rk re
cess
es o
f the
Inte
rnet
.“Th
e ric
hest
exp
lana
tion
to d
ate
abou
t how
the
arriv
al o
f the
MP3
upe
nded
alm
ost e
v-er
ythi
ng a
bout
how
mus
ic is
dist
ribut
ed, c
onsu
med
, and
sto
red.
It’s
a s
tory
you
may
th
ink
you
know
, but
Witt
brin
gs fr
esh
repo
rtin
g to
bea
r and
com
plic
ates
thin
gs in
terr
ific
way
s….[H
ow M
usic
Got
Fre
e] h
as th
e cl
ear
writ
ing
and
brisk
rep
orto
rial a
cum
en o
f a
Mic
hael
Lew
is bo
ok.”—
The N
ew Y
ork
Tim
esP
engu
in P
aper
back
• 3
04
pag
es •
97
8-0
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34
-1 •
$1
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ks fo
r Cou
rses
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TH
OR
OF
AL
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E T
OG
ET
HE
R
CA
Com
mun
icat
ion
& M
edia
Stu
dies
Peng
uin
Publ
ishi
ng G
roup
AC
AD
EMIC
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RK
ETIN
G
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W.P
ENG
UIN
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ks fo
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rses
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N E W T I T L E S • C O M M U N I C A T I O N & M E D I A S T U D I E S
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sort
Std
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osta
ge
PA
IDS
tate
n Is
land
, N
YP
erm
it N
o. 1
69
PE
NG
UIN
PU
BLI
SH
ING
GR
OU
PA
cade
mic
Mar
keti
ng D
epar
tmen
t3
75
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son
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eet
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Yor
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Y 1
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N E W T I T L E S • C O M M U N I C A T I O N & M E D I A S T U D I E S
For
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erso
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FO
S TEVEN P INKERThe Sense of StyleThe Thinking Person’s Guide to Writing in the 21st CenturyThe linguist and cognitive scientist creates a usage guide for the 21st century, applying the sciences of language and mind to the challenge of crafting clear, stylish prose. In this short, practical book, Pinker shows how writing depends on imagination, empathy, grammatical knowhow, and an ability to reverse engineer good prose. Using examples of effective and ineffective writing, Pinker replaces dogma about usage with reason and evidence, encouraging students to apply guidelines judiciously rather than robotically. “More contemporary and comprehensive than The Elements of Style, illustrated with comic strips and cartoons and lots of examples of comically bad writing....You can eas-ily see why [Pinker is] one of Harvard’s most popular lecturers.”—The New York TimesPenguin Paperback • 368 pages • 978-0-14-312779-6 • $17.00
ANDREW PETTEGREEBrand Luther: How an Unheralded Monk Turned His Small Town into a Center of Publishing, Made Himself the Most Famous Man in Europe—and Started the Protestant ReformationIn this revolutionary look at Martin Luther and the birth of publishing, historian Pette-gree reveals the Reformation as a story about the spread of ideas by mass-produced books and Luther as the world’s first mass-media figure—its first brand. “Highlights the fruitful interweaving of [Luther’s] skills as a preacher, writer, and publicist and the burgeoning printing industry. Pettegree’s lucid and persuasive account offers...insight into this outstanding early modern example of effective use of communication techniques that allowed Luther’s message to take hold.”—Karin Maag, Calvin College Penguin Press Hardcover • 400 pages • 978-1-59420-496-8 • $29.95
A. O . SCOTTBetter Living Through CriticismHow to Think about Art, Pleasure, Beauty, and TruthDrawing on his own work as well as the long tradition of criticism from Aristotle to Susan Sontag, the New York Times film critic shows how critical thinking informs artistic creation, civil action, and interpersonal life. “An intelligent, informed...account of why we can’t live comfortably with criticism (in any of the word’s meanings), and can’t live without it, either.”—The New York TimesPenguin Press Hardcover • 288 pages • 978-1-59420-483-8 • $28.00
DANIEL SHAP IRONegotiating the NonnegotiableHow to Resolve Your Most Emotionally Charged ConflictsThe Harvard negotiation expert presents a practical method for reconciling contentious relationships between spouses, parents and children, bosses and employees, or even rival communities or nations. Negotiating the Nonnegotiable draws on Shapiro’s research and global fieldwork in consulting to provide a step-by-step guide for overcoming the “Tribe Effect”—the divisive mind-set that arises when conflicts threaten self-identity. “Offers valuable insights for reimagining our approach to conflict resolution at every level—from the interpersonal to the global. Grounded in decades of fieldwork and first-hand experience....Thoughtful.”—Jack DeGioia, Georgetown UniversityViking Hardcover • 336 pages • 978-0-670-01556-6 • $28.00
SHERRY TURKLEReclaiming Conversation: The Power of Talk in a Digital AgeDrawing on five years of research and interviews in homes, schools, and the workplace, renowned media scholar Turkle investigates how a flight from face-to-face conversation in the digital age undermines our relationships, creativity, and productivity—and why reclaiming face-to-face conversation can help us regain lost ground. “Brilliant and incisive….Turkle explains the power of conversation, its fragility at present, the consequences of its loss, and how it can be preserved and reinvigorated.” —Howard Gardner, Harvard University Penguin Press Hardcover • 448 pages • 978-1-59420-555-2 • $27.95
JON RONSONSo You’ve Been Publicly ShamedThe author of The Psychopath Test delivers an incisive critique of modern-day shaming as a form of social control and as a war on human nature and its flaws. “A work of original, inspired journalism, it considers the complex dynamics between those who shame and those who are shamed, both of whom can become the focus of social media’s grotesque, disproportionate judgments.”—Financial Times“[Ronson] has taken on truly consequential material and risen to the challenge. His over-all point is something we already understand: Public shaming in the age of social media has the kind of power that no form of shaming ever had before.”—The New York TimesRiverhead Paperback • 336 pages • 978-1-59463-401-7 • $16.00
DOUGLAS RUSHKOFFThrowing Rocks at the Google BusHow Growth Became the Enemy of ProsperityAlthough digital technology was supposed to usher in a new age of distributed prosper-ity, it has further empowered industrial capitalism. Instead of responding to lopsided returns by throwing rocks at employee shuttle buses, Rushkoff argues, we should do something productive: optimize every aspect of the economy, from central currency and debt to corporations and labor, to create prosperity for businesses and people alike.“We’ve optimized for growth. But have we lost our way? As an economy? As a com-munity? As a society with a value proposition that doesn’t make sense on a human or economic level? Rushkoff asks questions that matter. A challenging and necessary read.” —Sherry Turkle, Massachusetts Institute of TechnologyPortfolio Hardcover • 288 pages • 978-1-61723-017-2 • $28.00
STEPHEN WITTHow Music Got Free: A Story of Obsession and InventionJournalist Stephen Witt traces the history of digital music piracy—from German engi-neers who invented the MP3, to a CD-manufacturing plant where a worker leaked nearly 2,000 albums, to Manhattan high-rises where a music executive cornered the rap market, and, finally, to the dark recesses of the Internet.“The richest explanation to date about how the arrival of the MP3 upended almost ev-erything about how music is distributed, consumed, and stored. It’s a story you may think you know, but Witt brings fresh reporting to bear and complicates things in terrific ways….[How Music Got Free] has the clear writing and brisk reportorial acumen of a Michael Lewis book.”—The New York TimesPenguin Paperback • 304 pages • 978-0-14-310934-1 • $16.00
Books for Courses 2016
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STE
VEN
PIN
KER
The
Sen
se o
f S
tyle
The
Thin
king
Per
son’
s G
uide
to
Wri
ting
in t
he 2
1st
Cen
tury
The
lingu
ist a
nd c
ogni
tive
scie
ntist
cre
ates
a u
sage
gui
de fo
r th
e 21
st c
entu
ry, a
pply
ing
the
scie
nces
of l
angu
age
and
min
d to
the
chal
leng
e of
cra
fting
cle
ar, s
tylis
h pr
ose.
In
this
shor
t, pr
actic
al b
ook,
Pin
ker s
how
s how
writ
ing
depe
nds o
n im
agin
atio
n, e
mpa
thy,
gram
mat
ical
kno
who
w, a
nd a
n ab
ility
to re
vers
e en
gine
er g
ood
pros
e. U
sing
exam
ples
of
effe
ctiv
e an
d in
effec
tive
writ
ing,
Pin
ker r
epla
ces d
ogm
a ab
out u
sage
with
reas
on a
nd
evid
ence
, enc
oura
ging
stud
ents
to ap
ply
guid
elin
es ju
dici
ously
rath
er th
an ro
botic
ally.
“M
ore
cont
empo
rary
and
com
preh
ensiv
e th
an Th
e El
emen
ts of
Sty
le, il
lust
rate
d w
ith
com
ic st
rips a
nd c
arto
ons a
nd lo
ts o
f exa
mpl
es o
f com
ical
ly b
ad w
ritin
g....
You
can
eas-
ily se
e w
hy [P
inke
r is]
one
of H
arva
rd’s
mos
t pop
ular
lect
urer
s.”—
The N
ew Y
ork
Tim
esP
engu
in P
aper
back
• 3
68
pag
es •
97
8-0
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-31
27
79
-6 •
$1
7.0
0
AN
DR
EW P
ETTE
GR
EEB
rand
Lut
her:
How
an
Unh
eral
ded
Mon
k Tu
rned
His
S
mal
l Tow
n in
to a
Cen
ter
of P
ublis
hing
, M
ade
Him
self
the
Mos
t Fa
mou
s M
an in
Eur
ope—
and
Sta
rted
the
Pro
test
ant
Ref
orm
atio
nIn
this
revo
lutio
nary
look
at M
artin
Lut
her a
nd th
e bi
rth
of p
ublis
hing
, hist
oria
n Pe
tte-
gree
rev
eals
the
Refo
rmat
ion
as a
sto
ry a
bout
the
spr
ead
of id
eas
by m
ass-
prod
uced
bo
oks a
nd L
uthe
r as t
he w
orld
’s fir
st m
ass-
med
ia fi
gure
—its
firs
t bra
nd.
“Hig
hlig
hts t
he fr
uitfu
l int
erw
eavi
ng o
f [Lu
ther
’s] sk
ills a
s a p
reac
her,
writ
er, a
nd p
ublic
ist
and
the
burg
eoni
ng p
rintin
g in
dust
ry. P
ette
gree
’s lu
cid
and
pers
uasiv
e ac
coun
t offe
rs...
insig
ht in
to th
is ou
tsta
ndin
g ea
rly m
oder
n ex
ampl
e of
effe
ctiv
e us
e of
com
mun
icat
ion
tech
niqu
es th
at a
llow
ed L
uthe
r’s m
essa
ge to
take
hol
d.”—
Kar
in M
aag,
Cal
vin
Col
lege
P
engu
in P
ress
Har
dcov
er •
40
0 p
ages
• 9
78
-1-5
94
20
-49
6-8
• $
29
.95
A.
O.
SC
OTT
Bet
ter
Livi
ng T
hrou
gh C
riti
cism
How
to
Thin
k ab
out
Art
, P
leas
ure,
Bea
uty,
and
Tru
thD
raw
ing
on h
is ow
n w
ork
as w
ell a
s th
e lo
ng tr
aditi
on o
f crit
icism
from
Aris
totle
to
Susa
n So
ntag
, the
New
Yor
k Ti
mes
film
criti
c sho
ws h
ow cr
itica
l thi
nkin
g in
form
s art
istic
cr
eatio
n, ci
vil a
ctio
n, a
nd in
terp
erso
nal l
ife.
“An
inte
llige
nt, i
nfor
med
...ac
coun
t of w
hy w
e ca
n’t l
ive
com
fort
ably
with
crit
icism
(in
an
y of
the
wor
d’s m
eani
ngs)
, and
can
’t liv
e w
ithou
t it,
eith
er.”—
The N
ew Y
ork
Tim
esP
engu
in P
ress
Har
dcov
er •
28
8 p
ages
• 9
78
-1-5
94
20
-48
3-8
• $
28
.00
DA
NIE
L S
HA
PIR
ON
egot
iati
ng t
he N
onne
goti
able
How
to
Res
olve
You
r M
ost
Em
otio
nally
Cha
rged
Con
flict
sTh
e H
arva
rd n
egot
iatio
n ex
pert
pre
sent
s a p
ract
ical
met
hod
for r
econ
cilin
g co
nten
tious
re
latio
nshi
ps b
etw
een
spou
ses,
pare
nts a
nd ch
ildre
n, b
osse
s and
empl
oyee
s, or
even
riva
l co
mm
uniti
es o
r nat
ions
. Neg
otia
ting
the
Non
nego
tiabl
e dr
aws o
n Sh
apiro
’s re
sear
ch a
nd
glob
al fi
eldw
ork
in co
nsul
ting
to p
rovi
de a
step
-by-
step
gui
de fo
r ove
rcom
ing
the “
Trib
e Eff
ect”
—th
e di
visiv
e m
ind-
set t
hat a
rises
whe
n co
nflic
ts th
reat
en se
lf-id
entit
y. “O
ffers
val
uabl
e in
sight
s fo
r re
imag
inin
g ou
r ap
proa
ch to
con
flict
res
olut
ion
at e
very
le
vel—
from
the i
nter
pers
onal
to th
e glo
bal.
Gro
unde
d in
dec
ades
of fi
eldw
ork
and
first
-ha
nd e
xper
ienc
e....Th
ough
tful.”
—Ja
ck D
eGio
ia, G
eorg
etow
n U
nive
rsity
Viki
ng H
ardc
over
• 3
36
pag
es •
97
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0-0
15
56
-6 •
$2
8.0
0
SH
ERR
Y T
UR
KLE
Rec
laim
ing
Con
vers
atio
n: T
he P
ower
of
Talk
in a
Dig
ital
Age
Dra
win
g on
five
yea
rs o
f res
earc
h an
d in
terv
iew
s in
hom
es, s
choo
ls, a
nd th
e w
orkp
lace
, re
now
ned
med
ia sc
hola
r Tur
kle i
nves
tigat
es h
ow a
flig
ht fr
om fa
ce-t
o-fa
ce co
nver
satio
n in
the
digi
tal a
ge u
nder
min
es o
ur r
elat
ions
hips
, cre
ativ
ity, a
nd p
rodu
ctiv
ity—
and
why
re
clai
min
g fa
ce-t
o-fa
ce co
nver
satio
n ca
n he
lp u
s reg
ain
lost
gro
und.
“B
rillia
nt a
nd i
ncisi
ve…
.Tur
kle
expl
ains
the
pow
er o
f co
nver
satio
n, i
ts f
ragi
lity
at
pres
ent,
the
cons
eque
nces
of i
ts lo
ss, a
nd h
ow it
can
be
pres
erve
d an
d re
invi
gora
ted.”
—
How
ard
Gar
dner
, Har
vard
Uni
vers
ity
Pen
guin
Pre
ss H
ardc
over
• 4
48
pag
es •
97
8-1
-59
42
0-5
55
-2 •
$2
7.9
5
JON
RO
NS
ON
So
You’
ve B
een
Pub
licly
Sha
med
The a
utho
r of Th
e Psy
chop
ath
Test
deliv
ers a
n in
cisiv
e crit
ique
of m
oder
n-da
y sha
min
g as
a
form
of s
ocia
l con
trol
and
as a
war
on
hum
an n
atur
e an
d its
flaw
s. “A
wor
k of
orig
inal
, ins
pire
d jo
urna
lism
, it c
onsid
ers
the
com
plex
dyn
amic
s be
twee
n th
ose
who
sha
me
and
thos
e w
ho a
re s
ham
ed, b
oth
of w
hom
can
bec
ome
the
focu
s of
so
cial
med
ia’s g
rote
sque
, disp
ropo
rtio
nate
judg
men
ts.”—
Fina
ncia
l Tim
es“[
Rons
on] h
as ta
ken
on tr
uly c
onse
quen
tial m
ater
ial a
nd ri
sen
to th
e cha
lleng
e. H
is ov
er-
all p
oint
is so
met
hing
we
alre
ady
unde
rsta
nd: P
ublic
sham
ing
in th
e ag
e of
soci
al m
edia
ha
s the
kin
d of
pow
er th
at n
o fo
rm o
f sha
min
g ev
er h
ad b
efor
e.”—
The N
ew Y
ork
Tim
esR
iver
head
Pap
erba
ck •
33
6 p
ages
• 9
78
-1-5
94
63
-40
1-7
• $
16
.00
DO
UG
LAS
RU
SH
KO
FFTh
row
ing
Roc
ks a
t th
e G
oogl
e B
usH
ow G
row
th B
ecam
e th
e E
nem
y of
Pro
sper
ity
Alth
ough
dig
ital t
echn
olog
y w
as su
ppos
ed to
ush
er in
a n
ew a
ge o
f dist
ribut
ed p
rosp
er-
ity, i
t has
furt
her
empo
wer
ed in
dust
rial c
apita
lism
. Ins
tead
of r
espo
ndin
g to
lops
ided
re
turn
s by
thr
owin
g ro
cks
at e
mpl
oyee
shu
ttle
buse
s, Ru
shko
ff ar
gues
, we
shou
ld d
o so
met
hing
pro
duct
ive:
opt
imiz
e eve
ry as
pect
of t
he ec
onom
y, fr
om ce
ntra
l cur
renc
y an
d de
bt to
corp
orat
ions
and
labo
r, to
crea
te p
rosp
erity
for b
usin
esse
s and
peo
ple
alik
e.“W
e’ve
optim
ized
for
grow
th. B
ut h
ave
we
lost
our
way
? A
s an
eco
nom
y? A
s a
com
-m
unity
? A
s a
soci
ety
with
a v
alue
pro
posit
ion
that
doe
sn’t
mak
e se
nse
on a
hum
an o
r ec
onom
ic le
vel?
Rush
koff
asks
que
stio
ns th
at m
atte
r. A
chal
leng
ing
and
nece
ssar
y re
ad.”
—Sh
erry
Tur
kle,
Mas
sach
uset
ts In
stitu
te o
f Tec
hnol
ogy
Por
tfol
io H
ardc
over
• 2
88
pag
es •
97
8-1
-61
72
3-0
17
-2 •
$2
8.0
0
STE
PH
EN W
ITT
How
Mus
ic G
ot F
ree:
A S
tory
of
Obs
essi
on a
nd I
nven
tion
Jour
nalis
t Ste
phen
Witt
trac
es th
e hi
stor
y of
dig
ital m
usic
pira
cy—
from
Ger
man
eng
i-ne
ers w
ho in
vent
ed th
e MP3
, to
a CD
-man
ufac
turin
g pla
nt w
here
a w
orke
r lea
ked
near
ly
2,00
0 al
bum
s, to
Man
hatta
n hi
gh-r
ises w
here
a m
usic
exec
utiv
e cor
nere
d th
e rap
mar
ket,
and,
fina
lly, t
o th
e da
rk re
cess
es o
f the
Inte
rnet
.“Th
e ric
hest
exp
lana
tion
to d
ate
abou
t how
the
arriv
al o
f the
MP3
upe
nded
alm
ost e
v-er
ythi
ng a
bout
how
mus
ic is
dist
ribut
ed, c
onsu
med
, and
sto
red.
It’s
a s
tory
you
may
th
ink
you
know
, but
Witt
brin
gs fr
esh
repo
rtin
g to
bea
r and
com
plic
ates
thin
gs in
terr
ific
way
s….[H
ow M
usic
Got
Fre
e] h
as th
e cl
ear
writ
ing
and
brisk
rep
orto
rial a
cum
en o
f a
Mic
hael
Lew
is bo
ok.”—
The N
ew Y
ork
Tim
esP
engu
in P
aper
back
• 3
04
pag
es •
97
8-0
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09
34
-1 •
$1
6.0
0
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ks fo
r Cou
rses
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AU
TH
OR
OF
AL
ON
E T
OG
ET
HE
R
CA
Com
mun
icat
ion
& M
edia
Stu
dies
Peng
uin
Publ
ishi
ng G
roup
AC
AD
EMIC
MA
RK
ETIN
G
WW
W.P
ENG
UIN
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IC
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ks fo
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rses
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sort
Std
U.S
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osta
ge
PA
IDS
tate
n Is
land
, N
YP
erm
it N
o. 1
69
PE
NG
UIN
PU
BLI
SH
ING
GR
OU
PA
cade
mic
Mar
keti
ng D
epar
tmen
t3
75
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son
Str
eet
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Yor
k, N
Y 1
00
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N E W T I T L E S • C O M M U N I C A T I O N & M E D I A S T U D I E S
For
com
plim
enta
ry e
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inat
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copi
es a
nd p
erso
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ed
assi
stan
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sel
ectin
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acul
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CIN
FO
S TEVEN P INKERThe Sense of StyleThe Thinking Person’s Guide to Writing in the 21st CenturyThe linguist and cognitive scientist creates a usage guide for the 21st century, applying the sciences of language and mind to the challenge of crafting clear, stylish prose. In this short, practical book, Pinker shows how writing depends on imagination, empathy, grammatical knowhow, and an ability to reverse engineer good prose. Using examples of effective and ineffective writing, Pinker replaces dogma about usage with reason and evidence, encouraging students to apply guidelines judiciously rather than robotically. “More contemporary and comprehensive than The Elements of Style, illustrated with comic strips and cartoons and lots of examples of comically bad writing....You can eas-ily see why [Pinker is] one of Harvard’s most popular lecturers.”—The New York TimesPenguin Paperback • 368 pages • 978-0-14-312779-6 • $17.00
ANDREW PETTEGREEBrand Luther: How an Unheralded Monk Turned His Small Town into a Center of Publishing, Made Himself the Most Famous Man in Europe—and Started the Protestant ReformationIn this revolutionary look at Martin Luther and the birth of publishing, historian Pette-gree reveals the Reformation as a story about the spread of ideas by mass-produced books and Luther as the world’s first mass-media figure—its first brand. “Highlights the fruitful interweaving of [Luther’s] skills as a preacher, writer, and publicist and the burgeoning printing industry. Pettegree’s lucid and persuasive account offers...insight into this outstanding early modern example of effective use of communication techniques that allowed Luther’s message to take hold.”—Karin Maag, Calvin College Penguin Press Hardcover • 400 pages • 978-1-59420-496-8 • $29.95
A. O . SCOTTBetter Living Through CriticismHow to Think about Art, Pleasure, Beauty, and TruthDrawing on his own work as well as the long tradition of criticism from Aristotle to Susan Sontag, the New York Times film critic shows how critical thinking informs artistic creation, civil action, and interpersonal life. “An intelligent, informed...account of why we can’t live comfortably with criticism (in any of the word’s meanings), and can’t live without it, either.”—The New York TimesPenguin Press Hardcover • 288 pages • 978-1-59420-483-8 • $28.00
DANIEL SHAP IRONegotiating the NonnegotiableHow to Resolve Your Most Emotionally Charged ConflictsThe Harvard negotiation expert presents a practical method for reconciling contentious relationships between spouses, parents and children, bosses and employees, or even rival communities or nations. Negotiating the Nonnegotiable draws on Shapiro’s research and global fieldwork in consulting to provide a step-by-step guide for overcoming the “Tribe Effect”—the divisive mind-set that arises when conflicts threaten self-identity. “Offers valuable insights for reimagining our approach to conflict resolution at every level—from the interpersonal to the global. Grounded in decades of fieldwork and first-hand experience....Thoughtful.”—Jack DeGioia, Georgetown UniversityViking Hardcover • 336 pages • 978-0-670-01556-6 • $28.00
SHERRY TURKLEReclaiming Conversation: The Power of Talk in a Digital AgeDrawing on five years of research and interviews in homes, schools, and the workplace, renowned media scholar Turkle investigates how a flight from face-to-face conversation in the digital age undermines our relationships, creativity, and productivity—and why reclaiming face-to-face conversation can help us regain lost ground. “Brilliant and incisive….Turkle explains the power of conversation, its fragility at present, the consequences of its loss, and how it can be preserved and reinvigorated.” —Howard Gardner, Harvard University Penguin Press Hardcover • 448 pages • 978-1-59420-555-2 • $27.95
JON RONSONSo You’ve Been Publicly ShamedThe author of The Psychopath Test delivers an incisive critique of modern-day shaming as a form of social control and as a war on human nature and its flaws. “A work of original, inspired journalism, it considers the complex dynamics between those who shame and those who are shamed, both of whom can become the focus of social media’s grotesque, disproportionate judgments.”—Financial Times“[Ronson] has taken on truly consequential material and risen to the challenge. His over-all point is something we already understand: Public shaming in the age of social media has the kind of power that no form of shaming ever had before.”—The New York TimesRiverhead Paperback • 336 pages • 978-1-59463-401-7 • $16.00
DOUGLAS RUSHKOFFThrowing Rocks at the Google BusHow Growth Became the Enemy of ProsperityAlthough digital technology was supposed to usher in a new age of distributed prosper-ity, it has further empowered industrial capitalism. Instead of responding to lopsided returns by throwing rocks at employee shuttle buses, Rushkoff argues, we should do something productive: optimize every aspect of the economy, from central currency and debt to corporations and labor, to create prosperity for businesses and people alike.“We’ve optimized for growth. But have we lost our way? As an economy? As a com-munity? As a society with a value proposition that doesn’t make sense on a human or economic level? Rushkoff asks questions that matter. A challenging and necessary read.” —Sherry Turkle, Massachusetts Institute of TechnologyPortfolio Hardcover • 288 pages • 978-1-61723-017-2 • $28.00
STEPHEN WITTHow Music Got Free: A Story of Obsession and InventionJournalist Stephen Witt traces the history of digital music piracy—from German engi-neers who invented the MP3, to a CD-manufacturing plant where a worker leaked nearly 2,000 albums, to Manhattan high-rises where a music executive cornered the rap market, and, finally, to the dark recesses of the Internet.“The richest explanation to date about how the arrival of the MP3 upended almost ev-erything about how music is distributed, consumed, and stored. It’s a story you may think you know, but Witt brings fresh reporting to bear and complicates things in terrific ways….[How Music Got Free] has the clear writing and brisk reportorial acumen of a Michael Lewis book.”—The New York TimesPenguin Paperback • 304 pages • 978-0-14-310934-1 • $16.00
Books for Courses 2016
A U T H O R O F A L O N E T O G E T H E R
CA
Communication & Media Studies
Penguin Publishing Group ACADEMIC MARKETING
WWW.PENGUIN.COM/ACADEMIC
Books for Courses 2016
NE
W T
ITL
ES
•
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OM
MU
NIC
AT
ION
& M
ED
IA S
TU
DIE
S
Presort StdU.S. Postage
PAIDStaten Island, NYPermit No. 169
PENGUIN PUBLISHING GROUPAcademic Marketing Department375 Hudson StreetNew York, NY 10014-3657
NE
W T
ITL
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•
C
OM
MU
NIC
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STE
VEN
PIN
KER
The
Sen
se o
f S
tyle
The
Thin
king
Per
son’
s G
uide
to
Wri
ting
in t
he 2
1st
Cen
tury
The
lingu
ist a
nd c
ogni
tive
scie
ntist
cre
ates
a u
sage
gui
de fo
r th
e 21
st c
entu
ry, a
pply
ing
the
scie
nces
of l
angu
age
and
min
d to
the
chal
leng
e of
cra
fting
cle
ar, s
tylis
h pr
ose.
In
this
shor
t, pr
actic
al b
ook,
Pin
ker s
how
s how
writ
ing
depe
nds o
n im
agin
atio
n, e
mpa
thy,
gram
mat
ical
kno
who
w, a
nd a
n ab
ility
to re
vers
e en
gine
er g
ood
pros
e. U
sing
exam
ples
of
effe
ctiv
e an
d in
effec
tive
writ
ing,
Pin
ker r
epla
ces d
ogm
a ab
out u
sage
with
reas
on a
nd
evid
ence
, enc
oura
ging
stud
ents
to ap
ply
guid
elin
es ju
dici
ously
rath
er th
an ro
botic
ally.
“M
ore
cont
empo
rary
and
com
preh
ensiv
e th
an Th
e El
emen
ts of
Sty
le, il
lust
rate
d w
ith
com
ic st
rips a
nd c
arto
ons a
nd lo
ts o
f exa
mpl
es o
f com
ical
ly b
ad w
ritin
g....
You
can
eas-
ily se
e w
hy [P
inke
r is]
one
of H
arva
rd’s
mos
t pop
ular
lect
urer
s.”—
The N
ew Y
ork
Tim
esP
engu
in P
aper
back
• 3
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es •
97
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-6 •
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7.0
0
AN
DR
EW P
ETTE
GR
EEB
rand
Lut
her:
How
an
Unh
eral
ded
Mon
k Tu
rned
His
S
mal
l Tow
n in
to a
Cen
ter
of P
ublis
hing
, M
ade
Him
self
the
Mos
t Fa
mou
s M
an in
Eur
ope—
and
Sta
rted
the
Pro
test
ant
Ref
orm
atio
nIn
this
revo
lutio
nary
look
at M
artin
Lut
her a
nd th
e bi
rth
of p
ublis
hing
, hist
oria
n Pe
tte-
gree
rev
eals
the
Refo
rmat
ion
as a
sto
ry a
bout
the
spr
ead
of id
eas
by m
ass-
prod
uced
bo
oks a
nd L
uthe
r as t
he w
orld
’s fir
st m
ass-
med
ia fi
gure
—its
firs
t bra
nd.
“Hig
hlig
hts t
he fr
uitfu
l int
erw
eavi
ng o
f [Lu
ther
’s] sk
ills a
s a p
reac
her,
writ
er, a
nd p
ublic
ist
and
the
burg
eoni
ng p
rintin
g in
dust
ry. P
ette
gree
’s lu
cid
and
pers
uasiv
e ac
coun
t offe
rs...
insig
ht in
to th
is ou
tsta
ndin
g ea
rly m
oder
n ex
ampl
e of
effe
ctiv
e us
e of
com
mun
icat
ion
tech
niqu
es th
at a
llow
ed L
uthe
r’s m
essa
ge to
take
hol
d.”—
Kar
in M
aag,
Cal
vin
Col
lege
P
engu
in P
ress
Har
dcov
er •
40
0 p
ages
• 9
78
-1-5
94
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6-8
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A.
O.
SC
OTT
Bet
ter
Livi
ng T
hrou
gh C
riti
cism
How
to
Thin
k ab
out
Art
, P
leas
ure,
Bea
uty,
and
Tru
thD
raw
ing
on h
is ow
n w
ork
as w
ell a
s th
e lo
ng tr
aditi
on o
f crit
icism
from
Aris
totle
to
Susa
n So
ntag
, the
New
Yor
k Ti
mes
film
criti
c sho
ws h
ow cr
itica
l thi
nkin
g in
form
s art
istic
cr
eatio
n, ci
vil a
ctio
n, a
nd in
terp
erso
nal l
ife.
“An
inte
llige
nt, i
nfor
med
...ac
coun
t of w
hy w
e ca
n’t l
ive
com
fort
ably
with
crit
icism
(in
an
y of
the
wor
d’s m
eani
ngs)
, and
can
’t liv
e w
ithou
t it,
eith
er.”—
The N
ew Y
ork
Tim
esP
engu
in P
ress
Har
dcov
er •
28
8 p
ages
• 9
78
-1-5
94
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DA
NIE
L S
HA
PIR
ON
egot
iati
ng t
he N
onne
goti
able
How
to
Res
olve
You
r M
ost
Em
otio
nally
Cha
rged
Con
flict
sTh
e H
arva
rd n
egot
iatio
n ex
pert
pre
sent
s a p
ract
ical
met
hod
for r
econ
cilin
g co
nten
tious
re
latio
nshi
ps b
etw
een
spou
ses,
pare
nts a
nd ch
ildre
n, b
osse
s and
empl
oyee
s, or
even
riva
l co
mm
uniti
es o
r nat
ions
. Neg
otia
ting
the
Non
nego
tiabl
e dr
aws o
n Sh
apiro
’s re
sear
ch a
nd
glob
al fi
eldw
ork
in co
nsul
ting
to p
rovi
de a
step
-by-
step
gui
de fo
r ove
rcom
ing
the “
Trib
e Eff
ect”
—th
e di
visiv
e m
ind-
set t
hat a
rises
whe
n co
nflic
ts th
reat
en se
lf-id
entit
y. “O
ffers
val
uabl
e in
sight
s fo
r re
imag
inin
g ou
r ap
proa
ch to
con
flict
res
olut
ion
at e
very
le
vel—
from
the i
nter
pers
onal
to th
e glo
bal.
Gro
unde
d in
dec
ades
of fi
eldw
ork
and
first
-ha
nd e
xper
ienc
e....Th
ough
tful.”
—Ja
ck D
eGio
ia, G
eorg
etow
n U
nive
rsity
Viki
ng H
ardc
over
• 3
36
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es •
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8.0
0
SH
ERR
Y T
UR
KLE
Rec
laim
ing
Con
vers
atio
n: T
he P
ower
of
Talk
in a
Dig
ital
Age
Dra
win
g on
five
yea
rs o
f res
earc
h an
d in
terv
iew
s in
hom
es, s
choo
ls, a
nd th
e w
orkp
lace
, re
now
ned
med
ia sc
hola
r Tur
kle i
nves
tigat
es h
ow a
flig
ht fr
om fa
ce-t
o-fa
ce co
nver
satio
n in
the
digi
tal a
ge u
nder
min
es o
ur r
elat
ions
hips
, cre
ativ
ity, a
nd p
rodu
ctiv
ity—
and
why
re
clai
min
g fa
ce-t
o-fa
ce co
nver
satio
n ca
n he
lp u
s reg
ain
lost
gro
und.
“B
rillia
nt a
nd i
ncisi
ve…
.Tur
kle
expl
ains
the
pow
er o
f co
nver
satio
n, i
ts f
ragi
lity
at
pres
ent,
the
cons
eque
nces
of i
ts lo
ss, a
nd h
ow it
can
be
pres
erve
d an
d re
invi
gora
ted.”
—
How
ard
Gar
dner
, Har
vard
Uni
vers
ity
Pen
guin
Pre
ss H
ardc
over
• 4
48
pag
es •
97
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42
0-5
55
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$2
7.9
5
JON
RO
NS
ON
So
You’
ve B
een
Pub
licly
Sha
med
The a
utho
r of Th
e Psy
chop
ath
Test
deliv
ers a
n in
cisiv
e crit
ique
of m
oder
n-da
y sha
min
g as
a
form
of s
ocia
l con
trol
and
as a
war
on
hum
an n
atur
e an
d its
flaw
s. “A
wor
k of
orig
inal
, ins
pire
d jo
urna
lism
, it c
onsid
ers
the
com
plex
dyn
amic
s be
twee
n th
ose
who
sha
me
and
thos
e w
ho a
re s
ham
ed, b
oth
of w
hom
can
bec
ome
the
focu
s of
so
cial
med
ia’s g
rote
sque
, disp
ropo
rtio
nate
judg
men
ts.”—
Fina
ncia
l Tim
es“[
Rons
on] h
as ta
ken
on tr
uly c
onse
quen
tial m
ater
ial a
nd ri
sen
to th
e cha
lleng
e. H
is ov
er-
all p
oint
is so
met
hing
we
alre
ady
unde
rsta
nd: P
ublic
sham
ing
in th
e ag
e of
soci
al m
edia
ha
s the
kin
d of
pow
er th
at n
o fo
rm o
f sha
min
g ev
er h
ad b
efor
e.”—
The N
ew Y
ork
Tim
esR
iver
head
Pap
erba
ck •
33
6 p
ages
• 9
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-1-5
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DO
UG
LAS
RU
SH
KO
FFTh
row
ing
Roc
ks a
t th
e G
oogl
e B
usH
ow G
row
th B
ecam
e th
e E
nem
y of
Pro
sper
ity
Alth
ough
dig
ital t
echn
olog
y w
as su
ppos
ed to
ush
er in
a n
ew a
ge o
f dist
ribut
ed p
rosp
er-
ity, i
t has
furt
her
empo
wer
ed in
dust
rial c
apita
lism
. Ins
tead
of r
espo
ndin
g to
lops
ided
re
turn
s by
thr
owin
g ro
cks
at e
mpl
oyee
shu
ttle
buse
s, Ru
shko
ff ar
gues
, we
shou
ld d
o so
met
hing
pro
duct
ive:
opt
imiz
e eve
ry as
pect
of t
he ec
onom
y, fr
om ce
ntra
l cur
renc
y an
d de
bt to
corp
orat
ions
and
labo
r, to
crea
te p
rosp
erity
for b
usin
esse
s and
peo
ple
alik
e.“W
e’ve
optim
ized
for
grow
th. B
ut h
ave
we
lost
our
way
? A
s an
eco
nom
y? A
s a
com
-m
unity
? A
s a
soci
ety
with
a v
alue
pro
posit
ion
that
doe
sn’t
mak
e se
nse
on a
hum
an o
r ec
onom
ic le
vel?
Rush
koff
asks
que
stio
ns th
at m
atte
r. A
chal
leng
ing
and
nece
ssar
y re
ad.”
—Sh
erry
Tur
kle,
Mas
sach
uset
ts In
stitu
te o
f Tec
hnol
ogy
Por
tfol
io H
ardc
over
• 2
88
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es •
97
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-2 •
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8.0
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STE
PH
EN W
ITT
How
Mus
ic G
ot F
ree:
A S
tory
of
Obs
essi
on a
nd I
nven
tion
Jour
nalis
t Ste
phen
Witt
trac
es th
e hi
stor
y of
dig
ital m
usic
pira
cy—
from
Ger
man
eng
i-ne
ers w
ho in
vent
ed th
e MP3
, to
a CD
-man
ufac
turin
g pla
nt w
here
a w
orke
r lea
ked
near
ly
2,00
0 al
bum
s, to
Man
hatta
n hi
gh-r
ises w
here
a m
usic
exec
utiv
e cor
nere
d th
e rap
mar
ket,
and,
fina
lly, t
o th
e da
rk re
cess
es o
f the
Inte
rnet
.“Th
e ric
hest
exp
lana
tion
to d
ate
abou
t how
the
arriv
al o
f the
MP3
upe
nded
alm
ost e
v-er
ythi
ng a
bout
how
mus
ic is
dist
ribut
ed, c
onsu
med
, and
sto
red.
It’s
a s
tory
you
may
th
ink
you
know
, but
Witt
brin
gs fr
esh
repo
rtin
g to
bea
r and
com
plic
ates
thin
gs in
terr
ific
way
s….[H
ow M
usic
Got
Fre
e] h
as th
e cl
ear
writ
ing
and
brisk
rep
orto
rial a
cum
en o
f a
Mic
hael
Lew
is bo
ok.”—
The N
ew Y
ork
Tim
esP
engu
in P
aper
back
• 3
04
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es •
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ks fo
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rses
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TH
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AL
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E T
OG
ET
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R
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icat
ion
& M
edia
Stu
dies
Peng
uin
Publ
ishi
ng G
roup
AC
AD
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ETIN
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N E W T I T L E S • C O M M U N I C A T I O N & M E D I A S T U D I E S
Pre
sort
Std
U.S
. P
osta
ge
PA
IDS
tate
n Is
land
, N
YP
erm
it N
o. 1
69
PE
NG
UIN
PU
BLI
SH
ING
GR
OU
PA
cade
mic
Mar
keti
ng D
epar
tmen
t3
75
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son
Str
eet
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Yor
k, N
Y 1
00
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N E W T I T L E S • C O M M U N I C A T I O N & M E D I A S T U D I E S
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FO
S TEVEN P INKERThe Sense of StyleThe Thinking Person’s Guide to Writing in the 21st CenturyThe linguist and cognitive scientist creates a usage guide for the 21st century, applying the sciences of language and mind to the challenge of crafting clear, stylish prose. In this short, practical book, Pinker shows how writing depends on imagination, empathy, grammatical knowhow, and an ability to reverse engineer good prose. Using examples of effective and ineffective writing, Pinker replaces dogma about usage with reason and evidence, encouraging students to apply guidelines judiciously rather than robotically. “More contemporary and comprehensive than The Elements of Style, illustrated with comic strips and cartoons and lots of examples of comically bad writing....You can eas-ily see why [Pinker is] one of Harvard’s most popular lecturers.”—The New York TimesPenguin Paperback • 368 pages • 978-0-14-312779-6 • $17.00
ANDREW PETTEGREEBrand Luther: How an Unheralded Monk Turned His Small Town into a Center of Publishing, Made Himself the Most Famous Man in Europe—and Started the Protestant ReformationIn this revolutionary look at Martin Luther and the birth of publishing, historian Pette-gree reveals the Reformation as a story about the spread of ideas by mass-produced books and Luther as the world’s first mass-media figure—its first brand. “Highlights the fruitful interweaving of [Luther’s] skills as a preacher, writer, and publicist and the burgeoning printing industry. Pettegree’s lucid and persuasive account offers...insight into this outstanding early modern example of effective use of communication techniques that allowed Luther’s message to take hold.”—Karin Maag, Calvin College Penguin Press Hardcover • 400 pages • 978-1-59420-496-8 • $29.95
A. O . SCOTTBetter Living Through CriticismHow to Think about Art, Pleasure, Beauty, and TruthDrawing on his own work as well as the long tradition of criticism from Aristotle to Susan Sontag, the New York Times film critic shows how critical thinking informs artistic creation, civil action, and interpersonal life. “An intelligent, informed...account of why we can’t live comfortably with criticism (in any of the word’s meanings), and can’t live without it, either.”—The New York TimesPenguin Press Hardcover • 288 pages • 978-1-59420-483-8 • $28.00
DANIEL SHAP IRONegotiating the NonnegotiableHow to Resolve Your Most Emotionally Charged ConflictsThe Harvard negotiation expert presents a practical method for reconciling contentious relationships between spouses, parents and children, bosses and employees, or even rival communities or nations. Negotiating the Nonnegotiable draws on Shapiro’s research and global fieldwork in consulting to provide a step-by-step guide for overcoming the “Tribe Effect”—the divisive mind-set that arises when conflicts threaten self-identity. “Offers valuable insights for reimagining our approach to conflict resolution at every level—from the interpersonal to the global. Grounded in decades of fieldwork and first-hand experience....Thoughtful.”—Jack DeGioia, Georgetown UniversityViking Hardcover • 336 pages • 978-0-670-01556-6 • $28.00
SHERRY TURKLEReclaiming Conversation: The Power of Talk in a Digital AgeDrawing on five years of research and interviews in homes, schools, and the workplace, renowned media scholar Turkle investigates how a flight from face-to-face conversation in the digital age undermines our relationships, creativity, and productivity—and why reclaiming face-to-face conversation can help us regain lost ground. “Brilliant and incisive….Turkle explains the power of conversation, its fragility at present, the consequences of its loss, and how it can be preserved and reinvigorated.” —Howard Gardner, Harvard University Penguin Press Hardcover • 448 pages • 978-1-59420-555-2 • $27.95
JON RONSONSo You’ve Been Publicly ShamedThe author of The Psychopath Test delivers an incisive critique of modern-day shaming as a form of social control and as a war on human nature and its flaws. “A work of original, inspired journalism, it considers the complex dynamics between those who shame and those who are shamed, both of whom can become the focus of social media’s grotesque, disproportionate judgments.”—Financial Times“[Ronson] has taken on truly consequential material and risen to the challenge. His over-all point is something we already understand: Public shaming in the age of social media has the kind of power that no form of shaming ever had before.”—The New York TimesRiverhead Paperback • 336 pages • 978-1-59463-401-7 • $16.00
DOUGLAS RUSHKOFFThrowing Rocks at the Google BusHow Growth Became the Enemy of ProsperityAlthough digital technology was supposed to usher in a new age of distributed prosper-ity, it has further empowered industrial capitalism. Instead of responding to lopsided returns by throwing rocks at employee shuttle buses, Rushkoff argues, we should do something productive: optimize every aspect of the economy, from central currency and debt to corporations and labor, to create prosperity for businesses and people alike.“We’ve optimized for growth. But have we lost our way? As an economy? As a com-munity? As a society with a value proposition that doesn’t make sense on a human or economic level? Rushkoff asks questions that matter. A challenging and necessary read.” —Sherry Turkle, Massachusetts Institute of TechnologyPortfolio Hardcover • 288 pages • 978-1-61723-017-2 • $28.00
STEPHEN WITTHow Music Got Free: A Story of Obsession and InventionJournalist Stephen Witt traces the history of digital music piracy—from German engi-neers who invented the MP3, to a CD-manufacturing plant where a worker leaked nearly 2,000 albums, to Manhattan high-rises where a music executive cornered the rap market, and, finally, to the dark recesses of the Internet.“The richest explanation to date about how the arrival of the MP3 upended almost ev-erything about how music is distributed, consumed, and stored. It’s a story you may think you know, but Witt brings fresh reporting to bear and complicates things in terrific ways….[How Music Got Free] has the clear writing and brisk reportorial acumen of a Michael Lewis book.”—The New York TimesPenguin Paperback • 304 pages • 978-0-14-310934-1 • $16.00
Books for Courses 2016
A U T H O R O F A L O N E T O G E T H E R
CA
Communication & Media Studies
Penguin Publishing Group ACADEMIC MARKETING
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Books for Courses 2016
N E W T I T L E S • C O M M U N I C A T I O N & M E D I A S T U D I E S N E W T I T L E S • C O M M U N I C A T I O N & M E D I A S T U D I E S
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C L A S S R O O M F A V O R I T E S
MICHAEL HARR ISThe End of AbsenceReclaiming What We’ve Lost in a World of Constant ConnectionAccording to Harris, today’s rarest commodity is the chance to be alone with our thoughts. To understand our predicament, he explores the “end of absence” in every part of our lives, from sex and commerce to memory and attention span.“A genial...tour through one man’s anxieties surrounding digital life.”—New York TimesCurrent Paperback • 256 pages • 978-1-59184-792-2 • $16.00
PATR ICK TUCKERThe Naked FutureWhat Happens in a World That Anticipates Your Every Move?Tucker draws on stories from healthcare to urban planning to online dating to show how Big Data scientists can use behavior prediction models to forecast, among other things, whether someone will marry, contract a disease, fall victim to a crime, or pass a test. “A thorough yet thoroughly digestible book on the ubiquity of data gathering and the unraveling of personal privacy.”—Daniel Pink, University of Pennsylvania Current Paperback • 288 pages • 978-1-59184-770-0 • $16.00
LUKE DORMEHLThe FormulaHow Algorithms Solve All Our Problems…and Create MoreA guided tour of the complex, fast-moving, and influential world of algorithms—what they are, why they’re powerful predictors of human behavior, and where they’re headed. “An essential text for understanding the shimmering boundary between human beings and the machines they create.”—Stephen Ramsay, University of Nebraska TarcherPerigee Paperback • 288 pages • 978-0-399-17054-6 • $16.95
J IM DWYERMore Awesome Than Money: Four Boys, Three Years, and a Chronicle of Ideals and Ambition in Silicon ValleyIn 2010, four undergrads moved to Silicon Valley to build a social network that would allow users to control information instead of surrendering it to big businesses. They were poised to remap power in a digital age—until things fell apart, with tragic results. “Proof that we are no longer customers of social networks, but rather the merchandise....A superb work, and a great read.”—James McBride, author of The Good Lord Bird Penguin Paperback • 384 pages • 978-0-14-312789-5 • $17.00
AZ IZ ANSAR I w i th ER IC KL INENBERGModern RomanceAfter conducting a global research project that involved help from leading social sci-entists, comedian Aziz Ansari and NYU sociologist Eric Klinenberg present a funny in-depth exploration of our modern romantic world.“Capture[s] the entirely new ways that singles communicate, court, and find love…with deep insight into history, science, and culture.”—Helen Fisher, Indiana UniversityPenguin Paperback • 288 pages • 978-0-14-310925-9 • $17.00 • Available June 2016
JOHN NORR ISMary McGrory: The First Queen of JournalismAn insider’s view of latter-day American history, this biography tells the story of Wash-ington columnist McGrory—the first woman to win the Pulitzer Prize for commentary. “Wonderfully evokes the glorious dishevelment and camaraderie of both the mid-centu-ry newsroom and the campaign trail….As newspapers struggle and fade, Mary McGrory offers a paean to their most vibrant era, as well as a lovely portrait of one of its most distinctive characters.”—Columbia Journalism ReviewViking Hardcover • 352 pages • 978-0-525-42971-5 • $28.95
SHE ILA WELLERThe News Sorority: Diane Sawyer, Katie Couric, Christiane Amanpour—and the (Ongoing, Imperfect, Complicated) Triumph of Women in TV News“Weller rivetingly recounts these gutsy ladies’ time on the front lines of domestic and international war zones, political battlefields, and live morning television; the prejudices they’ve faced; the personal sacrifices made and losses suffered, as well as the backlashes that followed their every gain, fueling their ambition and building their resilience....An inspiration for future generations of journalists.”—Vanity FairPenguin Paperback • 496 pages • 978-0-14-312777-2 • $18.00
JON MACKSMonologue: What Makes America Laugh Before BedThe longtime comedy writer for The Tonight Show with Jay Leno offers a look behind the history and culture of American late-night TV and explains how it redefines the news and events of the day, reshapes public opinion, and creates our national zeitgeist.Blue Rider Press Paperback • 240 pages • 978-0-399-18340-9 • $16.00
JOHN POLLACKShortcut: How Analogies Reveal Connections, Spark Innovation, and Sell Our Greatest Ideas“Offers up an unparalleled feast of analogies...to show why analogy is important, how it’s constructed, and what makes it effective.”—Benjamin Bergen, UC-San Diego “Cuts to the heart of the matter: We communicate, think, learn, and discover through analogies. Filled with captivating...examples...the book teaches us how to best use analo-gies to win hearts, convince minds, and have fun.”—Scott Page, University of MichiganAvery Paperback • 256 pages • 978-1-59240-947-1 • $17.00
DAVID J . PETERSONThe Art of Language InventionFrom Horse-Lords to Dark Elves, the Words Behind World-BuildingThe master language creator presents a guide to language construction. Peterson covers the history of language creation from Tolkien and Klingon to today’s global community of conlangers and provides essential tools for inventing and evolving new languages. “Lucidly ushers language invention into its own as an art form….An excellent introduc-tion to linguistics.”—Arika Okrent, author of In the Land of Invented LanguagesPenguin Paperback • 304 pages • 978-0-14-312646-1 • $17.00
JOHN NEFFINGER and MATTHEW KOHUTCompelling PeopleThe Hidden Qualities That Make Us Influential
Plume Paperback • 304 pages 978-0-14-218102-7 • $17.00
NATE SILVERThe Signal and the NoiseWhy So Many Predictions Fail—but Some Don’t
Penguin Paperback • 560 pages 978-0-14-312508-2 • $17.00
DOUGLAS STONE and SHEILA HEENThanks for the FeedbackThe Science and Art of Receiving Feedback Well
Penguin Paperback • 368 pages 978-0-14-312713-0 • $17.00
DOUGLAS STONE, BRUCE PATTON, and SHEILA HEENDifficult ConversationsHow to Discuss What Matters Most
Penguin Paperback • 352 pages 978-0-14-311844-2 • $17.00
CHARLES SEIFEVirtual UnrealityThe New Era of Digital Deception
Penguin Paperback • 256 pages 978-0-14-312767-3 • $16.00
NEIL POSTMANAmusing Ourselves to DeathPublic Discourse in the Age of Show BusinessINTRODUCTION BY ANDREW POSTMAN
Penguin Paperback • 208 pages 978-0-14-303653-1 • $16.00
NEIL POSTMAN and STEVE POWERSHow to Watch TV NewsRevised Edition
Penguin Paperback • 192 pages 978-0-14-311377-5 • $16.00
DIANNA BOOHERWhat More Can I Say?Why Communication Fails and What to Do About It
Prentice Hall Paperback • 176 pages 978-0-7352-0533-8 • $15.00
LAWRENCE LESSIGFree CultureThe Nature and Future of Creativity
Penguin Paperback • 368 pages 978-0-14-303465-0 • $17.00
MARK BAUERLEINThe Dumbest GenerationHow the Digital Age Stupefies Young Americans and Jeopardizes Our Future (Or, Don’t Trust Anyone Under 30)
TarcherPerigee Paperback • 272 pages 978-1-58542-712-3 • $15.95
CLAY SHIRKYHere Comes EverybodyThe Power of Organizing Without Organizations
Penguin Paperback • 352 pages 978-0-14-311494-9 • $16.00
ROGER FISHER, WILLIAM URY, and BRUCE PATTONGetting to YesNegotiating Agreement Without Giving In
Penguin Paperback • 240 pages 978-0-14-311875-6 • $17.00
DANIEL H. PINKTo Sell Is HumanThe Surprising Truth About Moving Others
Riverhead Paperback • 272 pages 978-1-59463-190-0 • $16.00
DANIEL H. PINKA Whole New MindWhy Right-Brainers Will Rule the Future
Riverhead Paperback • 304 pages 978-1-59448-171-0 • $16.00
DANA CASPERSENChanging the ConversationThe 17 Principles of Conflict ResolutionPRODUCED BY JOOST ELFFERS
Penguin Paperback • 272 pages 978-0-14-312686-7 • $18.00
N E W T I T L E S • C O M M U N I C A T I O N & M E D I A S T U D I E S N E W T I T L E S • C O M M U N I C A T I O N & M E D I A S T U D I E S
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Course Name: ______________________________________________________________________________________________________________________________________________
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Course Name: ______________________________________________________________________________________________________________________________________________
Term:__________________________________________________________________________________________________ Anticipated Enrollment: ________________________
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PAPERBACKS: UNDER $20.00: $3.00 AT OR OVER $20.00: 50% OFFALL HARDCOVERS: 50% OFF RETAIL PRICE
SEND COMPLETED FORM TO:Penguin Publishing Group Academic Marketing Dept. 375 Hudson Street New York, NY 10014-3657OR: Use our online form at:www.penguin.com/examcopyorder
Books will be sent to school address only. Allow a minimum of 10 business days for delivery.All examination copy orders require a U.S. ship-to address.For all Canadian orders, visit: penguinrandomhouse.ca/content/academic-services
Subtotal: _________________________
*Sales Tax: _________________________
Total Fee: _________________________
EXAMINATION COPY ORDER FORM / COMMUNICATION & MEDIA STUDIES 2016
For faster and more accurate ordering, use our online form: www.penguin.com/examcopyorder
THIS ORDER FORM IS FOR BOOKS TO BE CONSIDERED FOR COURSE ADOPTION ONLY.
PROMO CODE: P2COM QUESTIONS? CONTACT US: [email protected]
C L A S S R O O M F A V O R I T E S
MICHAEL HARR ISThe End of AbsenceReclaiming What We’ve Lost in a World of Constant ConnectionAccording to Harris, today’s rarest commodity is the chance to be alone with our thoughts. To understand our predicament, he explores the “end of absence” in every part of our lives, from sex and commerce to memory and attention span.“A genial...tour through one man’s anxieties surrounding digital life.”—New York TimesCurrent Paperback • 256 pages • 978-1-59184-792-2 • $16.00
PATR ICK TUCKERThe Naked FutureWhat Happens in a World That Anticipates Your Every Move?Tucker draws on stories from healthcare to urban planning to online dating to show how Big Data scientists can use behavior prediction models to forecast, among other things, whether someone will marry, contract a disease, fall victim to a crime, or pass a test. “A thorough yet thoroughly digestible book on the ubiquity of data gathering and the unraveling of personal privacy.”—Daniel Pink, University of Pennsylvania Current Paperback • 288 pages • 978-1-59184-770-0 • $16.00
LUKE DORMEHLThe FormulaHow Algorithms Solve All Our Problems…and Create MoreA guided tour of the complex, fast-moving, and influential world of algorithms—what they are, why they’re powerful predictors of human behavior, and where they’re headed. “An essential text for understanding the shimmering boundary between human beings and the machines they create.”—Stephen Ramsay, University of Nebraska TarcherPerigee Paperback • 288 pages • 978-0-399-17054-6 • $16.95
J IM DWYERMore Awesome Than Money: Four Boys, Three Years, and a Chronicle of Ideals and Ambition in Silicon ValleyIn 2010, four undergrads moved to Silicon Valley to build a social network that would allow users to control information instead of surrendering it to big businesses. They were poised to remap power in a digital age—until things fell apart, with tragic results. “Proof that we are no longer customers of social networks, but rather the merchandise....A superb work, and a great read.”—James McBride, author of The Good Lord Bird Penguin Paperback • 384 pages • 978-0-14-312789-5 • $17.00
AZ IZ ANSAR I w i th ER IC KL INENBERGModern RomanceAfter conducting a global research project that involved help from leading social sci-entists, comedian Aziz Ansari and NYU sociologist Eric Klinenberg present a funny in-depth exploration of our modern romantic world.“Capture[s] the entirely new ways that singles communicate, court, and find love…with deep insight into history, science, and culture.”—Helen Fisher, Indiana UniversityPenguin Paperback • 288 pages • 978-0-14-310925-9 • $17.00 • Available June 2016
JOHN NORR ISMary McGrory: The First Queen of JournalismAn insider’s view of latter-day American history, this biography tells the story of Wash-ington columnist McGrory—the first woman to win the Pulitzer Prize for commentary. “Wonderfully evokes the glorious dishevelment and camaraderie of both the mid-centu-ry newsroom and the campaign trail….As newspapers struggle and fade, Mary McGrory offers a paean to their most vibrant era, as well as a lovely portrait of one of its most distinctive characters.”—Columbia Journalism ReviewViking Hardcover • 352 pages • 978-0-525-42971-5 • $28.95
SHE ILA WELLERThe News Sorority: Diane Sawyer, Katie Couric, Christiane Amanpour—and the (Ongoing, Imperfect, Complicated) Triumph of Women in TV News“Weller rivetingly recounts these gutsy ladies’ time on the front lines of domestic and international war zones, political battlefields, and live morning television; the prejudices they’ve faced; the personal sacrifices made and losses suffered, as well as the backlashes that followed their every gain, fueling their ambition and building their resilience....An inspiration for future generations of journalists.”—Vanity FairPenguin Paperback • 496 pages • 978-0-14-312777-2 • $18.00
JON MACKSMonologue: What Makes America Laugh Before BedThe longtime comedy writer for The Tonight Show with Jay Leno offers a look behind the history and culture of American late-night TV and explains how it redefines the news and events of the day, reshapes public opinion, and creates our national zeitgeist.Blue Rider Press Paperback • 240 pages • 978-0-399-18340-9 • $16.00
JOHN POLLACKShortcut: How Analogies Reveal Connections, Spark Innovation, and Sell Our Greatest Ideas“Offers up an unparalleled feast of analogies...to show why analogy is important, how it’s constructed, and what makes it effective.”—Benjamin Bergen, UC-San Diego “Cuts to the heart of the matter: We communicate, think, learn, and discover through analogies. Filled with captivating...examples...the book teaches us how to best use analo-gies to win hearts, convince minds, and have fun.”—Scott Page, University of MichiganAvery Paperback • 256 pages • 978-1-59240-947-1 • $17.00
DAVID J . PETERSONThe Art of Language InventionFrom Horse-Lords to Dark Elves, the Words Behind World-BuildingThe master language creator presents a guide to language construction. Peterson covers the history of language creation from Tolkien and Klingon to today’s global community of conlangers and provides essential tools for inventing and evolving new languages. “Lucidly ushers language invention into its own as an art form….An excellent introduc-tion to linguistics.”—Arika Okrent, author of In the Land of Invented LanguagesPenguin Paperback • 304 pages • 978-0-14-312646-1 • $17.00
JOHN NEFFINGER and MATTHEW KOHUTCompelling PeopleThe Hidden Qualities That Make Us Influential
Plume Paperback • 304 pages 978-0-14-218102-7 • $17.00
NATE SILVERThe Signal and the NoiseWhy So Many Predictions Fail—but Some Don’t
Penguin Paperback • 560 pages 978-0-14-312508-2 • $17.00
DOUGLAS STONE and SHEILA HEENThanks for the FeedbackThe Science and Art of Receiving Feedback Well
Penguin Paperback • 368 pages 978-0-14-312713-0 • $17.00
DOUGLAS STONE, BRUCE PATTON, and SHEILA HEENDifficult ConversationsHow to Discuss What Matters Most
Penguin Paperback • 352 pages 978-0-14-311844-2 • $17.00
CHARLES SEIFEVirtual UnrealityThe New Era of Digital Deception
Penguin Paperback • 256 pages 978-0-14-312767-3 • $16.00
NEIL POSTMANAmusing Ourselves to DeathPublic Discourse in the Age of Show BusinessINTRODUCTION BY ANDREW POSTMAN
Penguin Paperback • 208 pages 978-0-14-303653-1 • $16.00
NEIL POSTMAN and STEVE POWERSHow to Watch TV NewsRevised Edition
Penguin Paperback • 192 pages 978-0-14-311377-5 • $16.00
DIANNA BOOHERWhat More Can I Say?Why Communication Fails and What to Do About It
Prentice Hall Paperback • 176 pages 978-0-7352-0533-8 • $15.00
LAWRENCE LESSIGFree CultureThe Nature and Future of Creativity
Penguin Paperback • 368 pages 978-0-14-303465-0 • $17.00
MARK BAUERLEINThe Dumbest GenerationHow the Digital Age Stupefies Young Americans and Jeopardizes Our Future (Or, Don’t Trust Anyone Under 30)
TarcherPerigee Paperback • 272 pages 978-1-58542-712-3 • $15.95
CLAY SHIRKYHere Comes EverybodyThe Power of Organizing Without Organizations
Penguin Paperback • 352 pages 978-0-14-311494-9 • $16.00
ROGER FISHER, WILLIAM URY, and BRUCE PATTONGetting to YesNegotiating Agreement Without Giving In
Penguin Paperback • 240 pages 978-0-14-311875-6 • $17.00
DANIEL H. PINKTo Sell Is HumanThe Surprising Truth About Moving Others
Riverhead Paperback • 272 pages 978-1-59463-190-0 • $16.00
DANIEL H. PINKA Whole New MindWhy Right-Brainers Will Rule the Future
Riverhead Paperback • 304 pages 978-1-59448-171-0 • $16.00
DANA CASPERSENChanging the ConversationThe 17 Principles of Conflict ResolutionPRODUCED BY JOOST ELFFERS
Penguin Paperback • 272 pages 978-0-14-312686-7 • $18.00
N E W T I T L E S • C O M M U N I C A T I O N & M E D I A S T U D I E S N E W T I T L E S • C O M M U N I C A T I O N & M E D I A S T U D I E S
TITLE ISBN FEE
Course Name: ______________________________________________________________________________________________________________________________________________
Term:__________________________________________________________________________________________________ Anticipated Enrollment: ________________________
Course Name: ______________________________________________________________________________________________________________________________________________
Term:__________________________________________________________________________________________________ Anticipated Enrollment: ________________________
Course Name: ______________________________________________________________________________________________________________________________________________
Term:__________________________________________________________________________________________________ Anticipated Enrollment: ________________________
Course Name: ______________________________________________________________________________________________________________________________________________
Term:__________________________________________________________________________________________________ Anticipated Enrollment: ________________________
Course Name: ______________________________________________________________________________________________________________________________________________
Term:__________________________________________________________________________________________________ Anticipated Enrollment: ________________________
PLEASE INDICATE YOUR FORM OF PAYMENT BELOW:
Visa Master Card AmEx Discover Exp. Date: _____________________________
Card No.:_____________________________________________________________________________________________________
Name: ________________________________________________________________________________________________________
Signature: ____________________________________________________________________________________________________
Card Address (if different from shipping address): ____________________________________________________
_________________________________________________________________________________________________________________
Telephone: ___________________________________________________________________________________________________
SHIP TO:
Name: ________________________________________________________________________________________________________
School: _______________________________________________________________________________________________________
Department: _________________________________________________________________________________________________
Street Address (required): ________________________________________________________________________________
_________________________________________________________________________________________________________________
City: _____________________________________________________ State: _____________ Zip: _________________________
*Appropriate state and local sales tax must be included for your order to be processed.
PAPERBACKS: UNDER $20.00: $3.00 AT OR OVER $20.00: 50% OFFALL HARDCOVERS: 50% OFF RETAIL PRICE
SEND COMPLETED FORM TO:Penguin Publishing Group Academic Marketing Dept. 375 Hudson Street New York, NY 10014-3657OR: Use our online form at:www.penguin.com/examcopyorder
Books will be sent to school address only. Allow a minimum of 10 business days for delivery.All examination copy orders require a U.S. ship-to address.For all Canadian orders, visit: penguinrandomhouse.ca/content/academic-services
Subtotal: _________________________
*Sales Tax: _________________________
Total Fee: _________________________
EXAMINATION COPY ORDER FORM / COMMUNICATION & MEDIA STUDIES 2016
For faster and more accurate ordering, use our online form: www.penguin.com/examcopyorder
THIS ORDER FORM IS FOR BOOKS TO BE CONSIDERED FOR COURSE ADOPTION ONLY.
PROMO CODE: P2COM QUESTIONS? CONTACT US: [email protected]
C L A S S R O O M F A V O R I T E S
MICHAEL HARR ISThe End of AbsenceReclaiming What We’ve Lost in a World of Constant ConnectionAccording to Harris, today’s rarest commodity is the chance to be alone with our thoughts. To understand our predicament, he explores the “end of absence” in every part of our lives, from sex and commerce to memory and attention span.“A genial...tour through one man’s anxieties surrounding digital life.”—New York TimesCurrent Paperback • 256 pages • 978-1-59184-792-2 • $16.00
PATR ICK TUCKERThe Naked FutureWhat Happens in a World That Anticipates Your Every Move?Tucker draws on stories from healthcare to urban planning to online dating to show how Big Data scientists can use behavior prediction models to forecast, among other things, whether someone will marry, contract a disease, fall victim to a crime, or pass a test. “A thorough yet thoroughly digestible book on the ubiquity of data gathering and the unraveling of personal privacy.”—Daniel Pink, University of Pennsylvania Current Paperback • 288 pages • 978-1-59184-770-0 • $16.00
LUKE DORMEHLThe FormulaHow Algorithms Solve All Our Problems…and Create MoreA guided tour of the complex, fast-moving, and influential world of algorithms—what they are, why they’re powerful predictors of human behavior, and where they’re headed. “An essential text for understanding the shimmering boundary between human beings and the machines they create.”—Stephen Ramsay, University of Nebraska TarcherPerigee Paperback • 288 pages • 978-0-399-17054-6 • $16.95
J IM DWYERMore Awesome Than Money: Four Boys, Three Years, and a Chronicle of Ideals and Ambition in Silicon ValleyIn 2010, four undergrads moved to Silicon Valley to build a social network that would allow users to control information instead of surrendering it to big businesses. They were poised to remap power in a digital age—until things fell apart, with tragic results. “Proof that we are no longer customers of social networks, but rather the merchandise....A superb work, and a great read.”—James McBride, author of The Good Lord Bird Penguin Paperback • 384 pages • 978-0-14-312789-5 • $17.00
AZ IZ ANSAR I w i th ER IC KL INENBERGModern RomanceAfter conducting a global research project that involved help from leading social sci-entists, comedian Aziz Ansari and NYU sociologist Eric Klinenberg present a funny in-depth exploration of our modern romantic world.“Capture[s] the entirely new ways that singles communicate, court, and find love…with deep insight into history, science, and culture.”—Helen Fisher, Indiana UniversityPenguin Paperback • 288 pages • 978-0-14-310925-9 • $17.00 • Available June 2016
JOHN NORR ISMary McGrory: The First Queen of JournalismAn insider’s view of latter-day American history, this biography tells the story of Wash-ington columnist McGrory—the first woman to win the Pulitzer Prize for commentary. “Wonderfully evokes the glorious dishevelment and camaraderie of both the mid-centu-ry newsroom and the campaign trail….As newspapers struggle and fade, Mary McGrory offers a paean to their most vibrant era, as well as a lovely portrait of one of its most distinctive characters.”—Columbia Journalism ReviewViking Hardcover • 352 pages • 978-0-525-42971-5 • $28.95
SHE ILA WELLERThe News Sorority: Diane Sawyer, Katie Couric, Christiane Amanpour—and the (Ongoing, Imperfect, Complicated) Triumph of Women in TV News“Weller rivetingly recounts these gutsy ladies’ time on the front lines of domestic and international war zones, political battlefields, and live morning television; the prejudices they’ve faced; the personal sacrifices made and losses suffered, as well as the backlashes that followed their every gain, fueling their ambition and building their resilience....An inspiration for future generations of journalists.”—Vanity FairPenguin Paperback • 496 pages • 978-0-14-312777-2 • $18.00
JON MACKSMonologue: What Makes America Laugh Before BedThe longtime comedy writer for The Tonight Show with Jay Leno offers a look behind the history and culture of American late-night TV and explains how it redefines the news and events of the day, reshapes public opinion, and creates our national zeitgeist.Blue Rider Press Paperback • 240 pages • 978-0-399-18340-9 • $16.00
JOHN POLLACKShortcut: How Analogies Reveal Connections, Spark Innovation, and Sell Our Greatest Ideas“Offers up an unparalleled feast of analogies...to show why analogy is important, how it’s constructed, and what makes it effective.”—Benjamin Bergen, UC-San Diego “Cuts to the heart of the matter: We communicate, think, learn, and discover through analogies. Filled with captivating...examples...the book teaches us how to best use analo-gies to win hearts, convince minds, and have fun.”—Scott Page, University of MichiganAvery Paperback • 256 pages • 978-1-59240-947-1 • $17.00
DAVID J . PETERSONThe Art of Language InventionFrom Horse-Lords to Dark Elves, the Words Behind World-BuildingThe master language creator presents a guide to language construction. Peterson covers the history of language creation from Tolkien and Klingon to today’s global community of conlangers and provides essential tools for inventing and evolving new languages. “Lucidly ushers language invention into its own as an art form….An excellent introduc-tion to linguistics.”—Arika Okrent, author of In the Land of Invented LanguagesPenguin Paperback • 304 pages • 978-0-14-312646-1 • $17.00
JOHN NEFFINGER and MATTHEW KOHUTCompelling PeopleThe Hidden Qualities That Make Us Influential
Plume Paperback • 304 pages 978-0-14-218102-7 • $17.00
NATE SILVERThe Signal and the NoiseWhy So Many Predictions Fail—but Some Don’t
Penguin Paperback • 560 pages 978-0-14-312508-2 • $17.00
DOUGLAS STONE and SHEILA HEENThanks for the FeedbackThe Science and Art of Receiving Feedback Well
Penguin Paperback • 368 pages 978-0-14-312713-0 • $17.00
DOUGLAS STONE, BRUCE PATTON, and SHEILA HEENDifficult ConversationsHow to Discuss What Matters Most
Penguin Paperback • 352 pages 978-0-14-311844-2 • $17.00
CHARLES SEIFEVirtual UnrealityThe New Era of Digital Deception
Penguin Paperback • 256 pages 978-0-14-312767-3 • $16.00
NEIL POSTMANAmusing Ourselves to DeathPublic Discourse in the Age of Show BusinessINTRODUCTION BY ANDREW POSTMAN
Penguin Paperback • 208 pages 978-0-14-303653-1 • $16.00
NEIL POSTMAN and STEVE POWERSHow to Watch TV NewsRevised Edition
Penguin Paperback • 192 pages 978-0-14-311377-5 • $16.00
DIANNA BOOHERWhat More Can I Say?Why Communication Fails and What to Do About It
Prentice Hall Paperback • 176 pages 978-0-7352-0533-8 • $15.00
LAWRENCE LESSIGFree CultureThe Nature and Future of Creativity
Penguin Paperback • 368 pages 978-0-14-303465-0 • $17.00
MARK BAUERLEINThe Dumbest GenerationHow the Digital Age Stupefies Young Americans and Jeopardizes Our Future (Or, Don’t Trust Anyone Under 30)
TarcherPerigee Paperback • 272 pages 978-1-58542-712-3 • $15.95
CLAY SHIRKYHere Comes EverybodyThe Power of Organizing Without Organizations
Penguin Paperback • 352 pages 978-0-14-311494-9 • $16.00
ROGER FISHER, WILLIAM URY, and BRUCE PATTONGetting to YesNegotiating Agreement Without Giving In
Penguin Paperback • 240 pages 978-0-14-311875-6 • $17.00
DANIEL H. PINKTo Sell Is HumanThe Surprising Truth About Moving Others
Riverhead Paperback • 272 pages 978-1-59463-190-0 • $16.00
DANIEL H. PINKA Whole New MindWhy Right-Brainers Will Rule the Future
Riverhead Paperback • 304 pages 978-1-59448-171-0 • $16.00
DANA CASPERSENChanging the ConversationThe 17 Principles of Conflict ResolutionPRODUCED BY JOOST ELFFERS
Penguin Paperback • 272 pages 978-0-14-312686-7 • $18.00
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C L A S S R O O M F A V O R I T E S
MICHAEL HARR ISThe End of AbsenceReclaiming What We’ve Lost in a World of Constant ConnectionAccording to Harris, today’s rarest commodity is the chance to be alone with our thoughts. To understand our predicament, he explores the “end of absence” in every part of our lives, from sex and commerce to memory and attention span.“A genial...tour through one man’s anxieties surrounding digital life.”—New York TimesCurrent Paperback • 256 pages • 978-1-59184-792-2 • $16.00
PATR ICK TUCKERThe Naked FutureWhat Happens in a World That Anticipates Your Every Move?Tucker draws on stories from healthcare to urban planning to online dating to show how Big Data scientists can use behavior prediction models to forecast, among other things, whether someone will marry, contract a disease, fall victim to a crime, or pass a test. “A thorough yet thoroughly digestible book on the ubiquity of data gathering and the unraveling of personal privacy.”—Daniel Pink, University of Pennsylvania Current Paperback • 288 pages • 978-1-59184-770-0 • $16.00
LUKE DORMEHLThe FormulaHow Algorithms Solve All Our Problems…and Create MoreA guided tour of the complex, fast-moving, and influential world of algorithms—what they are, why they’re powerful predictors of human behavior, and where they’re headed. “An essential text for understanding the shimmering boundary between human beings and the machines they create.”—Stephen Ramsay, University of Nebraska TarcherPerigee Paperback • 288 pages • 978-0-399-17054-6 • $16.95
J IM DWYERMore Awesome Than Money: Four Boys, Three Years, and a Chronicle of Ideals and Ambition in Silicon ValleyIn 2010, four undergrads moved to Silicon Valley to build a social network that would allow users to control information instead of surrendering it to big businesses. They were poised to remap power in a digital age—until things fell apart, with tragic results. “Proof that we are no longer customers of social networks, but rather the merchandise....A superb work, and a great read.”—James McBride, author of The Good Lord Bird Penguin Paperback • 384 pages • 978-0-14-312789-5 • $17.00
AZ IZ ANSAR I w i th ER IC KL INENBERGModern RomanceAfter conducting a global research project that involved help from leading social sci-entists, comedian Aziz Ansari and NYU sociologist Eric Klinenberg present a funny in-depth exploration of our modern romantic world.“Capture[s] the entirely new ways that singles communicate, court, and find love…with deep insight into history, science, and culture.”—Helen Fisher, Indiana UniversityPenguin Paperback • 288 pages • 978-0-14-310925-9 • $17.00 • Available June 2016
JOHN NORR ISMary McGrory: The First Queen of JournalismAn insider’s view of latter-day American history, this biography tells the story of Wash-ington columnist McGrory—the first woman to win the Pulitzer Prize for commentary. “Wonderfully evokes the glorious dishevelment and camaraderie of both the mid-centu-ry newsroom and the campaign trail….As newspapers struggle and fade, Mary McGrory offers a paean to their most vibrant era, as well as a lovely portrait of one of its most distinctive characters.”—Columbia Journalism ReviewViking Hardcover • 352 pages • 978-0-525-42971-5 • $28.95
SHE ILA WELLERThe News Sorority: Diane Sawyer, Katie Couric, Christiane Amanpour—and the (Ongoing, Imperfect, Complicated) Triumph of Women in TV News“Weller rivetingly recounts these gutsy ladies’ time on the front lines of domestic and international war zones, political battlefields, and live morning television; the prejudices they’ve faced; the personal sacrifices made and losses suffered, as well as the backlashes that followed their every gain, fueling their ambition and building their resilience....An inspiration for future generations of journalists.”—Vanity FairPenguin Paperback • 496 pages • 978-0-14-312777-2 • $18.00
JON MACKSMonologue: What Makes America Laugh Before BedThe longtime comedy writer for The Tonight Show with Jay Leno offers a look behind the history and culture of American late-night TV and explains how it redefines the news and events of the day, reshapes public opinion, and creates our national zeitgeist.Blue Rider Press Paperback • 240 pages • 978-0-399-18340-9 • $16.00
JOHN POLLACKShortcut: How Analogies Reveal Connections, Spark Innovation, and Sell Our Greatest Ideas“Offers up an unparalleled feast of analogies...to show why analogy is important, how it’s constructed, and what makes it effective.”—Benjamin Bergen, UC-San Diego “Cuts to the heart of the matter: We communicate, think, learn, and discover through analogies. Filled with captivating...examples...the book teaches us how to best use analo-gies to win hearts, convince minds, and have fun.”—Scott Page, University of MichiganAvery Paperback • 256 pages • 978-1-59240-947-1 • $17.00
DAVID J . PETERSONThe Art of Language InventionFrom Horse-Lords to Dark Elves, the Words Behind World-BuildingThe master language creator presents a guide to language construction. Peterson covers the history of language creation from Tolkien and Klingon to today’s global community of conlangers and provides essential tools for inventing and evolving new languages. “Lucidly ushers language invention into its own as an art form….An excellent introduc-tion to linguistics.”—Arika Okrent, author of In the Land of Invented LanguagesPenguin Paperback • 304 pages • 978-0-14-312646-1 • $17.00
JOHN NEFFINGER and MATTHEW KOHUTCompelling PeopleThe Hidden Qualities That Make Us Influential
Plume Paperback • 304 pages 978-0-14-218102-7 • $17.00
NATE SILVERThe Signal and the NoiseWhy So Many Predictions Fail—but Some Don’t
Penguin Paperback • 560 pages 978-0-14-312508-2 • $17.00
DOUGLAS STONE and SHEILA HEENThanks for the FeedbackThe Science and Art of Receiving Feedback Well
Penguin Paperback • 368 pages 978-0-14-312713-0 • $17.00
DOUGLAS STONE, BRUCE PATTON, and SHEILA HEENDifficult ConversationsHow to Discuss What Matters Most
Penguin Paperback • 352 pages 978-0-14-311844-2 • $17.00
CHARLES SEIFEVirtual UnrealityThe New Era of Digital Deception
Penguin Paperback • 256 pages 978-0-14-312767-3 • $16.00
NEIL POSTMANAmusing Ourselves to DeathPublic Discourse in the Age of Show BusinessINTRODUCTION BY ANDREW POSTMAN
Penguin Paperback • 208 pages 978-0-14-303653-1 • $16.00
NEIL POSTMAN and STEVE POWERSHow to Watch TV NewsRevised Edition
Penguin Paperback • 192 pages 978-0-14-311377-5 • $16.00
DIANNA BOOHERWhat More Can I Say?Why Communication Fails and What to Do About It
Prentice Hall Paperback • 176 pages 978-0-7352-0533-8 • $15.00
LAWRENCE LESSIGFree CultureThe Nature and Future of Creativity
Penguin Paperback • 368 pages 978-0-14-303465-0 • $17.00
MARK BAUERLEINThe Dumbest GenerationHow the Digital Age Stupefies Young Americans and Jeopardizes Our Future (Or, Don’t Trust Anyone Under 30)
TarcherPerigee Paperback • 272 pages 978-1-58542-712-3 • $15.95
CLAY SHIRKYHere Comes EverybodyThe Power of Organizing Without Organizations
Penguin Paperback • 352 pages 978-0-14-311494-9 • $16.00
ROGER FISHER, WILLIAM URY, and BRUCE PATTONGetting to YesNegotiating Agreement Without Giving In
Penguin Paperback • 240 pages 978-0-14-311875-6 • $17.00
DANIEL H. PINKTo Sell Is HumanThe Surprising Truth About Moving Others
Riverhead Paperback • 272 pages 978-1-59463-190-0 • $16.00
DANIEL H. PINKA Whole New MindWhy Right-Brainers Will Rule the Future
Riverhead Paperback • 304 pages 978-1-59448-171-0 • $16.00
DANA CASPERSENChanging the ConversationThe 17 Principles of Conflict ResolutionPRODUCED BY JOOST ELFFERS
Penguin Paperback • 272 pages 978-0-14-312686-7 • $18.00