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Page 1: CALLS-TO-ACTION HOW TO MASTER THE DESIGN OF. Problem : On average 98% of visitors to a website leave without ever converting. (source: Avinash Kaushik)

CALLS-TO-ACTION

HOW TO MASTER THE DESIGN OF

Page 2: CALLS-TO-ACTION HOW TO MASTER THE DESIGN OF. Problem : On average 98% of visitors to a website leave without ever converting. (source: Avinash Kaushik)

Problem: On average 98% of visitors to a website leave without ever converting. (source: Avinash Kaushik)

Sign you have this problem: You have decent traffic, but your leads are low or flat.

Page 3: CALLS-TO-ACTION HOW TO MASTER THE DESIGN OF. Problem : On average 98% of visitors to a website leave without ever converting. (source: Avinash Kaushik)

MAKE IT

BIG

Page 4: CALLS-TO-ACTION HOW TO MASTER THE DESIGN OF. Problem : On average 98% of visitors to a website leave without ever converting. (source: Avinash Kaushik)
Page 5: CALLS-TO-ACTION HOW TO MASTER THE DESIGN OF. Problem : On average 98% of visitors to a website leave without ever converting. (source: Avinash Kaushik)

GIVE IT ROOM TOBREATHE

Page 6: CALLS-TO-ACTION HOW TO MASTER THE DESIGN OF. Problem : On average 98% of visitors to a website leave without ever converting. (source: Avinash Kaushik)
Page 7: CALLS-TO-ACTION HOW TO MASTER THE DESIGN OF. Problem : On average 98% of visitors to a website leave without ever converting. (source: Avinash Kaushik)

GIVE IT PROMINENTPLACEMENT

Page 8: CALLS-TO-ACTION HOW TO MASTER THE DESIGN OF. Problem : On average 98% of visitors to a website leave without ever converting. (source: Avinash Kaushik)
Page 9: CALLS-TO-ACTION HOW TO MASTER THE DESIGN OF. Problem : On average 98% of visitors to a website leave without ever converting. (source: Avinash Kaushik)

USE COLORS THATCONTRAST

Page 10: CALLS-TO-ACTION HOW TO MASTER THE DESIGN OF. Problem : On average 98% of visitors to a website leave without ever converting. (source: Avinash Kaushik)
Page 11: CALLS-TO-ACTION HOW TO MASTER THE DESIGN OF. Problem : On average 98% of visitors to a website leave without ever converting. (source: Avinash Kaushik)

ADD HOVER

EFFECT

Page 12: CALLS-TO-ACTION HOW TO MASTER THE DESIGN OF. Problem : On average 98% of visitors to a website leave without ever converting. (source: Avinash Kaushik)
Page 13: CALLS-TO-ACTION HOW TO MASTER THE DESIGN OF. Problem : On average 98% of visitors to a website leave without ever converting. (source: Avinash Kaushik)

CREATE A SENSE OFDIRECTION

Page 14: CALLS-TO-ACTION HOW TO MASTER THE DESIGN OF. Problem : On average 98% of visitors to a website leave without ever converting. (source: Avinash Kaushik)
Page 15: CALLS-TO-ACTION HOW TO MASTER THE DESIGN OF. Problem : On average 98% of visitors to a website leave without ever converting. (source: Avinash Kaushik)

USE UNCONVENTIONAL

SHAPES

Page 16: CALLS-TO-ACTION HOW TO MASTER THE DESIGN OF. Problem : On average 98% of visitors to a website leave without ever converting. (source: Avinash Kaushik)
Page 17: CALLS-TO-ACTION HOW TO MASTER THE DESIGN OF. Problem : On average 98% of visitors to a website leave without ever converting. (source: Avinash Kaushik)

FOCUS ON

TEXT

Page 18: CALLS-TO-ACTION HOW TO MASTER THE DESIGN OF. Problem : On average 98% of visitors to a website leave without ever converting. (source: Avinash Kaushik)
Page 19: CALLS-TO-ACTION HOW TO MASTER THE DESIGN OF. Problem : On average 98% of visitors to a website leave without ever converting. (source: Avinash Kaushik)

Alignment b/n Landing Pages &

CTAs

Page 20: CALLS-TO-ACTION HOW TO MASTER THE DESIGN OF. Problem : On average 98% of visitors to a website leave without ever converting. (source: Avinash Kaushik)

NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com

1

Page 21: CALLS-TO-ACTION HOW TO MASTER THE DESIGN OF. Problem : On average 98% of visitors to a website leave without ever converting. (source: Avinash Kaushik)
Page 22: CALLS-TO-ACTION HOW TO MASTER THE DESIGN OF. Problem : On average 98% of visitors to a website leave without ever converting. (source: Avinash Kaushik)

Give Direction1

Page 23: CALLS-TO-ACTION HOW TO MASTER THE DESIGN OF. Problem : On average 98% of visitors to a website leave without ever converting. (source: Avinash Kaushik)

NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com

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Page 24: CALLS-TO-ACTION HOW TO MASTER THE DESIGN OF. Problem : On average 98% of visitors to a website leave without ever converting. (source: Avinash Kaushik)
Page 25: CALLS-TO-ACTION HOW TO MASTER THE DESIGN OF. Problem : On average 98% of visitors to a website leave without ever converting. (source: Avinash Kaushik)

Deliver on the expectations you set

2

Page 26: CALLS-TO-ACTION HOW TO MASTER THE DESIGN OF. Problem : On average 98% of visitors to a website leave without ever converting. (source: Avinash Kaushik)

NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com NYTimes.com

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Page 27: CALLS-TO-ACTION HOW TO MASTER THE DESIGN OF. Problem : On average 98% of visitors to a website leave without ever converting. (source: Avinash Kaushik)
Page 28: CALLS-TO-ACTION HOW TO MASTER THE DESIGN OF. Problem : On average 98% of visitors to a website leave without ever converting. (source: Avinash Kaushik)

Don’t give too many options

3

Page 29: CALLS-TO-ACTION HOW TO MASTER THE DESIGN OF. Problem : On average 98% of visitors to a website leave without ever converting. (source: Avinash Kaushik)

Your CTA & Landing Page Should Be:

Aligned

Clear

Action-oriented3

2

1

Page 30: CALLS-TO-ACTION HOW TO MASTER THE DESIGN OF. Problem : On average 98% of visitors to a website leave without ever converting. (source: Avinash Kaushik)

How to Write Effective Call-to-

Action Copy

Page 31: CALLS-TO-ACTION HOW TO MASTER THE DESIGN OF. Problem : On average 98% of visitors to a website leave without ever converting. (source: Avinash Kaushik)

Be Clear & Direct

Page 32: CALLS-TO-ACTION HOW TO MASTER THE DESIGN OF. Problem : On average 98% of visitors to a website leave without ever converting. (source: Avinash Kaushik)

Action-oriented

Page 33: CALLS-TO-ACTION HOW TO MASTER THE DESIGN OF. Problem : On average 98% of visitors to a website leave without ever converting. (source: Avinash Kaushik)

Drive urgency

Page 34: CALLS-TO-ACTION HOW TO MASTER THE DESIGN OF. Problem : On average 98% of visitors to a website leave without ever converting. (source: Avinash Kaushik)

Use numbers

Page 35: CALLS-TO-ACTION HOW TO MASTER THE DESIGN OF. Problem : On average 98% of visitors to a website leave without ever converting. (source: Avinash Kaushik)

Simple & concise


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