PRESENTATIONON

BUSINESS ENVIRONMENT

CALORIE CARE :- BY Mr. CYRUS DRIVER

PRESENTED TO:- PRESENTED BY:-Mr. RAJPREET SINGH SAGAR GUGLANI RAGHAV

INTRODUCTION TOCYRUS DRIVER

CYRUS DRIVER

He is an air force child Founder of own business “CALORIE CARE” Joined IIM Ahemedabad Job work- Private equity job in singapore with J P

MORGAN- 2004 set up his own business i.e

“CALORIE CARE”

CYRUS DRIVER SAID

-Learn importance of starting small enterprise to growing big.-Company should be built bootstrapp way.

BEGINNING TEAM

Board of Director

Cyrus Driver- Is a co-founder of our company. - A graduate of IIT Bombay - MBA from IIM Ahmedabad

Parinaz Driver- Is a co-founder of our company and plays an

executive role in the company’s operations. - A graduate of Christ College, Bangalore

Cont…

Cont…

Dr. Aashish Contractor- Head of Department, Preventive Cardiology- Physiology from the University of Virginia, USA - graduated from T.N. Medical College,

University of Mumbai, India

David Danziger - head of sales and marketing- A graduate of Harvard College and Harvard

Business School

Cont…

Cont…

Sujay Naik - Head of strategic marketing- An engineering graduate - MBA from IIM Ahmedabad.

WHAT IS CALORIE CARE???

F:\YouTube - how much hidden sugar in your food - http-__www.calorie-counter.portalsbay.com.flv

Calorie care

India's first and only calorie-counted meal

wide variety of freshly cooked calorie-counted meals to individuals across Mumbai

Our team of creative chefs and dieticians work together to ensure that your meal is not just healthy, but also tasty and varied

The meals are individually packed in hygienic

contamination-proof packing with a clear account of the nutritional

Why calorie care business came into existance???

He always had a weight problem

good apportunity to be an early mover in growing space.

Philosophy of calorie care

We enjoy our work

We don’t cut corners

We don’t make false promises

We know we can do better

ORDER DELIVERY VAN

ORDER DELIVERY MEN

How it started?

Constituting the product as such tasty and healthy.

Sports nutritionist LISA JOHN worked along with two professional chefs to create a library of calorie counted recipes.

Tested thousand of recipes and come up with 150 recipes.

CUISINE

About cuisine

Modelled with chef kamlesh kumar (ambassdor skychef)

Stainless still counters Uniform workers with caps and gloves Air conditioned area with Air conditioned

van (moving of food from one department to another)

Freshness and hygiene in nature

CUISINE

How it work?

Step 1 :- choose your meal plan

Step 2 :- contact us

Step 3 :- Healthy meals are prepared fresh in our health kitchen

Step 4 :- Get the fresh meal delivered right to your home / office

Cont…

Step 5 :- Customer Care Support

Call our Customer Care team at 022-

24122100

Attention & way of customisation

Attractive packing Small touches like a napkin with each

meal Consult dietician- Food preference like indian or chinese- Do u have allergic to onion or green

peas? Delivery at- office( Mon – fri)- Home(Saturday)

SAFE PACKAGING

Hurdles

Getting sundry municipal licence.

Finding location

Setting up a professional kitchen

Required a sizable investment

Achievement

Currently calorie care delivers 600 meals

Sale approxitmately 2 crore in its second year

Profit are reinvested in the business

Calorie care entered into :-

Health malls

Health food cafes

Gym in mumbai

Advice to young entrepreneurs

Keep your dreams alive

Choose practical path

Carefully planned

Sure that your are financially stable

Start from small then expand to large

Confident with your product then launch and sell

“HEALTH IS WEALTH”