READING LIST 2016/17

CAM Diploma in Digital MarketingMedia and Branding

Reading List

CAM PROFESSIONAL QUALIFICATIONS

RECOMMENDED SUPPORT MATERIALS

CAM DIPLOMA IN DIGITAL MARKETING (MEDIA AND BRANDING)

RECOMMENDED SUPPORT MATERIALS

*Baines, P., Fill, C. and Page, K. (2014) Marketing. 3rd edition. Oxford, Oxford University Press. £47.99

*Bradley, N (2013) 3rd edition. Oxford, Oxford University Press. £43.99

*Fill, C. (2011) Essentials of marketing communications. Harlow, FT Prentice Hall. £44.99

Simply Marketing Communications (by Chris Fill) is available on MyiLibrary.

*Recommended reading for the Marketing and Consumer Behaviour unit. (Not required if exempt from the unit).

CAM DIPLOMA IN DIGITAL MARKETING (MEDIA AND BRANDING)

Study pack 1• Marketing. 3rd edition.

• Marketing Research: tools and techniques. 3rd edition.

• Essentials of marketing communications.

RRP £136.97 Study Pack price £109.55

Study pack 2• Digital Marketing: strategy,

implementation and practice. 6th edition.

• Engage: the complete guide for brands and businesses to build, cultivate, and measure success in the new web.

RRP £67.98 Study Pack price £54.38

Buy the study packs – SAVE 20%

Plus

Chaffey, D. and Ellis-Chadwick, F. (2015) Digital Marketing: strategy, implementation and practice. 6th edition. Harlow, FT Prentice Hall. £54.99

Also available as an e-book.

Further reading

Chaffey, D. (2015) Digital business and e-commerce management. 5th edition. Harlow, FT Prentice Hall. £52.99. 5th edition available on MyiLibrary.

Bratton, S. and Evans, D. (2012) Social media marketing: an hour a day. 2nd edition. Indianapolis, Wiley Publishing. £19.99. Recommended alternative e-book: Holloman, C (2011) The Social Media MBA. Wiley Publishing

Hitchens J. and Hitchens P. (2014) Successful brand management in a week. London, Hodder. £6.99.

Kapferer J-N, (2012) The new strategic brand management. 5th edition, London, Kogan Page. £39.99. Also available as an e-book.

Kutcher, A. and Solis, B. (2011) Engage: the complete guide for brands and businesses to build, cultivate, and measure success in the new web. New Jersey, John Wiley & Sons. £12.99. Also available as an e-book.

Philips, D. and Young, P. (2009) Online public relations: a practical guide to developing an online strategy in the world of social media. London, Kogan Page. £19.99. Also available as an e-book.

Young, A. (2014) Brand media strategy: integrated communications planning in the digital era. 2nd edition. US, Palgrave Macmillan. £18.99. Also available as an e-book.

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