cultivate 2016 branding and marketing class
TRANSCRIPT
Branding Your Business
About Our Farm
Easley, SC 300 Acres Sustainable
Produce Grass Fed Beef
Pastured Pork & Poultry
Events
More About Our Farm
242 Acres total Grazing Pasture Land
5 Acres in Vegetable Production
3 Greenhouses Protected through
Upstate Forever/ Federal Grassland Reserve
Mission
Provide clean, quality food to ourselves and our community, while being good stewards of the land, and educating our customers on sustainable agriculture.
History
Est. 1988 By Joyce and John Palmer on the sole premise of “you are what you eat”
February 2009: Enter Chad and Amy Bishop
November 2009: Enter Roddy Pick
Outlets
CSA – Community Supported Agriculture
Farmers’ Markets On-Site Farm
Store Restaurants Select Retailers Events
Events
Weddings
Corporate Events
Private Events
Farm to Table Catering
Our food is made with love from our produce and proteins on the farm
Menus are based on what is in season at the farm
Additional ingredients are sourced locally
Restaurants
Bacon Brothers Soby’s Passarelle Bistro The Lazy Goat Sidewall Pizza Tandem Crepery Southern Pressed Juicery Restaurant 17 Kuka Juice
Greenbrier Store Front
Wednesdays & Fridays, 1-6:30PM
May-October 766 Hester Store
Rd, Easley, SC 29640
Branding
What is Branding?
Logo
Website
Social Media
Events
Email marketing
Logo
Draw it if you have to.
This is your brand
Swag---should be on everything
Website
Pictures Point of Sale Ecommerce Pertinent company
details Contact info Make sure your info is
up to date www.greenbrierfarms
.com
Social Media
Don’t be afraid to brag on yourself
Just take pictures of your beautiful life!
Engage with your audience
Instagram word swag-writing on pictures Own a hashtag Follow 5 new people a day Just do it…It works
Paying for Facebook ads Only when there is a call to
action/selling something. Promptly reply to any
messages and/or posts with questions.
Just hit the button from Instagram
Email Marketing
Newsletter Upcoming events Places your product
is featured Link everywhere you
can Clean look Right amount of
content www.mailchimp.com
Identifying Your Target Market
What is the demographic buying your product?
What age are they? Where do they live? Mostly male or
female? Best way to reach
them?
Networking
Get out there Show up to things
you are invited to Go eat at the
places that buy from you
Always have and give out business cards
You be You
Don’t copy others There are things about your business that are
different….What are they? Exploit those things
Questions/Discussion
GREENBRIERFARMS.COM
Thanks for having us!