campaign coordinator guide · julie mcateer director of finance & administration p:...

1CAMPAIGN COORDINATOR GUIDE YOUR GUIDE TO PLANNING YOUR 2018 WORKPLACE CAMPAIGN

GIVE. ADVOCATE. VOLUNTEER.

YOUR GUIDE TO PLANNING YOUR 2018 WORKPLACE CAMPAIGN

CAMPAIGN COORDINATOR GUIDE

United Wayof Alamance County

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THANK YOU FOR BEING A HAND-RAISER AND GAME CHANGER!Dear Coordinator,

You are essential to the success of our Annual Campaign. Without you, we could not provide the critical funds needed to support our community fund. What binds us together is the belief that each of us has a stake in the success of our fellow citizen. United, we can ensure our community thrives.

Whether this is your first time as a Coordinator you’re a seasoned veteran, this guide will help you conduct a successful campaign from start to finish.

On behalf of the people of Alamance County, thank you for coordinating your 2018 workplace campaign.

Let’s Get to Work!

Sincerely,

WE’RE HERE FOR YOU!

HEIDI NORWICK President

p: 336.438.2000, ext 101 336.560.2546e: [email protected]

JULIE MCATEER Director of Finance & Administration

p: 336.560.2547 e: [email protected]

ROBIN SHOWERMAN Director of Resource Development

APRIL DURR Director of Community Impact

p: 336.494.1008e: [email protected]

Your UWAC staff is available to help you make your campaign easy and impactful!

CHRYSTAL G. SILLSMarketing & PR Coordinator

RUTH PRUITTSenior Administratorp: 336.270.4760

e: [email protected]: 336.270.4575

e: [email protected]

KELLEE HAWLEYCommunity Outreach Coordinator

p: 336.560.2547 e: [email protected]


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COORDINATOR BENEFITS• Career-building skills• Networking opportunities• Recognition within your organization• Expert knowledge of the value of giving to United Way of Alamance County

COORDINATOR ROLE• Work closely with your organization’s leadership• Develop an effective campaign plan• Recruit a team of volunteers to assist you (if needed)• Hold campaign kickoff and recognition events• Promote the campaign throughout your organization• Encourage leadership giving in your campaign• Make your campaign fun• Thank your donors and volunteers

KNOW YOUR ROLEHow YOU play an important part in our campaign success

CAMPAIGN COORDINATORS engage co-workers in building a stronger community by planning, organizing, and cordinating a successful

United Way Campaign.

THURSDAY, AUGUST 30, 2018UNITED WAY DAY 2018 : Building a Resilient Community

Community Breakfast & Dialogue8AM - 10 AM Front Street Methodist Church 136 S. Fisher St.Burlington, NC 27215

Resilience: The Biology of Stress & The Science of Hope Viewing1PM or 3PM United Way of Alamance County220 East Front St.Burlington, NC 27215

FRIDAY, SEPTEMBER 6, 2018Women United® Wine & Cheese5:30 PMUnited Way of Alamance County220 East Front St.Burlington, NC 27215

SATURDAY, NOVEMBER 10,, 2018UNITED WAY OF ALAMANCE COUNTY WOMEN UNITED™ CHAIR-ITY for EDUCATION BALL7PM2402 Pineway Drive Burlington, NC 27215

THURSDAY, DECEMBER 6, 2018THE GREAT ALAMANCE AUTO GIVEAWAY4PMCox Toyota3860 Danbrook RdBurlington, NC 27215* Drawings begin Thursday, September 6, 2018

MONDAY, MARCH 18, 2019TASTE OF ALAMANCE5:30PM – 8:00PMMebane Arts & Community Center 622 Corregidor Street Mebane, NC 27302

SPIRIT OF ALAMANCE: Annual Campaign Volunteer Recognition ProgramTBD

CAMPAIGN DATES TO REMEMBER

CAMPAIGN COORDINATOR GUIDE YOUR GUIDE TO PLANNING YOUR 2018 WORKPLACE CAMPAIGN

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Get Donors Interested78% of people are more likely to give afinancial donation if they first have apositive engagement experience.

• Share the story: Educate employees by inviting our Director of Community Relations to share a story about the positive impact that donor dollars have on our community. Contact Robin Showerman to schedule a speaker.

• See impact in action: Experiencehow important United Way-fundedprograms are to the community bytouring an agency.

• Volunteer: Strengthen your team and community by participating in a fall volunteer project. VOLUNTEER ALAMANCE is full opportunities!

Make the AskResearch shows that the #1 reasonpeople don’t give to United Way isbecause they were never asked.

• Ask for the pledge: With newdonors, ask for a first-time gift.For annual donors, thank themfor their past support andencourage an increase.

• Answer questions and handleconcerns: Answer questionshonestly and if you don’t knowthe answer ask your United Wayrepresentative.

• Leverage incentives: Employeeprizes and incentives are a way toreward employees for participating.No prize is too small. Vacation days, VIP parking, and gift cards are great incentives. Don’t forget the Great Alamance Auto Giveaway and Taste of Alamance Discount Cards

• Say thank you: Regardless of whatthe donor decides, thank themfor their time.

LIVE UNITED All Year Long90% of businesses indicated thatpartnering with reputable nonprofitorganizations enhances their brand.We provide you with all the tools you need to show donors how United Way is using their gift, months afterthey’ve given.

• Share facts and updates: Send funfacts and stories via emails,newsletters, the intranet, or abulletin board.

• Connect on social media: Advocatefor United Way by posting photos ofyour employee volunteers in actionor your special event.Tag us on your social media posts.

/UWAlamance

@UWAlamance

@UWAlamance

/UWAlamance

TIPS FOR A SUCCESSFUL CAMPAIGN

60 SECONDS TO SUCCESSPerfecting Your Elevator Speech

Be an Advocate:

• United Way recruits people and organizations who bring passion, expertise, and resources needed to get things done.

• Giving to United Way’s Community Fund is the most efficient and most powerful way for you to invest in our community.

• United Way is not a short-term investment; it’s about lasting change. We surround a community’s most critical problems and we fight. We fight for those who need a voice and those whose names we do not know.

• United Way of Alamance County works to eliminate root causes that threaten our thriving community:

United Way of Alamance County is:

• Effective. We only invest in programs that are in good financial health and in programs with results that are measurable, sustainable, and meet our priority community needs

• Efficient. Donor dollars are leveraged with others to meet the most pressing needs in our community.• Local. We have 28 funded grants for the 2018-19 cycle in the areas of Health, Education, and Financial Stability

located in Alamance County.

POVERTY GAPS IN PUBLIC EDUCATION

LIMITED ACCESS TO HEALTHCARE

DISPARIENCIES & INEQUALITIES

TOXIC STRESS


United Way of Alamance County fights for the health, education, and financial stability of every person in our community. We are more than fundraisers. We are the hand raisers. We raise our hands not only to lead the fight, but to reach out to people who need help. And hope. Thank you to all of our donors that have helped us throughout the year. Here’s what we were able to do this year with your donations and volunteer hours.

2017 ACCOMPLISHMENTS

WHAT CAN WE DO TOGETHER THIS YEAR?

Launched our WOMEN UNITED® chapter with a goal to bring The Leader in Me program to more elementary schools in Alamance County. So far, we have raised over $145K to expand the program to two additional schools starting July 2018!

of food collected for Alamance County area food banks during the Stamp Out Hunger® Food Drive!

59,383 LBS.

V I T A$500Ktax returns completed bringing

in refunds back to Alamance County

500

to 2-1-1™ for help locating human services 1,900 CALLS

= Affordable rides to Burlington, Gibsonville & Alamance Community College

LINK TRANSIT ANNIVERSARY2 YEAR

Spirit of AlamanceSpirit of Alamance Awards recognized our volunteers, donors,

partner agencies, campaign coordinators and leaders who are all part of a successful campaign.

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LOOKING FOR VOLUNTEER OPPORTUNITIES?

United Way of Alamance County recently launched an exciting web-based volunteer portal

Create a volunteer profile by visiting: www.VolunteerAlamance.org Select “Sign-up” on the toolbar at top of screen and then complete the form or sign-up via Facebook.

A personal profile will be created, be sure to select causes and interests, and fan agencies to stay connected.

Begin responding to needs, sharing, and engaging! A resume will be created detailing your volunteer work.

GIVE MORE THAN A GIFT. VOLUNTEER!

82% of employers say employees want the opportunity to volunteer with peers in a corporate-supported event.

Building an environment that is fulfilling, meaningful, and fun is not only good for em-ployees, but can also potentially result in better business outcomes including higher productivity, increased efficiency, higher levels of customer satisfaction, and better overall business results. – Deloitte

UWAC creates customized volunteer opportunities for groups of any size, on- or off-site, with community organizations that are making a difference.

To learn more or start planning your volunteer project contact:


KELLEE HAWLEY Community Outreach Coordinator

Follow us on Linkedin (www.linkedin.com/showcase/volunteeralamance) and sign up for our email list on www.volunteeralamance.org for current updates!


BUILD AWARENESSAPPRECIATION/COMPLIMENT GAMESDesign notes of thanks or congratulations for co-workers to buy and send to each other.

GUESS THE BABY PICTUREEmployees bring their baby pictures to work and post the photos a few days prior to the event. Contestants pay to enter the contest and pay to match employees to their baby pictures. The employee with the highest number of correct matches wins a prize.

SPARE CHANGE JARSPlace empty jars near vending machines or gathering places. Ask employees to deposit spare change throughout the year for United Way. This can be a competition between departments to see who collects the most change in a certain time frame.

Wii CHALLENGEYou don’t even have to leave the office for this one! Wii bowling, golf, and Mario Cart are a few favorites.

DRESS DOWN DAYEmployees pay to not wear “normal” work attire.

GUESS THE NUMBERFill a clear jar with candy and have employees pay for a chance to guess the number of pieces in the jar. The most accurate guess wins the candy or another prize.

PENNY WARSDivide the office by department and have a money jar assigned to each. Members of each department deposit pennies, nickels, and dimes into their own jar and place quarters or “green” into the jars of other departments.

Pennies count as positive while quarters and “green” are negative. The department with the highest positive number (or the least negative number) wins a lunch provided by the company.

FOOD & FESTIVITIESLUNCH BOX AUCTIONEmployees create gourmet lunches to be auctioned off to the highest bidder. Give prizes for the most creative, nutritious, elegant, or clever meals.

BAKE SALEEmployees buy employee-donated baked goods and the proceeds benefit United Way of Alamance County.

BUILD YOUR OWN ICE CREAM SUNDAESHave a wide variety of sundae toppings (nuts, fruit, cookies, gummy bears, crushed candy bars, whipped cream, cherries, etc.) available for employees to build their own sundaes.

TAILGATE PARTYHold a pay-per-plate cookout during lunch with burgers and hot dogs. Have chips, pretzels, soda, and other tailgating items and games.

EMPLOYEE ENGAGEMENT:HAVE FUN TOGETHER!

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CHILI COOK-OFFParticipants pay to enter their chili into the contest. Choose judges and determine prizes for 1st, 2nd, and 3rd place.

After judging, employees can pay to sample each chili. Remember to supply cheese, sour cream, chips, crackers, TUMS, etc.!

STONE SOUPEmployees sign up to bring their favorite soup or bread. Set up at lunch time, and charge participants fees for a bottomless bowl to try one or all. (Bring your own reusable bowl!)

PEANUTS, GET YOUR PEANUTS!Decorate a push cart with a sports theme. Stock the cart with individual bags of salted peanuts, chips, hot dogs, soda, and all necessary condiments (ketchup, mustard, relish, onion, etc.). Visit cubicles and sell items. It’s a great way to kickoff any sports season. Even pair it with a pool or bracket tournament!

INFORMATIVE MEETINGSHost a meeting! This is a great way to learn more about the issues facing our region and how United Way’s work is positively impacting our communities.

WOMEN UNITED LUNCH-AND-LEARNInvite a representative to talk about affinity groups like Women United.

HOLD A RALLYSchedule a 10-minute pop-up rally and invite your UWAC staff to speak to your co-workers.

RAFFLESBOX RAFFLEBoxes are placed in highly-trafficked areas with the name of a prize on each. Employees buy tickets and put them in the boxes corresponding to the prize they want to win. A winner is drawn from each box.

EXECUTIVE CHEFRaffle off dinner for two or more at the home of an executive.

FRONT ROW PARKINGRaffle front row parking spots for a year, or during the winter months.

PAID PARKINGRaffle off a year’s worth of free parking.

LUNCH WITH THE CEORaffle off lunch with the CEO to a group of individuals - CEO’s treat!

EXTRA DAY OF VACATIONRaffle off a day or 1/2 day of vacation.

GIFT CARDSRaffle off gift cards for gas, groceries, restaurants, etc. Get creative and do raffles for a gift card basket full of miscellaneous items. These tend to be very popular.

THEMED BASKETSHave departments create different themed baskets like restaurants, best of Alamance, summer grilling, pool party, pets, kids, Halloween, etc. and raffle them off. Give awards for most creative or most bet on!

INCENTIVES• “Call in well” day or “sleep in late” coupon• Car started and windows scraped every day in January• Car washed by boss or co-worker• Casual day• Company promotional items• Computers - new or gently used• “Flee at 3“ coupon• Free meal or dessert from the employee cafeteria• Free oil change• Gift certificates• Golf with the boss• Lottery tickets• Lunch with your manager - his/her treat!• Tickets to local sporting events or movie passes

• Open soda and candy machines• Pizza party• Play or concert tickets• Use of company car and/or reserved prime parking spaces• Vacation day• Dress down week• Coffee delivery for a week


MEET with your CEO to discuss his/her vision for the campaign.

DEVELOP a campaign plan including dates and goals, etc.

PROMOTE in advance. Put out flyers. Send emails with info about when you will start.

RECRUIT a committee to help plan and coordinate the campaign- even if just to handout materials.

ATTEND United Way Day 2018, our community campaign kick-off, on August 30th.

INVITE United Way of Alamance County representatives to attend your kick-off.

KICKOFF your campaign and run an informative, exciting time-limited campaign.

INCLUDE retirees from your past campaigns.

WORK with your United Way representatives to conduct special events.

SHARE photos from your campaign events and tag @UWALAMANCE.

INFORM your CEO on campaign midway.

RECOGNIZE loyal customers every year – the donor is the customer.

ANNOUNCE your results to your organization.

THANK your donors and committee volunteers.

EVALUATE and make recommendations for next year.

PROVIDE year-round United Way engagement through volunteer opportunities and events. Stay informed by signing up for our emails and following us on social media!

CAMPAIGN CHECK LISTSTAY ON TRACK

NEED HELP STAYING ON TRACK? CALL ROBIN!


ROBIN SHOWERMANDirector of Resource Development

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United Wayof Alamance County

LIVE UNITED

220 E. Front StreetBurlington, NC 27215

uwalamance.org

campaign coordinator guide · julie mcateer director of finance & administration p:...

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