campaign kit 2014

8/12/2019 Campaign Kit 2014

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I am a mover

I am a shakerI am a mateI am a student

I am a pop starI am a believerI am a skateboarder

I am a basketball playerI am a dancerI am a wannabe

I am a dreamerI am a foodieI am a lover

I am divaI am a tim-tam addict


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Table of Contents

Disclaimer of liability

The Youth Homelessness Matters Day (YHMD) logo is presented by National Youth Coalition for HousingInc for the purpose of marketing and promotion of YHMD free of charge for the benet of the public.The YHMD logo can only be used for events that have been ofcially registered with the National YouthCoalition for Housing (NYCH) Inc.

The National Council and its delegates accepts no legal liability whatsoever arising from or connected to,any events conducted as part of YHMD. Services and individuals that conduct events as part of YHMD doso at their own risk.YHMD events and activities are not substitutes for independent professional advice and users shouldobtain any appropriate professional advice relevant to their particular circumstances.Information at events and stalls may include the views or recommendations of third parties, which donot necessarily reect the views of NYCH, or indicate its commitment to a particular course of action.

Welcome from NYCH - p4The facts - p5Statistically speaking - p6Its not all sleeping rough - p8This campaign -p10What are the campaign goals? - p11Take action - p12

Make change in less than a day - p14Host an event - p15Event ideas - p17

Welcome!

Writing and photo competition in NSW for Youth Homelessness Matters Day 2014: What is home for you?

www.yfoundations.org.au

Jesse, 23

Skye, 19

Joanne21

Brandon, 23

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http://www.yfoundations.org.au/http://www.yfoundations.org.au/http://www.yfoundations.org.au/


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Trent, 23

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Dear Youth Homelessness Matters Day 2014 Supporter,

Youth Homelessness Matters Day (YHMD) has been an exciting campaign since itsinception in 1990. Started by a group of social advocates who believed that too manyyoung people were moving out of home with no where to go, the day has since growninto a national celebration of young peoples resilience.

For us, Youth Homelessness Matters Day started because of young people like Trent.Trent has Obsessive Compulsive disorder (OCD) and anxiety issues. As he did not want

to drag his two year old brother, nine year old sister and grandmother down, he decidedto run away. At rst, Trent did not want to ask for help because he was told that refugeswere not great. When he nally decided to call a service, they did not have any bed forhim. A week later he was given a spot and he loved the place: even nicer than mostcolleges and everyone is so nice he said! Trent could get support for his mental healthissues and fells must better now.

Youth homelessness is something that affects most people, whether its a parent wholets their childs friend crash on the couch for a couple nights or an Aunty who hears ofher niece being kicked out. Yet many people dont know the impact this issue has on our

young people or what to do to help.

We do this work for people like Trent, who was one of the lucky ones. We see this as agood story. For many others, the school counselor doesnt know what to do or doesntcare. Most of the time there arent any vacancies at youth accommodation services andyoung people have to move far from their childhood town. For others, they hear rumoursabout youth refuges and are scared that they will just end up becoming a good-for-nothing bad kid.

This campaign aims to address these problems. Well probably never live in a societywhere no young person has to leave home early (although that would be nice) and we areaware of the fact that family breakdown is sometimes inevitable. However, young peopleshould not have to face homelessness and discrimination when their home life doesntwork out. They shouldnt be faced with a life of disadvantage just because they weredealt a bad hand and born to imperfect parents or a broken family.

We look forward to creating brighter futures for the young people who have facedhomelessness and showing them that they have the power and opportunity to becomewhatever they put their mind to.

From the National Youth Coalition for Housing

Welcome fromNational Youth Coalition for Housing

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The facts.

It figures.Nearly half ofthe homeless

population is underthe age of 25.

There are more than

26,000young Australiansbetween 12-25 years old that are homeless.

10,913 are between12-18 years old

15,325 are between19-25 years old

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Refugee and Asylum seekers

Australians Identied at LGBTQI

Aboriginal and Torres Strait Islanders

General population Homeless youth

Statistically speaking.

Ethnic and cultural minorities have a muchgreater risk of experiencing homelessness intheir youth.

Visually,it lookssomething

like...

vs.

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I wasnt in a good environment at my Mums or my Dads.I dont really like to talk about it. Dad was mean... I stayedat a friends house for two nights, and then we rang DOCS(Department of Community Services) for help. When they pickedme up they suggested I go to a foster home or a youth refuge. I

didnt care so they dropped me off at a crisis refuge.

It was really scary at rst, but I got over that. The service hashelped me heaps since then. I feel safe here.

I have graduated from Year 12 and I just dropped off my resumeat a place for part-time work.. When I grow up I want to becomea youth worker. I like what they do for people and that theyrealways there when you need them. I want to go to TAFE andthen to Uni and come back here [to my service] to work. .

Robin, 18

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Tertiary homelessnessis when people are forced, due to circumstance,

to stay in accommodation that is inadequate and below the minimumstandard. This typically refers to people living in caravan parks or inboarding houses where they do not hold a secure lease or any rights as aresident.

Primary homelessnessis what people typically refer to as rough sleepingand imagine as the old man on the park bench. While this is the smallestportion of homelessness, it is the most public and talked about within ourcommunity.

Couch surfing.Secondary homelessnessis what is referred to when someone says couchsurng (if youre talking about homelessness...if youre discussingEuropean travel plans it probably means something different). Couchsurng isnt as cool as it sounds. It is the experience of moving aroundtemporarily on peoples couches, whether they be friends, family, foes orstrangers.

Below the line.

#1The rst and most common way young people experience homelessness is

couch surng.

It s not all sleeping rough.

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A Journey

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The aim of this campaign is to break the common stereotypes that areassociated with youth homelessness, young people who experiencedisadvantage and youth refuges.

Stereotypes are currently a major inhibitor to young people accessingsupport. The stigma attached to homelessness means that many youngpeople deny their experience and put themselves into very dangeroussituations instead of seeking help.

The campaign also aims to engage government and corporate sectors

to resource specialist youth homelessness services, also known as youthrefuges, which provide young people with the help they need in order to getback on their feet.

What are the campaign goals?

Campaign resources- The campaign material (banner, logo ect) available atwww.youthhomelessnessmatters.net- Guides on how to get involved, how to talk to media and how to host anevent;- Information on youth homelessness and young peoples stories of theexperience;- Tips and best practices on how to identify a young person who is homeless;

Social media platforms to share your ideas, discuss the campaign and takeaction

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http://www.youthhomelessnessmatters.net/http://www.youthhomelessnessmatters.net/http://www.youthhomelessnessmatters.net/


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Your office.Takes action.

Take action.

Like.Give us a thumbs

up on Facebook & haveyoung peoples stories andcampaign updates delivered1.

2.

Share.Subscribeto campaign update emailsfrom our website to nd outabout opportunities that t

your needs and share themwith your network

3. Act.Host an eventand show your friends yoursuper social change makingpowers.

- Become a supporter and join organisations around the country who aretaking a stand. Start by sending your logo to [email protected]

- Host an event to raise awareness about youth homelessness among yourcolleagues and networks.

- Sponsor the campaign with in-kind or monetary support. Start theconversation by emailing [email protected]

- Work with young people? Download the how to identify an at risk orhomeless young person factsheet and post it around your ofce. Once itsposted, share it with your networks with the hashtag#YHMD2014

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mailto:yhmd%40yfoundations.org.au?subject=mailto:yhmd%40yfoundations.org.au?subject=mailto:sophie%40yfoundations.org.au?subject=mailto:sophie%40yfoundations.org.au?subject=mailto:sophie%40yfoundations.org.au?subject=mailto:yhmd%40yfoundations.org.au?subject=


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With a little help from our friends. If...

500of our facebook friends repost just one ofour stories throughout the campaign, we willreach over a million people.

50new advocates subscribe to the campaign

updates, we could make campaign andaustralian history for societal awareness ofyouth homelessness.

10more people decide to host local events,we could inuence the lives of hundreds ofyoung people.

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one If one young person is identiedearlier and receives help fasterbecause of the campaign, it wasworth it.

national newspapers pick up our message,communitites from Perth to Sydney will bebetter equipt to help young people in crisis.

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Make change in less than a day.

30sTell someone you know about the campaign,

whether its over coffee, while looking through

your newsfeed or talking to the family at dinner.Just by informing someone else that youth

homelessness is an experience faced by manyof Australias youth, you could help someone

identify a young person in crisis faster than theywould have otherwise.

2mnRead the story of a young person who is part ofthe campaign. Find out about how they became

homeless, what the experience was like andwhere they are now. To nd stories visit

https://www.facebook.com/yhmday

10mn

Find an event near you. Even if you cantattend, who knows, a organisation down

the road from your mothers home mightbe hosting a knitting party. Mum will be so

delighted that you are caring enough tocontribute to her social life.

Planning on inviting your family and friendsover for dinner? Registered for a great sportingchallenge? Take advantage of the opportunity

to fundraise for a local youth organisationengaged in Youth Homelessness Matters Day

2014! To nd out more visithttp://www.youthhomelessnessmatters.net/

30mn

5h

Work for a business that offers employees volunteerdays? Snag a day out of the ofce and connect witha service that provides accommodation in your area.Tell them youre free, willing to help out & what yourstrengths are. You might end up painting, gardening,

taking a young person shopping or setting up anapartment. If anything, it will make for good conversationwhen youre asked what you did at work that day.

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https://www.facebook.com/yhmdayhttps://www.facebook.com/yhmdayhttp://www.youthhomelessnessmatters.net/http://www.youthhomelessnessmatters.net/http://www.youthhomelessnessmatters.net/https://www.facebook.com/yhmday


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Host an event

1. Pick a sizeSmall- Small events are most appropriate for time-poor and new eventhosts. Small events can be a great way to share the stories of young peoplewith your friends and family while also having a great laugh, dinner or BBQ.

Small events typically require only three weeks planning and no outsourcingor cost.

Medium- If youre a social buttery and thrive at hosting satisfying andenjoyable experiences for your networks and their friends, a medium sizeevent could be just for you. Small businesses can also be a great t formedium events, in that they require little commitment and give employeesthe chance to socialise while giving back. Medium events require some prior

planning, usually 2-1.5 months. Depending on the type of event, the willrequire some outside negotiations and partnerships.

Large- Go big or go home right? For those with either a large event budgetor great networks for sponsorship, a large event provides the opportunityto chance the face of youth homelessness in Australia. By hosting a publicawareness event, fun run or fundraising gala, your efforts could not onlyimprove the ability of our community to recognise young people in crisis,

but it could also have a ow on affect that impacts young people for yearsto come. Planning a large event will take at least four months planning andrequire several planners who can devote signicant time to the event.

Hosting an event can be an exciting and easy way to connect your networksand community with the information they need to ensure no young personis left without a place to go. Since the start of YHMD, community eventshave been the core way parents, neighbours and community members learnhow to identify, address and refer a young person in need.

This kit includes a step-to-step guide for planning a small, medium and largeevent. The separate media kit also lists key campaign messages and brand-ing guidelines for event hosts so we can leverage the hard work and benev-

olence of our many event hosts into a large, consistent call to action.

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2. Choose the type

3. Identify time & locationLocation, location, location. The key to any successful event is hosting itat a time that ts guests schedules and location. Although YHMD 2014falls on a Wednesday in April, this might not be an appropriate day tohost an event if youre inviting mainly people with M-F 9-5 jobs. Instead,why not host your event the weekend before, perhaps in the park if thatssomewhere your networks frequent in April.

If youre a business or organisation hosting an event for your employees,Wednesday afternoon could be a perfect time to help them get over theweek hump in a fun way.

When deciding when and where take into account your guests habits andlifestyle, and the type of event your hosting (a family fun run probablyshouldnt be held at 8pm on a Saturday night).

4. Find helpersIf youre hosting anything larger than a backyard BBQ or potluck dinner, itsbest to enlist helpers as soon as possible. Helpers are typically people whoyou enjoy spending time with and who agree to help out according to theirstrengths. We all love helping out friends so enlisting helpers can strengthenyour relationships and provide your friends with a satisfying activity outsideof the daily routine.

Identify how many helpers youll need to have a no-stress event & identifywhy youre seeking their help when you ask if their interested.

After choosing size, the next step to decide what kind of event you wouldlike to put on. When deciding the type of the event keep in mind your targetguests (what would they like to do?, where are they most likely to do it and

how can it be most satisfying for them to contribute to raising awarenessand ending youth homelessness?)

Also think about your resources, while you might want to host a eatingcompetition in the Sydney Star Casino for free, is it realistic? Identify whatresources you have and what potential strengths or resources you couldleverage from your network.

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Event ideasGo to the YHMD 2014 website for more ideas on what types of events tohost, how to overcome planning barriers and input your great ideas and tac-tics to help others.www.youthhomelessnessmatters.net

Getting in the paper.If youre hosting an event or want to help connect the campaign to yourlocal news outlets, check out the media kit on the campaign website whichdetails key messages, how to get your story noticed and who to contact.

Writing and photo competition in NSW for Youth Homelessness Matters Day 2014: What is home for you?www.yfoundations.org.au

We need your help!

Luke, 18

Brittany,, 20 Natasha, 23

Jesse, 20

www.youthhomelessnessmatters.netwww.facebook.com/yhmday 17
http://www.youthhomelessnessmatters.net/http://www.youthhomelessnessmatters.net/http://www.yfoundations.org.au/http://www.yfoundations.org.au/http://www.youthhomelessnessmatters.net/https://www.facebook.com/yhmdayhttp://www.youthhomelessnessmatters.net/https://www.facebook.com/yhmdayhttps://www.facebook.com/yhmdayhttp://www.youthhomelessnessmatters.net/http://www.yfoundations.org.au/http://www.youthhomelessnessmatters.net/


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Hosting body

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campaign kit 2014

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