2014 Campaign Preview

Overview

• Strategic Plan Alignment• Goals & Messages• Resources• Contests• Metrics

Strategic Plan Alignment

Reaching Higher, Achieving More:• “Communicate an expectation of college readiness…”• “Increase college cost transparency…”• “Promote on-time completion…”

College Success Campaigns

Three annual statewide campaigns:1) College GO! Week (Plan) –– Fall 2) Cash for College (Pay) –– Winter/Spring3) KnowHow2Go (Prepare) –– Spring/Summer

Guiding principles:• Clear college success focus for each campaign• Specific steps for students of all ages• State driven, locally led

Key Messages

1) Save for college

2) Work hard in school

3) File your FAFSA

Student Goals

High School Students:• 9th grade: Commit to Core 40 with Honors• 10th grade: Compare college costs• 11th grade: Search for Scholarships• 12th grade: File the FAFSA

Scholar Success Program

GRADE PLAN for college PREPARE for college PAY for college

9th Graduation Plan Extracurricular or Service Activity Paying for College 101

10th Career Interest Assessment Workplace Experience College Costs Estimator

11th College Campus Visits College Entrance Exam Scholarship Search

12thCollege Application College Success 101 FAFSA Filing

Student Goals

College Students:• FAFSA: File for financial aid on time (March 10)• Credit Completion: 15 to finish (30 per year)• GPA: Make Satisfactory Academic Progress (SAP)

CashForCollegeIndiana.org

College Costs Estimator

Free FAFSA Help

Online:• FAFSA Friday on February 21• Online at FafsaFriday.org

In-Person:• College Goal Sunday on February 23• 40+ locations statewide

Starter Guide

Posters

Posters

Student Promo Cards

Student Success Guides

Educator Guides

Contests

ContestsStudents:• Student Poster and Essay Contests• Earn $529 in a College 529 Savings Plan

Schools:• FAFSA Completion Challenge• Earn $1,000 to support college-readiness programs

2013 Baseline Metrics

• FAFSA completion: 278,933 on-time FAFSAs submitted 30,335 FAFSAs by high school seniors

13,572 FAFSAs by senior Scholars

• Cost Estimator: 75,559 site visitors11,265 estimators completed1,587 mobile app downloads

• Campaign Promotions: 40,794 campaign site visitors4,000+ student contest entries26 school grant entries

Engagement Metrics

Short-term Measures:

• Students & Schools: Increase in campaign events, website traffic, contests, grants, etc.

• Community: Increase in coalition activities

• Media: Increase in earned media and social media

Progress Metrics

Medium-term Measures:

• Increase in College 529 Savings Plan contributions

• Increase in FAFSA completion rates

• Increase in Credit completion rates

Success Metrics

Two-year Colleges Four-year Colleges

On-time Completion 5.1% 29.5%

Average Student Debt $17,132 $26,028

Percent of Students with Debt 49% 66%

Long-term Measures:

2014 Campaign Preview