capabilities overview
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Capabilities Overview March, 2010. Capabilities Overview. Overview. About Us Overall Capabilities and Experience Goods Services Our Clients A Sampling of Our Portfolio Contact Information. About Us. All your Marketing needs under … One Umbrella. Dawn Barreras - PowerPoint PPT PresentationTRANSCRIPT
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Capabilities Overview
Capabilities OverviewMarch, 2010
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Overview
About UsOverall Capabilities and Experience
Goods Services
Our ClientsA Sampling of Our PortfolioContact Information
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Dawn Barreras MBA Food and Agribusiness, Emphasis in
Marketing, Santa Clara University 15 Years agricultural experience. 10 Years
marketing experience working in Sales/ Marketing Large-scale public event management In-depth marketing experience targeting educated
women with disposable income
Nicole Bellemare BA Psychology, Sociology, University of Nevada,
Las Vegas 15 Years consumer marketing experience. Hands-
on experience managing all marketing aspects of business including product development, production, sales, PR and events.
Award winning editor of news magazine Award winning collateral development and
production
About UsAll your Marketing needs under… One Umbrella.
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Overall CapabilitiesWe offer the following: Collateral Development and
Production Branding Messaging Positioning Product Marketing Advertising Copywriting Web Content and Graphics Internal Employee
Communications (i.e. Company newsletters, talking points for sales force, ghostwriting )
Integrated Marketing Promotions
Market Research Event Marketing Marketing Program
Development Channel Support Lead Generation and Nurture Email Marketing Social Media Marketing Consumer Events Catalog Marketing Co-branding
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Goods Style Guides and Templates Collateral
Direct market pieces, including mailers and brochures Sales and product sheets
Email marketing Bandwidth capable of broadcasting 5 million+ emails per campaign Creative: Graphically design email campaigns with strict adherence to style guide
specs Technical: Multiple variable data fields including passwords, user IDs, reseller info,
variable “from” displays, and variable image options Database management: Able to suppress, duplicate, scrub and store your user
lists Flexible: Able to respond to last minute campaign needs quickly. Email campaigns
are the result of many different departments’ information and often crucial information won’t materialize until last minute. One Umbrella is able to respond to these situations.
Corporate Communication Company Newsletters PowerPoint presentations for Internal and External audiences
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Services Strategy/ Analysis
360 product or company analysis including outbound surveys, top to bottom organization interviews, analysis and summary.
SWOT Analysis Market Research for new product launch
PR/ Press Releases We offer focused releases based on precise geographic markets. We can also
target trade and industry magazines and websites Design
Graphic design services to fit specific job needs from production to high-end big picture projects.
Print and digital Copywriting and proofing
Writing for websites, emails marketing campaigns, collateral, ghost writing for company president/ board members
Proofing collateral, internal communications and whitepapers Events
Direct to consumer and tradeshows Lead generation/ lead nurture
Following the sales cycle to generate a lead and nurture it to a closed sale
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Our Clients
Jelly Belly YouSendIt.com Cisco Lenovo Sybase Macrovision Alcatel-Lucent Monterey Mushrooms Allrecipes.com Gilroy Garlic Festival WatchDog Nutrition McLellan Botanicals
Thomas Kinkade Company US Flowers San Francisco Flower Mart HomeAway.com Rainmaker Systems Sol Marketing Sun Microsystems Rocket Farms Sail Channel Islands
We have over 15 years of experience with Consumer, CPG, B2B and High-tech companies including:
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A Sampling of Our Portfolio
Jelly Belly Style Guide
Monterey Mushrooms Channel Launch
YouSendIt.com Lead Nurture Program Earth Day Promotion Resource Library
McLellan Botanicals Tradeshow signage Orchid care booklet
Thomas Kinkade Company Style Guide Product Launch Materials Catalogs Newsletters
Macrovision Webinar Launch
Sybase Product Renewal Notification Product Promos
Rainmaker Systems Style Guide Website Whitepapers/Product Sheets
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Jelly Belly
Style Guide
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Monterey Mushrooms
Channel Launch for Monterey Mushrooms
Included Research Marketing Plan Program Branding Booth Signage Merchandising
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YouSendIt.com
Earth Day Promotion
Lead Nurture Program
Resource Library
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McLellan Botanicals
McClellan Botanicals Tradeshow signage Orchid care booklet Advertising
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Thomas Kinkade Company
Thomas Kinkade Company Style Guide Product Launch
Materials Catalogs Newsletters
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Macrovision
Macrovision Webinar Launches
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Sybase
Sybase Product Renewal
Notification Product Promos
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Rainmaker Systems
Rainmaker Systems Style Guide Website Whitepapers/Product
Sheets
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Marketing-on-Demand
Complete turn key services or á la carte Project basis or ongoing support offered
for flexible budgeting Speedy, responsive team with constant
contact and updates Be involved as you want to be Your perfect extended Marketing
department
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Contact Us
We look forward to working with you!
Dawn Barreras(831) [email protected]
Nicole Bellemare(408) [email protected]
www.oneumbrellamarketing.com