capital one: command center everywhere: decentralizing the command center, presented by andrew kauz...
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SOCIALMEDIA.ORGCASE STUDIES
Member Meeting 35New York5-20-2015
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Capital OneAndrew Kauz and Sherry RoperCommand center everywhere: Decentralizing the command center
Confidential
Andrew Kauz and Sherry Roper
Command Center Everywhere Decentralizing the Command Center
2 Confidential
The exchange became the physical embodiment of the voice of our customer. But a single room can’t support the needs of a large business.
3 Confidential
The distributed Command Center Model: A Command Center as hub, other locations as spokes.
4 Confidential
The secret to buy-in is finding the right balance of business value and the cool factor. Don’t underestimate the appeal of spreading exciting technology across your offices!
SPARK NEWSROOM CASE STUDY:Newsroom is both a cross-functional team AND a room
with a listening command center in it
Strategy
Production
Distribution
Promotion
Listening & Engagement
Measurement
Content Engine
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SPARK NEWSROOM CASE STUDY: Today’s Content Distribution Ecosystem
SPARK NEWSROOM CASE STUDY: We’re using listening power to influence the organization
EDUCATION INNOVATION
INSPIRATION
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CASE STUDIES
Member Meeting 35New York5-20-2015
Learn more about Member Meetingssocialmedia.org/meetings