carat media newsletter 729 report-2

8/12/2019 Carat Media NewsLetter 729 Report-2

http://slidepdf.com/reader/full/carat-media-newsletter-729-report-2 1/19

CARAT MEDIA WEEKLY NEWSLETTER

No. 729



7.37

4.56

3.53

1.21 0.59-0.12

0.73

3.97

1.442.69

1.31

2.95

11Q1 11Q2 11Q3 11Q4 12Q1 12Q2 12Q3 12Q413Q1 13Q2 13Q3

(r)

13Q4

(p)

2011-2013 ( ): %

(2014/02/18)(r) (p)

• (2014/01/06) 2011 • (2013/12/27)

98

100

102

104

106

60

70

80

90

1 3 - J a n

1 3 - F e b

1 3 - M a r

1 3 - A p r

1 3 - M a y

1 3 - J u n

1 3 - J u

l

1 3 - A u g

1 3 - S e p

1 3 - O c t

1 3 - N o v

1 3 - D e c

& ( )

2013

• 2012 2013 (QE)

• 2013 4 QE

( 9 )2.95%

2013 2.11%



• 2013 461 2012

• 1

11 4.3%

3,878

3,1573,695

4,040 4,0273,882 3,974

3,6983,712

4,058 3,894 4,0563,653

3,2243,714

3,860 3,967 3,8903,986 3,830 3,744

4,065 4,061 4,074

-5.8%

2.1%0.5%

-4.4%

-1.5%0.2% 0.3%

3.6%

0.9% 0.2%

4.3%

0.4%

1 2 3 4 5 6 7 8 9 10 11 12

2012/2013 2012 2013

AIS (Advertisement Information Service)

2004 0.10/ 0.05/ 0.58/ 0.44/ 0.59/ ( )1.02005 0.09/ 0.05/ 0.48/ 0.44/ 0.54/ ( )1.02006 0.09/ 0.04/ 0.45/ 0.43/ 0.48/ ( )1.02007 0.111/ 0.033/ 0.39/ 0.425/ 0.445/ ( )1.0

2008 0.109/ 0.034/ 0.380/ 0.435/ 0.410/ ( )1.02009 0.097/ 0.039/ 0.370/ 0.435/ 0.400/ ( )1.02010 0.110/ 0.043/ 0.377/ 0.443/ 0.397/ ( )1.02011 0.106/ 0.050/ 0.350/ 0.440/ 0.400/ ( )1.02012 0.085/ 0.049/ 0.320/ 0.430/ 0.360/ ( )1.02013 0.081/ 0.051/ 0.280/ 0.440/ 0.290/ ( )1.0

54,57749,043

47,778 45,37742,365 41,853

49,748 50,246 46,069 46,067

-10.1%

-2.6%

-5.0%

-6.6%

-1.2%

18.9%

1.0%

-8.3%

0.0%

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

2004-2013

2013



3,592

3,555

5,341

9,522

20,059

4,000

4,164

3,121

5,294

8,679

20,992

3,817

2012/2013

2013

2012


▼-12.2 %

▼- 8.9 %

▼-0.9 %

▲4.7 %

8.3%

45.6%

18.8%

11.5%

6.8%

9.0%

2013

2012

(7.7%)

(20.7%)

(7.8%)

(43.5%)

(8.7%)

(11.6%)

+ : 53.9 (52.2%)

▲15.9 %

• 2013 (4.7%) (15.9%)45.6% 1

2 /

• (12.2%) (8.9%)7 4.6%

( / )

2013

▼- 4.6 %+ :▲3.1%



/ / 8 AIS (Advertisement Information Service)

2013

1 6,566.7 14.3 14.0 5,758.3 12.5 1

2 3,604.3 7.8% 7.7% 3,346.9 7.3% 3

3 3,394.2 7.4% -2.3% 3,473.8 7.5% 2

4 3,367.2 7.3% 1.8% 3,307.2 7.2% 4

5 2,570.1 5.6% -6.7% 2,753.3 6.0% 6

6 2,518.0 5.5 -13.3 2,905.5 6.3 5

7 2,353.9 5.1% -7.8% 2,552.9 5.5% 7

8 2,286.3 5.0% 3.6% 2,206.6 4.8% 9

9 2,112.5 4.6 -11.3 2,382.4 5.2 8

10 1,817.1 3.9% -3.8% 1,889.7 4.1% 10

11 1,744.5 3.8% 5.8% 1,649.0 3.6% 13

12 1,658.3 3.6% -9.5% 1,833.0 4.0% 11

13 1,652.5 3.6% 7.6% 1,536.5 3.3% 15

14 1,583.9 3.4% 8.6% 1,458.0 3.2% 16

15 1,491.0 3.2% -4.5% 1,561.6 3.4% 14

16 1,458.0 3.2 16.4 1,252.6 2.7 1717 1,335.2 2.9 -19.1 1,649.5 3.6 12

18 1,054.5 2.3% 1.6% 1,037.9 2.3% 20

19 1,031.6 2.2% -1.1% 1,042.8 2.3% 19

20 869.3 1.9 -22.6 1,123.7 2.4 18

Top 10 - 30,590.3 66.4 0.0 30,576.6 66.4 -

Top 20 - 44,469.2 96.5 -0.6 44,721.0 97.1 -

- 46,067.2 100 0.0 46,069.0 100 -

2 13 2 12



• 2013 66.4% 14.0% (-13.3%) (-11.3%) 1

• 2012 20132012 1

1 • / (-22.7%) (-18.9%)

2012 2013

•

• 11 20 16.4% (-19.1%)

(-22.6%) •

• 2012

2013

2013




2013

1 5,380.1 11.7% 16.7% 4,612.2 10.0% 1

2 1,685.3 3.7% 12.4% 1,498.8 3.3% 2

3 1,317.2 2.9% -4.6% 1,381.0 3.0% 3

4 1,191.0 2.6% -7.0% 1,280.1 2.8% 4 5 899.9 2.0 35.9 662.2 1.4 7

6 732.4 1.6% -2.9% 754.3 1.6% 6

7 680.9 1.5 -22.7 880.7 1.9 5

8 669.1 1.5% 2.0% 655.8 1.4% 8

9 600.6 1.3% -1.0% 606.4 1.3% 10

10 580.9 1.3% 13.8% 510.5 1.1% 15

11 574.2 1.2 56.5 367.0 0.8 28

12 566.7 1.2% 12.7% 502.9 1.1% 16

13 556.9 1.2% -3.5% 577.3 1.3% 11

14 552.6 1.2% 2.4% 539.8 1.2% 13

15 529.7 1.1 -15.4 626.2 1.4 9

16 499.3 1.1 -11.8 565.8 1.2 1217 488.7 1.1 31.0 373.1 0.8 27

18 465.8 1.0% 2.3% 455.5 1.0% 19

19 454.4 1.0 -14.6 532.1 1.2 14

20 452.7 1.0% 0.8% 449.0 1.0% 20

Top 20 - 18,878.5 41.0 5.9 17,830.6 38.7 -

- 46,067.2 100 0.0 46,069.0 100 -

2 13 2 12




0

200

400

600

800

1,000

1,200

/

2012/2013

2012 2013

▼ -2.7%

▲ 17.3% ▼

-1.9%

▲ 3.5% ▲ 1.7%

▼ -1.5%

▲ 27.7%

▲ 8.0%

2013

▼

-10.7% ▲ 2.6%

0 2,000 4,000 6,000 8,000 10,000

/

2012/2013

2012

2013

▲14.3

▲7.3

▲7.4

▲6.0

▲15.3

▲5.7 ▲9.5

▼-5.4

▼-0.7

▼-4.6

• / 2012

1.5 20132012 3.1% / 10

•

(127.9%) (40.6%) (20.6%) 14.3%

(21.44%) (66.1%) (25.7%) 15.3%20%



- (9)

- (2) - (1)


0

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

4,500

3 C

2012/2013

2012 2013

▼ -21.8% ▼

-18.9%

▼ -15.9%

▲ 5.7%

▼ -26.3%

▼ -26.8%

▼ -6.4% ▼

-22.7%▼

-4.0%▼

-18.5%

• 2013 5.7% / 3C2

8.9% • 5.0%

8.4% 28.0%5 / 3

2013

1 7 ,767. 0 89. 5 -8. 4 8, 476. 8 89. 0 1

2 590.2 6.8% -1.3% 598.2 6.3% 2

3 321. 9 3. 7 -28. 0 447. 0 4. 7 3

-8.9%

2013 2012

8,679.1 9,522.1



• 47.8% / 37.3%

2013 0.9% •

2


2013

0

50

100

150

200

250

300

350

400

450

500

/

2012/2013

2012 2013

▲ 47.8%

▲ 37.3%

▲ 10.9%

▲ 5.0%

▼ -18.9%

▼ -0.2%

2013

▼ -0.8%

▲ 11.7%

▼ -1.9% ▼

-2.6%

1 1,477.4 27.9 5.7 1,398.1 26.2 2

2 1,306.9 24.7% -3.9% 1,360.2 25.5% 1

3 950.0 17.9% -1.9% 968.7 18.1% 3

4 357.6 6.8% 0.3% 356.7 6.7% 4

5 288.9 5.5% -3.4% 299.0 5.6% 6

6 287.0 5.4% -3.3% 296.8 5.6% 57 224.2 4.2 10.0 203.9 3 .8 7

8 171.0 3.2 -20.6 215.4 4 .0 8

9 77.1 1.5% 7.8% 71.5 1.3% 10

10 69.8 1.3 -25.0 93 .1 1 .7 9

11 52 .7 1.0 11.1 47 .5 0 .9 11

12 30.9 0.6% 2.6% 30.1 0.6% 12

-0.9%

2013 2012

5,293.6 5,340.9



- (7) (i like radio) 989 ICRT

- (6) HIT FM POP Radio i radio

KISS RADIO- (2) NEWS 98


0

100

200

300

400

500

600

700

800

/

/

2012/2013

2012 2013 ▲

43.6%

▼ -21.7% ▼ -15.9%

▼ -27.5% ▼

-20.6% ▼ -15.3%

▼ -21.0% ▼

-9.9%

2013

1 1 ,4 3 2 .1 4 5 . 9 - 1 3 . 9 1 , 6 6 3 . 1 4 6 . 8 1

2 1 ,3 5 7 .1 4 3 . 5 - 1 0 . 0 1 , 5 0 8 . 6 4 2 . 4 2

3 3 3 1 .7 1 0 . 6 - 1 3 . 6 3 8 3 . 7 1 0 . 8 3

-12.2%

2013 2012

3,120.8 3,555.3▼

-3.7% ▼ -19.3%

• 12.2% 42012

• /

/ /



0

500

1,000

1,500

2,000

2,500

3,000

2012/2013

2012 2013

(2013/04 ) AIS (Advertisement Information Service)

▼-14.4%▲23.7%

▲24.1%

▲13.9%

2013

2013

1 208.0 ▲25.5% 161.6 ▲53.8% 43.2 ▲122.7% 22.4 ▼-4.9% 4.2

2 114.8 ▲359.5% 49.1 ▼-23.4% 31.7 ▲66.6% 16.2 ▲106.4% 2.5

3 113.9 ▲123.3% 42.4 ▼-4.9% 30.1 ▲188.8% 15.1 ▲90.9% 2.4

4 89.6 ▼-6.5% 34.0 ▼-49.4% 28.5 ▲1307.8% / 10.6 ▲266.9% 2.1

5 89.1 ▲38.3% / 31.8 ▼-24.3% / / 25.5 ▲184.9% 9.0 ▲492.1% 1.4

6 73.9 ▲165.6% 30.4 ▲5.8% 18.3 NA 8.5 ▼-34.8% 1.3

7 69.0 ▼-13.7% 26.8 ▼-50.2% 16.0 ▲205.1% 8.2 NA / 1.2

8 64.9 ▼-6.3% 24.7 ▲29.1% 15.6 ▼-46.5% 6.6 ▲41.6% 1.1

9 / 64.7 ▲484.2% 21.4 ▲93.1% 15.4 ▲566.0% 6.4 ▲9.9% 1.1

10 / / 64.6 ▲48.0% 18.8 ▲93.8% 13.5 ▼-42.0% 6.4 ▲195.6% 1.0

Top 10 44.9%44.7%

35.7% 47.4%63.4%

• 2013 15.9% / 1~2

• 24.1%

/ /

1.6 • /

5 14.4% • 23.7%

1310

• (492.1%)



• 2013 •

H7N9 • 15.9% 14.0% 8

•

4G-LTE

• /

• 2014

• 2014



*

FOX GTV GTV GTV

K JET MTV MUCHTVBS ** ** **

TVBSTVBS *

AXN

LS Time

FOX

/

GTV

ANIMAX Cartoon network momo

FOX ( ESPN 2013 1 29 ) FOX( FOX 2014 1 2 )2013 ( * ) (2013.06 ) (2013.08 )

( ** ) (2012.02 ) (2012.09 ) (2013.06 )



•

• (Carat)

(Vizeum) (AAA) (Isobar)(Posterscope) (iProspect)



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