carat media newsletter-816

8/20/2019 Carat Media NewsLetter-816

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CARAT MEDIA WEEKLY NEWSLETTER

No. 816


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Media Report

Media Report

※ Google


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• AppFacebook Messenger

LINE LINE PAY• App (WeChat) 2011 11

Facebook Messenger LINE90%

App

•

APP OUT

※ (2015/06/02) a16z.com(2015/08/06) TECHINASIA(2015/08/12)

http://technews.tw/2015/06/02/2015-wechat/http://technews.tw/2015/06/02/2015-wechat/http://a16z.com/2015/08/06/wechat-china-mobile-first/https://www.techinasia.com/wechat-monthly-active-users-q2-2015/http://www.michaelsoft.com.my/wechat-malaysiahttp://www.michaelsoft.com.my/wechat-malaysiahttps://www.techinasia.com/wechat-monthly-active-users-q2-2015/http://a16z.com/2015/08/06/wechat-china-mobile-first/http://technews.tw/2015/06/02/2015-wechat/


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※ / Curiosity China(2015/05/27) (2015/10/25) (2015/07/21) Google

07:00

07:45 09:00

08:30 10:00

12:00

12:45 18:00

17:00 20:00

22:00

• App

• 2014

AA

http://mp.weixin.qq.com/s?__biz=MjM5NjExMDE2MA==&mid=205885515&idx=1&sn=0f808c90914e1c75e79169405577de25&scene=5#rdhttp://mp.weixin.qq.com/s?__biz=MjM5MzA5Njc0MA%3D%3D&mid=400203987&idx=3&sn=2a04e00a8feb577a9ad56d5f5a5b6bd8&scene=2&srcid=1028zL2acLiu1hH4oZXuPmhY&from=timeline&isappinstalled=0#rdhttp://mp.weixin.qq.com/s?__biz=MjM5MzA5Njc0MA%3D%3D&mid=400203987&idx=3&sn=2a04e00a8feb577a9ad56d5f5a5b6bd8&scene=2&srcid=1028zL2acLiu1hH4oZXuPmhY&from=timeline&isappinstalled=0#rdhttp://tech.qq.com/a/20150721/040994.htmhttp://tech.qq.com/a/20150721/040994.htmhttp://tech.qq.com/a/20150721/040994.htmhttp://mp.weixin.qq.com/s?__biz=MjM5MzA5Njc0MA%3D%3D&mid=400203987&idx=3&sn=2a04e00a8feb577a9ad56d5f5a5b6bd8&scene=2&srcid=1028zL2acLiu1hH4oZXuPmhY&from=timeline&isappinstalled=0#rdhttp://mp.weixin.qq.com/s?__biz=MjM5NjExMDE2MA==&mid=205885515&idx=1&sn=0f808c90914e1c75e79169405577de25&scene=5#rd


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•

App( )QR code

▲

( )

• 2015

O2O•

※ TechCrunch(2015/11/10) (2015/10/24) Google

http://techcrunch.com/2015/11/10/tencents-wechat-messaging-app-reaches-200m-users-on-its-payments-service/http://www.bnext.com.tw/article/view/id/37760http://www.bnext.com.tw/article/view/id/37760http://www.bnext.com.tw/article/view/id/37760http://techcrunch.com/2015/11/10/tencents-wechat-messaging-app-reaches-200m-users-on-its-payments-service/


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※ (2014/06/26) (2013/11/24)

• AA

•

(10 )

200 ( 1,000 )

• AA

• AA

QRcode

AA

http://edn.udn.com/news/print.jsp?aid=745199&cid=47http://edn.udn.com/news/print.jsp?aid=745199&cid=47http://big5.xinhuanet.com/gate/big5/news.xinhuanet.com/tech/2013-12/24/c_125909216.htmhttp://big5.xinhuanet.com/gate/big5/news.xinhuanet.com/tech/2013-12/24/c_125909216.htmhttp://big5.xinhuanet.com/gate/big5/news.xinhuanet.com/tech/2013-12/24/c_125909216.htmhttp://edn.udn.com/news/print.jsp?aid=745199&cid=47


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App

• 1.5 App 300 45%App App

2014 2,000 ( 20152 98%

•

• 2015 34.3% 100

※ (2014/12/11) (2014/11/05) Curiosity China(2015/05/27)

http://finance.technews.tw/2014/12/11/didi-dache-700-million/http://finance.technews.tw/2014/12/11/didi-dache-700-million/http://technews.tw/2014/11/05/chinese-taxi-app-market/http://technews.tw/2014/11/05/chinese-taxi-app-market/http://mp.weixin.qq.com/s?__biz=MjM5NjExMDE2MA==&mid=205885515&idx=1&sn=0f808c90914e1c75e79169405577de25&scene=5#rdhttp://mp.weixin.qq.com/s?__biz=MjM5NjExMDE2MA==&mid=205885515&idx=1&sn=0f808c90914e1c75e79169405577de25&scene=5#rdhttp://technews.tw/2014/11/05/chinese-taxi-app-market/http://finance.technews.tw/2014/12/11/didi-dache-700-million/


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•

2015

110 1.2 5

•

201510.1

•

2015 5 20

※ (2015/02/21) (2015/10/24) (2014/10/29)

http://technews.tw/2015/02/21/weixin-alipay/http://technews.tw/2015/02/21/weixin-alipay/http://www.bnext.com.tw/article/view/id/37760http://www.bnext.com.tw/article/view/id/37760http://tech.qq.com/a/20140529/024397.htmhttp://tech.qq.com/a/20140529/024397.htmhttp://tech.qq.com/a/20140529/024397.htmhttp://www.bnext.com.tw/article/view/id/37760http://technews.tw/2015/02/21/weixin-alipay/


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• 2015 10 12 69

37%( )18%( ) 15%( )

•

•

▲

※ / (2015/10/24) (2015/04/07)

http://news.southcn.com/g/2015-10/24/content_135467895.htmhttp://news.southcn.com/g/2015-10/24/content_135467895.htmhttp://www.jiemian.com/article/258069.htmlhttp://www.jiemian.com/article/258069.htmlhttp://www.jiemian.com/article/258069.htmlhttp://news.southcn.com/g/2015-10/24/content_135467895.htm


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• 2015 6

850 25,000• Facebook

•

App

※ TechNode(2015/06/22) a16z.com(2015/08/06)

▲

http://technode.com/2015/01/22/wechat-reaches-1-1b-registered-accounts-440m-mau/http://a16z.com/2015/08/06/wechat-china-mobile-first/https://www.youtube.com/watch?v=hJ3w5yUbQjshttps://www.youtube.com/watch?v=hJ3w5yUbQjshttp://a16z.com/2015/08/06/wechat-china-mobile-first/http://technode.com/2015/01/22/wechat-reaches-1-1b-registered-accounts-440m-mau/


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•

201430%

※ INSIDE(2015/10/25) (2014/12/11)

QR code

http://www.inside.com.tw/2015/10/25/bg-cafe-wechat-paymenthttp://tech.qq.com/a/20141211/000094.htmhttp://tech.qq.com/a/20141211/000094.htmhttp://tech.qq.com/a/20141211/000094.htmhttp://www.inside.com.tw/2015/10/25/bg-cafe-wechat-payment


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• AppApp

App

※ a16z.com(2015/08/06) TechCrunch(2015/04/06) Google

http://a16z.com/2015/08/06/wechat-china-mobile-first/http://techcrunch.com/2015/04/06/the-future-of-messenger/#.b61npk:ccLWhttp://techcrunch.com/2015/04/06/the-future-of-messenger/#.b61npk:ccLWhttp://a16z.com/2015/08/06/wechat-china-mobile-first/


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