care and share
DESCRIPTION
Treat guests to your eHome as you would treat guests to your physical homeTRANSCRIPT
Social networking with customers goes through consecutive phases
Attract
Connect
Conclude
Blending the free phases will make your efforts futile
I thought of a metaphor to ease the understanding of the presentation
Can you think of one
before proceeding? ?
How about treating visitors as guests to your eHome (website, blog or whatever?
Treat guests of your virtual home as you would treat them in your “physical”
home
Apply the same concepts to your
virtual home guests
Physical Home Virtual Home
Warm Invitation Applicable Applicable
Warm Welcoming Applicable Applicable
Show them around Applicable Applicable
Plentiful Varieties Applicable Applicable
Comfortable Bed Applicable Comfortable stay
Frequent Nice Gestures Applicable Offer frequent giftsThe best presents are those which come in small packages
Fill their Time Applicable Applicable
Provide Homemade Articles
Physical articles Articles as posts and the like
Never Give the Guest you Invited him to Benefit from Him
Applicable Highly applicable
http://www.inc.com/guides/2010/07/how-to-make-a-social-media-marketing-strategy.html
Social media is ultimately about relationships. If you approach social media with sales as your end goal, your audience will notice and, most likely, you will be ignored.
How to make guest feel at home?
It may seem like a challenge to make your guests feel at home, but the key is a little hospitality, a welcoming persona, and if you want, a few extra touches here and there to make your guests feel special. Here are our tips for being the perfect host for your overnight guests.
http://www.coylehospitality.com/news/exceed-spa-guest-expectations-to-gain-a-loyal-customer-base/
Beware of Assumptions
What Social Consumers Want From Brands (And What They Actually Get From Marketers) [INFOGRAPHIC]Did you know that while more than three-quarters (76 percent) of marketers feel that they know what their consumers want, only about one-third (34 percent) have actually asked
Remember All advertising actions need to result in a positive conversation with the customer. Else he/she shall never show up again
Make sure the sentiments (not only the short-term emotions) are right by measurementAgain, Don’t Assume
When sentiments are negative, trust is low and business with customers become difficult
A famous example is showing a Dell computer burning on the net.
Sentiments became very negativeDon’t make offers to angry customers. Neutralize their
negativity first
A guest who leaves your home in a negative sentiment is unlikely to visit you again
before comforting him/herDo the same to your
dissatisfied virtual visitors
http://www.socialmediaexplorer.com/social-media-monitoring/sentiment-analysis/
Sentiment analysis means better targeted marketing, faster detection of opportunities and threats, brand-reputation protection, and the ultimate aim, profit.
Targeted marketing
Uncovering of opportunities
Brand boosting and protection
Increased customer
engagement
Profit realization
Social Media Marketing: Mind Your MannersIt's true you will not find a list of dos and don'ts when it comes to social media marketing, but you must mind your manners in order for your efforts in social marketing to
be successful. Social media marketing is about interaction, interaction creates relationships and those relationships open up the opportunity for you to share information…