careerbuilder.com the total recruitment solution

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Careerbuilder.com The total recruitment solution

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Page 1: Careerbuilder.com The total recruitment solution
Page 2: Careerbuilder.com The total recruitment solution

Summary of Discussion

• Adecco USA is broken out into 9 major divisions: Adecco, Adecco Technical, Ajilon IT Consulting, Ajilon Communications, Ajilon Finance, Ajilon Legal, Ajilon Solutions, Lee Hecht Harrison & Staffwise Legal

• Adecco is consolidating, East Windsor, Springfield, Waterbury, Rocky Hill & Wallingford offices.

• Adecco currently uses the following Job Boards for online Recruitment Advertising in the Hartford DMA: Yahoo HotJobs, Monster.com & Careerbuilder.com

• All budgeting and advertising decisions are decentralized. Currently recruiting for more staff; specifically an internal mid-level Account Executive, Entry level clerical, Admin, Customer Service, Call Center & Information Services positions. Also recruiting for Accounting and Finance positions.

• Currently working with Bank of America Mortgage Call Center, MDA Call Center is difficult to recruit for. Most of the call centers handle inbound and outbound calls. Also, recruits for Light Industrial and CNC Machinists (i.e. Manufacturing) positions.

• Just signed a 1 year contract with United Technology (UTC).• Just signed a contract with the Aircraft Owners and Pilots Association related to the

Hartford Convention Center.• Recently participated in the Career Fair at Rensselaer. During the Fall and Spring

Adecco participates in the Monster Job Fair where they have consistently received over 100 resumes. They also participate in The Department of Labor Job Fair.

Page 3: Careerbuilder.com The total recruitment solution

Recruitment-Finance

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Recruitment-Finance

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Recruitment-Finance

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Recruitment-Insurance

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Recruitment-Insurance

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Recruitment-Insurance

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Recruitment-Information Technology

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Exposure!

Combining your exposure of print & online will enhance your ability to brand Adecco as the innovative way to find a job.

You will gain exposure to top qualified candidates who will help fill your job requisitions efficiently and cost-effectively.

Hartford Courant Readership (Sunday) 599,500; Careerbuilder Searches 1,237,621

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CT Slant Brand

Every month 70,000 copies ofCT Slant will be distributed to

the 25-44 year old demographic

Retail/Classified Rates:Full Page:1-5x-$4,000Half Page:1-5x-$2,400

Quarter Page:1-5x-$1,440Eighth:1-5x-$880Strip Ad:$2,000

Marketplace Rates:6x: $40012x: $315

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JOBS4U & 3 ADVOCATES

JOBS4U:1/16 PAGE -$51.001/8 PAGE-$102.00¼ PAGE-$204.00½ PAGE-$408.00

FULL PAGE-$816.00

JOBS4U & 3 ADVOCATES:1/16 PAGE-$91.001/8 PAGE-$172.00¼ PAGE-$329.00½ PAGE-$658.00

FULL PAGE-$1,316.00

Page 13: Careerbuilder.com The total recruitment solution

Courant.com Courant.com deliver your message to an

upscale, educated group of users.45% earn more than $75,000 a year

50% are between the ages of 18 and 4462% are College graduates

Online Advertising via Courant.com Homepage Ad Positions(120x60 Position)—Very top right(300x250 Position)—Top Right(300x250 Position)—Middle Right(120x60 Position)—Bottom Left

# Unique visitors per month 1.2 million

Average page views 16 million

Rates start @ $375 depending upon position, section & # of impressions on the site

Page 14: Careerbuilder.com The total recruitment solution

Careerbuilder TV

Sponsorship Package:Category: Includes business’

name and a short tag line following ‘brought to you by’

at the beginning of one category in addition to the business’

normal recruitment spot within the category: $350Show: Includes an

announcement with the business’ name at the beginning of the

show – ‘today's show is brought to you by’; the business’ normal recruitment spot in the category of their choice and an additional short announcement at the end

of the show: $500

Page 15: Careerbuilder.com The total recruitment solution

Colossal Courant

Sept 30th, Oct 1st, 2nd & 4th

Colossal 4 for 3 Recruitment Package:Run Sunday, Monday, Tuesday &

get Thursday for FreeExample Below:

4x5 display ad = $6,140

Page 16: Careerbuilder.com The total recruitment solution

Careerbuilder Career Expo

Each Career Fair package includes:

•30 Day Careerbuilder Job posting•10’x10’ Exhibitor booth, 2 chairs, one 8’

draped table, booth carpeting•Generic Company ID Sign Company Profile

in job seeker floor plan.•Virtual Career Fair profile page

(30 days on Courant.com)•Pre-event advertising of company name

•Searchable resume database of registeredAttendees (avg. 2000)

2 column x 5” Display Ad in Sunday, Oct 14th 5 days Careerbuilder TV & 7 days of Video on Demand—Display Package: $3,025.00

2 column x 3” Display Ad in Sunday, Oct 14th 5 days Careerbuilder TV & & days of Video on Demand—Display Package: $2,770.50

Page 17: Careerbuilder.com The total recruitment solution

Hartford Courant Newsprint

--Special Initiatives--•Professional Opportunities•Staffing Firm Marketplace

•Colossal Classified & Super Sunday

--Staffing Firm Contract-- Staffing Firm Rate vs. Help Wanted Rate

2x2—4x per month @ $550.48 vs. $1041.01 ($490.53) 2x4—2x per month @ $1100.96 vs. $1966.72 ($865.76) 4x4—1x per month @ $2201.92 vs. $3702.72 ($1500.80)

Yearly Cost atStaffing Firm 3000 Line Contract Rate

$29,500 (estimated spending)Yearly Cost at Help Wanted Rate

Up to $55,800

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Hartford Courant-AdNotes

-Benefits of AdNotes-•Front Page Exclusivity•High Readership•Impact•High Level of Customer Awareness & Readership•Portability (AdNotes can be easily removed and saved by your customer)•Flexibility of Distribution & Messaging•Creativity

--Example--To reach 100,000 homes the cost would be

$6,400.00

Page 19: Careerbuilder.com The total recruitment solution

Tribune Direct Mail

Post Card Pricing (6x11)Database Marketing Application

Targeted:5,000-$3,510.88

10,000-$5,202.7915,000-$6,855.07

Saturated:5,000-$2,883.13

10,000-$3,947.2915,000-$4,971.82

Customer File Targeted:5,000-$3,343.46

10,000-$4,346.7915,000-$5,571.07

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Breakdown of ProposalColossal Courant 4 for 3 Package: 4 x 5 display ad for $6,140

CT Slant: $315-$4,000JOBS4U & 3 ADVOCATES: $51.00-$1,316.00

Careerbuilder TV: $300-$500 (depending on package)Online Advertising Courant.com:

Rates start @ $375-depending upon position, section & # of impressions on the site

3000 Line Staffing Firm Contract: $29,500 (Estimated spending)Tribune Direct Mail: $2,883-$6,855+

(Rates depend on the piece and type of campaign)AdNotes:

$6,400 to reach an estimated 100,000 homes (Example)Career Fair -October 17th: $2,770-$3,025 (Rate depends on package)

Page 21: Careerbuilder.com The total recruitment solution

Contact Information

Ed SawyerAccount Executive

285 Broad StreetHartford, CT 06115Tel: 860.520.6907Fax: [email protected]