THE ART (& SCIENCE) OF BEING FOUND:

RESPONDING TO TODAY’S JOB MARKET

#SOCIALCAREERSTRATEGY

presented by

Graham Riley

CAREERTOOLBOXUSA.COM

1. A change of thinking …..

2. With specific things to do …..

3. Inspiration to take action …..

WORKSHOP OBJECTIVE:

Re-Ignite Your Job Search

CHANGING CAREERS OR IN TRANSITION?

RESUME SEARCH

SBMITUDATE RESUME

BUT FEELING LIKE THIS?

BECAUSE YOU ARE DOING THIS?

Resume Search Submit

No ReplyFrustrationRevise Resume

AND LOOKING LIKE THIS?

WHEN YOU SHOULD LOOK LIKE THIS?

SCIENCE BIT #1

Average of 250 resumes per corporate

job opening

First resume received within 200

seconds of posting

427,000 resumes posted on Monster

each week

Recruiter spends ~6 seconds per resume

83% of recruiters don’t read cover

letters

Inaccurate postings, keyword screenings,

name discrimination, ATS…

Dr. John Sullivan – “Why You Can’t Get a Job: Recruiting Explained by the

Numbers” (May 20, 2013)

SINCE THIS IS HOW IT WORKS TODAY!

Recruiter

SearchResume

SCIENCE BIT #2

Social recruiting has become essential

for companies

92% of US recruiters used social

networks to find talent in 2012 (78% 5

years ago)

LinkedIn (93%) / Twitter (54%)

Employers report finding more & higher

quality candidates

Increased employee referrals and less

time to hire when using social recruiting

Jobvite Social Recruiting Survey finds over 90% will use Social Recruiting

in 2013 (July 9, 2012)

HOW CAN I TELL WHERE I AM?

VS.

SCIENCE BIT #3

WHERE DO I START?

You ARE The CEO!

Responsible for:

• Advertising

• Marketing

• Selling

• Delivering

Your “VALUE”

Building a network of business contacts

Develop a #socialcareerstrategy

• Stay Current

• Get Connected

• Communicate your value!

WHAT IS MY VALUE?

1. Profitability!

2. Drive revenues

3. Cutting costs

4. Fiscal-based decisions

5. Timeframe: Here & now

6. Operational focus

7. Optimize existing systems

8. Increase efficiency

9. Operate cheaper

#SOCIALCAREERSTRATEGY

Learn – by listening

Contribute – through dialogue

Advocate – for your field

Benefit – others before asking

Demonstrate – your impact!

NOW YOU HAVE A BRAND!

HOW STRONG IS MY BRAND?

SCIENCE BIT #4

HOW QUICKLY CAN THINGS CHANGE?

SCIENCE BIT #5

SPECIFICALLY WHAT CAN I DO?

ATTENTION TO DETAIL

“The job search

process is simply a

LOT of simple

things, done well

over a long period

of time!”

MARKETING (RESUME) FORMAT

RESUME

UDATE RESUME

YOUR NAME

Address

YOUR NAME

Value Statement

Professional

Experience

Professional

Experience

Education/Training

Awards

Address

RESUME FORMAT

Professional Experience

<Job Title> <From-To>

<Company Name>Directed. . . .

Led . . . .

Delivered . . . .

<Job Title> <From-To>

<Company Name>Oversaw. . . .

Led . . . .

Managed . . . .

PLANNING YOUR WEEK

RESUME SEARCH

SBMITUDATE RESUME

Mon Tue Wed Thurs Fri

AM

Lunch

PM

EXERCISE: Defining and sharing your brand

1. What 10 words would you want a

person to remember about you

after a job interview?

2. Look at the first two pages of

your social media accounts, are

those words there?

3. Refine your #socialcareerstrategy

• Update your tagline & bio on

your profiles

• Guide your social conversation

SCIENCE BIT #6

Throw out your old elevator speech

Replace with a future-focused message

•Who are you?

•Where are you going?

•What skills do you have to get there?

•How you are uniquely qualified for

success!

Build your social media profiles

•Bio / Tagline

•Keywords

•Accomplishments

•Examples of work

Share your subject matter expertise

#SOCIALCAREERSTRATEGY REVIEW

Stay Current!•Find a (reverse) mentor

Get Connected!!•Don’t ask before giving – “Practice

random acts of networking

kindness!”

Communicate your

value!!!•Guide your social conversations

toward your goals

1. A change of thinking …..

2. With specific things to do …..

3. Inspiration to take action …..

WORKSHOP OBJECTIVE:

Re-Ignite Your Job Search

NEXT STEPS: What are YOU

going to do differently?

QUESTIONS?

THANK YOU!

1.866.831.6651

ENQUIRIES@CAREERTOOLBOXUSA.COM

WWW.CAREERTOOLBOXUSA.COM