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AN AWARD-WINNING, MONTHLY PUBLICATION OF THE CARLSBAD CHAMBER OF COMMERCEVOL. 32, NO. 8 SEPTEMBER 2015

BUSINESS SPOTLIGHT

JOUR NALBUSINESS

WWW.CARLSBAD.ORG

★★★★★★★★★★

CANDIDATE ACADEMY

DEVELOP A PLATFORM

SETUPA CAMPAIGN TEAM

SECUREENDORSEMENTS

IDENTIFYISSUES

CREATEA MESSAGE

Chamber a finalist for corporate citizenshipaward

For over 40 years, Walters Man-agement has built lasting partner-ships with its valued clients based on a commitment to preserve, protect and enhance value through expert administration, maintenance and fiscal management.

Their management portfolio con-sists of master-planned communities, condominiums, planned residential developments, industrial parks, business centers, downtown high-rises and mixed-use developments throughout San Diego and Riverside counties proudly served by offices in San Diego, Carlsbad, Chula Vista and Murrieta.

Walters Management’s experi-ence in property management and community oversight provides them with a depth of expertise that helps avoid the time and expense of trial-and-error decisions. It is this wealth

of knowledge and commitment to excellence that serves as the founda-tion of their success, and continues to define them as they partner with their clients to fulfill their goals of creating successful and thriving communities.

Great leadership is the cornerstone of any successful company. At Wal-ters Management, President Joseph Farinelli is the dynamic leader that has allowed the company to become the force that it is today. Responsible

for overall company performance and operations, Farinelli has applied his personal experience to create better practices that make Walters Manage-ment stand out.

Under his outstanding leadership, Walters Management has grown leaps and bounds since its establish-ment in 1973. As a local company,

Creating community for over 40 years

What does the Carlsbad Chamber of Commerce have in common with the interna-tional shipping company United Parcel Service (UPS) and the Las Vegas Sands Corp., which operates numerous destination resorts including The Venetian and The Palazzo on the Las Vegas strip?

This year, the Chamber joins those two companies as a finalist for the 2015 Corporate Citi-zenship Awards, which are pre-sented by the U.S. Chamber of Commerce Foundation.

The Chamber is a finalist in the category of Best Disaster Response & Community Resil-ience Program for the efforts of the Ready Carlsbad Business Alliance. The award will recog-nize companies for responding to disasters and creating more resilient communities.

The Alliance brings together local businesses, the Carlsbad

SEE ALLIANCE, 1

SEE WALTERS, Page 11

THINKING ABOUT RUNNING?The deadline to submit an application for the Carlsbad Chamber of Commerce Candidate Academy is Sept. 8. The Cost is $149.For a schedule and to see a full list of confirmed Candidate Academy panelists, turn to the Back Page or visit our website, www.carlsbad.org.

Exercise your right to runCandidate Academy now accepting applications

Most people w o u l d n ’ t commit to running a

marathon — or any other type of race — without undergoing the proper training.

Yet, when it comes to run-ning for elected office, many candidates go in without really understanding the reality of what they’re signing themselves up for. Driven by a passion to serve, many candidates have to figure out the process as they go.

For Carlsbad City Council-man Michael Schumacher, who served the city as a planning commissioner, a member of the Design Review Board and as an appointed council-man before success-fully launching his first campaign last year, the process included talking to as many people who had experienced campaign life as he could.

“Last November was really the first time I ever ran for public office,” Schumacher said. “I reached out to friends and colleagues to help me ... I spoke with current and former city council members, school board members — it was really an informal process.”

That’s why he thinks that

anyone who has ever thought about running for public office should consider taking part in the Carlsbad Chamber of Commerce’s inaugural Candi-date Academy, which launches in October.

“We have a lot of people that would like to participate in some kind of government agency, whether it’s a school

board, a water authority, a hos-pital district or city council,” Schumacher said. “I think the Candidate Academy would be very valuable ... there are not many resources for those who are running for office.”

The Candidate Academy is designed to educate, inform

SEE ACADEMY, Page 11

1959 Palomar Oaks Way, Ste. 320 Carlsbad, CA 92011

760-431-2522www.waltersmanagement.com

Walters Management is a certified community association manage-ment company guiding communities and serving homeowners in San Diego County since 1973.

SEPTEMBER 2015

PRESENTED BY

AN AWARD-WINNING, MONTHLY PUBLICATION OF THE CARLSBAD CHAMBER OF COMMERCE

BUSINESS

It’s time to start planning for your next Holiday Party.

This Guide will help you � nd the perfect local setting an provide tips for a successful gathering year round.

BROUGHT TO YOU BY:

SEPTEMBER 2015

W W W . C A R L S B A D . O R G

SEE SPECIALINSERT

SECTION

“ 85/15” PLAN APPROVED 5-0

Council gives unanimous approval to ‘85/15’ plan 3

2 | WWW.CARLSBAD.ORG

INDEX

MEMBER DIGEST ................... 12-14

CITY NEWS ................................... 5

TO YOUR HEALTH ..........................7

VILLAGE BEAT ...............................4

MEMBER COLUMNS .....................6

ADVERTISING SPOTLIGHT2015 HOLIDAY PARTY GUIDE......... INSERT

MEMBER MARKETPLACE ........................ 9

Published monthly by the Carlsbad Chamber of Commerce. Subscription price is deducted from dues of Chamber members.

CARLSBAD BUSINESS JOURNAL5934 Priestly Drive • Carlsbad, CA 92008Ph. (760) 931-8400 • Fx. (760) 931-9153

[email protected]

DIRECTORS

David Bennett Tri-City Medical Center Joseph Charest Katz & Associates John Haedrich Tip Top Meats/European Deli Lupe Hairston Freedom Window Cleaning Frank Idris LEGOLAND California Resort Brian Lee Wells Fargo Bank Rick Lemmo Caruso A� liated Matt Leonard Edward Jones Peter MacLaggan Poseidon Water, LLC Larry Magor Omni La Costa Resort & Spa William Meade Jr., MD Activ8 Athleticism Trisa Mills TaylorMade Golf Company Niels Norby SD Trophy Ryan Perry West� eld Carlsbad Don Sando Strategic Results Group Don Schempp Torrey Pines Bank Carlsbad Michael Schroder Cal State San Marcos Lee Sterling Leon P. Sterling,

Commercial Tenant Broker Je� rey R. Stoke, Esq. Procopio, Cory, Hargreaves & Savitch, LLP Tim Stripe Grand Paci� c Resorts, Inc. Amber J. Ter-Vrugt Scripps Health Jim Valentine SDG&E Scott White New Village Arts

ADVISORY COUNCIL

O� e Escobedo Lola’s 7-Up Mexican Market & Deli Suzette Lovely Carlsbad Uni� ed School District Ryan Ross North County Transit District Sam Ross Visit Carlsbad Michael Schumacher City of Carlsbad Liaison Sandy Wilson Camp Pendleton

STAFF Ted Owen President & CEO Toni Padron Executive Vice President & COO Bev Jorgensen Vice President, Corporate &

Member Relations

Bonnie Ho� man Business Services Manager José A. López Director of Communications/

Editor, Carlsbad Business Journal Kathleen Mandig Business Development Manager Darryl Reitmeyer Director of Sales & Marketing Chad Spinks Graphic Designer Kathy Ste� en Member Services Manager

ASSOCIATES Carlsbad Business Journal Printing Advanced Web O� set

MISSION STATEMENT

“The Carlsbad Chamber of Commerce promotes business through member services, educational programs, cooperative partnerships and legislative advocacy that balances economic prosperity with the quality of life.”

OFFICERS

CHAIRMAN OF THE BOARD John Osborne AT&T

CHAIRMAN ELECT, VICE CHAIR OF BUSINESS & COMMUNITY DEVELOPMENT

Deb Beddoe YourOpsManager

TREASURER John Lechleiter AKT, LLP

VICE CHAIR OF PUBLIC POLICY Michael Howes, AICP Howes, Weiler and Associates

VICE CHAIR OF ECONOMIC DEVELOPMENT Ahmed Haque NRG Energy, Inc.

VICE CHAIR OF STRATEGIC PLANNING Lou Storrow Storrow Law, APC

PAST CHAIR Carlton Lund The Lund Team

The State of the Chamber in 2015Th e 2015 State of the

City Luncheon, which took place on Friday, Aug. 21 was a resounding success. We had a sold-out audience of more than 400 who came to hear from Carlsbad Mayor Matt Hall about the proj-ects and other developments that are moving the City of Carlsbad forward. At the luncheon, I also presented a brief State of the Chamber Address. Here are the high-lights of what I said.

Th e chamber has accom-plished a lot this year! Let me start by pointing out that the Chamber operates on fi ve core competencies.

Everything that we do as a chamber aligns with one of the following goals:

• Building a strong local economy

• Promoting the community

• Providing networking and business development opportunities

• Representing business before government

• Political action

Th ink about the number 1,360. Th at is how many businesses, how many employers in the north county region are members

of the Carlsbad Chamber and derive value from their association with the Cham-ber. Next think about the many thousands of people these companies employ and how that drives our local economy.

Last year, the Chamber’s seven committees accounted for more than 100 meetings. We also provided numerous professional development opportunities, workshops and other crucial services

to our membership.Th e chamber promoted

the community with two Carlsbad Village Faires, with nearly 1,000 vendors and 100,000-plus attendees at each event.

Th e staff and ambassadors

attended dozens of new busi-ness ribbon cutting ceremo-nies, anniversary celebrations and grand openings.

We held an Eco Bus Field Trip to the San Diego Gas & Electric Center for Inno-vation to learn the latest in sustainable best practices.

Th is year the Chamber is launching a Candidate Acad-emy to educate people on what it takes to run for elected offi ce. Th e chamber is looking for those sincerely interested in running for public offi ce, be it school board, water board or higher offi ce.

Be sure to visit the Carls-bad chamber website to review the impressive list of panelists and presenters for this new program.

We held symposiums with the city on disaster preparedness with the Ready Carlsbad Business Alliance. Th e Chamber also held more than a dozen evening Sundowner receptions host-ing hundreds of members at a variety of businesses citywide.

In the area of business development the chamber, in concert with the small business administration, conducted more than 300 counseling sessions in our business success center with entrepreneurs who are looking to launch businesses right here in our region.

Our signature events include the annual awards dinner, our outstanding educational awards dinner, business expo, small business luncheon and the State of the City Luncheon.

Th e chamber’s program of work includes thousands of hours of supporting our member businesses are made much more impressive when we recognize that the cal-endar only has 222 working days, and that the chamber staff is made up of less than a dozen employees.

Th anks to all of you and your businesses for your continued support of our Chamber.

JOHN OSBORNE

FROM THECHAIRMAN

Chairman of the BoardCARLSBAD CHAMBER OF COMMERCE

Scripps Health received the Ready Carlsbad Business Alliance’s Emergency Preparedness Award at the 2015 State of the City Luncheon. Pictured from left Fire Chief Mike Davis; Carl Etter, senior vice president and chief executive of Scripps Health; Carlsbad Emergency Preparedness Coordina-tor and Ready Carlsbad Business Alliance Co-Chairman David Harrison; Scripps Health Safety Officer Susan Erbs; Patty Skogland, senior director of disaster preparedness for Scripps Health; and Deb Beddoe, co-chairwoman of the Alliance.

Carlsbad Mayor Matt Hall delivers the State of the City address.

review the impressive list of panelists and presenters for this new program.

your businesses for your continued support of our Chamber.

LEFT: Ms. Carlsbad Princess Caitlyn Farlow sings the National Anthem.

BELOW: A sold-out crowd attended the State of the City Luncheon.

L U N C H E O N

SCHOOL NEWS ............................ ..8

CARLSBAD BUSINESS JOURNAL SEPTEMBER 2015 | 3

The Business of Hospitality• Registration Now Open!

• First class of the certificate: Overview of Hospitality starts September 30- November 18, Wednesdays, 8am-12pm at area hotels and resorts.

www.csusm.edu/el/certificateprograms/ hospitalty/index.html

Business Emergency Preparedness Planning

• Registration Now Open!

• Ensure you have a plan to resume and restore business in the aftermath of an emergency or disaster.

• Fridays 8 am – 1 pm October 9 – November 13 at area business operations centers

www.csusm.edu/el/certificateprograms/ bepp/index.html

LEARNING IN ACTION

For more information call 760-750-4004

Do you have what it takes to join our board?

‘Baile’ returns for Tri-City’s 35th gala

Do you envision yourself as a leader? Do you know someone who is a devoted member of the Chamber and would enjoy contribut-ing even more?

Th e Chamber’s Nominat-ing Committee is seeking nominations for its Board of Directors vacancies for 2016. If you are interested in a director position, or if you want to nominate someone,

please contact the Chamber by Sept. 25.

Th e board represents all segments of the local business community, including hote-liers, family-owned compa-nies, corporations, educational institutions, hospitals and civic agencies.

For more information, contact Toni Padron, execu-tive vice president/COO at the Chamber at 760-931-8400.

Tri-City Hospital Founda-tion’s annual black tie ball will return for its 35th anniversary paying homage to its original name – Baile de Esperanza.

Th e elegant aff air will take place on Sat., Nov. 7 at the Park Hyatt Aviara Resort, Golf Club & Spa. All pro-ceeds raised will benefi t the expansion and renovation of the Neonatal Intensive Care Unit (NICU) and the Labor and Delivery Department at Tri-City Medical Center.

“’Esperanza’ means ‘hope,’ and that’s the perfect sentiment for this year’s event,” said Glen Newhart, president of Tri-City Hospital Foundation. Since the 2014 gala, the Foundation has focused heavily on fundrais-ing for the Tri-City Medical Center NICU and updating and growing its Women and Infant Services area. Expanding the NICU, including the addi-tion of private rooms, will allow hundreds of critically ill infants to receive care close to home

while also granting greater pri-vacy and comfort for mother and baby, as well as increased effi ciency for physicians and nurses. Th e fully upgraded services are anticipated to be available during the summer of 2016.

While enjoying an evening of giving back at the Baile, attendees will be inspired with a heartwarming presentation starring the many success stories of Tri-City Medical Center. Th e event will also fea-ture a traditional fi let and lob-ster menu, live entertainment, a high-end auction and of course, a full evening of dancing.

Registration for regular attendance and sponsorships is now open at TriCityHos-pitalFoundation.org, starting at $350 per person.

For more details on Baile de Esperanza and the Foun-dation’s work in the North County community, visit TriCityHospitalFoundation.org or call 760-940-3370.

Council approves ‘85/15’ planTh e Carlsbad City Council

voted unanimously to approve “Th e Agua Hedionda South Shore Specifi c Plan,” which will guide the development of 203 acres of land bounded by Interstate Highway 5, Cannon Road and the Agua Hedionda Lagoon.

Th e vote came at the end of a meeting on Aug. 25 which included more than 130 speakers addressing the council on the proposed plan. Th e approval allows Caruso A� liated to build a shopping center that will be anchored by a Nordstrom on about 27 acres of land. It sets aside the rest of the land — about 177 acres — as open space and the continu-ation of strawberry farming and agriculture.

“We are not always going to agree, but as long as we focus on the facts, we can come to good decisions that benefi t Carlsbad,” said Mayor Matt Hall. “Th is plan has been developed in collaboration with the community, and it goes above and beyond what is required, by ensuring the future of the strawberry fi elds and providing public access to open space in perpetuity. Th at has tremendous value and will enhance our community for years to come.”

Th e issue came before the council as a result of an initia-tive drive initiated by Caruso Affi liated, which collected more than 20,000 signatures from residents for the project — more than double the 9,784 signatures (or 15 percent of Carlsbad’s registered voters)

that was required to bring the issue before the council.

The council had three options: approving the proj-ect, putting it up for a vote or requesting more information.

Before the council action, Carlsbad Chamber of Com-merce President and CEO Ted Owen, at the direction of the Board of Directors, was one of many who urged the

council to approve the project outright, noting that delaying the project would put off the benefi ts of increased jobs, sales taxes and property taxes that the project will provide.

Owen also noted that if the project should somehow fall through, there would be no guarantee that another appli-cant would make the same fi nancial commitment to the

city or have the same concern for open space.

“Th is project is as close to the ideal project for what this land has been designated for,” Owen said. “Nothing that we have seen indicates that Caruso Affi liated has anything but the intention to give the city a quality project that meets and exceeds the expectations of the city’s residents and their desire for projects that continue to make Carlsbad a great place to live, work and play.”

Th e plan will now proceed to the California Coastal Commission for consider-ation. Rick Caruso, founder and CEO of Caruso Affi li-ated, the plan’s sponsor, said he hopes to complete the project as early as 2018.

Th e trails, agriculture and other open space areas will be developed before the other project elements, he said.

Artists renderings give a glimpse of what the future has in store for the commercial portion of the ‘85/15’ Plan, including what the Carlsbad Strawberry Company might look like in a new location within the area.


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You might already know me as the owner of Coolest Shoes in California, a casual-comfort boutique for men, women and children. So, why am I writ-ing a monthly column on the Village?

I was a Carlsbad Village Association Board Member because I wanted to be more involved in my town. I wanted to help aff ect change in the Village to better serve my cus-tomers. I wanted to see it con-tinue to thrive and grow and truly become the preeminent destination in North County.

Recently the board saw a need to hire a Program Man-ager to manage and expand the village events, promote the village, and ultimately support the hundreds of Vil-lage merchants we all love. Who better to enrich the vil-lage than a merchant with a marketing background? And as a solopreneur who, with the guidance of the Carls-bad Chamber of Commerce, managed to grow her busi-ness from a single product sold at the Carlsbad Village Faire to having a brick-and-mortar store with three employees, I knew the pro-cess and could help new vil-lage merchants.

With the help of tremen-dous employees, sharing my time this summer between the CVA offi ce and my store, which are both conveniently located on State Street, has been pretty seamless. In the last 90 days the Carls-bad Village Association has been very busy with its three summer events and its weekly

Farmers’ Market. Th is summer’s Flicks at the

Fountain movie series has been a tremendous success. Carls-bad residents of all ages have enjoyed movies outdoors while enjoying pizza and picnic din-ners right in their beach chairs. An average of 200 people attended each screening.

“Flicks at the Fountain is such a great event,” said spon-sor Zac Markham, owner of Humble Olive Oils. “It has a very special feel to it and helps make the Village unique; we were proud to be a sponsor.”

With just a few more Friday nights left in this summer’s Friday Night Live “busker” style music series, we’re look-ing forward to having bands like Th e Bad Carls, Th e Moon-light Ramblers and others play on State Street. Friday Night Live runs every Friday night through September 25th from 7pm to 9pm.

Th e 17th Annual Art in the Village on Aug. 9 was a huge success. With 100 local and regional artists and over 5,000 attendees, State Street and Grand Avenue played host to an intimate, open-air art show complete with live musicians to set the mood.

Th e State Street Certifi ed Organic Farmers’ Market con-tinues to improve with age! With over 50 vendors off er-ing everything from locally-grown strawberries to spe-cialty breads and pasta, make Wednesday’s in the Village a healthy routine!

As Program Manager, I will continue with existing events but plan to add others so that the Village becomes “front of mind” when you think of shopping, dining and entertainment.

Would a “Taste of Carls-bad” be of interest? Would decorated retail store windows and festive lights during the holidays draw you to the vil-lage? How can we help you enjoy the Village more? Please contact me at [email protected] with any questions or ideas.

CHRISTINE DAVIS

VILLAGEBEAT

Program ManagerCARLSBAD VILLAGE ASSOCIATION

The 17th Annual Art in the Village on Aug. 9 drew more than 100 artists and 5,000 to the Village of Carlsbad.

A familiar face helps promote the Village


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Business tools planned for library updates If you are a small-business

owner and haven’t taken advan-tage of what our libraries have to offer, you may want to keep an eye on the upcoming remodels of the Georgina Cole Library on Carlsbad Village Drive and the Carlsbad City Library on Dove Lane.

Both libraries will feature a “living room” feel where users can sit and work in a more com-fortable setting, with better access to power outlets and enhanced Wi-Fi capabilities. A big part of the redesigns include improved spaces for collaboration, and the Dove Lane library will add rooms equipped with new meeting tech-nology, making them an ideal set-ting to prepare for conferences, conduct group research or meet with clients.

The Dove Lane library will also feature an expanded café with an appealing menu of food and drink choices, perfect for informal meet-ings and networking.

The libraries have always been a go-to place for valuable infor-mation that will help you make business decisions. All you need is a Carlsbad library card to access such premium databases as Reference USA, which con-tains a wealth of information on businesses and residents that can help you grow your busi-ness; Weiss Financial Ratings, which rates thousands of banks, insurance companies, stocks and mutual funds; and Lynda.com, a video library of top-quality train-ing and informational courses taught by industry experts. The

Learning Express Library offers an extensive battery of online tests, books and courses for busi-ness professionals.

The city’s libraries also offer a variety of computer classes including how to research finan-cial and stock information, saving images and content to the cloud, and using Microsoft Office applications.

For the remodel, the Cole and Dove libraries will need to tem-porarily close for several months during construction. Only one library will be closed at a time. Cole Library be closed from Sept. 1, 2015, through early 2016. Work on the Dove Library will take place in early 2016 through mid-2016 and will begin after the Georgina Cole Library construc-tion is complete.

Construction at the Dove Library is being phased to allow sections of the facility to remain open during some periods of

work. The Carlsbad City Library Learning Center, at 3368 Eureka Place across from Holiday Park, will continue to provide library services while the other libraries are closed. For more informa-tion about the project, visit the website at www.carlsbadca.gov/libraryredesigns.

Professional Development Opportunities

In addition to modernizing the library buildings, the city is increasing its programming geared toward local profession-als. The library already conducts an evening workshop series, “Your Library Means Business,” every year from January through April. These programs teach skills to help new and small businesses and include such topics as develop-ing business and marketing plans, finding financing and other sub-jects that will help you grow your

business. Keep tabs on the library’s Web page for details on the 2016 program.

The city is offering a new pro-gram this fall for small businesses called, “Let’s Do Lunch,” a work-shop series designed to combine instruction and networking. The series will kick off on Sept. 23 with Business Finances: Tradi-tional to Nontraditional Fund-ing Options, featuring Joseph Molina, a specialist in advising small businesses. The second get-together will be on Oct. 28 and will feature a program on Social Media Marketing: Gen-eral Tools and Focus on Trends in the Social Media Realm Today, conducted by marketing expert Cyndi Darlington. On Nov. 18, Joseph Molina will return to conduct The Motivation and Leadership Workshop. Each session is 90 minutes, including time for questions and answers and networking. Workshops are free and will begin at noon in the Gowland Meeting Room at the Carlsbad City Library, 1775 Dove Lane. Bring your lunch; light refreshments and beverages will be provided.

CHRISTINA VINCENT

CITYNEWS

Economic Development Manager CITY OF CARLSBAD

Solutions for Change gala to benefit homeless veterans

Solutions for Change will hold its annual fundraising gala, “An Evening to Remember…with our American Heroes,” on Saturday, Sept. 19 from 5-11 p.m. at the Jet Source airplane hangar at the Carlsbad Airport, which will be stylishly transformed to welcome more than 800 guests to the high-profile affair.

This year’s event will honor the men and women who have served in our armed forces, while raising support for programs and services that help solve family homelessness.

Event guest speakers are Taya Kyle and Clint Bruce. Kyle is a veteran family activist and widow of U.S. Navy SEAL Chris Kyle (the subject of the 2014 Academy Award-winning film, “American Sniper”) and author of “Ameri-can Wife: A Memoir of Love, War, Faith, and Renewal.”

Presenting along with Kyle is Bruce, a former Navy SEAL and pro football player, who is also nationally recognized speaker and author on veteran issues and leadership.

The evening will feature gourmet cuisine and will also showcase live music, exciting live and silent auctions, entertainment and special pre-sentations honoring the men and women who have served in our nation’s military.

“This year’s event is our boldest initiative yet, kicking off a 1,000 day campaign to raise awareness and support for what many are calling the nation’s most innovative solution to family homelessness,” said Chris Megison, president and CEO of Solutions for Change.

Tickets are $375, with sponsorship packages starting at $3,000.

For more information, visit solutionsfor-change.org or call 760-941-6545.

An artist rendering shows how the exterior of the Georgina Cole Library will look after the renovation. KYLE

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More than 97 percent of consumers research local busi-nesses online. With searches from smart phones and mobile devices surging to unprec-edented levels, can potential customers fi nd your business on Google’s map?

A survey we recently con-ducted of Carlsbad Chamber of Commerce members found that one out of every four busi-nesses could not be found on Google maps. Another 25 percent have a “placeholder” listing. Th at means their busi-ness has an online presence, but it hasn’t been verifi ed or claimed by the owner. Th ese listing could be inaccurate or refl ect poorly on the company in question.

Slightly less than half of all businesses in the survey have a verified/claimed listing, meaning the business owner has control over the way the business appears, and has added photos, updated hours of operation, and ensured the that the businesses name, address and phone number appear correctly to potential customers.

We have found that Name/Address/Phone — what we call ‘NAP’ — consistency is one of the most important factors in infl uencing local search results rankings. Search engines treat every site where your NAP info is posted as a citation, and having consistent contact info is key.

In addition to grading the search listings and visibility, we also examined how many businesses had online reviews from customers in Google’s database, and the average strength of those reviews (on Google’s scale from 1-star to 5-star ratings).

Only about 35 percent of businesses in the survey had Google reviews. Of those with reviews, only one-quarter had Google’s minimum number of reviews (fi ve) to show an average review rating in the search results.

Online reviews are crucial to converting prospects into customers. About 25 percent of the reviews we found were left on sites that were unveri-fi ed by the business owner. Th at’s troubling, because cus-tomers are making a judgment on your company, based on a site you have no control over.

Just 10 percent of busi-nesses in the survey had a Google rating that was 4 stars or higher.

Although the average rating of local businesses may appear gloomy, improving your busi-ness’s online image is fairly straightforward.

Th e way Google displays local search listings is actu-ally pretty simple. First, make sure your business listing is verifi ed. Second, update the listing to ensure it’s accurate with respect to your compa-ny’s name, address and phone number.

Th ird, optimize your listing with quality photos, updated business hours and coupons, if applicable. Lastly, invite cus-tomers to leave reviews online. If you do these four things, you’ll be ahead of 90 percent of your competition.

What impression is your company making on Google maps?

Join Higher Power SEO and the Carlsbad Chamber of Commerce at the 2015 Business Expo Sept. 22, to get more Carlsbad businesses on the map. We will be assisting busi-nesses claim their Google listings to ensure that their customers can fi nd them.

BRADY CHATFIELD

TECHTALK

CEOHIGHER POWER SEO


Golfing, hiking, camping, swimming, surfing, meetings or a weekend getaway...

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County Airports* Agua Caliente * Borrego Valley * Gillespie Field

* Fallbrook Airpark * Jacumba * McClellan-Palomar* Ocotillo * Ramona

County Airports* Agua Caliente * Borrego Valley * Gillespie Field

* Fallbrook Airpark * Jacumba * McClellan-Palomar* Ocotillo * Ramona

Located at the core of San Diego County, Gillespie Field is a combination airport and business park with excellent accessibility, globally via air, locally

by rail and regionally via multiple freeway connections.

McClellan-Palomar Airport in Carlsbad is a gateway to San Diego’s North County. The new passenger terminal at the airport includes a restaurant, Wi-Fi

access and rental car desks.

Located at the core of San Diego County, Gillespie Field is a combination airport and business park with excellent accessibility, globally via air, locally

by rail and regionally via multiple freeway connections.

McClellan-Palomar Airport in Carlsbad is a gateway to San Diego’s North County. The new passenger terminal at the airport includes a restaurant, Wi-Fi

access and rental car desks.

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When an emergency strikes, you know you need medical care fast. But what if you’re not sure if it’s a true emergency? How can you tell if what you or a loved one is experiencing should have you rushing to the ER?

While the answer is not always simple, knowing the diff erence between urgent care and emergency care and where to seek treatment could save your life in an emergency.

TIME FOR THE ERAccording to the Cen-

ters for Disease Control and Prevention, emergency rooms handle more than 136 mil-lion visits annually, including more than 40 million injury-related visits.

While emergency depart-ments were designed to pro-vide fast, life-or-limb-saving care, many people use the ER as a place to receive urgent care without realizing it.

Urgent care centers are walk-in, outpatient clinics found throughout San Diego County that primarily treat injuries or illnesses requiring immediate care but are not serious enough to require an emergency room visit.

Still, if you’re ever in doubt, it’s better to be safe and go to the closest ER.

Sometimes driving your-self or a loved one to the emergency room won’t get you the medical care needed fast enough. Many people are confused about when to call 911 but it’s better to be safe than sorry. If you are in doubt,

call 911. Do not drive if you are having severe chest pain or severe bleeding, if you feel like you might faint or if your vision is impaired.

For certain medical emer-gencies, such as a heart attack or stroke, taking an ambulance is safer because paramedics can deliver life-saving care on the way to the hospital.

� ese are some of the conditions that are consid-ered medical emergencies:

• Persistent chest pains, es-pecially if it radiates to your arm or jaw, or is accompa-nied by sweating, vomiting or shortness of breath.

• Severe pain, particularly in the abdomen or starting halfway down the back.

• Broken bones or dislocated joints

• Loss of balance or fainting

• Diffi culty speaking, altered mental status or confusion

• Weakness or paralysis

• Severe heart palpitations

• Falls with injury or while tak-ing blood thinning medica-tions

• Newborn baby with a fever

• Intestinal bleeding

• Head, face and eye injuries

• Severe fl u or cold symptoms

• High fevers or fevers with rash

• Bleeding that won’t stop or a large open wound

• Serious burns

You may also be sent to the ER by your doctor if you have an underlying condition, such as hypertension or diabetes, which could complicate your diagnosis and require extra care.

URGENT CARE IS NOT EMERGENCY CARE

Urgent care departments are same-day clinics that can handle a variety of conditions that need to be treated right away but are not emergen-cies. As such the wait time is shorter and less costly than a visit to the emergency room.

Some symptoms that can be treated at urgent care include:• Fever without rash

• Minor trauma such as a common sprain

• Painful urination

• Persistent diarrhea

• Severe sore throat

• Vomiting

• Broken bones of the wrist, hand, ankle or foot that have no obvious need to reset and have not broken the skin.

While urgent care clinics are always available, your pri-mary care physician will have a better picture of your over-all health for a more accurate diagnosis.

BE PREPARED FOR MEDICAL CARE

Whether you’re going to urgent care, the ER or your primary care physicians’ office, it’s good to keep a list of all the medications you take with you including dos-ages and any over-the-coun-ter medications and vitamins. Many medications, and even vitamins, can interact with the treatment options your physician plans to use.

Scripps off ers four emer-gency room locations, three urgent care offi ces and primary care physicians throughout the county. If you or a loved one is experiencing symptoms of a stroke or heart attack, call 9-1-1.

”To Your Health” is brought to you by the physicians and sta� of Scripps. For more information or to make an appointment, please visit www.scripps.org/CBJ or call (858) 348-4210.

SHAWN EVANS, M.D.

TO YOURHEALTH

Emergency Medicine Physician SCRIPPS MEMORIAL HOSPITAL LA JOLLA

ER vs. urgent care: Where should you go? Responsibledisposal of prescriptions can reduce risk of abuse

If you have unused pre-scription drugs in your house, put Sept. 26 on your calendar.

Th at is the date of the National Prescription Drug Take-Back Day, which will take place across the U.S. from 10 a.m. to 2 p.m.

Th e event aims to provide a safe, convenient, and respon-sible means of disposing of prescription drugs, while also educating the general public about the potential for abuse of medications.

The following North County Scripps Health Pharmacy locations will participate as collection sites:

Scripps Encinitas Hospital354 Santa Fe Drive, Encinitas

Scripps Coastal Medical Center2176 Salk Ave., Carlsbad

Scripps Rancho Bernardo Clinic15004 Innovation Drive, San Diego

Scripps Green Hospital10666 N. Torrey Pines Road, La Jolla

For more locations, visit www.DEA.gov.


Dr. Steve Blumberg and his wife, Wendy, wanted to see life differently in the coming years. That’s why they moved to La Costa Glen — to live without worries about their house, their yard, or even their long-term care. With access to care included and a repayable entrance fee, they knew they were getting the most value for their retirement, but Steve and Wendy never expected to enjoy every day so much more.

Call 1-800-821-7029 today to request your free comparison chart, and see how much more you’ll get out of life at La Costa Glen.

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Expect More From RetirementExpect More From Retirement

Continuing Life LLC provides support and services to leading senior housing communities under a services and licensing agreement that allows for use of the Continuing Life® mark. The company does not own, nor is it financially responsible for, La Costa Glen Carlsbad CCRC LLC. State of California License #374600637. Certificate of Authority #201.

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CSUSM’s new hospitality program can launch tourism careers

With the help of the local tourism industry, including several Carlsbad-based resorts, Cal State University San Marcos has launched a new program that will help those currently employed in the hospitality industry and those looking for a job in this fi eld to earn a professional certifi cate from the Busi-ness of Hospitality.

Th e program, which starts this fall, is comprised of seven courses that provide training in both customer-facing and managerial aspects of the hospitality business, giving participants a better understanding of the indus-try from a “big picture” perspective that goes beyond specifi c roles or job descriptions.

Classes are being hosted on-site at the Cape Rey Resort, Sheraton Resort Carlsbad, and the Omni La Costa Resort & Spa.

Th e leisure and hospitality industry jobs are in high demand in San Diego County. From April to May this year, it added 4,900 new jobs in the county, the majority of them in accommodations and food services. CSUSM’s Profes-sional Certifi cate in the Business of Hospitality is approved for the Work-force Investment and Opportunity Act (WIAO), making it an excellent option for those looking to increase their mar-ketability, transition to a new fi eld, or further a career in hospitality.

To learn more about the hospitality program, call 760-750-4004 or visit www.csusm.edu/el/certificatepro-grams/hospitality/index.html.

“Practice puts your brains in your muscles.”Sam Snead, Professional Golfer

A growing body of research has found that along with better health, high school sports plays a positive role in youth develop-ment including improved academic skills, higher self esteem, and fewer behavioral problems. We are proud of our amazing athletes in Carls-bad. Our students continue to build their character, confi dence, and con-nections through our extensive and varied athletic programs.

Regionally, CUSD remains a powerhouse in competitive sports. Last year Carlsbad High School earned League Champion titles in: Boys Cross Country; Girls Golf; Girls Soccer; Boys Soccer; Girls Water Polo; Boys Golf; Girls and Boys Swim and Dive; Girls and Boys Track and Field; and Boys Volleyball.

Th e Lancers also went on to win CIF Championships in Boys Water Polo, Girls Basketball, and Boys Golf, and were runners up in Girls Cross Country, Girls Soccer, Softball, Girls Lacrosse, and Boys Volleyball.

At our newest high school, Sage Creek, the Girls Volleyball team won the school’s fi rst ever San Diego CIF Championship.

CHS Students Shelby Lee and Nathan Williams were named Scholar Athletes of the Year 2014-2015. Also, fi ve students were rec-ognized as Avocado West Players of the Year: Summer Mason, Girls Soccer; Ryan Brent, Boys Soccer; Taylor Onstott, Girls Water Polo;

Kylie McCarthy, Girls Track and Field; and Cullen Plousha, Boys Golf. Alana Snow was CIF Cham-pion for High Jump, Girls Track.

Over at SCHS, Beau Prince earned All-League Team in Avo-cado West for Boys Cross Country and fi nished 14th overall in Boys

Track and Field in the 3200m at CIF SDS Finals; Taylor Moseley fi nished 24th overall in Girls Track and Field in the 1600m at CIF SDS Finals, and Carlos Navarro took 3rd place in the Avocado West league championship for Boys Tennis and was voted onto

the All-League 2nd team.Jeff Riccitelli, CHS Boys Soccer

coach, was honored with a signifi -cant statewide award -- California State Coach of the Year for Boys Soccer. And Jason Puterbaugh, Boys Golf coach, was named CIF Coach of the Year.

Carlsbad High School’s 2012 graduate Thomas Eshelman signed with the Houston Astros after being selected in the second round in the MLB draft. CHS’s Trevor Rosenberg is playing for the Washington Nationals Scout Team, and Nathan Walker is playing on the Padres Scout Team. Alumni Softball Player Erika Piancastelli is playing for Italy, and Alana Snow is playing for the Great Britain National Softball team — and each is doing a stellar job.

We are inspired by our athletes. Th eir discipline in training, team-work, leading, and learning to lose with dignity provide lifelong skills. Congratulations to our students, their passionate coaches, and their supportive.

SUZETTE LOVELY, ED.D.

CARLSBADSCHOOL NEWS

SuperintendentCARLSBAD UNIFIED SCHOOL DISTRICT

Research has found that participating in high school sports can improve academic skills and self esteem among students.


Your Business Deserves the Same Respect You Give Your Customers.At Edward Jones, you’ll get more than respect. We can help your business gain a financial advantage. Together, we can design an individual program for your business, with the kinds of tools and options you’ll really use, such as:

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*More information about the Insured Bank Deposit Program, including the program disclosure, is available from your financial advisor or at www.edwardjones.com/bankdeposit.

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Business Opportunities ‘Serving Buyers & Sellers for 31 years’

HAL JANKE, Pres. ‘ Certified Business

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Jill McManigal and Danielle Gram, co-founders of the global non-profi t organization Kids For Peace, have been announced as the 2015 recipients of the Starfi sh Leadership Award.

Th e Starfi sh Leadership Award honors those who exemplify the spirit of making a diff erence evoked in “Th e Starfi sh”, a story by author Loren Eisley in “Th e Star Th rower. Th e award was created by Gina McBride, who presented the award at the State of the City Luncheon.

McManigal and Gram started the non-profi t organization in 2006 with passion and a mission to cultivate every child’s innate ability to foster peace through cross-cultural experi-ences and hand-on arts, service and environmental projects.

In the nine years since its begin-ning, Kids for Peace has launched more than 350 chapters and their programs have reached 102 coun-tries. Th e kids have taken their “Peace Pledge” onto the fl oors of the United Nations and the U.S. House of Representatives, among many notable places.

Th e organization’s largest project is the Great Kindness Challenge- School Edition, created in 2012. In 2015, over two million students in more than 4,000 schools around the world participated and inspired over 109 million acts of kindness. Th e next Challenge will be held again in January and Kids For Peace is eagerly anticipating its fur-ther global reach and impact. (see www.greatkindnesschallenge.org).

Kids for Peace co-founders receive leadership award

Jill McManigal, left, co-founder of Kids for Peace, with Gina McBride, founder of the Starfish Leadership Award.

Kids For Peace participants gather for a photo on a recent visit to Washington, D.C.

L E G O L A N D C A L I F O R N I A R E S O R T1 L E G O L A N D D R I V E | C A R L S B A D , C A | 9 2 0 0 8

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F R E E A D M I S S I O NMUST RSVP AT CARLSBAD.ORG FOR FREE PARKING

MAKE CONNECTIONS and meet face-to-face with hundreds of business prospects, decision-makers and many exhibiting companies.

S H O W C A S I N G T H E A R E A ’ S B E S T B U S I N E S S E S

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San Diego Gas & ElectricTri-City Medical Center

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Carlsbad Chamber of Commerce

City of CarlsbadCostco Wholesale

Dr. Bronner’s Magic SoapseCapital LLCEdward Jones

Fiscal Fitness dba. What A ReliefFusion Factor Corporation

Geiger Law Offi ceGot Your Back

San DiegoGreen Dragon Tavern & Museum, Inc.

Hatfi eld Creek WineryHigher Power SEOIdea Source Inc. It Works! Global

Lakehouse Hotel & ResortLawyer Referral

& Information Service of the SDCBA

Mist Enterprises National UniversityNatural Pharmacy

ConceptsNorth Coast Signs

North County Health ServicesNutrition ZoneOmni La Costa Resort & Spa

Park Hyatt Aviara Resort, Golf Club & Spa

Partnerships With IndustryRAM Air Engineering

Sandy Entertainment / Tap SnapSavvy Women

Wealth ManagementSCORE

Scripps HealthServant Leadership

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ExchangeThe Miralle Agency - Farmers Insurance

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BUILDING FEATURESand prepare potential can-didates on the realities of running for and serving in public offi ce. Th is non-partisan seminar series will provide a wealth of training and resources and allow participants to interact with business and civic leaders. Participant will receive training on how to develop a platform; set up a campaign team; develop a message; secure endorsements; and identify important regional issues.

Th e Chamber has put together a program whose panelists include a who’s-who of local campaign experi-ence and political know-how from across the aisle, including current and former elected offi cials, leaders from both major political par-ties, campaign consultants and other strategists. Th e idea is for participants to graduate from the Academy with the tools they need to hit the ground running.

“Th ose who wish to run for offi ce need to know what it really takes to do that success-fully,” said Toni Padron, the Chamber’s chief operating offi cer and executive vice president. “We want them to be prepared.”

Francine Busby, chairwoman of the San Diego County Democratic Party and one of the many panelists who will participate in the Candidate Academy, said she believes people who are running for elected offi ce should undergo some type of training. She added that to her knowledge, while the individual parties have campaign training for their can-didates, there is no other similar campaign training program locally.

“Without training, most people go in with unrealistic expectations,” Busby said. “Th ey see candidates giving campaign speeches and

putting up signs and that’s all they know,” she said. “Th ere’s much more to it

than that.”Tony Kvaric, chairman of

Th e Republican Party of San Diego County, who will also be a panelist at the Candidate Academy, said campaign hopefuls can benefi t from partici-pating by getting a taste

of what it takes to run for offi ce and be better informed

before “taking the plunge.”For example, during his session,

Kvaric will explain how a political party works, what they will do and won’t do for a candidate and how candidates can earn the endorse-ment of his organization.

Suzette Lovely, Superintendent of the Carlsbad Unifi ed School District

and an ex-offi cio member of the Chamber’s board of directors, said she was very impressed by the variety of presenters that the Candidate Academy will present, and thinks the Chamber is doing the right thing by identifying and help-ing prepare future leaders.

“Th e future of our democracy is dependent on eff ective governance, and any eff ort such as this that can coach, educate and mentor future leaders through the process of running for offi ce should be applauded.”

Padron added the Candidate Academy fi ts well into all of the fi ve “Core Competencies” that the Chamber’s off erings should fall within: building a strong local economy, promoting the community, providing networking and profes-sional development opportunities; representing business before government and political action.

“As a business organization, we want to know who in our community is going to carry on the belief that a strong local economy ben-efi ts all that live, work and play in our com-munities,” Padron said. “Strong communities are made up of strong leadership. We hope to impact that through the Candidate Academy.”

Walters Management was founded on a commitment to creating a better quality of life for Californians living in local communities.

With beginnings working in apartment and commercial portfolios, Farinelli has spent decades building expertise that has contributed to Walters’ ability to continuously exceed expectations. Responsible for the company’s growth, he has persistently focused on his own professional development. Over the years, he has spent time on the Carlsbad Cham-ber of Commerce, served on the Board of Directors of the California Association of Community Managers and obtained numerous industry accreditations.

By pursuing these various valued industry certifi ca-tions, Farinelli has empow-ered himself and Walters Management with resources

and knowledge to provide the best services possible to their customer base.

When Farinelli isn’t at the offi ce helping Walters become an industry leader, he is Joe, the Carlsbad resident.

He made the move from East County to Carlsbad in 1997 and hasn’t looked back. Raising his fi ve children in the area, Farinelli has enjoyed participating in sports leagues, cheering on La Costa Canyon High, and dining on local cui-sine. When asked about his favorite, he couldn’t just choose one, “If I want Mexican food its Casa de Bandini or Fidel’s, a good steak and its West Steak-house or Tommy V’s and Ital-ian it’s probably Vigilucci’s. It’s hard to have one favorite with so many great choices”.

Due to his community management expertise, he has been able to pair his profes-sional and personal life as a Carlsbad community member

“We’ve watched the devel-opment of south Carlsbad residential neighborhoods and commercial centers for the

last 18 years,” he said. “We are fortunate enough to manage many of the communities in Carlsbad and feel like we have contributed greatly to improv-ing the quality of life for many of the homeowners living in the communities we manage.”

Not only do the positive changes we see in San Diego communities and Walters’ steady growth substantiate the value of Farinelli’s leadership eff orts, he has continuously been recognized by industry leading organizations. With unwavering dedication to Walters Management’s suc-cess, Joseph Farinelli has used his past experience, pursuit of industry education, and lead-ership skills to play a key role in making Walters Manage-ment a force to be reckoned with in the community man-agement industry.

� e Business Spotlight is a paid advertorial feature. To get your business in the spotlight, contact Darryl Reitmeyer at [email protected].

Chamber of Commerce, and the city of Carlsbad to pro-mote business emergency preparedness.

It also provides tools that allow for business continu-ity and trains businesses and their employees to respond to emergencies and provide meaningful contributions to community recovery eff orts after disasters.

In May 2014, the Ready Carlsbad Business Alliance was tested after the Poinsettia Fire tore through the city.

With city assistance, the Alliance handed more than $20,000 to 170 residents who had suff ered fi re, smoke, ash damage and related health eff ects.

Th e eff orts did not dupli-cate services or aid that was provided by relief agencies, insurance providers and other sources.

Because the fi re did not meet the requirements to be designated a federal disas-ter, it was up to local agen-cies to provide assistance to those who were displaced from their homes. Th e Alli-ance was able to identify

and quickly address unmet needs — such as purchas-ing air purifi ers for families whose homes were aff ected by smoke damage and giving them gift cards that helped them to purchase their most immediate needs.

Th e 2015 Citizens Awards encompass eight categories that honor corporate citizen-ship best practices. Th e Best Disaster Response & Com-munity Resilience category is for companies that go above and beyond to create suc-cessful resilience initiatives. Th ese companies have proven that the business sector has the ability and desire to create impact. Th e winner for this category will be selected by a committee of corporate peers and experts in the fi eld.

“We’re proud that the U.S. Chamber Foundation named Carlsbad Chamber of Commerce as a fi nalist for the 2015 Best Disaster Response & Community Resilience award,” said Ted Owen, President and CEO of the Carlsbad Chamber. “Th e Citizens award for this category recognizes a single strategic initiative focused on improving disaster respond and community resilience measures. We’re thrilled to be recognized as a business that understands and sus-tains its linkages with the community.”

Th e winner of the award will be announced during a ceremony that will be held Tuesday, Oct. 6 in Washing-ton, D.C.

› ALLIANCEContinued from Page 1

› ACADEMYContinued from Page 1

› WALTERSContinued from Page 1

“ We’re thrilled to be recognized as a business that understands and sustains its linkages with the community.”

Ted Owen

President and CEO of the Carlsbad Chamber of Commerce

La Costa Greens is one of the communities that is in Walter Management’s portfolio, which includes master-planned communities, condominiums, planned residential developments, industrial parks, business centers, downtown high-rises and mixed-use developments throughout San Diego and Riverside counties.

and prepare potential can-didates on the realities of running for and serving in public offi ce. Th is non-partisan seminar series will provide a wealth of training and resources and allow participants to interact with business and civic leaders. Participant will receive training on

putting up signs and that’s all they know,” she said. “Th ere’s much more to it

than that.”Tony Kvaric, chairman of

Th e Republican Party of San Diego County, who will also be a panelist at

can benefi t from partici-pating by getting a taste

of what it takes to run for offi ce and be better informed

before “taking the plunge.”For example, during his session,

Continued from Page 1

Be in it to win it .

AN AWARD-WINNING, MONTHLY PUBLICATION OF THE CARLSBAD CHAMBER OF COMMERCEVOL. 32, NO. 8 SEPTEMBER 2015

D IGES TMEMBER INSIDE

› First Friday› Sundowner› New Members

› Save the Date› Upcoming Events› On the Move

WHAT’S

Through page 14

It’s ‘All About that Space’ at the Business ExpoI’m not much of a singer,

but recently you might have heard me belting out for anyone who listens: “It’s all about that space, ‘bout that space - Business Expo!”

Th at’s because I’m very excited about the return of one of our signature events, the Business Expo, which will take place from 2-6:30 p.m. on Tuesday, Sept. 22 at LEGO-LAND California Resort.

Of all of the events that we organize at the Carlsbad Cham-ber of Commerce, the Business Expo is one of my favorites.

Th at’s because it allows our members to interact with the public, allowing them to see what we here at the Chamber already know — that they have some really cool products and services.

And we’ve got so much lined up for this year — I don’t even know where to start. So I’ll just get to it:

• Have you ever wanted to stay at the LEGOLAND California Resort hotel? We’ll, if you’re lucky, you might just get the chance. As our site sponsor — the Expo

will take place at the LEGO-LAND parking lot on a day the theme park is closed to the public — attendees will have an opportunity to enter a drawing to win a one-night stay at the hotel and four two-day park hopper tickets!

• Are you a business owner? If so, have you registered your Google My Business page yet? If not, join us at the Expo and help us “Put Carlsbad on the Map.” (See the article on Page 6) for details.

• Be a little more green! E-World Recyclers will be on hand to help you recycle your unwanted products. Make sure to bring all electronics-household, business and industrial-computers,

monitors, microwaves, coff ee makers etc. (No bat-teries or bulbs).

Th at’s not including all of the Chamber members who will be exhibiting.

To see who has confi rmed so far, see our ad on Page 10.

I get great joy in watching the interactions that take place at the annual expo between the members of the public and the exhibitors.

Th at’s why exhibitors often use the Business Expo as an opportunity to showcase their new services and products.

It’s a great place for people to come in and visit with a company.

It allows them to interact one-on-one with representa-tives from the company.

While some people might not feel comfortable pick-ing up the phone and asking them about their service, the Business Expo allows them to do just that.

Th ey can ask questions and fi nd out about a product without feeling that they’re setting themselves up for a hard sell. While you might be able to do some fact fi nd-ing easily on-line these days, a website can’t compete with that true personal experience and the immediacy of one-on-one interactions.

Admission to the 2015 Business Expo is free, but to receive free event parking, you must visit www.carlsbad.org and register.

While LEGOLAND California will be closed, the theme park’s restaurants will still be open, and attendees can get discounts for the day of the event.

Also, the Sea Life Aquar-ium will be open (requires paid admission).

BEV JORGENSEN

MEMBERSHIPCOUNTS

Vice President, Corporate and Member RelationsCARLSBAD CHAMBER OF COMMERCE

The Business Expo will take place Sept. 22 at LEGOLAND California Resort. It will feature many vendors including an appearance by the Dr. Bronner’s Magic Soaps fire truck.

PRESENT

SUNDAY 8 A.M. TO 4 P.M.

NOV 1, 2015

C ARLSBAD

FaireVillage

™

THE NATION’S LARGEST ONE-DAY STREET FAIR

OVER 900 EXHIBITORSARTS & CRAFTS • CHILDREN’S GAMES & RIDESINTERNATIONAL FOOD CENTER BEER GARDEN • PANCAKE BREAKFAST

INFO: (760) 931-8400 OR WWW.CARLSBAD.ORG

SHUTTLE STOPSFROM WESTFIELD CARLSBADWest of Sears. Off Highway 78, just east I-5; exit Jefferson and go south.

FROM POINSETTIA TRAIN STATIONParking lot of Coaster station, 6511 Avenida Encinas, just off the I-5; exit Poinsettia, go west.

SMALL BUSINESS IS THE

Recognizing the successes of those that make up the

heart of our chamber and the economy

as a whole: small business.

KEYNOTE CONVERSATIONRalph Rubio Co-Founder | Rubio’s RestaurantsSpeaking about how he grew his small business from a single stand into a thriving restaurant with nearly 200 locations

AWARDS LUNCHEON

FRIDAY, OCT 16,

2015 11:00 a.m.SHERATON CARLSBAD

RESORT & SPA5480 GRAND

PACIFIC DRIVE

AWARDS CATEGORIESBOOTS IN BUSINESS

COMMUNITY IMPACT

CORNERSTONE

E-COMMERCE SUPERSTAR

EARLY START

SERIAL ENTREPRENEUR

WOMEN-OWNED BUSINESS

WORKPLACE MVP

Visit www.carlsbad.org for full category descriptions

NOMINATIONS OPENDEADLINE SEPTEMBER 10

Visit www.carlsbad.orgto apply online


NEW HIRES/APPOINTMENTS

Derek Adams has been hired as vice presi-dent. senior relationship manager at Torrey Pines Bank Carlsbad. With more than 12 years of experience in finance,

Adams will expand the reach of acquiring business customers with access to loans, deposits and treasury management services.

Talented business executive and past professional golfer Linda B. Segre, was selected to join Callaway Golf ’s board of directors. Segre is currently executive vice president, chief strategy and people officer of Diamond Foods.

“Linda’s extensive knowl-edge of corporate strategy and consumer products will benefit the Board greatly,” commented Ronald S. Beard, Chairman of the Board of Callaway Golf Company. “In addition, she brings a unique perspective to the golf business as a former professional golfer. We are excited to have her join us.”

RECOGNITIONSLuke Matteson, a board

member of the Boys & Girls Clubs of Carlsbad Board since 1986, has been named Honor-ary Chair of the 34th Annual “Fly Me To the Moon” Gala. Matteson is the Senior Vice President at First Citizens Bank in Carlsbad.

“We are so pleased to honor Luke, who has given so much of himself to the Boys & Girls Club,” said Gala Co-Chairs

Barbi Nelson and Viola Wheeli-han. “This recognition has been a long time in the making, and is way overdue!”

The gala will take place at Omni La Costa Resort & Spa on Satur-day, Oct. 17, at 6 pm.

Send news of new hires, appointments, promotions and

recognitions to CBJ Editor José A. López at

[email protected]

provides an opportunity for 8 chamber members to meet for breakfast or lunch and learn more about each

other’s businesses. A Carlsbad Chamber member hosts and facilitates at a local chamber member restaurant.

This program is open exclusively to Carlsbad Chamber members;

and the only cost is the price of your meal. RSVP’s are required and

can be made by contacting the person listed next to the date.

For more info call: (760) 931-8400 or visit www.carlsbad.org

™

SEPTEMBERJR Phillips

Friday, September 18 (760)402-5321

Paula AndersonThursday, September 24

(760) 696-9733

MEMBERS ON THE MOVE

WELCOME NEW MEMBERS (JULY )

MATTERSON

ADAMS

Bookkeeping ServicesFiscal Fitness dba. What A ReliefShari Jones(760)436-6430www.whatareliefservices.comWe are your in-house outsourced solution to business management and Bookkeeping. We exercise fiscal discipline and careful cashflow management. We treat your business as our own.

Collection AgenciesPacific Point ServicesAlex Mobasher(800)441-7393www.pacificpointservices.comWe have been awarded two sub-contracts to collect and service defaulted government student loans for two of Departments of Education’s primary contractors.

Dentistry - PediatricThe Brush Stop Pediatric Dentistry & OrthodonticsJenna Khoury(760)635-5995www.thebrushstopdental.comInnovative pediatric and teen dental practice committed to providing safe, biocompatible materials and excellence in com-prehensive dental care in a fun and enthusiastic environment.

Elder CareBrookdale CarlsbadSasha Hightower(760)720-9898www.Brookdale.comWe are a Senior Living Solutions Community recognized by U.S. World News four years straight that provides independent, as-sisted, memory care and skilled Nursing Services.

Holistic & Natural HealthCenter for Counseling and Integrative HealingKris Olivas, M.A.(760)458-4331www.centerforcounselingandin-tegrativehealing.comThe Center for Counseling and Integrative Healing’s mission is to educate, enlighten and inspire our community to balance our bodies, minds/emotions and spirit.

InsuranceFarmers Insurance District OfficeBill Walsh(760)607-0299www.farmers.comWe are a District office for Farmers Insurance. We find, train and sup-port independent agency owners throughout San Diego County.

Non-Profit OrganizationsKathy’s Legacy FoundationGinny Scharbarth(760)519-2734www.kathyslegacy.orgKathy’s Legacy provides opportunities for normalcy by funding life events for children of domestic violence. We’re committed to meet the basic, yet critical needs of these silent victims.

Pet Stores & SuppliesCarlsbad PetsAlycia Ostermann(760)729-8177www.carlsbadpets.netOffering pets and pet supplies.

Real Estate DevelopersIntegral CommunitiesPaul Tryon(760)944-7511www.integralcommunities.comIntegral Communities is a diversified real estate investment and development company specializing in residential for sale and multifamily as well as mixed use developments through the State of California.

Security EngineeringProficioTim McElwee(800)779-5042www.proficio.comProficio is a Next-Generation Managed Security Service Provider (MSSP).

ZitovaultTim McElwee(858)837-3155www.zitovault.comNext generation security for the Internet of Things.

ToysFun Stuff TooConnie Clem(240)626-6291Fantastic selection of affordable toys in the $1-5 price range. Fresh cotton candy on a cone - 4 feet tall!

Vending MachinesVesule Group, LLCMonty Everett(619)865-2851www.vesule.comVending machine operator, equipment leasing (office beverages), and office supply delivery.

NUTRITION ZONE2626 El Camino Real, Ste. A, Carlsbad 760-729-1377 | www.nutritionzoneonline.comNutrition Zone helps customers meet their fitness and nutrition goals by offering diet plans and wholesale supplement pricing that meets or beats the Internet.

CARLSBAD SHORES FAMILY DENTISTRY7220 Avenida Encinas, Ste. 130, Carlsbad760-716-7000 | www.carlsbadshoresdentistry.comWelcome to Carlsbad Shores Family Dentistry! We are a new all-digital, state-of-the-art family dental practice in the heart of beautiful Carlsbad to treat your whole family.

BROOKDALE CARLSBAD3140 El Camino Real, Carlsbad760-720-9898 | www.brookdale.comWe are a Senior Living Solutions Community recognized by US World News four years straight that provides independent, assisted, memory care and skilled nursing services

RIBBON CUTTINGS


1

21

SAVETHE

DATES

F O R M O R E I N F O R M AT I O N , V I S I T

c a r l s b a d . o r g

FRIDAY

4 SEPT FIRST FRIDAY

BREAKFAST 7 - 9 a.m. Sheraton Carlsbad Resort & Spa

WEDNESDAY

16

SEPT SEPTEMBER SUNDOWNER 5 - 7 p.m. Hanscom Alexeev & McDaniel LLP

TUESDAY

22

SEPT BUSINESS EXPO 2 - 6:30 p.m. LEGOLAND California Resort

FRIDAY

16

OCT SMALL BUSINESS LUNCHEON 11 a.m. – 2 p.m. Sheraton Carlsbad Resort & Spa

LOOKING FORWARD

11

FRIDAY

SEPT READY CARLSBAD BUSINESS ALLIANCE SYMPOSIUM Topic: Communicating in an Emergency 7:30 - 9:30 a.m. Carlsbad Safety Center

SUNDAY

NOV CARLSBAD VILLAGE FAIRE8 a.m. – 4 p.m.Carlsbad Village

WEDNESDAY

OCT OCTOBER SUNDOWNER 5 - 7 p.m. Wells Fargo

6118 PASEO DEL NORTE CARLSBAD, CA 92011OPEN 7 DAYS A WEEK 6 A.M. - 8 P.M.

760.438.2620 TIPTOPMEATSCARLSBADGMAIL.COM

WWW.TIPTOPMEATS.COM

STEAK & STEIN Large Filet or New York Steak and Large Frosty Stein

of Beer Served with Broccoli or Sauerkraut, Soup or Salad and Roll/Potato after 4pm.

ONLY $14.98

BIG JOHN BREAKFAST Three eggs any style, home fried potatoes, toast and

ALL* of our own delicious smokehouse bacon, pork link sausage, or polish sausage, bratwurst or ham you can eat.

*Sorry ALL not valid on TO GO orders (two meats)

ONLY $7.98

BIG JOHN BURGER Quality, lean 1/2 pound burger, Includes fries & soda

ONLY $6.98

C E L E B R AT I N G

48 YEARS• O F •

QUALITY, VALUE &SERVICE.

WE ARE A LICENSED WE ARE A LICENSED WE ARE A LICENSED WE ARE A LICENSED WE ARE A LICENSED WE ARE A LICENSED WE ARE A LICENSED WE ARE A LICENSED CERTIFIED CERTIFIED CERTIFIED CERTIFIED CERTIFIED CERTIFIED

ANGUS BEEF FACILITYANGUS BEEF FACILITYANGUS BEEF FACILITYANGUS BEEF FACILITYANGUS BEEF FACILITYANGUS BEEF FACILITYANGUS BEEF FACILITYANGUS BEEF FACILITY

VISITING CARLSBAD?Tip Top Meats is a “MUST-DO” to Complete Your Stay. Carlsbad is known for its Flower Fields®, beaches, world-class hotels, golf and shopping. But did you know Carlsbad is

also famous for something else? Carlsbad is the home of TIP TOP MEATS, a one-of-kind, old-world butcher shop,

European specialty market and eatery.Every year, visitors flock to Tip Top as a “must-do”

during their stay in Carlsbad. There is no other place like Tip Top Meats in the world. This unique Carlsbad restaurant offers generous portions of homemade burgers, steaks and specialty

sausages and is home to the “Big John” breakfast with prices that cannot be matched and quality above all others. The specialty market

offers items that cannot be found in any other store. And the meat market is known for the highest quality Certified Angus Beef®

and specialty, homemade sausages.You have not done Carlsbad, until you stop by Tip Top Meats!

HALL OF FAME LYONESS LOYALTY MERCHANTCERTIFICATE OF EXCELLENCEBEST GERMAN FINALISTBEST ETHNIC

MEMBER RENEWALS ( JULY )

35-31 YEARSMission Electric Supply, Inc. (35)

30-26 YEARSLas Villas De Carlsbad, an

Elmcroft Senior Living Community (29)ZUZA (29)

Gems of La Costa (26)

25-21 YEARSTrinity Biotech, Inc. (MarDx Diagnostics, Inc.) (21)

20-16 YEARSCalifornia Bank & Trust (Carlsbad Branch) (19)

Grand Pacific Resorts, Inc. (19)McClellan-Palomar Airport (19)

ARCADIS, Inc. (18)Modern Postcard (17)

15-11 YEARSPackard Dental Group (13)

Wells Fargo Bank (La Costa Town Square) (13)The Fields Church (11)

10-6 YEARSDemocratic Club of Carlsbad/Oceanside (10)

Bistro West (8)Coombs-Hopkins Company (8)

Kevin and Tracy Sharrar, Builds Community-Realtors, (8) Windermere Homes and Estates (8)

Wells Fargo Home Mortgage (8)Age Advantage Senior Care Services (7)

USAOPOLY, Inc. (7)B.A. Worthing, Inc. (6)

Gateway Dental Group (6)Touch of Health Chiropractic (6)

5-1 YEARSFlooringAmerica by PicketFence Design (5)

Graybill Medical Group (5)Holy Cross Episcopal Church (5)

The JR Phillips Group Inc. (5)Sudberry Properties (5)

Curtis Management Company, Inc. (4)Easy Turf (4)

Findlay & Hanson CPA’s, A Professional Corporation (4)Pharmaca Integrative Pharmacy (4)

American Cancer Society (3)North Coast Signs (3)

North County Lifeline (3)Board & Brew (Coastal Carlsbad) (2)

Caliber Home Loans (2)CCS Public Relations (2)

CoCo Rose (2)Fleischer & Ravreby, Attorneys at Law (2)

Logicopy (2)Realblue Properties (2)

Solar Rain Bottled Water Company (2)Associated Builders and Contractors San Diego (1)

Capital Legacy Law, Inc. (1)California Strategies (1)

Children’s Primary Care Medical Group, Inc. (1)Dancin’ Soul Boutique (1)

Grom Squad USA (1)ICM Private Client Group, Inc. (1)Ken May Insurance Services (1)

Leone, Huffman & Associates (1)OneTrust Home Loans (1)

Pacific View Charter School (1)Pillsbury Winthrop Shaw Pittman LLP (1)

Sound (1)Strategic Business Alliance, LLC (1)

Vanguard Mobility Solutions (1)Wall Street Bloodhound, LLC (1)

Forge lasting bonds at the next SundownerJoin the Carlsbad Chamber of Commerce at the Sep-tember Sundowner, which will be held at the office of Hanscom Alexeev McDaniel LLP, a new law firm cre-ated by three Chamber members who recently decided to combine their practices.

The firm — headquartered out of 2141 Palomar Airport Road — brings together the talents of Eric Hanscom, Ryan Alexeev and Ian McDaniel. All three operated separate firms at the same address before officially coming together in July.

“Synergistically, we’re much stronger as a group than we are individually,” Hanscom said. “Having everybody in the same office has been very beneficial... It is a lot more conve-nient and it certainly gives clients the impression that we are a firm that can handle a very wide range of cases.”

Hanscom Alexeev & McDan-iel LLP provides services in Cor-porations; Securities; Mergers & Acquisitions; Formations; General Counsel Business Law; Litigation; Intellectual Property; Estate Plan-ning; Trust Administration; and Immigration.

“Our goal is to provide high quality, legal services that are indi-vidually tailored to clients’ needs,”

said Alexeev. “We pride ourselves on listening to our clients, providing them the personal attention they deserve, keep-ing them updated as their cases progress and helping them every step of the way.”

The partners originally came together through their par-ticipation in the Carlsbad Chamber of Commerce, noted

Bev Jorgensen, the Chamber’s Vice President of Corporate & Member Relations.

“Their success story goes a long way toward illustrating how creating lasting

relationships during Chamber events — such as Sundowners — can lead to life-changing events,” Jorgensen said. “Everything we do at the Chamber is built around forging strong bonds between members.”

This event is open to chamber members only. If you are a future Chamber member and would like to attend, contact the Chamber at 760-931-8400.

Preregister for the event online at www.carlsbad.org by Sept. 15 for $10 admission ($5 off ).

On the day of the event, cost of admission is $15 cash only at the door.

For more information or to donate a raffle prize, contact Kathy Steffen at [email protected].

SEPTEMBER 16

Eric Hanscom, Ryan Alexeev and Ian McDaniel, partners at the recently formed Hanscom Alexeev McDaniell LLP, will host the September Sundowner.

MONDAY

7 SEPT LABOR DAY

Chamber Closed

THANK YOU FOR YOUR CONTINUED SUPPORT

2141 Palomar Airport RoadCarlsbad, CA


6118 PASEO DEL NORTE CARLSBAD, CA 92011OPEN 7 DAYS A WEEK 6 A.M. - 8 P.M.

760.438.2620 TIPTOPMEATSCARLSBADGMAIL.COM

WWW.TIPTOPMEATS.COM

STEAK & STEIN Large Filet or New York Steak and Large Frosty Stein

of Beer Served with Broccoli or Sauerkraut, Soup or Salad and Roll/Potato after 4pm.

ONLY $14.98

BIG JOHN BREAKFAST Three eggs any style, home fried potatoes, toast and

ALL* of our own delicious smokehouse bacon, pork link sausage, or polish sausage, bratwurst or ham you can eat.

*Sorry ALL not valid on TO GO orders (two meats)

ONLY $7.98

BIG JOHN BURGER Quality, lean 1/2 pound burger, Includes fries & soda

ONLY $6.98

C E L E B R AT I N G

48 YEARS• O F •

QUALITY, VALUE &SERVICE.

WE ARE A LICENSED WE ARE A LICENSED WE ARE A LICENSED WE ARE A LICENSED WE ARE A LICENSED WE ARE A LICENSED WE ARE A LICENSED WE ARE A LICENSED CERTIFIED CERTIFIED CERTIFIED CERTIFIED CERTIFIED CERTIFIED

ANGUS BEEF FACILITYANGUS BEEF FACILITYANGUS BEEF FACILITYANGUS BEEF FACILITYANGUS BEEF FACILITYANGUS BEEF FACILITYANGUS BEEF FACILITYANGUS BEEF FACILITY

VISITING CARLSBAD?Tip Top Meats is a “MUST-DO” to Complete Your Stay. Carlsbad is known for its Flower Fields®, beaches, world-class hotels, golf and shopping. But did you know Carlsbad is

also famous for something else? Carlsbad is the home of TIP TOP MEATS, a one-of-kind, old-world butcher shop,

European specialty market and eatery.Every year, visitors flock to Tip Top as a “must-do”

during their stay in Carlsbad. There is no other place like Tip Top Meats in the world. This unique Carlsbad restaurant offers generous portions of homemade burgers, steaks and specialty

sausages and is home to the “Big John” breakfast with prices that cannot be matched and quality above all others. The specialty market

offers items that cannot be found in any other store. And the meat market is known for the highest quality Certified Angus Beef®

and specialty, homemade sausages.You have not done Carlsbad, until you stop by Tip Top Meats!

HALL OF FAME LYONESS LOYALTY MERCHANTCERTIFICATE OF EXCELLENCEBEST GERMAN FINALISTBEST ETHNIC

Every race requires the right training.

Be in it to win it.

CANDIDATE ACADEMY

For application materials contact Bev Jorgensen at [email protected]

760.931.8400

....And more

The Carlsbad Chamber of Commerce Candidate Academy will educate, inform and prepare potential candidates on the realities of running for and serving in public of� ce. This nonpartisan seminar series will provide a wealth of training and resources and allow participants to interact with business and civic leaders.

Have you ever wanted to run for office but didn’t know how to start? We’ll show you the way.

Schedule (all sessions are from 4-6:30 p.m.)

Session #1 Oct. 8Developing the passion

Session #2 Oct. 15Nuts & Bolts

Session #3 Oct. 22 Messaging, Marketing and the Media

Session #4 Oct. 29 Today’s Challenges and Tomorrow’s Opportunities - Issues you should know

The academy will be held at the Carlsbad Chamber of Commerce5934 Priestly Drive, Carlsbad, CA 92008

$149 Fee

Confirmed panelists:Catherine Blakespear

Deputy MayorCity of Encinitas

Francine Busby

Chairwoman San Diego County Democratic Party

Peter Callstrom

President/CEOSan Diego

Workforce Partnership

Joe CharestVice President

Katz & Associates

Nancy ChaseFounder/Principal

Public Policy Partners

Dr. Sunny CookeSuperintendent/President

MiraCosta College

Kent DavyFormer Editor

North County Times

Gary GallegosExecutive Director

San Diego Association of Governments

Michael HadlandCampaign Consultant

Matt HallMayor

City of Carlsbad

Tony KrvaricChairman

Republican Party of San Diego County

Dr. Steve Nichols

Associate Professorof Political Science

Cal State University San Marcos

Jason RoePartner

REVOLVIS

Carol SkiljanBoard Member

Encinitas Union School District

Maureen StapletonGeneral Manager

San Diego County Water Authority

Michael VuRegistrar of VotersSan Diego County

Mark Wyland Former State Senator

Four-session academy will prepare participants to:

❏ Develop a platform

❏ Set up a campaign team

❏ Develop a message

❏ Secure endorsements

❏ Identify important regional issues

carlsbad business journal: september 2015

Documents